Roberts Homes and Real Estate
Roberts Homes and Real Estate is a privately held, founder-owned real estate brokerage and custom home builder in Fond du Lac, Wisconsin, serving residential buyers, sellers, investors, and new construction clients across seven Wisconsin counties through a 13-agent team.
- Company typePrivate
- Founded1989
- HeadquartersFond Du Lac, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roberts Homes and Real Estate does
Roberts Homes and Real Estate is a privately held, founder-owned full-service real estate brokerage and custom home builder headquartered at 1315 South Main Street, Fond du Lac, Wisconsin (License #91-936600). Founded in 1989 by Jim Roberts and his wife, the firm operates a unified platform combining residential and commercial property brokerage with new construction home building, serving individual home buyers, sellers, investors, and new construction clients across seven Wisconsin counties: Fond du Lac, Winnebago, Dodge, Green Lake, Calumet, Washington, and Sheboygan. The company is independently owned and operates without disclosed private-equity or institutional backing.
The product surface spans residential listings (single-family, multi-family, townhomes, condos), commercial listings (retail, office, industrial), custom new home construction under the Roberts Homes construction arm, and supporting digital tools — a free home valuation tool, mortgage calculator, Neighborhood Buzzer automated listing alerts, and Just Listed email notifications. The operating backbone is the InCom Web & e-Marketing Solutions platform, integrated with Metro MLS listing feeds for property search and lead capture; the site also uses YouTube API services to auto-generate listing videos. A co-branded sub-team, "Simply Sold with Brooke and Amy," launched in 2019 as a specialized transactional unit with its own website and social channels.
Revenue is generated through traditional real estate transaction commissions on home sales, purchases, and commercial property transactions under a transaction-based take-rate pricing model with no publicly disclosed commission rates. The go-to-market is sales-led and agent-based: a team of 13 real estate professionals led by Founder/Owner Jim Roberts and Managing Broker David Washkoviak works directly with buyers and sellers. Marketing channels include the company website, Facebook, Instagram, TikTok, and email marketing. Several agents hold Multi Million Dollar Club production credentials, with individual tenures ranging from 8 to 38+ years in real estate and adjacent fields, including a Managing Broker reportedly administering close to $1B in cumulative transactions.
Roberts Homes and Real Estate firmographics
Firmographics- Name
- Roberts Homes and Real Estate
- Legal name
- Roberts Homes and Real Estate
- Website
- https://robertshomesandrealestate.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roberts Homes and Real Estate is a privately held, founder-owned real estate brokerage and custom home builder in Fond du Lac, Wisconsin, serving residential buyers, sellers, investors, and new construction clients across seven Wisconsin counties through a 13-agent team.
- Ownership category
- akta.pro rank
Roberts Homes and Real Estate industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- New Construction & Builder Sales (BPAJAAAB)
Keywords
Where Roberts Homes and Real Estate is headquartered
LocationHeadquarters
- HQ city
- Fond Du Lac
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roberts Homes and Real Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Real Estate Transaction Commissions: The company earns revenue through real estate transaction commissions on home sales, purchases, and commercial property transactions. Agents represent buyers and sellers in the Fond du Lac area and surrounding counties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate services for buyers and sellers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Roberts Homes and Real Estate product offering
Product offeringCore offering
Roberts Homes and Real Estate operates as a full-service real estate brokerage and custom home builder serving Fond du Lac, Wisconsin and surrounding counties. The company represents buyers and sellers in residential, commercial, and new construction transactions, and also builds custom homes through its Roberts Homes construction arm founded in 1989.
Product overview
Roberts Homes and Real Estate operates as a full-service real estate brokerage and custom home builder serving the Fond du Lac, Wisconsin area and surrounding counties. The company offers a unified platform of residential and commercial property listings, new construction/build services through Roberts Homes (founded 1989), and comprehensive buyer/seller representation. Supporting services include free home evaluation tools, mortgage calculators, Neighborhood Buzzer alerts for market monitoring, and Just Listed email notifications. A sub-brand, Simply Sold with Brooke and Amy, provides specialized co-branded team services. The brokerage maintains a team of 13 agents including Owner Jim Roberts, Managing Broker David Washkoviak, and multiple Broker Associates and REALTORS serving buyers, sellers, and investors across Fond du Lac, Winnebago, Dodge, Green Lake, Calumet, Washington, and Sheboygan counties.
Differentiator
Problem solved
Functional benefit
Brands
- Simply Sold with Brooke and Amy: A team/brand within Roberts Homes & Real Estate co-founded by Brooke Boyle-Schneider and Amy Jo Teifke, specializing in residential, condos, commercial, and vacant land transactions.
Products and services
- Residential Property Listings Residential property listings service enabling buyers to search and purchase homes, condos, multi-family units, townhomes, and single-family residences in the Fond du Lac area and surrounding Wisconsin counties.
- Commercial Property Listings Commercial real estate listings including retail, office, and industrial properties for sale and lease in the Fond du Lac area and surrounding Wisconsin counties.
- New Construction / Build Services Custom home building services allowing clients to build new homes using Roberts Homes floor plans and construction expertise. Founded in 1989, Roberts Homes is a custom builder offering quality, affordable homes.
- Home Selling Services Full-service home selling representation including free home evaluation, property marketing, negotiation, and transaction support. Includes pricing analysis, consistent communication, and negotiation representation for sellers in the Fond du Lac area.
- Home Buying Services Buyer representation services including property search, showings, offer preparation, and closing support. Includes first-time homebuyer assistance, foreclosure property expertise, and investment property guidance.
- Simply Sold with Brooke and Amy Co-branded team offering under Roberts Homes specializing in residential, condos, commercial, and vacant land transactions. Led by Broker Associates Amy Jo Teifke and REALTOR Brooke Boyle-Schneider with combined 48 years of experience.
Quantifiable outcome
- Over $9 million in sales closed by single agent in two years
- +1 more outcomes
Companies that use Roberts Homes and Real Estate
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Roberts Homes and Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Roberts Homes and Real Estate partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- InCom Web & e-Marketing SolutionscoreWebsite platform provider powering the Roberts Homes and Real Estate website with property search, agent management, and digital marketing tools. The company logo and branding appear on the footer indicating this is the web platform provider.
- Multiple Listing Service (MLS)coreMLS data provider for property listings. Metro MLS, Inc. provides listing data that is updated regularly on the website.
- Metro MLS, Inc.coreMultiple Listing Service providing listing data for the Wisconsin market. Data updated at specific times.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Roberts Homes and Real Estate competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Roberts Homes and Real Estate social profiles
Digital presenceRoberts Homes and Real Estate compliance and trust
Trust signalCompliance2 records
Roberts Homes and Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roberts Homes and Real Estate leadership team
Management profileNumber of profiles
Profiles13 records
Roberts Homes and Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roberts Homes and Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roberts Homes and Real Estate
What does Roberts Homes and Real Estate do?
Roberts Homes and Real Estate operates as a full-service real estate brokerage and custom home builder serving Fond du Lac, Wisconsin and surrounding counties. The company represents buyers and sellers in residential, commercial, and new construction transactions, and also builds custom homes through its Roberts Homes construction arm founded in 1989.
Is Roberts Homes and Real Estate a public or private company?
Roberts Homes and Real Estate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roberts Homes and Real Estate founded?
Roberts Homes and Real Estate was founded in 1989. It employs 11 to 50 people.
Where is Roberts Homes and Real Estate based?
Roberts Homes and Real Estate is headquartered in Fond Du Lac, United States, in the North America region.
How does Roberts Homes and Real Estate make money?
One revenue line is on record: real Estate Transaction Commissions.
Does Roberts Homes and Real Estate have an API?
No public API is recorded for Roberts Homes and Real Estate.
What industry is Roberts Homes and Real Estate in?
Roberts Homes and Real Estate's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAB, New Construction & Builder Sales. Its NAICS code is 53121 and its SIC code is 6531.