WOW Entertainment

What WOW Entertainment does

WOW Entertainment Inc is a US-based, privately held event game rental company founded in 1997 and headquartered in Flemington, New Jersey. The company rents arcade games, claw machines, miniature golf courses, casino equipment, pinball machines, virtual reality rigs, sports simulators, photo booths, mechanical bulls, and a range of interactive sports games to corporate event organizers, trade show exhibitors, brand activation teams, and private party hosts. Its competitive narrative centers on authenticity (e.g., Skee Ball lanes verified at ten feet) and a selection process that includes in-person inspections of manufacturers in the US, Europe, and Asia, combined with on-site venue inspections and itemized rental agreements. The company offers extensive customization on most products (custom claw wraps, Zoltar exterior graphics, branded whack-a-mole cabinets, programmable money booths) to serve brand activation and trade show marketing use cases.

The business is primarily a direct, quote-based, one-time rental model with itemized estimates showing dimensions and power requirements. WOW Entertainment delivers and sets up equipment in the Northeast using its own truck fleet from a 7,500 square foot facility relocated to in December 2023, and reaches the rest of the country via strategic delivery partnerships in Atlanta, Orlando, Chicago, Las Vegas, Texas, and California. Go-to-market is enterprise field sales supported by a phone-driven inquiry process (800-WOW-1196), email inquiries, and a catalog-style website. The company has produced over 10,000 events nationwide and is referenced in named customer cases across television (Wendy Williams Show, Today Show sponsored by Kohl's), financial services (Provident Bank), advertising (The Grey Group), beauty/CPG (Philosophy), entrepreneurship (Entrepreneurs Organization NY), and conferences (NCIA). Revenue, headcount composition, ownership, and AI usage are not disclosed in the available source material.

Name

WOW Entertainment

Legal name

WOW Entertainment Inc

Website

https://wowincevents.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

WOW Entertainment Inc, founded in 1997 and based in Flemington, New Jersey, rents arcade games, claw machines, casino equipment, VR rigs, and interactive sports games to corporate events, trade shows, brand activations, and private parties nationwide.

Ownership category

akta.pro rank

Product category

Event Entertainment Rentals

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

akta.pro secondary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

Keywords

• Event game rentals
• Arcade game rentals
• Trade show entertainment
• Party game equipment
• Casino equipment rentals

Headquarters

HQ city

Hillsborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Event Game Rentals: Rental of arcade games, claw machines, miniature golf, casino equipment, pinball machines, virtual reality games, and custom interactive sport games for events including trade shows, corporate events, brand activations, and private parties. Pricing is quote-based with itemized estimates showing exact dimensions and power requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

WOW Entertainment rents interactive entertainment equipment—including arcade games, claw machines, miniature golf courses, casino equipment, pinball machines, virtual reality experiences, sports simulators, and photo booths—for trade shows, corporate events, brand activations, and private parties. The company provides delivery, setup, and on-site operation nationwide from its Flemington, New Jersey headquarters, with extensive customization and branding options on most rental items.

Product overview

WOW Entertainment is a nationwide event and party game rental company founded in 1997, offering a diverse portfolio of interactive entertainment rentals for trade shows, corporate events, brand activations, casino parties, private events, and festivals. The company's core offerings span multiple product categories including Arcade Game Rentals (both classic 80s games and modern titles like Pacman Battle Royale), Sports Arcade Table Games (pool tables, shuffleboard, air hockey, foosball, ping pong), Interactive Attractions (mechanical bull, kick point soccer, VR games), Trade Show Booth Games (claw machines, money booths, putting challenges), Photo Booths, Mini Golf Courses, and Casino Theme Equipment. Products like the Money Machine Booth, Customized Claw Machines, Zoltar Machines, and branded Whack A Mole games feature extensive customization and branding opportunities for corporate marketing. The company operates from a facility in Flemington, New Jersey with strategic partnerships nationwide and emphasizes authenticity, with processes including manufacturer inspections in the US, Europe, and Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Money Machine Booth Rental

Quantifiable outcome

• Produced over 10,000 different types of events nationwide
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Nationwide Delivery PartnerscoreChannel Partner/ Reseller/ DistributorStrategic partnerships throughout the United States including Atlanta, Orlando, Chicago, Las Vegas, the state of Texas as well as the state of California enable WOW Entertainment to deliver and service event game rentals nationwide.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Eventbrite: Self-service event ticketing and event management marketplace. Not a direct competitor but operates in WOW Entertainment's end-customer ecosystem, particularly for private event organizers.
• Cvent: Enterprise event management platform serving corporate meeting and trade show organizers. Adjacent rather than competitive — sits upstream in WOW Entertainment's customer procurement workflow as an event-tech enabler.

Broad incumbents

• Bowlero: Largest operator of bowling entertainment centers in the US, also offering arcade games and event hosting. Overlaps with WOW Entertainment in the corporate/private event entertainment segment but operates permanent venues.
• Chuck E. Cheese: Family entertainment center chain offering arcade games and children's party packages. Comparable in the party/events segment with arcade-based attractions but operates fixed locations rather than providing event rentals.
• Topgolf: Sports entertainment venue operator featuring interactive golf games and event hosting. Comparable to WOW Entertainment in offering interactive sports-themed event experiences for corporate and group bookings.
• Dave & Buster's: National chain of entertainment venues combining arcade games, sports viewing, and food and beverage. Operates in the same amusement/recreation space as WOW Entertainment but owns fixed-location venues rather than renting equipment for events.

Direct peers

• Fun Services: National event entertainment rental company offering arcade games, casino equipment, inflatables, and interactive attractions for corporate events, trade shows, and private parties. Closely comparable business model and customer base to WOW Entertainment.
• GameTruck: Mobile video game event service that brings gaming trucks to birthdays, corporate events, and community gatherings. Comparable in delivering interactive game-based event entertainment to similar end customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOW Entertainment