What Zoomark does

Zoomark is a biennial international B2B trade show for the pet food and pet care industry, founded in 1985 and organized by BolognaFiere Cosmoprof S.p.A. — a subsidiary of Italian exhibition conglomerate BolognaFiere Group. The 22nd edition is scheduled for May 11-13, 2027 at the Bologna Fair District in Italy. The 2025 edition attracted more than 31,000 visitors from 120 countries and over 1,300 exhibiting companies from 56 countries, representing nearly the full pet industry value chain — pet food manufacturers, accessory and care product suppliers, raw material and packaging suppliers, retailers, veterinarians, groomers, and importers/exporters. Revenue is generated primarily through exhibitor-paid booth rentals and sponsorship packages, supplemented by B2B matchmaking services (B2MATCH) and ancillary paid touchpoints such as themed-area participation.

The product surface extends well beyond the three-day biennial event. Zoomark Days operates year-round Industry Insights conferences and Retail Labs roadshows between editions, maintaining engagement with retailers, veterinarians, and groomers. The exhibitions are organized into themed pathways (Greenmark for sustainability, Italian Style for Italian heritage brands, Tech for Future for innovation) and seven special areas (including Factory, Next 5.0, Aqua Project, and Atelier) that guide visitor traffic. Recognition programs such as PET VISION Awards and the NEXT Award for Pet Innovators reinforce the platform's role as an industry curation mechanism rather than a passive marketplace.

The go-to-market and distribution model is event-driven and geographically distributed. Revenue is captured from exhibitors through a direct sales team (Show Office and Sales Manager, plus Sales Accounts) and a documented global agent network covering Europe, the Americas, Asia, and the Middle East/Africa. The brand has extended internationally through three recurring satellite initiatives: PetBridge powered by Zoomark (new B2B platform for India debuting November 2026 with Inspira Bridge Events), Italy Pavilion at Pet Fair South East Asia in Bangkok, and Pet Pavilion at Marca China in Shenzhen. The technology stack is standard event-tech (registration, online catalogue, B2B matchmaking) with no proprietary AI or software products; the underlying asset is brand, network density, and operational know-how rather than technology IP.

Name

Zoomark

Legal name

BolognaFiere Cosmoprof S.p.A.

Website

https://zoomark.it

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Zoomark is a biennial international B2B trade show for pet food and pet care, organized by BolognaFiere Cosmoprof. Founded in 1985, its 2025 edition drew 1,300+ exhibitors from 56 countries and 31,000+ visitors from 120 countries to Bologna, Italy.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Pet and Pet Supplies Retailers (459910), Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Pet Care (except Veterinary) Services (81291), Veterinary Services (54194)

akta.pro primary industry

Pet & Animal Expos (MPAGAFAI)

akta.pro secondary industries

Dry Kibble (Dog & Cat) (CRADAFAA), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Functional & Veterinary Diet Pet Food (CRADAFAF), Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL)

Keywords

• Pet industry trade show
• Pet food exhibition
• Pet care marketplace
• B2B trade fair
• International pet expo

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibition fees: Revenue is generated from companies paying to exhibit at the trade show, including booth space rental, sponsorship packages, and participation in themed areas (Factory, Next 5.0, Aqua Project, Atelier, GreenMark, Italian Style, Tech for Future).
2. Visitor registration and attendance: Professional visitors and buyers register to attend the trade show, with B2B matchmaking services (B2MATCH) facilitating connections between exhibitors and qualified buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Zoomark organizes a biennial international B2B trade show for the pet food and pet care industry, held at Bologna Fair District in Italy. The exhibition brings together pet food manufacturers, pet care and accessories suppliers, raw material and packaging suppliers, retailers, veterinarians, and importers/exporters across themed areas such as GreenMark, Italian Style, Tech for Future, Next 5.0, Aqua Project, Atelier, and Factory. Supporting offerings include the B2MATCH business matchmaking platform, an online exhibitor catalogue, year-round Zoomark Days professional development events, and international extensions (PetBridge in India, Italy Pavilion in Thailand, Pet Pavilion at Marca China).

Product overview

Zoomark is an international trade show (exhibition) for pet food and pet care organized by BolognaFiere Cosmoprof S.p.A., held biennially in Bologna, Italy. The core offering is the Zoomark International Trade Show itself, a B2B exhibition attracting 31,000+ visitors from 120 countries and 1,300+ exhibitors from 56 countries. Supporting the main event, Zoomark offers: Zoomark Days (year-round professional development via industry conferences and Retail Labs roadshows); PetBridge powered by Zoomark (a B2B platform for India's pet care market); Italy Pavilion and Pet Pavilion at Marca China (international pavilions supporting Italian and pet industry companies at regional events). The exhibition features thematic pathways (Greenmark, Italian Style, Tech for Future) and special areas (Aqua Project, Atelier, Factory, Next 5.0) that organize exhibitors by focus areas. Additional services include an online exhibitor catalogue, video gallery, and a network of international agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Zoomark International Trade Show The main biennial B2B trade show for pet food and pet care, held at Bologna Fair District in Italy. The 2025 edition attracted 31,000+ visitors from 120 countries and 1,300+ exhibitors from 56 countries. Features themed pathways (GreenMark, Italian Style, Tech for Future) and special areas (Aqua Project, Atelier, Factory, Next 5.0).
• Zoomark Days

Quantifiable outcome

• Zoomark 2025: 31,000+ visitors, 1,300+ exhibitors, visitors from 120 countries, exhibitors from 56 countries
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and supporting.

• Inspira Bridge EventscoreStrategic or Co-development Partner · 1 January 2026Co-organizer of PetBridge powered by Zoomark, a new B2B trade platform for India's pet care market debuting November 2026 in Mumbai. Inspira Bridge Events is led and founded by the founder of CMPL Expo, Asia's leading private label show.
• European Pet Organization (EPO)coreStrategic or Co-development PartnerZoomark became a member of the European Pet Organization in May 2025, strengthening its commitment to the pet sector at European level and connecting with the broader European pet industry community.
• PETZOO EURASIAmajorStrategic or Co-development PartnerStrategic partnership announced May 2025 to strengthen ties between the European and Turkish pet markets, facilitating cross-border business connections between exhibitors and buyers.
• Bologna WelcomesupportingGTM or Marketing PartnerPartnership with Bologna's Convention & Visitors Bureau to provide accommodation solutions, transport services, and special rates for Zoomark visitors and exhibitors.
• ItalosupportingGTM or Marketing PartnerPartnership with Italo train company offering travel discounts and special conditions for event participants traveling to Bologna.
• FrecciarossasupportingGTM or Marketing PartnerPartnership with Frecciarossa high-speed train service offering special conditions for Zoomark participants.
• ITA Agency (Italian Trade Agency)supportingStrategic or Co-development PartnerCollaboration for Pet Pavilion at Marca China, supporting Italian and pet industry companies in accessing the Chinese market through the Marca China Private Label Fair.
• Pet Sustainability Coalition (PSC)supportingStrategic or Co-development PartnerPartnership to launch pilot GreenMark designation program for sustainable pet companies at Zoomark 2025, verifying and recognizing environmentally responsible exhibitors.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Regional players

• Pet Fair South East Asia: Pet Fair South East Asia (Bangkok) is the leading pet industry exhibition in the ASEAN region. Zoomark organizes the Italy Pavilion inside this show, making it both a regional peer and a partner venue with comparable exhibitor audiences.
• Pet Fair Asia: Pet Fair Asia (Shanghai) is one of Asia's largest pet industry trade fairs. It serves the same pet food and pet care exhibitor/buyer base as Zoomark but is regionally concentrated in Greater China, complementing Zoomark's Italy flagship.
• PATS - Pet and Aquatic Trade Show: PATS is the UK's leading pet industry trade show, held in Harrogate. It addresses the same pet food, accessories, and aquarium product categories and buyer segments as Zoomark, but serves the British market regionally.
• PETZOO Eurasia: PETZOO Eurasia (Istanbul) is the leading pet industry trade fair in Turkey/Eurasia. Zoomark has a strategic partnership with the organizer (announced May 2025) to bridge European and Turkish pet markets, positioning it as both peer and partner.

Others

• Cosmoprof Worldwide Bologna: Cosmoprof Worldwide Bologna is the flagship beauty industry trade show run by the same BolognaFiere Cosmoprof S.p.A. entity that operates Zoomark. It is a sister brand within the same corporate structure, sharing back-office and exhibition infrastructure.
• IPPE - International Production & Processing Expo: While not pet-specific, IPPE and similar industrial B2B trade shows are comparable operating models (B2B exhibition, sponsor/exhibitor-driven revenue) that benchmark what a mature trade show brand can be valued at and how it monetizes its audience.

Broad incumbents

• Informa Markets: Informa Markets is the world's largest exhibitions organizer, operating multiple pet industry events including Global Pet Expo. It is comparable as the broader incumbent B2B trade-show platform and a strategic competitor for pet-industry exhibitor share.

Direct peers

• SuperZoo: SuperZoo (Las Vegas) is a leading US pet retail industry trade show produced by the World Pet Association. It targets the same pet industry buyer and exhibitor segments as Zoomark and is a strong direct competitor for premium pet-brand participation.
• Global Pet Expo: Global Pet Expo (Orlando, FL) is a major annual North American pet industry trade show organized by APPA and managed by Informa Markets. It directly competes with Zoomark for international pet-brand exhibitor attention and marketing dollars.
• Interzoo: Interzoo (Nuremberg, Germany) is the world's leading international trade fair for the pet supplies industry. It is the most direct competitor to Zoomark, serving the same B2B pet food and pet care exhibitor/buyer universe with a larger historical scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/ZoomarkInt
• Facebookfacebook.com/ZoomarkInternational
• LinkedInlinkedin.com/company/zoomark-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoomark