Pavei Tactical

What Pavei Tactical does

Pavei Tactical & Outdoor is a privately held Brazilian wholesale distributor of tactical and outdoor equipment, headquartered in Içara, Santa Catarina, and operating as a subsidiary of the Pavei Brands holding group. The company distributes a portfolio of more than 22 brands across 3,000+ in-stock SKUs and serves as an official Brazilian distributor for Taurus (firearms) and Master CBC / Companhia Brasileira de Cartuchos (ammunition and firearms). In parallel with third-party distribution, Pavei owns three proprietary house brands: AUROK (tactical accessories), BRESCIA (caliber-12 shotguns), and HAWAPI (outdoor equipment). Complementary services include in-house and partner-provided technical assistance.

The company generates revenue by selling in bulk to authorized retail resellers — both physical tactical/outdoor stores and e-commerce operators — within Brazil. Its go-to-market is B2B-only: a self-serve purchasing portal (pavei-tactical.meuspedidos.com.br) hosts the full catalogue and lets registered dealers assemble orders, with finalization handled through regional sales representatives contacted primarily via WhatsApp. A separate financial portal (pavei.simplificamais.com.br) provides dealer invoicing, XML electronic invoice access, and payment slips, embedding administrative workflow into the distribution relationship. Pricing is not publicly disclosed; wholesale terms are delivered through the partner portal or directly by the assigned regional sales representative.

The business model combines multi-brand wholesale distribution (the core revenue stream) with selective proprietary-brand manufacturing for margin capture. Operational positioning rests on three claims: competitive pricing relative to direct China imports (factoring freight and Brazil tax benefits), same-day billing and rapid dispatch from the in-stock catalogue, and flexible minimum orders. Geographic scope is single-country/domestic (Brazil), with marketing presence limited to Instagram and the corporate website. No founding date, revenue figures, headcount, or external funding events are disclosed in the available source material.

Name

Pavei Tactical

Legal name

Pavei Tactical & Outdoor

Website

https://paveibrasil.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Pavei Tactical & Outdoor is a Brazilian B2B wholesale distributor of tactical and outdoor equipment, distributing 22+ brands and 3,000+ SKUs — including official Taurus and Master CBC firearms — to SMB physical and e-commerce retailers across Brazil, while also operating proprietary brands AUROK, BRESCIA, and HAWAPI.

Ownership category

akta.pro rank

Product category

Tactical & Outdoor Equipment Distribution

NAICS

Wholesale Trade Agents and Brokers (425120)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

akta.pro secondary industry

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

Keywords

• Tactical equipment distribution
• Outdoor products wholesale
• Firearms distribution
• Tactical retail supply
• Private label outdoor brands

Headquarters

HQ city

Centro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Distribution of Tactical & Outdoor Products: Pavei Tactical operates as a wholesale distributor of tactical and outdoor equipment, selling to authorized retailers and partner stores. Revenue is generated through bulk product sales to resellers, combining multiple brands (22+) in single shipments. The company functions as an official distributor for Taurus and Master CBC firearms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Pavei Tactical & Outdoor is a Brazilian B2B wholesale distributor of tactical and outdoor equipment, supplying more than 22 brands and 3,000+ products to authorized physical and e-commerce retailers across Brazil. The company is an official distributor for Taurus and Master CBC firearms, and operates three private-label brands (AUROK tactical accessories, BRESCIA caliber-12 shotguns, HAWAPI outdoor equipment). It supports its dealer network through a B2B purchasing portal, a financial portal for invoices and payment slips, and proprietary technical assistance.

Product overview

Pavei Tactical is a tactical and outdoor equipment distributor and brand owner operating a multi-brand portfolio strategy. The company distributes over 22 brands and 3,000+ products, while also owning three distinct brands: AUROK (tactical accessories), BRESCIA (shotguns caliber 12), and HAWAPI (outdoor equipment). The offering is complemented by B2B purchasing and financial portals for business partners, plus technical assistance services. As an official Taurus and Master CBC distributor, the company serves both physical retail stores and e-commerce partners.

Differentiator

Problem solved

Functional benefit

Brands

• AUROK: Tactical accessories delivering high performance at accessible prices, designed for daily confidence and training.
• BRESCIA
• HAWAPI

Products and services

• AUROK

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• TaurusflagshipChannel Partner/ Reseller/ DistributorPavei Tactical is an official distributor of Taurus firearms, one of the world's largest firearms manufacturers. This partnership provides access to Taurus's full product portfolio and official distributor status in Brazil.
• Master CBCcoreChannel Partner/ Reseller/ DistributorPavei Tactical holds official reseller status for CBC (Companhia Brasileira de Cartuchos), a major Brazilian ammunition and firearms manufacturer. The company is authorized to resell CBC products through its dealer network.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• RSR Group: U.S. wholesale distributor of firearms, ammunition, and related accessories to licensed dealers nationwide. Similar wholesale distribution model and product mix to Pavei Tactical, but anchored in the U.S. market.
• Big Rock Sports: U.S. wholesale distributor of outdoor sporting goods, hunting, and shooting sports products serving independent retailers. Comparable to Pavei's multi-brand outdoor distribution model, though focused on U.S. retailers.
• Sports South: U.S. wholesale distributor of firearms and shooting sports products serving retail dealers. Comparable to Pavei as a multi-brand B2B distributor in the tactical/firearms space, though operating in a different geography (United States vs. Brazil).
• Lipsey's: U.S. wholesale distributor of firearms and shooting sports equipment, selling exclusively to licensed dealers. Operates a comparable B2B distributor model to Pavei Tactical but in the U.S. market.

Broad incumbents

• Rossi: Established Brazilian firearms manufacturer with broad product lines including rifles, shotguns, and pistols. Competes in the same Brazilian firearms industry as Pavei's distributed products but as a manufacturer rather than distributor.
• Imbel: Brazilian state-owned defense manufacturer of firearms and military material. Operates in the same Brazilian tactical/firearms industry as Pavei but with a broader institutional and defense product portfolio rather than wholesale distribution focus.
• Taurus Armas: One of the world's largest firearms manufacturers and Pavei's Flagship-tier distribution partner. Overlaps with Pavei through the Brazilian tactical/firearms industry but operates as a manufacturer with a much broader product portfolio and global reach.
• Companhia Brasileira de Cartuchos (CBC / Magtech): Major Brazilian manufacturer of ammunition and firearms (Magtech brand) and Pavei's Core-tier authorized reseller partner. Shares the Brazilian tactical/firearms industry with Pavei but operates upstream as a manufacturer with a wider global footprint.
• Nautika: Brazilian outdoor equipment brand offering tents, sleeping bags, coolers, and camping gear comparable to Pavei's HAWAPI outdoor line. Operates in the same Brazilian outdoor equipment category but as a brand/manufacturer rather than a multi-brand wholesale distributor.
• Boito: Brazilian shotgun manufacturer producing a range of caliber-12 shotguns comparable to Pavei's own BRESCIA brand. Overlaps in the Brazilian tactical/firearms industry but focuses on manufacturing rather than wholesale distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/paveitactical
• Facebookfacebook.com/paveitactical
• LinkedInlinkedin.com/company/paveibrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pavei Tactical