What Service 2000 does

Service 2000 A/S is a Danish event infrastructure rental company headquartered in Kokkedal, founded in 1907 as a cleaning services firm and rebranded in 1990 when tent and tableware rental were added. Today it provides total event solutions spanning tent structures (free-span 5m–40m, including transparent roofs, mirror tents, two-storey configurations, and mega tents exceeding 8,000 m²), furniture and tableware, climate control and HVAC (via Watkins distribution), generators from 50 kVA to 2,000 kVA, sound, lighting, kitchen and refrigeration equipment, water infrastructure (via MTD Pure Water), grandstand seating (via Sit Down Sweden), pontoons, trackway, fencing, portable toilets, and staffing (waiters, bartenders, decorators, fitters). Tents comply with EU standard EN 13782 and Danish Certificering.

The company serves events from 10 to 10,000 guests across corporate events, entertainment and sports events, private celebrations, the cruise industry, and government/royal functions. Marquee engagements include the Danish Royal Family (weddings, christenings, birthdays, New Year addresses), A.P. Møller-Maersk (AGMs, Triple-E ship launches), broadcasters DR and TV2 (TV studios, election coverage, royal event broadcasts), Eurovision Song Contest 2024, Roskilde Festival, Tour de France 2022, IIHF Ice Hockey World Championship 2018 (10,000 m² fanzone, ~300,000 visitors), Copenhagen Airport, Ferrari, Leo Pharma, and Arla Foods.

Revenue mechanics are quote-based, combining equipment rental (usage-based) with professional staffing services. The go-to-market is direct-to-consumer, inquiry-driven, with multi-year relationships to enterprise and government accounts. The company operates domestically and internationally under a 'TENTS ACROSS BORDERS' model via partners in the UK, China, Australia, USA, and across Scandinavia, and holds AAA credit rating for 2019–2021 as evidence of financial stability.

Name

Service 2000

Legal name

Service 2000 A/S

Website

https://service2000.dk

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Service 2000 A/S is a Danish event infrastructure rental company founded in 1907 that provides tents, furniture, climate control, generators, and staffing for events from 10 to 10,000 guests, serving corporate, royal, sports, and entertainment clients across Scandinavia and internationally.

Ownership category

akta.pro rank

Product category

Event Rental Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

akta.pro secondary industries

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL), Event Hospitality & VIP Lounge Staff (HSACAEAH)

Keywords

• Event tent rental
• Temporary structures
• Event infrastructure rental
• Event furniture hire
• Event staffing services

Headquarters

HQ city

Kokkedal

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of tents, furniture, tableware, climate control, generators, sound systems, and other event infrastructure. Customers pay for equipment rental with setup and takedown services.
2. Staffing Services: Provision of tent fitters, drivers, bartenders, waiters, decorators, and security personnel for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Service 2000 A/S rents and installs complete temporary event infrastructure for corporate, entertainment, government/royal, and private events ranging from 10 to 10,000 guests. The portfolio spans tent structures (5m to 40m free span, including transparent roofs, mirror tents, and two-storey builds), furniture, tableware, heating/cooling, generators, sound and lighting, kitchen and catering equipment, water infrastructure, grandstand seating, trackway and fencing, pontoons, portable toilets, and professional event staffing (waiters, bartenders, fitters, decorators).

Product overview

Service 2000 A/S is Scandinavia's leading event rental company offering total solutions for events ranging from intimate dinners to gatherings of 10,000+ guests. Founded in 1907, the company operates from Kokkedal, Denmark, and works worldwide. The product portfolio centers on tent rentals (5m-40m free span, including transparent roofs, mirror tents, and two-storey structures) complemented by comprehensive rental equipment including furnishings, tableware, heating/cooling systems, generators, sound systems, lighting, kitchen equipment, refrigeration/freezing trailers, and water infrastructure. The company also provides specialized services such as turnkey cruise terminals, TV broadcasting studios, grandstand seating systems, temporary trackways, floats/barges, and professional service staff (waiters, bartenders, decorators). Their equipment complies with EU standard EN 13782 and Danish Certificering. Notable capabilities include the ability to erect mega-tents exceeding 8,000m2 and multi-story structures, with generators ranging from 50 kVa to 2,000 kVa.

Differentiator

Problem solved

Functional benefit

Products and services

• Tent Rental (5m to 40m free span, including transparent, mirror, and two-storey structures) Rental and professional installation of event tents ranging from 5m to 40m free span, including standard tents, transparent roof tents, mirror tents, two-storey structures, and mega tents up to 50x95m. Complies with EU standard EN 13782 and Danish Certificering. Used by corporate event organizers, festival operators, broadcasters, and private hosts in Denmark and internationally.
• Furniture and Furnishing Rental Rental of tables, chairs, and event furniture including hardwood floor options (Bangkirai and Cumura) for events from intimate dinners to large corporate functions.
• Tableware and Crockery Rental Rental of plates, glasses, and specialized items such as acrylic caviar plates and silver-plated Peugeot pepper and salt mills for events and banquets.
• Heating, Dehumidification and Air Conditioning Rental Portable heaters and HVAC systems for events, distributed in Scandinavia via partnership with Watkins Event Hire, capable of maintaining temperatures in extreme conditions.
• Air Conditioning Rental Air conditioning equipment for events including election coverage and broadcast studios, sourced via Watkins Event Hire partnership.
• Generator and Power Solutions Rental Generator rental from 50 kVa to 2,000 kVa including SuperSilent units, cables, switchboards, tanks, lighting masts, and transformers for events and temporary facilities.
• Sound and Music System Rental Sound systems and music equipment rental for events of various sizes.
• Lighting Solutions Rental Lighting setups including emergency lighting and specialized effects such as golden chandeliers and lanterns for events.
• Kitchen Equipment Rental Full kitchen equipment rental including cooking facilities and catering supplies for events.
• Refrigeration and Freezing Trailer Rental Refrigeration and freezing trailers up to 30 Euro pallets for event catering and large-scale food service operations.
• Catering Equipment Rental Rental of catering supplies and equipment for events.
• Water Supply Solutions Rental Temporary water infrastructure including water treatment, safe drinking water solutions, and distribution systems via MTD Pure Water partnership for events and remote sites.
• Toilet and Bath Facility Rental Portable toilet and bathroom facilities for events, festivals, and cruise terminals.
• Exhibition Stand Rental Custom exhibition booth solutions and display structures for trade shows and expositions.
• Flags and Signs Rental Rental of flags, signs, and event branding displays.
• Trackway, Fencing and Crash Barrier Rental Temporary road solutions using hexagonal plastic panels (up to 40 tons moving, 90 tons static), anti-force fencing, and crash barriers for event sites.
• Pontoon and Barge Rental JetFloat pontoon/barge systems with 300 kg/m² capacity in 0.5x1m modules, usable as jetties, working platforms, or showcases for waterfront events.
• Machine Rental (Manitou Telescopic Trucks up to 18.40m reach) Rental of construction and handling machines including Manitou telescopic trucks for event installation and teardown.
• Grandstand Seating Systems Grandstand seating from Sit Down Sweden in aluminium construction with rise angles of 7, 14, 21, 28, and 35 degrees for sports and entertainment events.
• Camps and Accommodation Structures Temporary camp and accommodation structures used for scouting events and similar large gatherings.
• Waiter, Bartender and Event Staff Services Provision of professional service staff including waiters, bartenders, decorators, and hosts for events.
• Event Installation and Setup Services Professional installation and teardown services performed by experienced crews of fitters, tent constructors, drivers, and decorators.
• Cruise Terminal and Event Terminal Solutions Turnkey terminal solutions for cruise ships and events including tent structures, luggage facilities, toilet facilities, and heating systems; terminals can accommodate hundreds to thousands of guests.
• TV Studio and Broadcasting Structures Soundproof TV studio structures including double-decker configurations with custom glass panels for live broadcast coverage of royal events, sports events, and entertainment programs, delivered to broadcasters DR and TV2.

Quantifiable outcome

• Successfully served events up to 10,000 guests with complete infrastructure solutions
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Veldeman Tent TechnologycoreChannel Partner/ Reseller/ DistributorEurope's leading tent supplier. Service 2000 works closely with Veldeman and has relationships with companies in China, UK, Australia, and USA. Together they provide total solutions worldwide.
• Watkins (Aircondition)coreTechnology or IntegrationWatkins Event Hire has one of the most comprehensive event heating and cooling ranges in Europe. Service 2000 is the Scandinavian distributor for Watkins products, providing temperature control solutions for events.
• EPCAS (European Party Caterer Association)coreStrategic or Co-development PartnerService 2000 A/S has been chosen as ambassador for EPCAS in Denmark, Norway, and Sweden. EPCAS is a foundation founded in 2007 as the first organization looking after interests of European Party Caterers, with direct line to the European Parliament.
• Sit Down SwedencoreChannel Partner/ Reseller/ DistributorEurope's leading supplier of grandstand seating systems. Service 2000 acts as agent for Sit Down - the ultimate aluminium grandstand seating system that can be erected at 7, 14, 21, 28, and 35 degree angles. Work worldwide.
• Arena Structures UKminorStrategic or Co-development PartnerUK-based event structure specialist offering bespoke theming, interior decorations, furniture, lighting, heating, air-conditioning, and floral displays. Attention to detail and commitment to excellence for event success.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Gl events: Paris-listed, global events and venue management group that operates event infrastructure alongside event organization. Large incumbent with overlap on tent/furniture/staffing rentals and a broader event services portfolio than Service 2000.

Direct peers

• HTS Clearspan / HTS tentiQ: Global manufacturer and hirer of clearspan temporary structures for large-scale events and sports venues, including grandstand seating systems - directly comparable in large-span tent capability to Service 2000's 5m-40m spans and mega tents.
• Spaciotempo / Italian event rentals: European temporary structure supplier offering clearspan tents, grandstands, and event rental for sports championships and trade shows. Comparable product set in overlapping Mediterranean/European markets.
• Veldeman Tent Technology: Belgium-based tent supplier and Service 2000's named partner; offers comparable tent rental and event solutions across Europe, making them simultaneously a partner and a direct competitor in shared geographies.
• Arena Structures UK: UK specialist in event structures, theming, interior furnishings, and broadcast/TV studios. Called out by Service 2000 as a partnership; product overlap (broadcast-grade temporary TV studios, theming) makes them a direct functional peer.
• Losberger De Boer: One of the world's largest temporary structure and event rental companies, providing tents, modular buildings, and integrated event infrastructure for sports, corporate, and government events - directly comparable in product scope and customer overlap with Service 2000.
• Sit Down Sweden: Europe's leading grandstand seating system supplier and Service 2000's named partner. Strong product overlap on aluminum grandstand rentals at 7°-35° rise angles for sports events - directly comparable component of Service 2000's offering.
• Mahaffey Tent & Event Solutions: US-based event rental company providing tents, structures, climate control, and turnkey event services for corporate events, festivals, and sports championships - directly comparable end-to-end rental model though regionally scoped.
• Röder Hünnebeck (now Röder Group): Major European event tent, grandstand, and temporary infrastructure rental operator serving corporate events, sports championships, and exhibitions. Comparable range of tent sizes, complementary rental fleet, and presence in Scandinavian/German markets.

Regional players

• Huurre (a brand of Polimoon / current Scandinavian rental operators): Scandinavian/Nordic industrial and event structure operator providing tents, temporary halls, and rental infrastructure across Northern Europe - comparable in Nordic geography but historically focused on industrial versus premium corporate events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Service2000AS
• LinkedInlinkedin.com/company/service2000

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service 2000