What Sereneview does

Sereneview, operated by Catalina Curtain Company, Inc., is a US-based manufacturer and seller of customized healthcare environment products centered on panoramic nature photography applied to reusable privacy curtains via dye-sublimation printing. The core product is a custom hospital privacy curtain featuring large-format landscape imagery, protected by the Armor Protection finish, which combines a licensed, non-leaching AEGIS Microbe Shield antimicrobial with a stain-guard coating; independent laboratory testing at Microbiological Solutions Lab has documented a 97.91% viral load reduction within one hour of contact and 99.95% reduction with UV exposure against a SARS-CoV-2 feline coronavirus surrogate, as well as efficacy against MRSA, C. diff, bacteria, mold, and most microorganisms. The product line extends beyond curtains to overhead ceiling tiles and lighting luminaires, wall acoustical panels, murals, lightboxes, window displays, and a modular Snap72 panel system (72-inch by 66-inch snap-on panels) that allows individual panel replacement without ladder access.

The business serves acute care hospitals, regional medical centers, and pediatric units, with Christus St. Vincent Regional Medical Center cited as a named pediatric deployment. Distribution combines direct enterprise sales to hospital administrators, infection control teams, and nursing leadership (supported by a 30-day trial program) with two channel arrangements: ICP Medical as a distribution partner and Magnet Group as a GPO purchasing contract. Revenue comes predominantly from one-time sales of customized curtains, overheads, and wall treatments, supplemented by an optional recurring laundering service priced at $25 per cycle. The published cost comparison versus disposable curtains ($3,475.50 over five years for Sereneview versus $61,920 for disposables) is positioned as the primary economic justification for purchase.

Name

Sereneview

Legal name

Catalina Curtain Company, Inc.

Website

https://sereneview.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Sereneview, a brand of Catalina Curtain Company, Inc., manufactures and sells custom-printed hospital privacy curtains, overheads, wall treatments, and windows featuring panoramic nature photography and AEGIS Microbe Shield antimicrobial protection, serving hospitals and pediatric healthcare facilities in the United States and Canada.

Ownership category

akta.pro rank

Product category

Hospital Privacy Furnishings

NAICS

Blind and Shade Manufacturing (33792)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Disinfection & Surface Decontamination (Wipes, Sprays, Fogging, UV Robots) (HLAHANAD)

Keywords

• Hospital privacy curtains
• Antimicrobial fabrics
• Scenic wall treatments
• Healthcare ceiling tiles
• Infection control products

Headquarters

HQ city

Avalon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Custom Hospital Curtains: Sale of custom-printed privacy curtains for hospitals with nature photography and antimicrobial protection. Initial purchase with optional laundering services. Pricing comparison shows significant long-term cost savings vs disposable curtains ($1,267.50/year vs $12,384/year for disposables).
2. Laundering Services: Optional professional laundering at $25 per cycle for Sereneview curtains, compared to multiple changes required for disposable curtains.
3. Custom Overheads and Wall Treatments: Ceiling tiles, lighting luminaires, wall panels, murals, and light boxes featuring nature scenes or custom images for healthcare environments.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Sereneview manufactures and sells custom hospital privacy curtains, scenic overheads (ceiling tiles and lighting luminaires), wall treatments (acoustical panels, murals, lightboxes), and window displays featuring panoramic nature photography printed via dye-sublimation. Products incorporate Armor Protection, a durable non-leaching antimicrobial finish (AEGIS Microbe Shield) combined with a stain guard, and are sold to hospitals, pediatric units, and clinics primarily in the US and Canada. Optional recurring laundering services and a 30-day trial program support customer adoption.

Product overview

Sereneview offers a portfolio of hospital environment products centered on nature-based visual therapy. The core offering includes Custom Curtains featuring panoramic nature photography printed via dye-sublimation, supplemented by Overheads (ceiling tiles and luminaires), Wall Treatments (acoustical panels, murals, lightboxes), and Windows. The product line includes Snap72 modular curtain panels for quick changes, Armor Protection antimicrobial/stain-guard finish technology, and a 30-Day Trial program. All products are supported by an online Image Library for custom design selection.

Differentiator

Problem solved

Functional benefit

Brands

• Snap72: 72 inch wide x 66 inch tall curtain panels that snap to mesh for modular curtain changes
• Armor Protection
• AEGIS Microbe Shield

Products and services

• Sereneview Custom Curtains

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• ICP MedicalcoreChannel Partner/ Reseller/ DistributorStrategic partnership where ICP Medical distributes Sereneview products, expanding market reach to healthcare facilities already served by ICP Medical's medical hardware business.
• Magnet GroupcoreChannel Partner/ Reseller/ DistributorMagnet Group, a healthcare-focused purchasing organization, added Sereneview products to their contract, enabling member hospitals to procure Sereneview curtains through existing GPO agreements.
• AEGIS (Microbiological Solutions)coreTechnology or IntegrationProvider of AEGIS Microbe Shield antimicrobial technology. Independently tested Sereneview's Avalon Armor fabric at Microbiological Solutions Lab, confirming efficacy against SARS-CoV-2 (feline coronavirus surrogate), MRSA, C. diff, and other pathogens.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ecolab Healthcare: Global leader in water, hygiene, and infection prevention solutions with a dedicated healthcare division serving hospitals. Comparable in the HAI prevention and surface decontamination value proposition Sereneview sells into, with much broader scope across facility hygiene.
• 3M Health Care: Global incumbent with a large healthcare division spanning infection prevention, surgical solutions, and facility surfaces. Comparable as a broad competitor in hospital infection-prevention and could leverage scale to enter the antimicrobial curtain category Sereneview occupies.
• Medline Industries: One of the largest privately-held medical supply manufacturers and distributors in the US, with an extensive hospital textiles and infection-prevention portfolio. Broader incumbent that competes in hospital curtains and adjacent HAI-prevention categories via GPO contracts.

Direct peers

• Standard Textile: Healthcare and hospitality textile manufacturer producing reusable privacy curtains, linens, and laundering programs. Directly comparable to Sereneview in the reusable hospital curtain and laundering service model.
• Encompass Group: Major US manufacturer and supplier of hospital privacy curtains, bed linens, and patient apparel. Direct competitor to Sereneview's core curtain offering, serving the same hospital and healthcare-vertical buyers via GPO contracts.
• Parkland Plastics: Manufacturer of disposable and reusable hospital privacy curtains, cubicle curtains, and antimicrobial curtain products. Direct competitor in the privacy curtain category, particularly the disposable alternative Sereneview positions against.
• Angelica Corporation: Healthcare linen and laundry services provider, offering reusable textile programs including privacy curtains. Comparable business model overlap on recurring laundering services for hospitals, the same recurring revenue stream Sereneview's $25/cycle offering targets.

Regional players

• ICP Medical: Healthcare-focused distributor of medical hardware and consumables that distributes Sereneview products as a channel partner. Listed as a peer because it reaches the same hospital buyers with adjacent product categories, even though it currently functions as a Sereneview channel.

Emerging players

• Crosstex International: Infection prevention and sterilization products manufacturer focused on healthcare and dental markets. Comparable in the antimicrobial/infection-control value proposition Sereneview's Armor Protection finish offers, though focused on consumables rather than textile surfaces.
• Healthmark Industries: Specialty manufacturer of medical device processing, infection control, and decontamination products for healthcare facilities. Comparable in the surface decontamination / HAI prevention space that Sereneview's AEGIS Microbe Shield finish addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Sereneview
• LinkedInlinkedin.com/company/sereneview

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sereneview