KDNL ABC30

What KDNL ABC30 does

KDNL ABC30 (legal entity KDNL-TV) is an ABC-affiliated local broadcast television station serving the St. Louis, Missouri metropolitan area and surrounding Missouri/Illinois regions within the St. Louis Designated Market Area. Founded in 1966 and currently operating with 51-100 employees, the station delivers local news, weather, sports (including St. Louis Cardinals coverage), traffic, local politics, and entertainment programming, and carries national ABC network content including ABC News and live sports. KDNL is owned and operated by Sinclair Broadcast Group (NASDAQ: SBGI), one of the largest U.S. television broadcasting companies, and benefits from Sinclair's portfolio-level operational and digital infrastructure.

The station's product surface centers on 24/7 news broadcasting distributed across over-the-air transmission, cable and satellite carriage (Comcast, Charter/Spectrum, DirecTV, Dish), website streaming via abcstlouis.com/watch, a mobile application, and a multi-platform social presence (Facebook, Twitter/X, Instagram, Pinterest). Supplementary digital verticals include weather with radar and severe-weather alerts, traffic, local politics, money/financial content, and a newsletter subscription service. Underlying technology is conventional broadcast television transmission; no proprietary AI/ML capabilities or developer-facing APIs are disclosed.

KDNL generates revenue primarily through advertising sales: traditional local and national commercial airtime on linear TV, sponsored-content segments (Partner Spotlight, Sponsored Content, Visit Pensacola, etc.), and digital advertising across its website and streaming inventory. Pricing is quote-based, determined by time slot, program placement, and audience reach metrics, and is not publicly disclosed. The station's customer base comprises St. Louis-area viewers (non-paying audience) and local/regional advertisers including healthcare providers, law firms, auto dealers, and SMBs. Individual station financials are not disclosed separately; performance is reported at the Sinclair consolidated level.

Name

KDNL ABC30

Legal name

Sinclair Broadcast Group, Inc.

Website

https://abcstlouis.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

KDNL ABC30 (KDNL-TV) is an ABC-affiliated local broadcast television station owned by Sinclair Broadcast Group, delivering news, weather, sports, and entertainment to the St. Louis DMA across linear TV, streaming, and mobile platforms, monetized via local and regional advertising sales.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast television
• ABC affiliate station
• Local news broadcasting
• Television advertising sales
• Live streaming media

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Commercial Sales: Primary revenue stream from selling commercial airtime to local and national advertisers. Includes traditional TV commercials, sponsored content segments, and digital advertising across the station's website and streaming platforms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

KDNL ABC30 is a local ABC-affiliated television station serving the St. Louis, Missouri metropolitan area. It produces and broadcasts local news, weather, sports, traffic, and lifestyle coverage, alongside ABC network entertainment programming. Content is distributed via over-the-air broadcast, cable/satellite carriage, the abc30.com website and mobile app, and live streaming.

Product overview

KDNL ABC30 is a local television broadcast station serving the St. Louis, Missouri metropolitan area as an ABC affiliate. The station offers a unified news broadcasting platform delivering local, national, and international news coverage, weather forecasting, sports reporting, and live streaming video content. The core offering centers on 24/7 news broadcasting with supplementary modules including weather services with radar mapping, traffic updates, local politics coverage, and financial news content. The station is owned and operated by Sinclair Broadcast Group.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ABC Network (American Broadcasting Company)coreChannel Partner/ Reseller/ DistributorKDNL-TV operates as the ABC affiliate for the St. Louis market, carrying national ABC programming including network shows, live sports events (NBA on ABC, NFL on ABC), and ABC News content while providing local news and market-specific coverage to the St. Louis DMA.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Sinclair Broadcast Group: Sinclair Broadcast Group is KDNL's publicly traded parent company (NASDAQ: SBGI) and one of the largest US local TV station operators. While it is the parent rather than a competitor, Sinclair's portfolio economics and operational playbook set the strategic and financial context for KDNL's performance.

Broad incumbents

• Gray Television: Gray Television owns KMOV in the St. Louis DMA and a broader portfolio of Big Four network affiliates across mid- and top-tier US markets. Its recent M&A activity and digital expansion provide a comparable strategic and financial benchmark for a Sinclair-owned local station.
• Tegna: Tegna is a major US local TV station group that owns KSDK in the St. Louis DMA alongside a multi-market portfolio of network affiliates and digital properties. Its broadcast-plus-digital operating model parallels Sinclair's and frames KDNL's competitive set.
• Hearst Television: Hearst Television operates a large portfolio of network-affiliated local TV stations across the US. While it does not directly compete in St. Louis, its mix of broadcast, digital, and integrated advertising sales provides a broad-incumbent benchmark for KDNL's operating model.
• E.W. Scripps Company: E.W. Scripps operates a multi-market portfolio of local TV stations and a national digital media business, comparable in scale and diversity of revenue streams to what Sinclair delivers through stations like KDNL. It provides a relevant public-comparable benchmark for local affiliate station economics.
• Nexstar Media Group: Nexstar is the largest US owner of local TV stations, including KTVI in the St. Louis DMA, and operates a broad portfolio of network affiliates nationally. Its scale, digital strategy, and ad-sales infrastructure are directly comparable to the environment in which KDNL competes.

Direct peers

• KSDK (NBC 5 St. Louis): KSDK is another Big Four network affiliate serving the St. Louis DMA, competing for the same local news audience, weather viewership, and advertiser share. It is operated by Tegna and represents one of the closest like-for-like competitive comparables in the market.
• KTVI (FOX 2 St. Louis): KTVI is a FOX-affiliated local TV station operating in the same St. Louis DMA as KDNL. Both stations compete for breaking news coverage, sports rights, and local advertiser budgets in overlapping geographic footprints.
• KMOV (CBS 4 St. Louis): KMOV is a network-affiliated local TV station competing head-to-head with KDNL in the St. Louis DMA for audience, local news viewership, and regional advertising dollars. Both stations chase the same viewers and the same advertiser base in the same DMA, making them the closest direct comparator.
• KPLR-TV (CW 11 St. Louis): KPLR-TV is a CW-affiliated local station also serving the St. Louis DMA and competing for share of local viewers and advertisers. Operated by Weigel Broadcasting, it represents an additional same-market, multi-platform broadcast peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kdnlabc30
• Facebookfacebook.com/KDNLABC30
• Instagraminstagram.com/kdnl_abc30
• Pinterestpinterest.com/kdnlabc30
• LinkedInlinkedin.com/company/kdnl-abc30

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KDNL ABC30