GEOVERA
GEOVERA is a Czech e-commerce micro-business (1-10 employees, founded 2012) that manufactures and sells Czech Wood Geocoins, Travel Bugs, Geocoins, and laser-engraved wooden discs to geocaching hobbyists and collectors in the Czech Republic.
- Company typePrivate
- Founded2012
- HeadquartersKolin, Czechia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What GEOVERA does
GEOVERA is a privately-held Czech e-commerce micro-business headquartered at Želivského 805, 28002 Kolín, Czech Republic, founded in 2012 by Ladislav Kruliš. The company operates the geovera.cz online storefront and serves as the official manufacturer of Czech Wood Geocoin (CWG) and other Wood Geocoin (xWG) products for the geocaching hobby community. Its core product line consists of laser-engraved wooden trackables (CWGs at 25 Kč per unit), Travel Bugs (400 Kč), metal Geocoins (from 2,500 Kč), serialized collections (e.g., 72-piece Tourist series at 3,600 Kč), and supporting accessories such as PET micro caches, plastic ZIP bags, and soft holders. The underlying technology is high-resolution laser engraving applied to wood materials, with the company also offering custom pen engraving services.
GEOVERA's go-to-market is product-led growth via its own Czech-language e-commerce site, with shipping fulfilled domestically through Zásilkovna, PPL, and Balíkovna. Marketing is organic social across Facebook, Twitter, YouTube, and Instagram, targeting hobbyists and collectors in the Czech Republic. Revenue is generated entirely through one-time unit purchases of physical goods, with no subscription, licensing, or recurring component. The customer base is a single persona — geocaching enthusiasts and collectors — with horizontal segmentation. The company has no disclosed funding, no enterprise customers, no parent company, no subsidiaries, and no public equity listing. Operating scope is limited to the Czech Republic, and the business has operated without visible expansion, M&A, or capital infusion since founding.
GEOVERA firmographics
Firmographics- Name
- GEOVERA
- Legal name
- GEOVERA
- Website
- https://geovera.cz
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GEOVERA is a Czech e-commerce micro-business (1-10 employees, founded 2012) that manufactures and sells Czech Wood Geocoins, Travel Bugs, Geocoins, and laser-engraved wooden discs to geocaching hobbyists and collectors in the Czech Republic.
- Ownership category
- akta.pro rank
Where GEOVERA is headquartered
LocationHeadquarters
- HQ city
- Kolin
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
GEOVERA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of geocaching products including Czech Wood Geocoin, wooden discs, Travel Bugs, Geocoins, and accessories. Products are sold at unit prices with various bundle options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual CWGs |
| Unit Pricing | Pay-as-you-go | Travel Bug items |
| Unit Pricing | Pay-as-you-go | Geocoin items |
| Unit Pricing | Pay-as-you-go | Wooden discs bulk packs |
| Unit Pricing | Pay-as-you-go | Complete series bundles |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
GEOVERA product offering
Product offeringCore offering
GEOVERA manufactures and sells geocaching trackables and collectibles, headlined by the Czech Wood Geocoin (CWG) and other Wood Geocoin (xWG) products produced via high-resolution laser engraving on locally sourced wood. The lineup also includes Travel Bugs, metal Geocoins, wooden discs in multiple wood types, PET micro caches, and CWG accessories, complemented by a custom laser engraving service for pens and wood items.
Product overview
GEOVERA is a Czech e-commerce company (geovera.cz) that operates as an official manufacturer and seller of Czech Wood Geocoin (CWG) and related geocaching products. The product portfolio centers on trackable geocaching items including Czech Wood Geocoin, Travel Bugs, and metal Geocoins. Supporting products include wooden discs in various wood types (beech, maple, spruce), PET micro caches, flashlights, GPS, and batteries. The company also offers laser engraving services for pens with custom inscriptions, produces CWG and xWG items with official catalog registration, and sells accessories such as storage bags and holders. The business operates from Kolín, Czech Republic, and ships products via Czech Post and other carriers.
Differentiator
Problem solved
Functional benefit
Products and services
- Czech Wood Geocoin (CWG) Laser-engraved wooden trackable geocoin produced by GEOVERA as the official Czech Wood Geocoin (CWG), registered in the official catalog for use by geocaching enthusiasts.
- Travel Bug Trackable geocaching item with a unique tracking number that can be registered on geocaching.com and follows a mission set by its owner.
- Geocoin Trackable metal coin with a unique 6-digit identification code, trackable on Geocaching.com with detailed 3D illustrations and custom icons.
- Wooden Discs (Dřevěné kolečko) Unengraved wooden discs in beech, maple, and spruce wood types, sold in 100-piece packs for painting, crafting, decorations, and activities in kindergartens, schools, and homes.
- PET Cache (PET Keška) Weather-resistant magnetic micro cache containers in various colors for geocaching, designed for hiding small items.
- CWG and SQ Accessories Accessories for Czech Wood Geocoin and Signal/SQ items, including plastic ZIP bags (100-piece, 200-piece, and 1000-piece packs) and soft holders for CWG/xWG and SQ.
- Laser Engraving Service High-resolution custom laser engraving service for pens with personalized names or inscriptions, and production of CWG/xWG items with registration in the official catalog.
Companies that use GEOVERA
Customer profileSegments1 record
Ideal customer profiles1 record
GEOVERA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
GEOVERA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- ZásilkovnaminorShipping partner providing parcel delivery services for customer orders within Czech Republic.
- PPLminorShipping partner providing parcel delivery services for customer orders.
- BalíkovnaminorShipping partner providing parcel delivery services for customer orders within Czech Republic.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
GEOVERA competitors and assessment
Company assessmentOthers
- Etsy: Global marketplace for handmade and custom goods where many small producers of engraved wooden coins, geocoins, and craft discs compete. Represents the broader competitive channel for handmade wood-product alternatives to GEOVERA's offerings.
- Shopify: E-commerce platform provider used by independent merchants including specialty product makers like GEOVERA. Not a competitor but an enabling infrastructure provider relevant to GEOVERA's direct-to-consumer online storefront operations.
Direct peers
- Signature Coins: Custom challenge coin and geocoin manufacturer serving the geocaching and collector communities. Direct competitor in the custom-engraved coin trackables niche that GEOVERA also serves with its CWG product line.
- Challenge Coins Ltd: Custom challenge coin and geocoin manufacturer producing metal and wooden variants for collectors, military units, and hobbyist communities. Comparable product offering, manufacturing model, and target customer overlap with GEOVERA's trackables.
- Coins for Anything: Online custom coin retailer specializing in personalized coins and geocoins. Direct peer in the custom-engraved coin segment with similar small-business scale, e-commerce distribution, and hobbyist/collector customer base.
Broad incumbents
- Personalization Mall: Large U.S.-based custom personalized products retailer offering engraved coins, gifts, and accessories. Comparable as a high-volume e-commerce operator selling customizable engraved items, though at much broader scale and across many categories.
- Groundspeak: Operates the Geocaching.com platform that GEOVERA's trackables integrate with, and manufactures official Travel Bugs and metal Geocoins that GEOVERA resells. Groundspeak is the ecosystem anchor whose catalog-registration system validates GEOVERA's CWG products.
Emerging players
- Trackables: Specialty retailer of geocaching trackables, geocoins, and travel bugs. Niche competitor and adjacent retailer in the geocaching trackables market where GEOVERA operates as both manufacturer (CWG) and reseller.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
GEOVERA social profiles
Digital presenceGEOVERA financial estimates
Financial estimateRevenue estimate
Valuation estimate
GEOVERA leadership team
Management profileNumber of profiles
Profiles1 record
GEOVERA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GEOVERA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GEOVERA
What does GEOVERA do?
GEOVERA manufactures and sells geocaching trackables and collectibles, headlined by the Czech Wood Geocoin (CWG) and other Wood Geocoin (xWG) products produced via high-resolution laser engraving on locally sourced wood. The lineup also includes Travel Bugs, metal Geocoins, wooden discs in multiple wood types, PET micro caches, and CWG accessories, complemented by a custom laser engraving service for pens and wood items.
Is GEOVERA a public or private company?
GEOVERA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GEOVERA founded?
GEOVERA was founded in 2012. It employs 1 to 10 people.
Where is GEOVERA based?
GEOVERA is headquartered in Kolin, Czechia, in the Europe region.
How does GEOVERA make money?
One revenue line is on record: product Sales.
Who are GEOVERA's main competitors?
Others on record are Etsy and Shopify. Direct peers are Signature Coins, Challenge Coins Ltd and Coins for Anything. Broad incumbents are Personalization Mall and Groundspeak. Trackables is listed as an emerging player.
Does GEOVERA have an API?
No public API is recorded for GEOVERA.