Roberts Homes and Real Estate

What Roberts Homes and Real Estate does

Roberts Homes and Real Estate is a privately held, founder-owned full-service real estate brokerage and custom home builder headquartered at 1315 South Main Street, Fond du Lac, Wisconsin (License #91-936600). Founded in 1989 by Jim Roberts and his wife, the firm operates a unified platform combining residential and commercial property brokerage with new construction home building, serving individual home buyers, sellers, investors, and new construction clients across seven Wisconsin counties: Fond du Lac, Winnebago, Dodge, Green Lake, Calumet, Washington, and Sheboygan. The company is independently owned and operates without disclosed private-equity or institutional backing.

The product surface spans residential listings (single-family, multi-family, townhomes, condos), commercial listings (retail, office, industrial), custom new home construction under the Roberts Homes construction arm, and supporting digital tools — a free home valuation tool, mortgage calculator, Neighborhood Buzzer automated listing alerts, and Just Listed email notifications. The operating backbone is the InCom Web & e-Marketing Solutions platform, integrated with Metro MLS listing feeds for property search and lead capture; the site also uses YouTube API services to auto-generate listing videos. A co-branded sub-team, "Simply Sold with Brooke and Amy," launched in 2019 as a specialized transactional unit with its own website and social channels.

Revenue is generated through traditional real estate transaction commissions on home sales, purchases, and commercial property transactions under a transaction-based take-rate pricing model with no publicly disclosed commission rates. The go-to-market is sales-led and agent-based: a team of 13 real estate professionals led by Founder/Owner Jim Roberts and Managing Broker David Washkoviak works directly with buyers and sellers. Marketing channels include the company website, Facebook, Instagram, TikTok, and email marketing. Several agents hold Multi Million Dollar Club production credentials, with individual tenures ranging from 8 to 38+ years in real estate and adjacent fields, including a Managing Broker reportedly administering close to $1B in cumulative transactions.

Name

Roberts Homes and Real Estate

Legal name

Roberts Homes and Real Estate

Website

https://robertshomesandrealestate.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Roberts Homes and Real Estate is a privately held, founder-owned real estate brokerage and custom home builder in Fond du Lac, Wisconsin, serving residential buyers, sellers, investors, and new construction clients across seven Wisconsin counties through a 13-agent team.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• Residential real estate
• Commercial real estate
• Custom home building
• Property listings
• Real estate brokerage

Headquarters

HQ city

Fond Du Lac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Real Estate Transaction Commissions: The company earns revenue through real estate transaction commissions on home sales, purchases, and commercial property transactions. Agents represent buyers and sellers in the Fond du Lac area and surrounding counties.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Roberts Homes and Real Estate operates as a full-service real estate brokerage and custom home builder serving Fond du Lac, Wisconsin and surrounding counties. The company represents buyers and sellers in residential, commercial, and new construction transactions, and also builds custom homes through its Roberts Homes construction arm founded in 1989.

Product overview

Roberts Homes and Real Estate operates as a full-service real estate brokerage and custom home builder serving the Fond du Lac, Wisconsin area and surrounding counties. The company offers a unified platform of residential and commercial property listings, new construction/build services through Roberts Homes (founded 1989), and comprehensive buyer/seller representation. Supporting services include free home evaluation tools, mortgage calculators, Neighborhood Buzzer alerts for market monitoring, and Just Listed email notifications. A sub-brand, Simply Sold with Brooke and Amy, provides specialized co-branded team services. The brokerage maintains a team of 13 agents including Owner Jim Roberts, Managing Broker David Washkoviak, and multiple Broker Associates and REALTORS serving buyers, sellers, and investors across Fond du Lac, Winnebago, Dodge, Green Lake, Calumet, Washington, and Sheboygan counties.

Differentiator

Problem solved

Functional benefit

Brands

• Simply Sold with Brooke and Amy: A team/brand within Roberts Homes & Real Estate co-founded by Brooke Boyle-Schneider and Amy Jo Teifke, specializing in residential, condos, commercial, and vacant land transactions.

Products and services

• Residential Property Listings Residential property listings service enabling buyers to search and purchase homes, condos, multi-family units, townhomes, and single-family residences in the Fond du Lac area and surrounding Wisconsin counties.
• Commercial Property Listings Commercial real estate listings including retail, office, and industrial properties for sale and lease in the Fond du Lac area and surrounding Wisconsin counties.
• New Construction / Build Services Custom home building services allowing clients to build new homes using Roberts Homes floor plans and construction expertise. Founded in 1989, Roberts Homes is a custom builder offering quality, affordable homes.
• Home Selling Services Full-service home selling representation including free home evaluation, property marketing, negotiation, and transaction support. Includes pricing analysis, consistent communication, and negotiation representation for sellers in the Fond du Lac area.
• Home Buying Services Buyer representation services including property search, showings, offer preparation, and closing support. Includes first-time homebuyer assistance, foreclosure property expertise, and investment property guidance.
• Simply Sold with Brooke and Amy Co-branded team offering under Roberts Homes specializing in residential, condos, commercial, and vacant land transactions. Led by Broker Associates Amy Jo Teifke and REALTOR Brooke Boyle-Schneider with combined 48 years of experience.

Quantifiable outcome

• Over $9 million in sales closed by single agent in two years
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core.

• InCom Web & e-Marketing SolutionscoreTechnology or IntegrationWebsite platform provider powering the Roberts Homes and Real Estate website with property search, agent management, and digital marketing tools. The company logo and branding appear on the footer indicating this is the web platform provider.
• Multiple Listing Service (MLS)coreTechnology or IntegrationMLS data provider for property listings. Metro MLS, Inc. provides listing data that is updated regularly on the website.
• Metro MLS, Inc.coreTechnology or IntegrationMultiple Listing Service providing listing data for the Wisconsin market. Data updated at specific times.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/robertshomesandrealestate
• LinkedInlinkedin.com/company/robert-homes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberts Homes and Real Estate