What Wildridge does

Wildridge is a 430-acre master-planned residential community developed by Ashlar Development on a peninsula of Lake Lewisville in Oak Point, Texas, with buildout commencing in 2016. The community integrates over 1,600 homes with preserved natural lands, 7 miles of hike and bike trails, two amenity centers (The Haven and The Hangout), two pools, three fishing ponds, a 9-hole disc golf course, lakefront access, and dedicated community spaces including The Hideaway, Fish Shack, The Point, and The Hollow. Core product is delivered through three channel-partner homebuilders — American Legend Homes and Highland Homes (single-family homes from the mid $400s on 50' homesites) and Grenadier Homes (townhomes from the high $300s) — selling directly to families and move-up buyers in the Dallas-Fort Worth Metroplex.

The business model is a real estate development and lot-sale engine, not a software or subscription business. Wildridge monetizes primarily via one-time lot sales to its builder partners, who in turn construct and sell finished homes to end consumers. Pricing ranges from the high $300s for townhomes to the $600s for single-family homes, with home sizes between 1,651 and 3,178 square feet across two to five bedrooms. The 2025 final phase adds 500 additional homes plus commercial sites, retail, and a four-acre civic site, extending the buildable footprint within the existing geographic boundary. Ancillary economics flow through the Wildridge Community Association (professionally managed by CCMC) and HOA fees, though these sit outside the developer's direct P&L.

Distribution is multi-channel and lifestyle-led: a Wildridge Welcome Center at 3500 Wildridge Blvd handles direct sales and tours, builder partners run their own sales operations, REALTOR referrals are formally accepted, and a full-time lifestyle director drives monthly programming (pool playdates, food trucks, cultural events, yoga, trivia, cooking classes) to deepen resident engagement. Marketing spans the liveatwildridge.com website, Instagram (@wildridgetexas), Facebook, and community events targeting families in North Texas seeking quality schools (Denton ISD, 13:1 student-teacher ratio, 97% graduation rate at Ray Braswell High School) and outdoor-oriented suburban living within commuting distance of DFW employment centers.

Name

Wildridge

Legal name

Wildridge, an Ashlar Development community

Website

https://liveatwildridge.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Wildridge is a 430-acre master-planned residential community in Oak Point, Texas, developed by Ashlar Development since 2016, with 1,600+ homes sold through three builder partners to families in the Dallas-Fort Worth Metroplex.

Ownership category

akta.pro rank

Headquarters

HQ city

Texas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Lot Sales: The master developer sells lots to homebuilders (American Legend Homes, Highland Homes, Grenadier Homes) who then construct and sell homes to end buyers. Revenue comes from lot sales to builder partners.
2. Home Sales (via Builder Partners): Homebuilders sell single-family homes and townhomes directly to consumers. Pricing ranges from high $300s for townhomes to $400s-$600s for single-family homes. Homebuilders manage their own sales processes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wildridge is a 430-acre master-planned residential community on the Lake Lewisville peninsula in Oak Point, Texas, featuring over 1,600 single-family homes and townhomes built by partner homebuilders (American Legend Homes, Highland Homes, Grenadier Homes) priced from the high $300s to $600s. The community sells developed lots to homebuilders (B2B revenue) while marketing the overall community experience to families and homebuyers (B2C), supported by extensive amenities including resort pools, fishing ponds, seven miles of trails, lakefront access, amenity centers, and a full-time lifestyle director.

Product overview

Wildridge is a master-planned residential community developed by Ashlar Development, situated on 430 acres along Lake Lewisville in Oak Point, Texas. The community features over 1,600 homes built by partnered builders including American Legend Homes and Highland Homes (offering single-family homes from the mid $400s on 50' homesites) and Grenadier Homes (offering townhomes from the high $300s). Community amenities include multiple amenity centers, fishing ponds, hiking/biking trails, pool facilities, and lakefront access.

Differentiator

Problem solved

Functional benefit

Brands

• The Haven: The community's premier amenity center featuring a spacious pool, wading area, outdoor pavilion, grilling station, outdoor fireplace, and community event space.
• The Hangout
• The Hideaway
• Fish Shack
• The Point
• The Hollow

Products and services

• American Legend Homes at Wildridge Single-family homes built by American Legend Homes on 50' homesites in Wildridge, ranging from 1,802 to 3,178 sq ft with 3-4 bedrooms and 2-4 bathrooms, priced from the mid $400s. Targeted at families and move-up buyers seeking master-planned community living.
• Highland Homes at Wildridge Single-family homes built by Highland Homes on 50' homesites in Wildridge, ranging from 1,864 to 2,982 sq ft with 2-5 bedrooms and 2-5 bathrooms, priced from the mid $400s. Targeted at families and move-up buyers seeking master-planned community living.
• Grenadier Homes at Wildridge Townhomes built by Grenadier Homes in Wildridge, ranging from 1,651 to 2,131 sq ft with 2-3 bedrooms and 2-3 bathrooms, priced from the high $300s. Targeted at first-time buyers and those seeking lower-maintenance living within the master-planned community.

Quantifiable outcome

• 13:1 student-teacher ratio in Denton ISD
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Ashlar DevelopmentcoreStrategic or Co-development PartnerAshlar Development, headquartered in Dallas, is the master developer of Wildridge. The company creates master-planned communities that combine carefully crafted vision, abundant amenities, and neighborly atmosphere. Ashlar develops four well-established communities in Texas featuring nearly 6,000 homes on approximately 3,500 acres.
• American Legend HomescoreChannel Partner/ Reseller/ DistributorBuilder partner constructing single-family homes on 50′ homesites in Wildridge. Homes priced from mid $400s, ranging from 1,802-3,178 sq ft with 3-4 bedrooms and 2-4 bathrooms. Contact: Richard Culp at [email protected] or (972) 292-2233.
• Highland HomescoreChannel Partner/ Reseller/ DistributorBuilder partner constructing single-family homes on 50′ homesites in Wildridge. Homes priced from mid $400s, ranging from 1,864-2,982 sq ft with 2-5 bedrooms and 2-5 bathrooms. Contact: John Straub at (972) 801-2392.
• Grenadier HomescoreChannel Partner/ Reseller/ DistributorBuilder partner constructing townhomes in Wildridge. Townhomes priced from high $300s, ranging from 1,651-2,131 sq ft with 2-3 bedrooms and 2-3 bathrooms. Contact: (972) 528-9347.
• CCMCcoreImplementation/ SI/ Consulting PartnerCCMC professionally manages the Wildridge Community Association (HOA). Contact: (469) 362-9000 or [email protected].
• Denton ISDcoreStrategic or Co-development PartnerDenton Independent School District serves Wildridge students. Founded in 1882, the district services over 32,000 enrolled students from 18 North Texas cities with a 13:1 student-teacher ratio and 89.8% of teachers with 3+ years experience.

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Johnson Development Corp: Texas master-planned community developer operating multiple DFW-area and Houston-area communities (Cross Creek Ranch, Firethorne, etc.) — directly comparable developer archetype to Ashlar, operating multi-community Texas portfolios with builder partnerships.
• Harvest: Hillwood Communities master-planned community in Argyle/Aubrey, TX — directly comparable North Texas community with similar acreage scale, multiple builder partners, and family-amenity focus (pools, trails, parks).
• Cane Island: Rise Communities master-planned community in Katy, TX — comparable Texas master-planned community with multi-builder structure, amenity centers, lakes, trails, and full-time lifestyle programming.
• Stonebridge Ranch: Established McKinney, TX master-planned community (originally developed by MPI/CityGate) — comparable North Texas master-planned format at scale, with golf, pools, trails and multi-builder sales structure.
• Lantana: Republic Property Group master-planned community in Flower Mound, TX — adjacent to Wildridge in the same North Texas submarket, targeting the same family demographic with comparable amenity programming and builder partnerships.
• Windsong Ranch: Master-planned community in Prosper, TX featuring a Crystal Lagoon and amenity-rich family programming — directly comparable to Wildridge's North Texas location, family demographic targeting, and premium amenity-driven pricing model.
• Light Farms: Republic Property Group master-planned community in Celina, TX — comparable North Texas master-planned community with similar family-amenity focus (pools, trails, events director) and tiered builder structure.
• Union Park: Hillwood Communities master-planned community in Little Elm, TX — immediately adjacent to Wildridge on Lake Lewisville, serving the same DFW move-up family segment with similar amenity-driven positioning and tiered builder partnerships.

Broad incumbents

• Bridgeland: Howard Hughes Holdings master-planned community in Cypress, TX (Houston area) — larger-scale master-planned community using the same builder-partner and amenity-driven playbook that Wildridge applies in North Texas.
• The Woodlands: Howard Hughes Holdings' flagship Texas master-planned community — substantially larger and longer-tenured than Wildridge, but operates the same master-developer model with builder partnerships, amenity centers, and lifestyle programming in Texas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wildridgetx
• Instagraminstagram.com/wildridgetexas
• LinkedInlinkedin.com/company/wildridge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildridge