InCom Real Estate Web & E-Marketing Solutions

What InCom Real Estate Web & E-Marketing Solutions does

InCom Real Estate Web & E-Marketing Solutions, operating through the legal entity InCom Networking Solutions LP, is a privately held Toronto-based SaaS provider serving real estate professionals across North America. The company, founded in 2003, offers an integrated platform comprising four website product lines (Agent Website, Office/Brokerage Website, Unbranded Condo Website, and Corporate/Franchisor Website) built around IDX/MLS data integration, a proprietary Real Estate CRM for contact management and drip campaign automation, and the InCom Connect mobile CRM application available on iOS and Android in separate Canadian and US editions. Its technology stack relies on integrations with Google Maps, Google Analytics, Google Calendar, YouTube, Facebook, LinkedIn, Twitter, and CREA DDF data feeds, augmented by Google Partner and Facebook Marketing Partner status that enables managed lead-generation advertising delivered directly into client CRMs.

The company serves four primary customer segments: individual real estate agents and sales representatives, real estate brokerages and offices, pre-construction and condo developers, and real estate franchisors and corporations, with a vertical SaaS go-to-market combining self-serve website sign-up with sales-assisted enterprise brokerage accounts. Its revenue model is predominantly subscription-based across website tiers, CRM, and mobile app access, supplemented by managed-services revenue streams from Google AdWords, Facebook Ads, ReCall retargeting marketing, and SEO services, plus ancillary fees for IDX/MLS data feed setup and non-refundable items such as domain registration and customization. Distribution is hybrid: direct self-service sign-up via the company website alongside a corporate sales team, with mobile app distribution through Apple App Store and Google Play.

The company claims over 10,000 clients, 4 million leads generated, and 22 years of continuous operation across 5 countries, with multiple small-to-mid-sized brokerage logos (RE/MAX Realtron, Right at Home, Sutton Group, Royal LePage, HomeLife, Bosley, International Realty Firm) evidencing a long-tail SMB customer base. No external funding rounds, M&A activity, or publicly disclosed revenue figures are present in the source data.

Name

InCom Real Estate Web & E-Marketing Solutions

Legal name

InCom Networking Solutions LP

Website

https://incomrealestate.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

InCom Real Estate Web & E-Marketing Solutions is a Toronto-based private SaaS provider offering IDX-integrated real estate websites, a proprietary CRM, and managed lead-generation services to individual agents, brokerages, and franchise organizations across North America.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Software

NAICS

Computer Systems Design Services (541512), Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Real estate websites
• Real estate CRM
• IDX integration
• Lead generation services
• Marketing automation

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Subscription Services: Subscription-based real estate website services with various feature tiers. Includes optimized IDX websites, customizable designs, and platform access. Automatic renewal at subscription end.
2. CRM & Marketing Automation: Integrated CRM and marketing automation features bundled with website subscriptions, including drip campaigns, newsletters, and postcards
3. Lead Generation Packages: Buyer and seller lead generation packages delivered through ad campaigns with instant notification alerts
4. Digital Marketing Services: Managed advertising services including Google Ads, Facebook Ads, SEO marketing, and ReCall/Tag marketing
5. Mobile App Subscriptions: Enterprise-level website subscription required for mobile CRM app access enabling team-wide lead management
6. IDX Data Feed Setup: Additional charges for IDX/VOW or CREA DDF data feed management beyond the included one integration. MLS/board additional costs may apply

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

InCom provides an all-in-one SaaS platform for real estate professionals that bundles customizable IDX-enabled websites, a built-in real estate CRM, automated drip campaigns and email/postcard marketing, and managed lead generation via Google AdWords and Facebook Ads. Offerings are tailored for individual agents, brokerage/office websites, pre-construction condo developers, and corporate/franchisor accounts, with a mobile CRM app (InCom Connect) extending the platform to iOS and Android. The company operates as a subscription-based service with add-on marketing and SEO services across Canada and the United States.

Product overview

InCom Real Estate Web & E-Marketing Solutions is a SaaS platform providing an all-in-one digital marketing solution for real estate professionals. The core product portfolio consists of website platforms (Agent Website, Office/Brokerage Website, Unbranded Condo Website, Corporate/Franchisor Website) integrated with IDX listing search, paired with a proprietary Real Estate CRM for contact management and lead nurturing. The platform is augmented by marketing services including Google AdWords, Facebook Ads, ReCall Marketing, and SEO Marketing for lead generation, plus add-on modules such as Custom Landing Pages, Listings TV Display, and Auto-Generated Virtual Tours. A mobile CRM app (InCom Connect) extends functionality to iOS and Android devices. The company operates primarily in Canada and the United States serving over 10,000 real estate professionals.

Differentiator

Problem solved

Functional benefit

Brands

• InCom Connect: Mobile CRM application for agents and brokers to manage leads, clients, and business operations on the go.
• Listio

Products and services

• Real Estate Agent Website Fully-featured IDX-enabled website with map search, lead capture forms, customizable interchangeable themes, and integrated CRM tailored for individual real estate agents and sales representatives.
• Office/Brokerage Website Multi-agent website platform for real estate brokerages and offices featuring agent directories, shared IDX listings, centralized CRM management, and team coordination capabilities.
• Unbranded Condo Website Pre-construction and unbranded condo website for developers and agents targeting condo buyers, with lead capture optimized for new development marketing campaigns.
• Corporate/Franchisor Website Website solution for real estate corporations and franchisors managing multiple offices and agents under one platform, with corporate branding control and multi-location features.
• Real Estate CRM Contact management system with client database, contact grouping for email campaigns, automated drip campaigns, newsletters, postcards, and lead assignment capabilities for real estate professionals.
• InCom Connect Mobile CRM App Mobile CRM application for iOS and Android enabling agents and brokerage teams to manage leads, track listings, communicate with clients via built-in calling and texting, and monitor activity from anywhere; requires an enterprise-level website subscription for team-wide access.
• Google AdWords Lead Generation Managed pay-per-click advertising service creating and managing Google AdWords campaigns to generate buyer and seller real estate leads, delivered directly to client CRM with instant notifications.
• Facebook Ads Lead Generation Social media advertising service creating and managing Facebook lead ad campaigns for pre-construction condo projects and general real estate lead generation, delivered to client CRM.
• SEO Marketing Search engine optimization and marketing service improving organic search visibility, SEO ranking recovery, and inbound traffic for real estate agent and brokerage websites.
• ReCall Marketing Retargeting and brand awareness marketing service using tag-based advertising to keep real estate agents top of mind across the web with past website visitors.
• Auto-Generated Virtual Tours Automatic virtual tour generation feature for property listings combining dynamic presentations with full-sized photos to create immersive virtual experiences for listings without manually created tours.

Quantifiable outcome

• 10,000+ happy clients
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Partner status enabling integration with Google Maps API, Google Analytics, Google Calendar sync, and Google AdWords management services for client lead generation campaigns
• Meta (Facebook)coreTechnology or IntegrationFacebook Marketing Partner status enabling Facebook lead ads integration, Instagram advertising, and Facebook Messenger Chat Plugin (discontinued May 2024) for real estate marketing campaigns
• Constant ContactminorGTM or Marketing PartnerEmail marketing partner offering free 60-day trial, 30% off first 3 months with code SAVEQ319, and free $100 Master Template Campaign design for InCom clients
• InComDomains.comminorChannel Partner/ Reseller/ DistributorDomain name registration service for clients with discounted domain registration services
• YouTubecoreTechnology or IntegrationYouTube API integration for automatic video generation of listings, displayed on YouTube channel. YouTube Terms of Service and Google Privacy Policy apply
• CREA (Canadian Real Estate Association)coreTechnology or IntegrationIntegration with CREA DDF (Data Distribution Facility) for Canadian MLS data feeds. TREB (Toronto Real Estate Board) data integration mentioned in testimonials

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Real Geeks: Real Geeks is a direct competitor offering real estate IDX websites, a built-in CRM, and lead generation tools targeting individual agents and brokerages in North America. Overlaps closely with InCom's agent website, CRM, and lead generation bundle.
• iHomefinder: iHomefinder provides IDX/MLS search, lead capture, and CRM functionality for real estate websites, sold as both a hosted platform and as an embed for third-party sites. Highly comparable to InCom's MLS/IDX coverage and CRM modules.
• Inside Real Estate (kvCORE): Inside Real Estate operates the kvCORE platform, an end-to-end real estate CRM, lead generation, and marketing automation suite for agents, teams, and brokerages. Directly competes with InCom across CRM, lead gen, and brokerage website products.
• CINC (Commissions Inc.): CINC provides real estate lead generation, IDX websites, and a CRM platform with a focus on seller and buyer lead conversion. Closely comparable to InCom's lead generation packages and CRM product.
• Ylopo: Ylopo is an AI-driven real estate marketing platform combining IDX websites, lead nurturing, and AI-powered text and voice assistants for agents. Comparable to InCom's website + CRM + lead gen stack with an AI-first overlay.
• Chime Technologies: Chime offers a real estate CRM with integrated lead generation, IDX, AI-powered assistants, and team management tools for agents and brokerages. Direct competitor across InCom's full product surface.
• PropertyBase: PropertyBase is a real estate CRM and marketing platform built on Salesforce, serving brokerages with contact management, IDX search, and marketing automation. Compares to InCom's CRM-centric offering for brokerage customers.
• BoldTrail (formerly Zurple): BoldTrail provides real estate lead generation, CRM, and IDX websites with behavioral nurturing and smart plans. Overlaps with InCom's lead generation packages and CRM functionality.
• RealEstateWebmasters: RealEstateWebmasters builds custom real estate websites with IDX integration, CRM, and SEO services targeted at teams and brokerages. Comparable to InCom's office/brokerage website and SEO marketing products.

Broad incumbents

• Lone Wolf Technologies: Lone Wolf Technologies provides a broad suite of real estate back-office, CRM, and MLS solutions serving brokerages, agents, and MLSs across North America. Comparable to InCom's CRM and MLS coverage offerings but at a larger incumbent scale.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/incomrealestate
• YouTubeyoutube.com/c/incomrealestate
• Facebookfacebook.com/incomrealestate
• LinkedInlinkedin.com/company/incom-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InCom Real Estate Web & E-Marketing Solutions