SportSide Medical Services

What SportSide Medical Services does

SportSide Medical Services is a privately held multidisciplinary sports medicine clinic headquartered at 90 Woodbine Downs Blvd inside the Westwood Hockey Arena in Etobicoke, Ontario. Founded and led by Dr. Karen Chrobak (CEO & Founder), the clinic delivers physiotherapy, chiropractic care, massage therapy, athletic therapy, kinesiology, and concussion management services to athletes, active individuals, and the general public, staffed by sport-specific practitioners positioned as former elite athletes. Service delivery spans in-clinic visits, in-home mobile visits across a defined Greater Toronto Area catchment, and a separate B2B Sideline Medical Services arm that deploys over 180 Emergency Sports Professional Responders across Ontario for field-side, rink-side, court-side, and pool-side coverage of sporting events.

The company operates a third business line as a Canadian Red Cross Training Partner, running certified Standard First Aid & CPR (full and recertification), 40-hour Professional Responder (full and recertification), and Athletic Taping courses at the Etobicoke clinic and a partner site in Orillia, with corporate group training available for groups of 10+. A complementary "Bridge to Practice" professional-development course series is delivered in partnership with Eikoniki Health.

Revenue mechanics are entirely professional-services based, with pay-as-you-go pricing in Canadian dollars: clinical intake at $160, follow-ups at $95-$145, RMT massage at $85-$170, home-visit consultations at $190-$230, and course tuition at $120-$690. Customer acquisition is hybrid—direct-to-consumer clinic visits booked via Jane App, B2B enterprise contracts for sideline coverage, and an e-commerce registration portal for training courses—supplemented by content marketing through the company's blog and organic social presence on Instagram and Facebook. No revenue, headcount, or funding figures are publicly disclosed, and the company shows no evidence of institutional investors, M&A activity, or AI/ML capability.

Name

SportSide Medical Services

Legal name

SportSide Medical Services

Website

https://sportsidemedical.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

SportSide Medical Services is a privately held Ontario multidisciplinary sports medicine clinic and Canadian Red Cross Training Partner delivering physiotherapy, chiropractic, massage, athletic therapy, and concussion care, alongside B2B sideline medical coverage with 180+ responders and certified training courses.

Ownership category

akta.pro rank

Product category

Sports Medicine Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physicians (6211), Sports and Recreation Instruction (61162)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Sports Chiropractic & Performance Care (HSADALAB), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO)

Keywords

• Sports medicine services
• Physiotherapy clinic
• Sideline medical coverage
• Athletic therapy services
• First aid certification training

Headquarters

HQ city

Etobicoke

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Clinical Healthcare Services: Revenue generated from in-clinic consultations, treatments, and therapy sessions including physiotherapy, chiropractic care, massage therapy, and athletic therapy. Pricing includes initial consultations ($160), subsequent treatments ($95-$145), and massage therapy appointments ($85-$170 depending on duration).
2. Sideline Medical Coverage Services: B2B service providing emergency sports professional responders to sports teams and organizations for on-site event coverage, including seasonal placement and game-by-game coverage.
3. Professional Training Courses: Revenue from Canadian Red Cross certified training courses including Professional Responder Full Certification ($690), Recertification ($350), Standard First Aid & CPR Full Certification ($170), Recertification ($120), and Athletic Taping Course ($399).
4. Home Visit Services: Mobile in-home healthcare services covering the Greater Toronto Area, with initial consultations ($190-$230) and subsequent treatments ($130-$160) depending on service area.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

SportSide Medical Services is a multidisciplinary sports medicine clinic in Etobicoke, Ontario delivering physiotherapy, chiropractic care, massage therapy, athletic therapy, kinesiology, and concussion management to athletes and active individuals. It also deploys over 180 Emergency Sports Professional Responders across Ontario to provide field-side, rink-side, court-side, and pool-side medical coverage for sports teams. As a Canadian Red Cross Training Partner, the company delivers Standard First Aid & CPR, Professional Responder, Athletic Taping, and Bridge to Practice certification courses.

Product overview

SportSide Medical Services is a multidisciplinary sports medicine clinic providing healthcare services and professional training courses. The service portfolio includes clinical healthcare offerings (Initial Patient Intake, Subsequent Treatments, Extended Subsequent Treatments, Massage Therapy, Concussion Treatment, Therapy Placement, Strength & Performance Training, and Home Visits) and professional certification courses (Standard First Aid & CPR, Professional Responder, Athletic Taping, and Bridge to Practice courses). Services are delivered on-site at sporting events, in-clinic, and in-class through their training center. The company operates as both a direct healthcare provider and a Canadian Red Cross Training Partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Initial Patient Intake One-hour initial consultation with a chiropractic doctor or registered physiotherapist, including health history review, physical assessment, and hands-on treatment with a tailored treatment plan.
• Subsequent Treatments 30-minute follow-up sessions with chiropractic doctors or registered physiotherapists providing manual therapy, targeted rehabilitation exercises, and therapeutic modalities such as shockwave therapy, Game Ready cryotherapy, and laser therapy.
• Extended Subsequent Treatments 60-minute extended sessions for patients requiring extra hands-on care or extensive rehabilitation, including deeper manual therapy, advanced exercise protocols, and additional therapeutic modalities.
• Massage Therapy Appointments Evidence-informed massage therapy by Registered Massage Therapists addressing muscle tension, stress-related tension, joint stiffness, and overuse injuries, available in 30-, 45-, 60-, or 90-minute increments.
• Concussion Treatment Comprehensive concussion evaluations and treatments addressing dizziness, vision disturbances, fatigue, headaches, sleep disturbances, and cognitive difficulties, incorporating active rehabilitation, vestibular therapy, vision therapy, and psychological support.
• Strength & Performance Training Customized training sessions designed to boost power, agility, and endurance, led by performance-specific practitioners combining resistance exercises, functional movement drills, and dynamic conditioning.
• Sideline Medical Coverage (Therapy Placement) On-site medical coverage service deploying certified Emergency Sports Professional Responders to sports teams for field-side, rink-side, court-side, and pool-side coverage at sporting events, with seasonal or game-by-game placement across Ontario.
• Home Visits Mobile in-home healthcare services covering the Greater Toronto Area, providing initial consultations, physical assessments, hands-on treatment, and follow-up visits in patients' homes.
• Professional Responder (Full Certification) 40-hour pre-hospital care and CPR training (formerly Emergency First Responder) emphasizing sports-related scenarios and sideline/rink-side care, including CPR Level HCP, AED operation, and basic life support.
• Professional Responder (Re-certification) 20-hour recertification course for experienced responders covering pre-hospital care, CPR, and emergency management emphasizing sports-related scenarios and sideline care.
• Standard First Aid & CPR (Full Certification) Canadian Red Cross-approved 13-14 hour first aid and CPR certification course covering first-aid techniques, CPR protocols, AED operation, and injury-prevention strategies, available as in-class or blended learning formats.
• Standard First Aid & CPR (Re-certification) Canadian Red Cross-approved 7-7.5 hour recertification course refreshing first-aid protocols, CPR techniques, AED use, and injury-prevention tactics to the latest guidelines.
• Athletic Taping Course 12-hour hands-on taping course for healthcare providers covering clinical diagnostic taping techniques including McKenzie protocol and traditional athletic strapping using various tape types.
• Bridge to Practice Courses Professional development courses including Theory Meets Practice (clinical skills), Business Meets Practice (healthcare business fundamentals), and Rehab Meets Practice (rehabilitation programming), taught in partnership with Eikoniki Health.

Quantifiable outcome

• Patients typically see measurable improvement within 2-4 weeks of initiating concussion treatment
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Canadian Red CrosscoreStrategic or Co-development PartnerSportSide Medical Services operates as a Canadian Red Cross Training Partner, delivering Standard First Aid & CPR certification courses, Emergency Sports Professional Responder courses, and Athletic Taping courses. This partnership enables the company to certify emergency responders through a comprehensive program meeting Red Cross standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cornerstone Physiotherapy: Toronto-area physiotherapy clinic with multidisciplinary services including sports injury rehab, concussion care, and athletic therapy. Directly comparable in service mix, athlete-focused positioning, and GTA geography.
• Foundation Physiotherapy: Toronto physiotherapy clinic focused on evidence-based sports rehab, manual therapy, and performance recovery. Comparable in clinical scope, athlete-centric brand, and GTA catchment overlap.
• Athlete's Care Sports Medicine Centres: Toronto-based multidisciplinary sports medicine clinics offering physiotherapy, chiropractic, massage, and sports medicine services to athletes and active individuals. Most directly comparable peer given overlapping services, sport-specific positioning, and GTA presence.
• Myodetox: Toronto-rooted manual therapy and physiotherapy clinic chain targeting active individuals and athletes. Comparable on treatment modalities (manual therapy, rehab), target customer (athletes, weekend warriors), and urban multidisciplinary model.
• Propel Physiotherapy: Sports injury and physiotherapy clinic serving athletes in the Greater Toronto Area with active rehabilitation and sports performance services. Comparable on patient profile (athletes, active individuals) and sports-injury focus.

Others

• Canadian Red Cross: The certifying body and partner that grants SportSide the right to deliver First Aid, CPR, and Responder certifications. Listed as an ecosystem participant rather than competitor, since the partnership defines a portion of SportSide's training revenue.

Broad incumbents

• Lifemark Health Group: Canada's largest national network of physiotherapy, sports medicine, and rehabilitation clinics. Broad incumbent operating across multiple provinces with multidisciplinary offerings, directly comparable to SportSide's clinical and rehab focus.

Emerging players

• Complete Concussion Management: Network of clinics specializing in concussion assessment, treatment, and management protocols. Comparable on SportSide's dedicated concussion clinic services and the broader shift toward standardized concussion care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SportSideMedical
• Instagraminstagram.com/SportSideMedical
• Xx.com/SportSideMed
• LinkedInlinkedin.com/company/sportside-medical-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportSide Medical Services