Yummi House

What Yummi House does

Yummi House is a Singapore-based direct-to-consumer retailer specialising in natural health products, principally raw wild honey and Imperial bird's nest. Founded in 2007 as Yummi House Pte Ltd, the company sources honey from tropical rainforest countries and bird's nest from Southeast Asian caves, employing a traditional hand-pick cleaning process that retains nutritional integrity and clears only 20% of raw nests for sale. The product portfolio spans Monofloral, Polyfloral, Honeydew, and Floral honey series, Imperial bird's nest in Authentic, King, Supreme, and Steamed grades, and adjacent add-on categories including PM Collagen, Flower Tea, Premium Brine Abalone, Honey Moisturizing Refining Mask, and convenience formats such as raw instant honey sachets and mini honey bottles. All honey products carry ISO, Halal, and HACCP certifications.

The company operates a hybrid distribution model anchored on an owned e-commerce storefront (yummihouse.com) serving Singapore, alongside three brick-and-mortar retail locations in Singapore at Oxley Bizhub (headquarters), Burlington Square, and NorthPoint City. It also operates a three-tier membership program (Silver, Gold, Platinum) with experiential benefits at the ClubHouse outlet and engages in educational content marketing through blogs, video, and social channels. Brand credibility is reinforced by a celebrity endorsement from Chef Eric Teo and the 2010 Singapore Prestige Brand Award.

Revenue is generated through one-time unit purchases priced from SGD $12.90 (beauty accessories) to SGD $12,781 (1kg Supreme bird's nest), with free Singapore delivery above SGD $200 and a 21-day money-back guarantee on honey products. The company discloses 100,000+ members worldwide and a multi-market presence across Singapore, Malaysia, Hong Kong SAR, and Mainland China, although online shipping is currently restricted to Singapore. The company is privately held, independently owned, and has no disclosed external funding, M&A, or institutional investment.

Name

Yummi House

Legal name

Yummi House Pte Ltd

Website

https://yummihouse.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Yummi House is a Singapore-based direct-to-consumer retailer of raw wild honey and Imperial bird's nest, selling via its e-commerce site and three Singapore retail stores to health-conscious consumers, diabetics, and gift buyers across Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct product sales of natural wild honey, bird's nest, and related health products through e-commerce and retail stores. One-time purchase model with prices ranging from $12.90 to $12,781 SGD per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Yummi House sources and sells natural wild honey and imperial bird's nest products through an e-commerce platform and three retail outlets in Singapore. Products include raw monofloral, polyfloral, and honeydew honey series plus hand-picked bird's nest in Authentic, King, Supreme, and Steamed grades. Complementary offerings include collagen, floral tea, abalone, beauty masks, gift sets, and accessories.

Product overview

Yummi House is a Singapore-based natural health products company established in 2007, specializing in Imperial Bird's Nest and Natural Wild Honey sourced from primitive environments worldwide. The product portfolio centers on two core offerings: Natural Wild Honey (available in Monofloral, Polyfloral, and Honeydew series with varying classes A, S, and Limited) and Imperial Bird's Nest (offered in Authentic, King, Supreme, and Steamed grades). The portfolio extends to complementary health and beauty products including PM Collagen supplements, Honey Moisturizing Refining Mask, Flower Tea, and Premium Brine Abalone. Convenience and gifting options include Raw Instant Honey Sachets, Mini Honey bottles, Premium Gift Boxes, and branded accessories. All honey products are ISO, Halal, and HACCP certified. The company operates through both an e-commerce platform and three retail locations in Singapore, with a membership program offering tiered benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Wild Honey Raw, unprocessed wild honey collected from natural forests worldwide, available in Monofloral (Oil Palm, Lemon, Mahogany, Wamara), Polyfloral (A Class for detox and skincare), Honeydew (jungle tree sap honey), Floral Honey (B Class seasonal varieties including Coffee, Rose Apple, Acacia, Oil Palm), and Yemen Sidr collections. ISO, Halal, and HACCP certified. Sold through e-commerce and three retail outlets in Singapore.
• Imperial Bird's Nest Hand-picked bird's nest from Southeast Asia available in Authentic, King, Supreme, and Steamed grades. Rich in amino acids, proteins, and minerals. Processed using traditional hand-picking method that retains nutritional value.
• Steamed Bird's Nest Pre-steamed imperial grade bird's nest bottled on-site using traditional methods to retain nutritional content. Ready-to-consume convenience product.
• Raw Instant Honey Sachets Convenient 20ml honey sachets in Plum, Mango, and Jujube flavors. Travel-friendly format with no mess, ISO/HACCP/Halal certified.
• Mini Honey Travel-friendly 100g honey bottles in various varieties including Cherry & Barley and Tualang Millennium. Ideal for sampling and gifting.
• Premium Gift Box Curated gift sets combining bird's nest and honey products. Includes 6-in-1 combinations for gifting occasions.
• Honey Moisturizing Refining Mask Facial sheet mask infused with honey, Royal Jelly Extract, Licorice Root, and Portulaca Extract. Hydrates, soothes, and refines skin texture.
• PM Collagen Collagen powder for mixing into beverages and foods. Marketed for skin elasticity, joint health, and bone strength when combined with honey.
• Flower Tea Floral tea collection including Oolong Tea with Peach, Rose & Sweet Olive with Plum, Roselle & Hawthorn, and Sweet Olive & Wolfberries. Promotes stress relief and detoxification.
• Premium Brine Abalone Canned premium abalone, 10 whole pieces per can. Firm texture with savory flavor for soups, stews, and festive dishes.
• Accessories Serving and preparation accessories including Wooden Spoons, Bird's Nest Bowls (Diamond and Swiftlet designs), Honey Shaker 500ml, and Stainless Steel Flask Bottle.
• ClubHouse Membership Program Three-tier membership (Silver, Gold, Platinum) offering weekend buffets, priority access to products, festive treats, and birthday celebrations at ClubHouse at Oxley Bizhub.

Quantifiable outcome

• Contains 16 antioxidants that protect the body from inflammation
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Third-Party Delivery CompaniescoreOthersThird-party delivery companies used for order fulfillment to ensure smooth delivery process. Yummi House shares customer information with delivery partners as necessary for order completion.
• Foodpanda & DeliveroominorOthersThird-party food delivery platforms mentioned as examples of third-party services that may be used or offered. Products and services may use or offer products from these third parties.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Capilano Honey: Australia's largest honey brand with a wide portfolio spanning retail, foodservice, and ingredient channels. Comparable to Yummi House in branded honey at retail, but operates at much broader scale and across mainstream rather than ultra-premium niches.
• Nature's Way (Schwabe Group): Large global vitamins and supplements brand with wellness honey and bee-product extensions. Broad incumbent overlap with Yummi House's honey, collagen, and beauty-from-within positioning, though distributed in mass-market channels.

Direct peers

• Comvita: New Zealand-based global premium honey brand (Mānuka and specialty varieties) sold through e-commerce and retail worldwide. Comparable to Yummi House in raw, premium honey positioning, certification-led trust, and direct-to-consumer distribution.
• Eu Yan Sang International: Singapore-headquartered traditional Chinese wellness retailer selling bird's nest, health tonics, and honey products across retail and e-commerce in Asia. Direct overlap with Yummi House's core bird's nest and wellness product lines and Singapore retail footprint.
• Bee & Tea Singapore: Singapore specialist in ready-to-drink bird's nest and honey beverages sold retail and online. Comparable to Yummi House in Singapore bird's nest positioning, though focused on beverages rather than raw SKUs.
• Manuka Health New Zealand: New Zealand producer and global brand of Mānuka honey and bee-derived health products, sold through retailers and DTC channels. Comparable to Yummi House in premium, single-origin, raw honey and certification-driven marketing.
• Hock Hua Tonic: Singapore-based traditional Chinese tonics and bird's nest retailer with its own retail stores and online store. Direct local competitor to Yummi House in bird's nest, herbal tonics, and Chinese wellness retail.
• Prince of Peace Enterprises: US-founded Asian wellness brand best known for bird's nest, ginger, and herbal products sold via retail and e-commerce globally. Direct peer to Yummi House in edible bird's nest and Chinese wellness positioning for Asian and diaspora consumers.
• Wedderspoon Organic: Premium raw, monofloral and Mānuka honey brand with strong DTC and retail presence. Direct peer to Yummi House in raw, certified, premium honey positioning with a focus on health benefits and traceable sourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@yummihousesingapore1775
• Facebookfacebook.com/yummihousesg
• Instagraminstagram.com/honeyyummihousesingapore
• Xx.com/yummihouse_sg
• LinkedInlinkedin.com/company/yummi-house-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yummi House