RSC Equipment Rental

What RSC Equipment Rental does

RSC Equipment Rental is a U.S.-based for-profit equipment rental distributor founded in 1992 and headquartered in Scottsdale, Arizona. The company rents a broad range of tools, gear, and industrial/construction equipment to industrial and construction customers, operating with a workforce of more than 10,000 employees. It previously traded on the NYSE under the ticker RRR; the firmographic record shows the company as delisted, consistent with its 2012 acquisition by United Rentals, though this entity remains the operating brand identity in the data.

The business model is asset-intensive: RSC generates revenue by renting physical equipment fleets to construction and industrial end-users on a rental basis, monetizing capital deployed into machinery, tools, and supporting logistics infrastructure. Reported financials indicate a substantial revenue base of approximately $2.0B in 2025, with gross profit of approximately $1.36B and EBITDA of approximately $814M, implying structurally high gross margins characteristic of utilization-leveraged rental economics. The company is led by CEO Erik Olsson.

No information is available in the input regarding RSC's specific product SKUs, proprietary technology platforms, pricing models, distribution channels, partnerships, certifications, M&A history, or AI/ML capabilities. The available data therefore supports a functional description of the business but does not substantiate claims about technology differentiation, customer segmentation detail, or channel strategy.

Name

RSC Equipment Rental

Website

https://rscrental.com

Company type

Private

Founded year

1992

Headcount range

5,001–10,000 employees

Short description

RSC Equipment Rental, founded in 1992 and headquartered in Scottsdale, Arizona, rents tools and industrial equipment to construction and industrial customers across the United States, operating with more than 10,000 employees.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)

Keywords

• Construction equipment rental
• Industrial equipment leasing
• Aerial work platforms
• Heavy machinery rental
• Tool rental services

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Core offering

RSC Equipment Rental is a tools rental distributor that rents a wide range of gears to industrial and construction companies. The company provides equipment rentals to support construction, industrial, and infrastructure projects, operating from a national footprint in the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial and Construction Equipment Rental

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• H&E Equipment Services: H&E Equipment Services rents and sells aerial, earthmoving, material handling, and industrial equipment across the U.S., directly overlapping with RSC's core rental offering to construction and industrial customers.
• Herc Holdings: Herc Holdings (formerly Hertz Equipment Rental) is a publicly traded equipment rental company serving industrial, infrastructure, and commercial customers in North America, with a product mix closely aligned to RSC's general construction and industrial fleet.
• United Rentals: United Rentals is the largest equipment rental company in North America, offering the same broad range of construction and industrial equipment RSC rents. It is also the company that acquired RSC's parent (RSC Holdings) in 2012, making it the most directly comparable peer.
• Sunbelt Rentals (Ashtead Group): Sunbelt Rentals is the second-largest equipment rental company in North America and the U.S. arm of UK-listed Ashtead Group. It serves the same industrial and construction customer base with overlapping aerial, earthmoving, and tool rental inventory.

Regional players

• Boels Rental: Boels Rental is one of Europe's largest equipment rental companies, offering construction tools, aerial platforms, and power equipment. It is a direct functional peer to RSC but operates primarily in Europe rather than the U.S. market.

Emerging players

• BrandSafway: BrandSafway provides scaffolding, access solutions, and related industrial services to construction and industrial customers. It overlaps with RSC's industrial customer base and certain equipment categories, though it is more service-led than rental-led.
• Sunstate Equipment: Sunstate Equipment (an affiliated brand within Ashtead Group alongside Sunbelt Rentals) rents general construction and industrial tools in select U.S. markets, making it a partial-overlap peer in the same broad rental category as RSC.

Broad incumbents

• Caterpillar (CAT): Caterpillar is a leading global manufacturer of construction and earthmoving equipment and also operates a dealer-based rental channel. It is a broad incumbent whose machinery fills the fleets of rental companies like RSC.
• WillScot Mobile Mini: WillScot Mobile Mini is a large specialty rental provider of mobile offices, modular space, and storage. It is a broader incumbent in the commercial rental space serving overlapping customer segments (construction, industrial, commercial) but is not a direct competitor in general tool/equipment rental.
• McGrath RentCorp: McGrath RentCorp rents modular buildings, electronic test equipment, and other specialty assets. It is a broad incumbent in commercial/industrial rental with a similar B2B customer base but a narrower product focus than RSC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/United_Rentals
• Facebookfacebook.com/200631115132
• LinkedInlinkedin.com/company/rsc-equipment-rental

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSC Equipment Rental