Russian Standard Insurance

What Russian Standard Insurance does

AO Russian Standard Insurance is a Moscow-based, privately held personal-lines insurer operating since 2003 as the dedicated insurance arm of the Russian Standard Group conglomerate. It serves retail individuals, families, corporate employers, migrants, and travelers through three distribution lanes: the captive branch and internet-banking network of parent Bank Russian Standard, the company's own direct digital channels (rsins.ru, rsinsurance.ru, hotline 8-800-700-77-60), and a smaller third-party bancassurance partnership (AK BARS Bank premium cardholders). Its product shelf covers voluntary medical insurance (DMS) for adults, children, and corporate clients; accident, travel, critical-illness and oncology cover; telemedicine-enabled VHI; migrant VHI meeting FMBS work-permit requirements; credit life insurance; and investment/savings life products. Documented premium collections stood at 9.3 billion rubles in 2021, with a 2,000,000+ individual client base and 20+ million contracts concluded historically.

Underlying technology is conventional insurance-IT rather than differentiated: a website and online purchase portal, a personal account (Личный кабинет) for investment-life policyholders, a 24/7 medical contact center with medically trained operators, and third-party integrations for telemedicine (Medoblako and Лучи Здоровье / formerly BestDoctor) and global travel medical assistance (AP Companies, 27,700 partners worldwide). Medical services are delivered through partner clinic networks in Moscow, Moscow Oblast, and St. Petersburg (MEDSI, Semeynaya, ABC-Medicina, ON CLINIC Baby, and others). Pricing is subscription-recurring across all product lines, annual billing cadence, with publicly disclosed starting prices ranging from ~550 rubles/year (anti-tick cover) up to ~250,000 rubles sum-insured on the telemedicine VHI tier. The company holds indefinite Central Bank life (СЖ №3748) and non-life (СЛ №3748) licenses and ranks among the Top-30 Russian insurers.

Name

Russian Standard Insurance

Legal name

AO Russian Standard Insurance (АО «Русский Стандарт Страхование»)

Website

https://rsins.ru

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Russian Standard Insurance is a Moscow-based, privately held personal-lines insurer and the dedicated insurance arm of Russian Standard Group, serving retail, family, corporate, migrant, and travel customers via its parent Bank Russian Standard's branch and internet-banking network plus direct digital and third-party bancassurance channels.

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114), Direct Life Insurance Carriers (524113)

SIC

Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

akta.pro secondary industries

Basic Group Term Life (Employer-Paid) (FSAIADAA), Standalone Critical Illness Insurance (FSAIAKAA)

Keywords

• Voluntary health insurance
• Life insurance products
• Accident insurance
• Travel medical insurance
• Bancassurance services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Voluntary Health Insurance (ДМС): Voluntary health insurance policies sold to individuals and corporate clients, covering outpatient clinic services, dentistry, home visits, ambulance, and hospitalization. Premiums collected annually.
2. Life Insurance: Life and health insurance products including credit life insurance, endowment life insurance, investment life insurance (ИСЖ), and oncology insurance. Premiums are collected as single or recurring payments.
3. Accident Insurance: Accident insurance products including sports accident coverage, personal accident policies, and accident coverage bundled with bank card products.
4. Travel Insurance (ВЗР): Insurance for travelers departing abroad and within Russia, covering medical expenses, flight delays, trip cancellations, and baggage loss.
5. Migrant Health Insurance: Voluntary health insurance for foreign citizens (migrants) working or staying in Russia, fulfilling FMBS requirements for work permits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

AO Russian Standard Insurance sells a diversified portfolio of personal and corporate insurance products, including voluntary medical insurance (DMS), life insurance, accident insurance, travel insurance, telemedicine programs, and credit life insurance. The company distributes policies primarily through the branch network and internet bank of parent Bank Russian Standard, as well as directly via its own website, call center, and corporate sales team. It also serves specialized segments such as migrant workers and athletes, and offers group DMS programs to corporate clients and employers.

Product overview

Russian Standard Insurance offers a diversified portfolio of personal insurance products distributed primarily through Bank Russian Standard branches. Core offerings include voluntary medical insurance (DMS) for individuals, children, and corporate clients; accident insurance (family programs, card holders, children's sports, COVID-19 coverage); travel insurance; critical illness and oncology coverage; life insurance (savings, investment, and credit life); and specialized programs for migrants. Key products include DMS (Polyclinic nearby, Medical Standard, VIP, Guarantor of Health), Telemedicine (Doctor Telemed with 24/7 online consultations), Anti-Tick programs, Athlete insurance, and life/health credit insurance. Distribution is channel-based: retail products through bank branches, corporate through dedicated managers, and online through personal account portal. Medical services are provided through partner clinic networks including MEDSI, ABC-Medicine, ON CLINIC Baby, and Semeynaya.

Differentiator

Problem solved

Functional benefit

Brands

• First Help (Antivirus) - «Первая помощь. Антивирус»: Insurance against diseases caused by coronavirus COVID-19 and accidents
• Anti-klesch (Tick) Insurance - «Антиклещ»
• Doctor Telemed - «Доктор Телемед»
• Onkovcheg - «ОНКОВЧЕГ»
• Bez Riska - «Без риска»
• Formula Zdorovya - «Формула здоровья»
• Garantia - «Гарантия»

Products and services

• Voluntary Medical Insurance (DMS / ДМС) Voluntary medical insurance covering outpatient care, dentistry, home visits, ambulance, and hospitalization at partner clinics in Moscow, Moscow Oblast, and St. Petersburg. Offered to individuals, families, children, and corporate clients through Bank Russian Standard branches, the company website, and dedicated corporate account managers.
• Athletes' Accident Insurance (Страхование спортсменов) Accident insurance for athletes with 24/7 coverage or coverage during training, covering up to 10 sports types in one policy. Required for admission to sports competitions and available to amateur and professional athletes.
• Antikleshch Tick Bite Insurance (Антиклещ) Insurance program providing complex medical assistance in case of tick bites, covering prevention and treatment of tick-borne encephalitis and Lyme disease. Available as 'Optimal' (from 550 rubles/year) and 'Maximum' (from 1,000 rubles/year) variants with coverage up to 1,500,000 rubles.
• Travel Insurance (ВЗР) Travel insurance for health protection of travelers covering trips within Russia and abroad with insurance sum up to 100,000 USD. Includes medical expenses, flight delays, trip cancellations, baggage loss, and Schengen visa coverage.
• Migrant Medical Insurance (ДМС для мигрантов) Voluntary medical insurance for foreign citizens (migrants) including adults, students, and children staying in Russia, with policies from 3 months to 1 year. Designed to fulfill FMBS requirements for work permits.
• Telemedicine Program Doctor Telemed (Доктор Телемед) Telemedicine insurance program with 24/7 online doctor consultations, including second medical opinion service. Provides remote medical consultations, health monitoring, preventive checkups, and COVID testing via partner telemedicine platforms Medoblako and Лучи Здоровье.
• First Aid Family Accident Insurance (Первая помощь. Семейная) Family accident insurance covering up to 6 family members in one policy with 24/7 worldwide coverage including full sport activities coverage. Available in Basic (3,500 rubles), Standard (6,000 rubles), and All Inclusive (10,000 rubles) tiers.
• Credit Life and Health Insurance (Кредитное страхование жизни и здоровья) Credit life insurance protecting borrowers of consumer loans with non-decreasing sum, covering disability and death. Originally the company's founding product line when launched in 2003.
• Oncology Insurance Program Onkovcheg (ОНКОВЧЕГ) Oncology insurance program providing financial protection in case of cancer diagnosis for individual policyholders.
• Formula Zdorovya Critical Illness Insurance (Формула здоровья) Critical illness insurance covering cancer, heart attack, stroke, and other serious diseases, providing financial protection upon diagnosis.
• Investment Life Insurance Formula Zhizni (Формула жизни) Investment life insurance program combining insurance protection with investment component and a personal online account for policyholders to monitor their investment-linked policies.
• Savings Insurance Garantia (Гарантия) Savings insurance with guaranteed income for a 2-year term, invested in OFZ (federal government bonds), with additional life protection component.
• Job Loss Insurance Nadyozhnaya Zashchita (Надёжная защита) Insurance against involuntary job loss providing monthly payments during the unemployment period for Bank Russian Standard borrowers.
• COVID-19 and Accident Insurance Antivirus (Первая помощь. Антивирус) Insurance covering COVID-19 hospitalization and accident situations for adults and children, including 2,500 rubles/day for COVID-19 hospitalization and 1,000,000 rubles death benefit from COVID-19.
• Children's Sport Insurance (Детский спорт) Children's sports insurance covering up to 6 children aged 2-17 with all sports types included in Basic (1,200 rubles/year) and Standard (2,500 rubles/year) tiers.
• Children's Voluntary Medical Insurance (ДМС для детей) Children's voluntary medical insurance with age-specific programs tailored for newborns (0-12 months), toddlers (1-2 years), children (3-6 years), and schoolchildren (7-17 years). Pricing starts from 37,000 rubles/year.
• Corporate Voluntary Medical Insurance (ДМС для юридических лиц) Corporate voluntary medical insurance programs designed for employers to provide employee social packages. Includes dedicated contract managers, 24/7 medical contact center, and tax benefits of up to 6% of payroll deductions.
• Bank Card Accident Insurance (Страхование от несчастных случаев к картам) Accident insurance for Bank Russian Standard and partner banks' card holders covering disability, hospitalization, surgical operations, and 24/7 worldwide life and health protection.
• Bez Riska Critical Illness Insurance (Без риска) Critical illness insurance with 10-year term covering cancer, heart surgery, stroke, and other serious diseases, with the unique feature of returning premiums if no claim is filed during the policy term.
• Na Zdorovye! Elderly Health Examination Program (На здоровье!) Comprehensive health examination program designed for people aged 60+, including online medical consultations and laboratory diagnostics for early disease detection and ongoing monitoring.

Quantifiable outcome

• Insurance claims decision within 10 working days after document submission
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AP CompaniescoreTechnology or IntegrationAP Companies is the medical assistance partner for Russian Standard Insurance's travel insurance products. They provide 24/7 medical support worldwide through their network of 27,700 medical partners globally. AP Companies' headquarters is located in Spain.
• Medoblako (Медоблако)coreTechnology or IntegrationMedoblako is the telemedicines services provider for Russian Standard Insurance's 'Doctor Telemed' VHI program. They provide remote medical consultations via online platform and hotline 8-800-500-94-71, covering general practitioners, specialists, health monitoring, and preventive checkups.
• Лучи Здоровье (formerly BestDoctor)coreTechnology or IntegrationЛучи Здоровье is an alternative telemedicines provider for the 'Doctor Telemed' program. Services are provided via join.luchi.ru platform and mobile app (iOS/Android), with phone support at 8-800-777-05-03.
• AO Bank Russian Standard (АО Банк Русский Стандарт)coreChannel Partner/ Reseller/ DistributorBank Russian Standard is the primary distribution channel for Russian Standard Insurance products through its branch network, internet banking, and customer base. The insurance company is part of the same financial group (Group Russian Standard). Insurance products are offered alongside banking products as part of the bancassurance model.
• ОАО АК БАРС БАНКminorChannel Partner/ Reseller/ DistributorPartnership for insurance coverage of premium World MasterCard Black Edition card holders. Russian Standard Insurance (through Компания Банковского Страхования) provides bundled insurance including accident, medical, travel, purchase protection, and card fraud protection for AK BARS BANK's premium card clients.
• Network of partner clinics (Moscow, Moscow Oblast, St. Petersburg)coreTechnology or IntegrationWide network of partner medical clinics and healthcare centers across Moscow, Moscow Oblast, and St. Petersburg where insured persons receive medical services under VHI policies. Includes networks such as MEDSI, Семейная, ABC-Medicina, ON CLINIC Baby, and others.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sberbank Insurance (Сбербанк Страхование): Insurance arm of Sberbank, Russia's largest bank. Closest structural analog: bancassurance-led distribution, retail life and health products, and similar bank-customer cross-sell motion in the Russian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Russian Standard Insurance