KDNL ABC30
KDNL ABC30 (KDNL-TV) is an ABC-affiliated local broadcast television station owned by Sinclair Broadcast Group, delivering news, weather, sports, and entertainment to the St. Louis DMA across linear TV, streaming, and mobile platforms, monetized via local and regional advertising sales.
- Company typePrivate
- Founded1966
- HeadquartersRichmond, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What KDNL ABC30 does
KDNL ABC30 (legal entity KDNL-TV) is an ABC-affiliated local broadcast television station serving the St. Louis, Missouri metropolitan area and surrounding Missouri/Illinois regions within the St. Louis Designated Market Area. Founded in 1966 and currently operating with 51-100 employees, the station delivers local news, weather, sports (including St. Louis Cardinals coverage), traffic, local politics, and entertainment programming, and carries national ABC network content including ABC News and live sports. KDNL is owned and operated by Sinclair Broadcast Group (NASDAQ: SBGI), one of the largest U.S. television broadcasting companies, and benefits from Sinclair's portfolio-level operational and digital infrastructure.
The station's product surface centers on 24/7 news broadcasting distributed across over-the-air transmission, cable and satellite carriage (Comcast, Charter/Spectrum, DirecTV, Dish), website streaming via abcstlouis.com/watch, a mobile application, and a multi-platform social presence (Facebook, Twitter/X, Instagram, Pinterest). Supplementary digital verticals include weather with radar and severe-weather alerts, traffic, local politics, money/financial content, and a newsletter subscription service. Underlying technology is conventional broadcast television transmission; no proprietary AI/ML capabilities or developer-facing APIs are disclosed.
KDNL generates revenue primarily through advertising sales: traditional local and national commercial airtime on linear TV, sponsored-content segments (Partner Spotlight, Sponsored Content, Visit Pensacola, etc.), and digital advertising across its website and streaming inventory. Pricing is quote-based, determined by time slot, program placement, and audience reach metrics, and is not publicly disclosed. The station's customer base comprises St. Louis-area viewers (non-paying audience) and local/regional advertisers including healthcare providers, law firms, auto dealers, and SMBs. Individual station financials are not disclosed separately; performance is reported at the Sinclair consolidated level.
KDNL ABC30 firmographics
Firmographics- Name
- KDNL ABC30
- Legal name
- Sinclair Broadcast Group, Inc.
- Website
- https://abcstlouis.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KDNL ABC30 (KDNL-TV) is an ABC-affiliated local broadcast television station owned by Sinclair Broadcast Group, delivering news, weather, sports, and entertainment to the St. Louis DMA across linear TV, streaming, and mobile platforms, monetized via local and regional advertising sales.
- Ownership category
- akta.pro rank
KDNL ABC30 industry classification
Industry- Product category
- Broadcast Television
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- Local News & Weather Stations (MPABACAJ)
Keywords
Where KDNL ABC30 is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KDNL ABC30 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising and Commercial Sales: Primary revenue stream from selling commercial airtime to local and national advertisers. Includes traditional TV commercials, sponsored content segments, and digital advertising across the station's website and streaming platforms.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
KDNL ABC30 product offering
Product offeringCore offering
KDNL ABC30 is a local ABC-affiliated television station serving the St. Louis, Missouri metropolitan area. It produces and broadcasts local news, weather, sports, traffic, and lifestyle coverage, alongside ABC network entertainment programming. Content is distributed via over-the-air broadcast, cable/satellite carriage, the abc30.com website and mobile app, and live streaming.
Product overview
KDNL ABC30 is a local television broadcast station serving the St. Louis, Missouri metropolitan area as an ABC affiliate. The station offers a unified news broadcasting platform delivering local, national, and international news coverage, weather forecasting, sports reporting, and live streaming video content. The core offering centers on 24/7 news broadcasting with supplementary modules including weather services with radar mapping, traffic updates, local politics coverage, and financial news content. The station is owned and operated by Sinclair Broadcast Group.
Differentiator
Problem solved
Functional benefit
Companies that use KDNL ABC30
Customer profileSegments2 records
Ideal customer profiles2 records
KDNL ABC30 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KDNL ABC30 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ABC Network (American Broadcasting Company)coreKDNL-TV operates as the ABC affiliate for the St. Louis market, carrying national ABC programming including network shows, live sports events (NBA on ABC, NFL on ABC), and ABC News content while providing local news and market-specific coverage to the St. Louis DMA.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
KDNL ABC30 competitors and assessment
Company assessmentOthers
- Sinclair Broadcast Group: Sinclair Broadcast Group is KDNL's publicly traded parent company (NASDAQ: SBGI) and one of the largest US local TV station operators. While it is the parent rather than a competitor, Sinclair's portfolio economics and operational playbook set the strategic and financial context for KDNL's performance.
Broad incumbents
- Gray Television: Gray Television owns KMOV in the St. Louis DMA and a broader portfolio of Big Four network affiliates across mid- and top-tier US markets. Its recent M&A activity and digital expansion provide a comparable strategic and financial benchmark for a Sinclair-owned local station.
- Tegna: Tegna is a major US local TV station group that owns KSDK in the St. Louis DMA alongside a multi-market portfolio of network affiliates and digital properties. Its broadcast-plus-digital operating model parallels Sinclair's and frames KDNL's competitive set.
- Hearst Television: Hearst Television operates a large portfolio of network-affiliated local TV stations across the US. While it does not directly compete in St. Louis, its mix of broadcast, digital, and integrated advertising sales provides a broad-incumbent benchmark for KDNL's operating model.
- E.W. Scripps Company: E.W. Scripps operates a multi-market portfolio of local TV stations and a national digital media business, comparable in scale and diversity of revenue streams to what Sinclair delivers through stations like KDNL. It provides a relevant public-comparable benchmark for local affiliate station economics.
- Nexstar Media Group: Nexstar is the largest US owner of local TV stations, including KTVI in the St. Louis DMA, and operates a broad portfolio of network affiliates nationally. Its scale, digital strategy, and ad-sales infrastructure are directly comparable to the environment in which KDNL competes.
Direct peers
- KSDK (NBC 5 St. Louis): KSDK is another Big Four network affiliate serving the St. Louis DMA, competing for the same local news audience, weather viewership, and advertiser share. It is operated by Tegna and represents one of the closest like-for-like competitive comparables in the market.
- KTVI (FOX 2 St. Louis): KTVI is a FOX-affiliated local TV station operating in the same St. Louis DMA as KDNL. Both stations compete for breaking news coverage, sports rights, and local advertiser budgets in overlapping geographic footprints.
- KMOV (CBS 4 St. Louis): KMOV is a network-affiliated local TV station competing head-to-head with KDNL in the St. Louis DMA for audience, local news viewership, and regional advertising dollars. Both stations chase the same viewers and the same advertiser base in the same DMA, making them the closest direct comparator.
- KPLR-TV (CW 11 St. Louis): KPLR-TV is a CW-affiliated local station also serving the St. Louis DMA and competing for share of local viewers and advertisers. Operated by Weigel Broadcasting, it represents an additional same-market, multi-platform broadcast peer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
KDNL ABC30 social profiles
Digital presenceKDNL ABC30 financial estimates
Financial estimateRevenue estimate
Valuation estimate
KDNL ABC30 leadership team
Management profileNumber of profiles
KDNL ABC30 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KDNL ABC30 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KDNL ABC30
What does KDNL ABC30 do?
KDNL ABC30 is a local ABC-affiliated television station serving the St. Louis, Missouri metropolitan area. It produces and broadcasts local news, weather, sports, traffic, and lifestyle coverage, alongside ABC network entertainment programming. Content is distributed via over-the-air broadcast, cable/satellite carriage, the abc30.com website and mobile app, and live streaming.
Is KDNL ABC30 a public or private company?
KDNL ABC30 is a private company. It is classified as corporate owned and is currently operating.
When was KDNL ABC30 founded?
KDNL ABC30 was founded in 1966. It employs 51 to 100 people.
Where is KDNL ABC30 based?
KDNL ABC30 is headquartered in Richmond, United States, in the North America region.
How does KDNL ABC30 make money?
One revenue line is on record: advertising and Commercial Sales.
Who are KDNL ABC30's main competitors?
Sinclair Broadcast Group is listed as an others. Broad incumbents are Gray Television, Tegna, Hearst Television, E.W. Scripps Company and Nexstar Media Group. Direct peers are KSDK (NBC 5 St. Louis), KTVI (FOX 2 St. Louis), KMOV (CBS 4 St. Louis) and KPLR-TV (CW 11 St. Louis).
Does KDNL ABC30 have an API?
No public API is recorded for KDNL ABC30.
What industry is KDNL ABC30 in?
KDNL ABC30's product category is Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.