What Oscarsteatern does

Oscarsteatern operates a 947-seat historic theater venue in central Stockholm (Kungsgatan 63), founded in 1906 and inaugurated by King Oscar II. The company produces and hosts theatrical performances — principally musicals, concerts, comedy shows, and special seasonal events such as Christmas Night and Night of Famous Musicals — alongside which it rents out multiple on-site spaces (Teatersalongen, Guldfoajén, Restaurang Tredje Raden, Biblioteket, Studio Oscars) for corporate events, conferences, galas, and product launches. Supporting infrastructure includes advanced stage lighting, sound, and special-effects technology, a digital event studio (Studio Oscars) for live streaming and hybrid events, and integrated pre-show and intermission food and beverage services that include a full-liquor rooftop restaurant.

The revenue model is transaction-based across three streams: ticket sales (195–1,495 SEK per seat depending on category and day of week, with VIP and meet-and-greet tiers added for select productions), corporate venue rentals across five bookable spaces, and on-site dining at Restaurang Tredje Raden (695 SEK three-course menu) and the Guldfoajén bar. Ticket distribution is operated primarily through the Showtic ticketing platform — both online and via call center — and the theater's own website. Marketing channels include Facebook, Instagram, an email newsletter, and press operations run through the parent group's PR function (Nöjeskontoret). Distribution beyond Stockholm is achieved via hotel-package bundling with Nöjesresor.se.

The operating entity is Oscarsteatern AB, equally owned by Vicky Nöjesproduktion (led by Theater Director Vicky von der Lancken since 1997/1998) and 2Entertain AB, the latter being part of the publicly listed Moment Group. Oscarsteatern AB also wholly owns sister venues Chinateatern (Stockholm) and Lorensbergsteatern (Gothenburg), and participates in Moment Group's group-wide CSRD sustainability reporting. The customer base is split between individual theatergoers across Sweden (B2C, long-tail) and corporate event organizers (B2B), with programming decisions and pricing reflecting both audiences.

Name

Oscarsteatern

Legal name

Oscarsteatern AB

Website

https://oscarsteatern.se

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1–10 employees

Short description

Oscarsteatern is a historic 947-seat Stockholm theater (founded 1906) operating live musicals, concerts, and corporate venue rentals with on-site dining, serving Swedish theatergoers and B2B event clients under the publicly listed Moment Group.

Ownership category

akta.pro rank

Product category

Live Theater & Entertainment Venue

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating Places (5812)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Broadway & Commercial Theatre Productions (MPAGABAA), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Live theater performances
• Musical productions
• Venue rental
• Corporate events hosting
• Theater dining services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from sales of tickets to theatrical performances, musicals, concerts, and comedy shows. Tickets are sold through the theater's own booking system and via Showtic.se ticketing platform.
2. Venue Rental for Corporate Events: The theater and its spaces (Teatersalongen, Guldfoajén, Restaurang Tredje Raden, Biblioteket, Studio Oscars) are rented out for conferences, kick-offs, seminars, galas, product launches, and other private events.
3. Food and Beverage: Revenue from on-site dining at Restaurang Tredje Raden (three-course meals), bar service in Guldfoajén, and pre-ordered intermission snacks and drinks. The restaurant holds full liquor rights.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Oscarsteatern is a historic Stockholm theater operating since 1906 that stages live theatrical performances including musicals, concerts, comedy shows, and special events in its 947-seat main salon. Beyond ticketed performances for individual audiences, the venue rents out its theater salon, gilded foyer, rooftop restaurant, library meeting room, and digital production studio (Studio Oscars) to corporate clients for conferences, kick-offs, product launches, galas, and hybrid events. The venue also operates an on-site restaurant (Restaurang Tredje Raden) and bar (Guldfoajén) with full liquor rights for pre-show dining and intermission refreshments.

Product overview

Oscarsteatern is an historic Stockholm theater venue (established 1906) offering a portfolio of live entertainment products including theatrical performances (musicals, concerts, comedy shows, lectures) and venue rental services. The core product is live stage performances featuring Swedish and international artists. Supporting offerings include venue spaces for corporate events (Teatersalongen with 947 seats, Guldfoajén, Restaurang Tredje Raden, Biblioteket, Studio Oscars) and dining services (bar menu and restaurant). Ticket sales are handled through third-party platforms Showtic and Tickster.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurang Tredje Raden: The theater's restaurant located at the top of the building with views over Kungsgatan, serving a three-course menu.
• Guldfoajén
• Studio Oscars
• Biblioteket

Products and services

• Chicago - The Musical Swedish-language production of the award-winning Broadway musical featuring jazz, 1920s glamour and spectacular show numbers. Directed by Edward af Sillén and starring Peter Jöback with the Lindblad sisters. Scheduled from September 10 to December 19, 2026 with 75 performances. Tickets priced from 195 SEK (listening seats) to 1,495 SEK (VIP Friday/Saturday) across tiered categories.
• Night of Famous Musicals Concert event on March 2, 2027 showcasing the greatest musical hits from Broadway and West End, featuring international star soloists, choir, live band and dancers. Includes songs from Les Misérables, Chess, The Lion King, Moulin Rouge, Wicked, and Andrew Lloyd Webber works. From 790 SEK per person, approximately 2h 15min with intermission.
• Christmas Night Annual Christmas concert (entering 13th consecutive year as of December 2026) featuring Swedish popular artists including Jessica Andersson, Tommy Nilsson, Lasse Kronér and Annika Wickihalder. From 595 SEK per person, approximately 2h 30min with intermission. Age limit: from 5 years with guardian.
• I ett vinterland Winter concert on December 6, 2026 featuring Malena Ernman, Johanna Moraeus and David Carbe, blending beloved Christmas songs with classical pieces. From 695 SEK per person plus 45 SEK service fee, approximately 1h 30min without intermission. Age: 13 years+.
• Sooshi Mango - The Home Made World Tour Comedy performance on October 6, 2026 by Australia's comedy trio (Joe & Carlo Salanitri and Andrew Manfre) known for 1B+ views and 8M+ followers. From 395 SEK per person, approximately 1h 40min with intermission. VIP option available with premium seating, meet & greet, photograph, custom koozie, and priority merchandise shopping.
• Lee Harris: The Oneness Experience Three-hour live theater event on October 13, 2026 featuring intuitive guidance, channeling, music and Q&A with international teacher Lee Harris. From 452 SEK per person.
• The Umbilical Brothers - The Distraction International comedy duo performance on October 28, 2026 combining live theater with movie screen in a unique theatrical multiverse experience. From 375 SEK per person plus 45 SEK service fee, 2 hours no intermission. Age: 12+.
• All Inclusive - Aaron Kroon med gäster Sweden's largest and bravest event for inclusive leadership on November 17, 2026, featuring speaker Aaron Kroon with notable guest lineup. Duration: approximately 1h 30min, no intermission.
• Björnkrönikan Musical text on verse explaining Western Europe's medieval history with focus on the Nordic region, performed by Björn Ende on November 18, 2026. From 431 SEK per person plus 45 SEK service fee.
• Teatersalongen (Theater Salon Venue Rental) Main theater salon rental for corporate events, accommodating up to 947 guests distributed across parterre (orchestra), first balcony, and second balcony. Features advanced stage technology, lighting, sound and special effects. Suitable for conferences, kick-offs, seminars, galas, product launches, and TV recordings. Even events with around 100 attendees are supported.
• Guldfoajén (Gilded Foyer Venue Rental) Historic foyer venue rental with elegant decor and gold trim, accommodating up to 100 seated or 300 mingling guests. Suitable for receptions, exhibitions and corporate events. Operated with full liquor rights.
• Restaurang Tredje Raden (Restaurant and Venue) Full-service restaurant venue located at the top of the theater building with views over Kungsgatan, seating up to 100 guests for dinner or 200 for mingling events. Serves a three-course meal (Skagen appetizer, baked Swedish rengade with champagne sauce OR braised ox cheek main, chocolate brownie dessert) for 695 SEK per person. Vegetarian menu available. Functions both as a pre-show dining service and as a rental venue for corporate dining events with full liquor rights.
• Biblioteket (The Library Meeting Room) Meeting room/library space on the top floor accommodating up to 10 people. Designed by Thomas Franck in 2000 with books on theater and music donated by actors. Available for corporate meetings and small gatherings.
• Studio Oscars (Digital Event Production) Digital event studio offering live streaming, filming in studio environment or with the theater salon as a backdrop. Features professional technical staff, advanced lighting and effects. Suitable for TV recordings, live streaming, award ceremonies, and hybrid events.
• Barmeny i Guldfoajén (Bar Service) Bar menu service in the historic gilded foyer before performances and during intermissions. Features include Oscars Skagen (grilled bread with chanterelles, Karl Johan mushrooms, forest mushrooms, cream, aged cheddar) at 295 SEK, lobster soup with roe and vanilla at 220 SEK. Pre-ordering available online to reduce queue times.

Quantifiable outcome

• Phantom of the Opera (1989-1995): 1,173 performances attended by 1,055,800 visitors, equivalent to ~8% of Sweden's population at the time.
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ShowticcoreChannel Partner/ Reseller/ DistributorShowtic is Oscarsteatern's primary external ticketing and distribution partner. All ticket sales for Oscarsteatern performances are managed through Showtic's platform (showtic.se), including the online booking system, call center (0771-13 43 00), and event calendar integration. Showtic also handles hotel packages for shows like Chicago - The Musical in partnership with Nöjesresor.se.
• Moment GroupcoreStrategic or Co-development PartnerOscarsteatern AB is owned equally by Vicky Nöjesproduktion and 2Entertain AB. 2Entertain AB is part of Moment Group, a publicly listed experience conglomerate. Moment Group develops overarching sustainability strategy and CSRD reporting for all group companies including Oscarsteatern. Oscarsteatern participates in the group's sustainability journey and shared value chain.
• Vicky NöjesproduktioncoreStrategic or Co-development PartnerVicky Nöjesproduktion is one of the two equal owners of Oscarsteatern AB and serves as the theater's primary production company. Led by Vicky von der Lancken (Theater Director), the company produces theatrical productions, musicals, and events at the theater. Vicky von der Lancken is credited with transforming Oscarsteatern since taking over in 1997, producing hits such as Guys & Dolls, Singin' in the Rain, and Så som i himmelen.
• 2Entertain ABcoreStrategic or Co-development Partner2Entertain AB is co-owner of Oscarsteatern AB and serves as a production partner. Since 2004, 2Entertain and Vicky von der Lancken have jointly produced musicals, farces, and shows at the theater. In 2009, Chinateatern was added to the joint operations.
• Nöjesresor.seminorChannel Partner/ Reseller/ DistributorNöjesresor.se collaborates with Showtic to offer hotel and travel packages combined with Oscarsteatern tickets, particularly for major productions like Chicago - The Musical.
• Teaterförlag Nordiska ApSminorOthersTeaterförlag Nordiska ApS is the theatrical publisher for Chicago - The Musical (www.nordiska.dk), providing the licensed production rights and materials for Oscarsteatern's Swedish production.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stora Teatern (Gothenburg): Historic Gothenburg theater hosting musicals, concerts, and events with a similar prestige positioning. Comparable in size, programming, and venue-rental model, though primarily serving western Sweden.
• Kungliga Operan (Royal Swedish Opera): Sweden's national opera house in Stockholm, presenting staged performing-arts productions with dining and venue-rental elements. Comparable as a prestige Stockholm performing-arts venue with a similar F&B offering.
• Dramaten (Royal Dramatic Theatre): Sweden's national stage for spoken theater, located in Stockholm. Comparable in scale and central-city positioning, though Dramaten is publicly funded and stage-based rather than commercial musicals.
• Stockholms stadsteater: Stockholm's municipal theater presenting a mix of drama, musicals, and dance. Overlaps directly with Oscarsteatern on commercial musical programming and corporate venue use in the same city.
• Cirkus (Stockholm): Historic Stockholm venue hosting musicals, concerts, and corporate events in a similarly central location. Directly comparable in scale, product mix, and target audiences to Oscarsteatern.

Regional players

• Det Norske Teatret: Oslo-based theater producing a mix of dramatic and musical productions for Norwegian audiences. Comparable in scale, programming strategy, and historic-venue positioning, though serving a different Nordic market.
• Cirkusbygningen (Copenhagen): Historic Copenhagen entertainment venue hosting musicals, shows, and events. Comparable in product mix (musicals, comedy, corporate events) and historic-venue positioning, though serving Denmark.
• Malmö Opera: Opera house in Malmö presenting opera, musical, and dance. Comparable in production scale and integrated F&B/venue operations, though serving southern Sweden rather than the Stockholm market.
• Göteborgs Stadsteater: Gothenburg's municipal theater with a comparable mix of drama, musicals, and performances. A relevant regional comparable for programming, scale, and venue-rental model, though operating in a different Swedish city.

Broad incumbents

• Moment Group (parent): Publicly listed Swedish experience conglomerate and Oscarsteatern's parent. Owns multiple Swedish theaters (including Oscarsteatern, China Teatern, and Lorensbergsteatern) and provides the strategic, financial, and production context for the venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oscarsteatern
• Instagraminstagram.com/oscarsteatern
• LinkedInlinkedin.com/company/oscarsteatern

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oscarsteatern