Youth Sport Trust

What Youth Sport Trust does

Youth Sport Trust (YST) is a UK charity founded in 1994 and headquartered at SportPark, Loughborough, operating across England, Scotland, Wales, and Northern Ireland to improve child wellbeing through physical education, sport, and play. Its core product is the Well Schools framework — a four-pillar approach (Well Culture, Lead Well, Move Well, Live Well) supported by assessment tools (Well Check, PESSPA Check) and an accreditation pathway — wrapped around targeted programmes including Healthy Movers (early years, 0-5), Girls Active, Boys Move, Set for Success, Active in Mind, My Personal Best, and Inclusion 2028 for SEND pupils. The technology base is non-proprietary: assets are programme frameworks, research publications, and educational content rather than software, algorithms, or AI-driven platforms.

The business model is a hybrid charity revenue stack. Recurring and contractual income streams include The Club membership tiers (Individual £50, School £260, MAT group variable), Healthy Movers training packages (Essentials from £4,077, Essentials Plus from £5,420 per group of up to 20 settings), and conference/event tickets (£149-£299 standard). Grant and sponsorship income comes from DCMS, DfE, Sport England, the National Lottery Community Fund, and major charitable trusts (Garfield Weston, Julia Rausing, John Armitage, Mercers), alongside corporate sponsors (Barclays, Sports Direct, Lidl, Bank of America, The FA, Wimbledon Foundation, Bupa). The Club School membership and MAT group packages represent the principal commercial scaling motion, monetising YST's distribution into thousands of UK schools.

Go-to-market is community-led and event-driven: field development managers work school networks, the annual conference at Telford International Centre is the principal commercial touchpoint (drawing 600+ school decision-makers), and National School Sports Week (2026: 6-12 July, powered by Sports Direct/Everlast) drives mass awareness. YST also operates YST International as a wholly-owned subsidiary extending the model globally. Customers are primarily UK primary, secondary, and special schools, with growing MAT and School Sport Partnership contracts, alongside a smaller early years segment served via Healthy Movers.

Name

Youth Sport Trust

Legal name

Youth Sport Trust

Website

https://youthsporttrust.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Youth Sport Trust is a UK charity, founded 1994 and based in Loughborough, that delivers programmes, frameworks, and advocacy to improve physical education, sport, and wellbeing across UK primary, secondary, and special schools, early years settings, and multi-academy trusts.

Ownership category

akta.pro rank

Product category

Youth Physical Education and Wellbeing Services

NAICS

Sports and Recreation Instruction (61162), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• School physical education
• Youth sport programs
• PE and wellbeing
• School sport partnerships
• Early years physical activity

Headquarters

HQ city

Loughborough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Charitable Donations and Fundraising: Individual donors, fundraising events, and campaign donations. The website features a JustGiving donation portal.
2. Corporate Partnerships and Sponsorship: Sponsorship from corporate partners including Sports Direct, Barclays, Lidl, and others. Partners sponsor specific programmes, events, and campaigns.
3. Trust and Foundation Grants: Funding from charitable trusts including Garfield Weston Foundation, Julia Rausing Trust, John Armitage Charitable Trust, and Mercers' Charity.
4. Government Funding: Core funding from Department for Culture, Media and Sport (DCMS) and Department for Education (DfE), including investment in the PE and School Sport Partnership Network.
5. The Club Membership: Paid membership tiers for individuals (£50), schools (£260), and groups/MATs (variable pricing). Provides professional development, resources, discounts, and community access.
6. Conference and Awards Events: Revenue from conference ticket sales (Standard £299, The Club Individual £269, The Club School £149, Multi-Buy £177) and Awards Dinner tickets (Standard £85, The Club Schools £70).
7. Healthy Movers Programme Packages: Paid training and resource packages for early years settings. Essentials package from £4,077; Essentials Plus package from £5,420 (for groups of up to 20 settings).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Youth Sport Trust is a UK charity founded in 1994 that delivers programmes, training, resources and advocacy to improve physical education, school sport and wellbeing for children and young people. It sells paid memberships, programme packages, conference tickets and accreditation frameworks to schools, multi-academy trusts and partners across the UK and Channel Islands.

Product overview

Youth Sport Trust offers a portfolio of interconnected programmes and services focused on child wellbeing through physical activity. The core Well Schools framework (with four pillars: Well Culture, Lead Well, Move Well, Live Well) provides an overarching structure, supported by assessment tools (Well Check, PESSPA Check) and accreditation. Targeted programmes address specific needs: Healthy Movers for early years, Set for Success and Girls Active for confidence-building, Boys Move and Active in Mind for engagement and mental health, and Inclusion 2028 for disability inclusion. The Club membership offers professional development and resources for PE leaders. The annual Conference and Awards celebrate achievement, while National School Sports Week and Young Changemaker Awards drive engagement. The Knowledge Bank provides research and evidence resources.

Differentiator

Problem solved

Functional benefit

Brands

• Well Schools: A movement supporting schools to prioritize wellbeing through physical activity and movement culture
• Healthy Movers
• The Club
• Young Changemaker Awards
• Mo's Mission
• National School Sports Week
• Inclusion 2028
• Girls Active
• Boys Move
• Set for Success
• Active in Mind
• My Personal Best

Products and services

• The Club Membership Paid annual membership programme for schools and education organisations that unlocks access to Youth Sport Trust resources, professional development and member-only events, with tiered pricing for schools and groups.

Quantifiable outcome

• 74% of practitioners report improvements to young people's engagement at school
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• The FAcoreStrategic or Co-development PartnerFootball Association partnership supporting girls' football and school sport through the Barclays Girls' Football School Partnership, engaging hundreds of girl footballers.
• Sports DirectmajorGTM or Marketing PartnerHeadline sponsor of National School Sports Week 2026. Powers the campaign and enables free registration for schools nationwide. Sports Direct logo appears prominently on campaign materials.
• Special Olympics Great BritaincoreStrategic or Co-development PartnerYST partners with Special Olympics GB to deliver the Unified Champion Schools programme, promoting inclusive sport for young people with intellectual disabilities.
• OpalminorStrategic or Co-development PartnerOutdoor Play and Learning charity. Co-sponsor of the Building Belonging Award and Inspiring Play Award at the YST Conference, promoting inclusive play in schools.
• Complete PEminorStrategic or Co-development PartnerPE curriculum and training provider. Co-sponsor of the Campbell Award and Transformational Achievement Award; collaborates on PE quality improvement.
• Commando Joe's EnrichmentminorStrategic or Co-development PartnerEducation enrichment provider. Co-sponsor of the Excellence in Enrichment Award, supporting recognition of outstanding school enrichment through PE and sport.
• Sports DirectoryminorChannel Partner/ Reseller/ DistributorSports equipment directory and supplier. Co-sponsor of Empowering Young Leaders Award and Outstanding MAT Practice Award. Shares data with Sports Direct for National School Sports Week campaign delivery.

Scale indicators16 records

Recent moves5 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/youthsporttrust
• LinkedInlinkedin.com/company/youth-sport-trust
• Facebookfacebook.com/YouthSportTrust

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youth Sport Trust