Silky Holidays
Silky Holidays is a privately held Bulgarian tour operator and online travel agency, founded in 2005 in Sofia, that distributes hotels, flights, transfers, and package holidays to Bulgaria through five specialized, multi-language booking portals targeting international tourists.
- Company typePrivate
- Founded2005
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Silky Holidays does
Silky Holidays Ltd. is a privately held Bulgarian tour operator and online travel agency founded in 2005 and headquartered in Sofia, Bulgaria. The company distributes travel services for Bulgaria through a portfolio of specialized web portals — VisitBulgaria.NET (general travel), BulgariaSki.com (winter sports), BeachBulgaria.com (Black Sea coast), BulgariaFlights.com (flight aggregation), and SilkyHolidays.bg (global package holidays) — supplemented by localized sub-brands in Bulgarian, Russian, Greek, and Romanian and a dedicated city portal (SofiaHotels.NET, covering 87 hotels in Sofia). Its core offering is direct online booking of hotels, transfers, flights, car hire, ski passes, and vacation packages, supported by value-added content such as live webcams at ski and beach resorts, daily snow cover reports, and traveler discussion boards. The company operates as a licensed tour operator (License No. 05536/2005, Bulgarian Ministry of Tourism).
The business model is commission-based transaction fees earned on hotel reservations, flight tickets, airport transfers, package holidays, and ski-related services, with quote-based pricing supplemented by early-booking and last-minute discount campaigns. The go-to-market is direct-to-consumer and online-first, relying on niche SEO, multi-language content, and email/newsletter marketing rather than paid acquisition or third-party marketplaces. The customer base is highly fragmented — international tourists (with notable emphasis on Russian, Greek, and Romanian speakers) and Bulgarian residents booking beach or ski vacations — with no enterprise or B2B contracts identified in the source data. The company is GDPR-compliant, has no external funding, no app, no public API, and no disclosed AI capabilities, and operates with a small team of 11–50 employees.
Silky Holidays firmographics
Firmographics- Name
- Silky Holidays
- Legal name
- Silky Holidays Ltd.
- Website
- https://silkyholidays.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Silky Holidays is a privately held Bulgarian tour operator and online travel agency, founded in 2005 in Sofia, that distributes hotels, flights, transfers, and package holidays to Bulgaria through five specialized, multi-language booking portals targeting international tourists.
- Ownership category
- akta.pro rank
Silky Holidays industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Tour Operators (56152), Travel Agencies (561510)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Island, Beach & Resort Travel Agencies (THAKAFAL)
- akta.pro secondary industry
- Family, Honeymoon & Romance Travel Agencies (THAKABAE)
Keywords
Where Silky Holidays is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Silky Holidays business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Hotel and accommodation bookings: Commission from hotel reservations made through their booking platforms
- Flight ticket sales: Revenue from flight ticket sales through BulgariaFlights.com, partnering with leading flight ticket retailers and independent airlines
- Transfer services: Airport and hotel transfer services to Bulgarian resorts including shuttle and car hire
- Package holidays: Complete travel arrangements combining multiple services for visitors to Bulgaria
- Ski resort services: Lift passes, ski packages, and ski equipment arrangements for Bulgarian ski resorts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ski accommodation packages |
| Unit Pricing | Pay-as-you-go | Flight tickets |
| Subscription | Multi-year contract | Early booking beach discounts |
| Subscription | Multi-year contract | Early booking ski discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Silky Holidays product offering
Product offeringCore offering
Silky Holidays is a licensed Bulgarian tour operator and online travel agency that sells hotel reservations, accommodation bookings, flight tickets, airport and hotel transfers, car hire, ski packages, and complete vacation packages for visitors to Bulgaria. The company operates a portfolio of five specialized niche travel portals (VisitBulgaria.NET, BulgariaSki.com, BeachBulgaria.com, BulgariaFlights.com, SilkyHolidays.bg) available in multiple languages, supported by live resort webcams, daily snow reports, and community discussion boards.
Product overview
Silky Holidays operates a multi-portal travel technology platform for Bulgaria tourism. The core network consists of VisitBulgaria.NET (general travel arrangements), BulgariaSki.com (ski resorts), BeachBulgaria.com (summer beach tourism), BulgariaFlights.com (flight bookings), and SilkyHolidays.bg (global holidays). These are complemented by localized sub-brands including BeachBulgaria.bg, SofiaHotels.NET, SkiBulgaria.gr, SkiBulgaria.ru, and BeachBulgaria.ro for different languages and niches. The platforms offer online booking, real-time web cameras, discussion boards, and travel information across Bulgaria's ski, beach, rural, spa, golf, and cultural tourism sectors.
Differentiator
Problem solved
Functional benefit
Brands
- VisitBulgaria.NET: Travel portal for Bulgaria featuring hotels, accommodation, transfers, flights, car hire, and vacation packages
- BulgariaSki.com
- BeachBulgaria.com
- BulgariaFlights.com
- SofiaHotels.NET
- BeachBulgaria.bg
Products and services
- VisitBulgaria.NET Online travel portal providing hotel bookings, transfers, flights, car hire, and complete vacation packages across all major Bulgarian cities, ski resorts, beach resorts, rural, spa, and golf destinations. Targets international tourists planning visits to Bulgaria.
- BulgariaSki.com Comprehensive ski resort guide portal for Bulgarian ski resorts (Bansko, Borovets, Pamporovo, Chepelare) providing accommodation booking, weather conditions, daily snow cover reports, live web cameras on slopes, and community discussion boards for winter sports tourists.
- BeachBulgaria.com Online portal for summer beach tourism on the Bulgarian Black Sea coast providing detailed resort information, hotel listings, web cameras at Sunny Beach, beach package bookings, and a popular discussion board for traveler reviews and advice.
- BulgariaFlights.com Flight ticket booking service aggregating ticket offers from leading worldwide flight ticket retailers, Bulgarian airlines, and independent charter operators to provide lowest prices for flights to global destinations, including cargo flight options.
- SilkyHolidays.bg Global holiday and vacation booking platform offering thousands of holiday offers worldwide, holiday ideas, and vacation packages outside Bulgaria for international travelers.
- SofiaHotels.NET Hotel booking platform offering direct online booking at 87 hotels in Sofia with special discount offers and complimentary airport shuttle for bookings over five overnight stays.
- Airport and hotel transfer services Airport and hotel transfer services to Bulgarian resorts including shuttle bus and car hire, provided in partnership with transport companies serving all Bulgarian airports, hotels, and resorts.
Companies that use Silky Holidays
Customer profileSegments3 records
Ideal customer profiles3 records
Silky Holidays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Silky Holidays partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- RadioVidin.comminorWeb camera partnership for broadcasting live images from Vidin town on the Danube river. The web camera is provided with the cooperation of RadioVidin.com.
- HotelscoreHotel partners across Bulgaria including 87 hotels in Sofia through SofiaHotels.NET partnership. Hotels receive bookings through Silky Holidays platforms.
- Airline companiescoreFlight ticket sales partnerships with leading flight ticket retailers worldwide and in Bulgaria, as well as small independent airlines offering charter flights.
- Transport companiescoreTransfer service partners providing airport and hotel transfers to all Bulgarian airports, hotels and resorts.
- Insurance companiescoreTravel insurance partnerships for issuing voluntary or compulsory insurance 'medical expenses for sickness and accident of the tourist'.
- Tour operatorscorePartnerships with tour operators for package holiday arrangements.
- VisitBulgaria.NET international versionscoreMulti-language portal versions including Russian (VisitBulgaria.NET/ru), Romanian (BeachBulgaria.ro), Greek (SkiBulgaria.gr), and Russian (SkiBulgaria.ru) for serving international markets.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Silky Holidays competitors and assessment
Company assessmentBroad incumbents
- Booking.com: Global online travel agency that lists Bulgarian hotels, ski resorts, and Black Sea accommodations. Competes for the same international traveler search demand and hotel commission pool, but with vastly larger scale, marketing budget, and technology platform.
- Tripadvisor: Travel research and booking platform that captures Bulgaria-bound traveler consideration through reviews, forums, and price comparison. Operates in the same discovery and inspiration layer that Silky Holidays serves through its content-rich portals.
- TUI Group: European travel conglomerate operating tour operators, airlines, and hotels including in Bulgaria and the Black Sea region. Competes for package holiday demand to Bulgarian beach and ski resorts under multiple consumer brands.
- Hotels.com: Hotel-focused OTA owned by Expedia Group that lists Bulgarian accommodations including the 87 Sofia hotels that also appear on Silky Holidays' SofiaHotels.NET. Direct competitor for hotel commission revenue in Bulgaria.
- Expedia: Global OTA offering hotels, flights, car hire, and packages in Bulgaria. Competes for the same customer segments and supplier commissions, but operates across hundreds of destinations globally rather than specializing in Bulgaria.
- Lastminute.com: European OTA and package holiday retailer offering flash deals and last-minute bookings across beach and city destinations. Directly competes with Silky Holidays' early booking and last-minute discount programs for European leisure travelers.
- Trip.com Group: Global online travel company operating Trip.com, Ctrip, Skyscanner, and other brands covering flights, hotels, and packages. Skyscanner in particular competes for flight search demand that BulgariaFlights.com also targets.
Emerging players
- TourRadar: Online marketplace for multi-day guided tours that includes Balkan and Eastern European itineraries. Competes for package tour demand that Silky Holidays serves through its tour operator partnerships and VisitBulgaria.NET packages.
- GetYourGuide: Marketplace for tours, activities, and experiences that increasingly covers Bulgarian ski resorts and Black Sea experiences. Overlaps with Silky Holidays' activity and excursion offerings and targets a similar international leisure traveler.
Direct peers
- Balkan Holidays: UK-based tour operator specializing in package holidays to Bulgaria and other Balkan destinations. Closest direct peer due to overlapping Bulgaria-specific product, similar ski and beach inventory, and shared inbound tourist customer base from Western Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Silky Holidays social profiles
Digital presenceSilky Holidays compliance and trust
Trust signalCompliance1 record
Silky Holidays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silky Holidays leadership team
Management profileNumber of profiles
Silky Holidays subsidiaries and ownership
Company hierarchySubsidiaries5 records
Silky Holidays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silky Holidays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silky Holidays
What does Silky Holidays do?
Silky Holidays is a licensed Bulgarian tour operator and online travel agency that sells hotel reservations, accommodation bookings, flight tickets, airport and hotel transfers, car hire, ski packages, and complete vacation packages for visitors to Bulgaria. The company operates a portfolio of five specialized niche travel portals (VisitBulgaria.NET, BulgariaSki.com, BeachBulgaria.com, BulgariaFlights.com, SilkyHolidays.bg) available in multiple languages, supported by live resort webcams, daily snow reports, and community discussion boards.
Is Silky Holidays a public or private company?
Silky Holidays is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Silky Holidays founded?
Silky Holidays was founded in 2005. It employs 11 to 50 people.
Where is Silky Holidays based?
Silky Holidays is headquartered in Sofia, Bulgaria, in the Europe region.
How does Silky Holidays make money?
Five revenue lines are on record. Hotel and accommodation bookings are the primary driver. The others are flight ticket sales, transfer services, package holidays and ski resort services.
Who are Silky Holidays's main competitors?
Broad incumbents on record are Booking.com, Tripadvisor, TUI Group, Hotels.com, Expedia, Lastminute.com and Trip.com Group. Emerging players are TourRadar and GetYourGuide. Balkan Holidays is listed as a direct peer.
Does Silky Holidays have an API?
No public API is recorded for Silky Holidays.
What industry is Silky Holidays in?
Silky Holidays's product category is Online Travel Agency. Its primary akta.pro industry code is THAKAFAL, Island, Beach & Resort Travel Agencies, with a secondary code of THAKABAE, Family, Honeymoon & Romance Travel Agencies. Its NAICS code is 56152 and its SIC code is 7990.