What The Wellness Institute does

The Wellness Institute is a non-profit medical fitness and lifestyle medicine facility operating as a department of Seven Oaks General Hospital within the Winnipeg Regional Health Authority. Founded in 1996 and headquartered on the Seven Oaks Hospital Health Campus in Winnipeg, Manitoba, the institute integrates clinical healthcare services with fitness facilities under a single roof, offering over 80 weekly fitness classes, personal training, and a comprehensive suite of clinical rehabilitation programs including cardiac, pulmonary, back, arthritis (GLAD), Minds in Motion, chronic disease management, post hip and knee replacement, and Neuro-Fit. Its Wellness Clinic delivers DEXA scanning, physiotherapy, chiropractic, massage therapy, nutrition, footcare, and pelvic floor physiotherapy, while its Occupational Health division sells B2B services such as executive health assessments, ergonomic assessments, return-to-work support, and injury prevention to corporate clients.

The business model is a hybrid consumer-and-B2B revenue engine: recurring membership subscriptions provide core access, while fee-for-service clinical billings, personal training, and corporate occupational health contracts diversify income. A 6-month virtual physician-supervised Weight Loss & Risk Reduction Clinic extends the clinical offering beyond the physical campus. Distribution combines on-site sales at the hospital campus, self-serve online registration, a mobile app for class bookings and member engagement, and direct corporate sales for occupational health. Patient and member outcomes are validated through peer-reviewed research collaborations with the University of Manitoba and the Chronic Disease Innovation Centre, with publications in BMC Geriatrics and the Canadian Journal of Public Health documenting reductions in cardiovascular events, ER utilization, and mental-health-related outcomes.

The facility is a government-affiliated public-health entity rather than a venture-backed company. Strategic positioning rests on the medical fitness model — physician oversight combined with exercise programming — which differentiates it from commercial gyms and standalone clinics. Recent activity includes a 2025–2026 expansion of community-health partnerships (Protein Industries Canada / Louis Dreyfus Company on plant-protein aging research; a Food Access Bus pilot for seniors) and product extensions such as pickleball facilities and a Student Summer Pass, signalling deliberate demographic and vertical broadening within a stable Winnipeg-anchored footprint.

Name

The Wellness Institute

Legal name

The Wellness Institute (Seven Oaks General Hospital)

Website

https://wellnessinstitute.ca

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

The Wellness Institute is a Winnipeg-based non-profit medical fitness facility and department of Seven Oaks General Hospital that combines physician-supervised clinical rehabilitation programs with over 80 weekly fitness classes, personal training, occupational health services, and a virtual weight-loss clinic serving community members, chronic-disease patients, and corporate clients across Manitoba.

Ownership category

akta.pro rank

Product category

Medical Fitness & Rehabilitation Services

NAICS

Fitness and Recreational Sports Centers (713940), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Chiropractors (62131), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Corporate/Workplace Wellness Coaching (HSADAGAL), Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Medical fitness services
• Clinical rehabilitation programs
• Occupational health services
• Preventive wellness programs
• Therapeutic health services

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Fees: Annual and monthly membership fees providing access to fitness facilities, classes, and member amenities.
2. Clinical Services: Fees for clinical programs including physiotherapy, massage therapy, chiropractic, nutrition counseling, pelvic floor physiotherapy, and other rehabilitation services.
3. Personal Training: Fees for one-on-one and small group training sessions with certified personal trainers.
4. Occupational Health Services: Corporate contracts for pre-employment screenings, executive health assessments, ergonomic assessments, and injury prevention programs.
5. Weight Loss Clinic Program: 6-month virtual behavioral weight loss program with physician oversight and one-on-one video coaching with health coaches.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Wellness Institute operates a medical fitness facility offering over 80 weekly fitness classes, personalized clinical rehabilitation programs (cardiac, pulmonary, arthritis, neuro-fit), physician-guided weight loss programs, and a wellness clinic providing physiotherapy, chiropractic, massage therapy, nutrition, and DEXA scan services. It also delivers occupational health solutions to corporate clients covering injury prevention, return-to-work support, and executive health assessments, all integrated under a medically supervised model within the Seven Oaks General Hospital campus.

Product overview

The Wellness Institute is a medical fitness facility offering a comprehensive suite of wellness services organized around a unified platform. The core offering includes over 80 weekly fitness classes (Aqua, Barre, Yoga, Spin, TRX), personal training, and specialized clinical programs (Cardiac Rehabilitation, Pulmonary Rehabilitation, Back Program, Arthritis, Minds in Motion, Chronic Disease Management, Post Hip & Knee Replacement, Neuro-Fit). The Weight Loss & Risk Reduction Clinic provides physician-guided 6-month virtual behavioral programs. The Wellness Clinic delivers rehabilitation and preventive health services including DEXA Scan, Chiropractic, Massage Therapy, Nutrition, and Physiotherapy. Occupational Health services target businesses with injury prevention and management programs. The organization also maintains a mobile app for member engagement, pickleball facilities with tournaments, and seasonal programming. Services are available to both members and non-members, positioning the facility as a community health resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Classes Over 80 different weekly fitness classes including Aqua, Barre, Yoga, Spin, and TRX, available to both members and non-members of the community.
• Personal Training One-on-one individualized fitness programs developed by degreed and certified personal trainers supporting lifestyle change for members.
• Weight Loss & Risk Reduction Clinic A 6-month virtual and in-person behavioral weight loss program with physician oversight and one-on-one video health coaching for eligible participants.
• Clinical Programs Personalized clinical rehabilitation and chronic disease management programs including Cardiac Rehab, Pulmonary Rehab, Back Program, Arthritis (GLAD), Minds in Motion, Chronic Disease Management, Post Hip & Knee Replacement, and Neuro-Fit.
• Wellness Clinic Rehabilitation and preventive health clinic offering DEXA Scan, Body Composition Testing, Chiropractic, Footcare, Massage Therapy, Nutrition, Physiotherapy, and Pelvic Floor Physiotherapy services.
• Occupational Health Corporate occupational health services including Mental Health, Pre-Employment Screenings, Executive Health Assessments, Return-to-Work Services, Functional Capacity Evaluation, Ergonomic Assessments, and Injury Prevention programs for businesses.
• Pilates Group, drop-in, and private Pilates classes at various levels of difficulty focused on strength, flexibility, and posture improvement.
• Pickleball Indoor pickleball facilities with court scheduling, workshops including Pickleball 101 and Advanced Workshops, plus annual tournament events.
• Seasonal Programs Seasonal educational classes and experiences including new yoga and fitness programs offered to refresh members' routines.

Quantifiable outcome

• 27% reduction in risk of heart attack and stroke among members
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Seven Oaks Neighbourhood Resource NetworkminorStrategic or Co-development Partner · 1 January 2026Community partnership supporting the Food Access Bus (FAB) pilot project helping seniors access fresh groceries. Wellness Institute staff and volunteers assist at shopping days.
• Gwen Secter Creative Living CentreminorStrategic or Co-development Partner · 1 January 2026Community partner in the Food Access Bus pilot project supporting seniors in the Seven Oaks community.
• City Councillor Devi SharmaminorStrategic or Co-development Partner · 1 January 2026Local government partnership supporting the Food Access Bus pilot project through advocacy and strategic planning.
• Protein Industries CanadaminorStrategic or Co-development Partner · 1 July 2025Collaboration exploring how pea protein can support healthy aging. Part of a pilot project with Louis Dreyfus Company examining plant-based nutrition for older adults.
• Louis Dreyfus Company (LDC)minorStrategic or Co-development Partner · 1 July 2025Partner in Protein Industries Canada pilot project exploring pea protein for healthy aging in collaboration with the Wellness Institute.
• Seven Oaks General HospitalcoreStrategic or Co-development PartnerThe Wellness Institute operates as a department of Seven Oaks General Hospital, located at the Seven Oaks Hospital Health Campus. This is a core operational partnership within the Winnipeg Regional Health Authority.
• Chronic Disease Innovation Centre (CDIC)coreStrategic or Co-development PartnerResearch partnership focused on chronic disease prevention and innovation in healthcare delivery. Jointly recognized at Manitoba Legislature. Part of Changing Healthcare Delivery initiative.
• Seven Oaks Hospital FoundationcoreGTM or Marketing PartnerFundraising arm of the hospital. Collaborates on events like the Pickleball Classic to raise funds for hospital equipment and patient care.
• Winnipeg Regional Health AuthoritycoreStrategic or Co-development PartnerParent health authority overseeing Seven Oaks General Hospital and its departments including the Wellness Institute.
• University of ManitobacoreStrategic or Co-development PartnerResearch partnership conducting studies on medical fitness model outcomes. Co-authored studies published in BMC Geriatrics on health benefits of medical fitness facilities.
• Institute of Cardiovascular SciencesminorStrategic or Co-development PartnerCollaborated on Mega Heart Event 2026, focusing on heart health awareness and wellness in the community.
• St. Boniface HospitalminorStrategic or Co-development PartnerPartner in Mega Heart Event collaboration with Institute of Cardiovascular Sciences for heart health events.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mayo Clinic Healthy Living Program: Hospital-affiliated lifestyle medicine and medical fitness program within a major health system. Closest analog to the Wellness Institute's 'medical fitness' model that combines clinical supervision with fitness facilities, classes, and coaching.
• Pritikin Longevity Center: Medical wellness and lifestyle program offering physician-supervised exercise, nutrition, and behavior-change programming. Comparable to the Wellness Institute's integration of clinical oversight, fitness, and weight-loss/chronic-disease management.
• Cooper Clinic: Preventive medicine clinic paired with a fitness center, offering executive health assessments, DEXA/body composition, and medically-supervised exercise. Highly comparable to the Wellness Institute's executive assessments and clinical-fitness integration.

Others

• Toronto Rehab Institute (UHN): Hospital-based rehabilitation program within a Canadian academic health network. Comparable institutional structure and clinical rehabilitation portfolio (cardiac, pulmonary, neuro) to the Wellness Institute's clinical programs, useful as a system-level comparator.

Regional players

• YMCA-YWCA of Winnipeg: Winnipeg-based community fitness and wellness operator offering memberships, group fitness, and chronic-disease programs (e.g., YMCA Diabetes Prevention Program). Competes for the same general community members in the same geography.
• GoodLife Fitness: Canada's largest fitness club operator with multiple Winnipeg locations. Competes for the same general community membership base, though without the clinical integration of the Wellness Institute.

Emerging players

• Canyon Ranch: Destination wellness resort offering fitness classes, clinical services, nutrition, and behavior-change programming. Comparable in integrating fitness and clinical/wellness services, though at a destination-resort scale and price point.
• WW International (Weight Watchers): Subscription weight-management program with virtual coaching. Overlaps with the Wellness Institute's 6-month virtual behavioral Weight Loss & Risk Reduction Clinic, though WW is consumer/retail versus the institute's physician-supervised, clinically integrated offering.

Broad incumbents

• Life Time Fitness: Large premium fitness operator offering group classes, personal training, and wellness programming across North America. Overlaps with the Wellness Institute's fitness classes, personal training, and member engagement model, though at greater scale and without clinical services.
• Cleveland Clinic Lifestyle Medicine: Established health system with a dedicated lifestyle medicine pillar covering exercise, nutrition, and behavior change. Larger and broader than the Wellness Institute but addresses the same preventive-care space and serves as a potential expansion benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WellnessSOGH
• Facebookfacebook.com/wellnessinstitute.ca
• LinkedInlinkedin.com/company/the-wellness-institute-at-sogh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wellness Institute