Cleanup
Cleanup Corporation (クリナップ) is a Tokyo Stock Exchange-listed Japanese specialist manufacturer of stainless steel system kitchens, bathrooms, and washstands, serving residential homeowners nationwide through 47-prefecture showroom coverage, a contractor network, and an online parts platform.
- Company typePublic
- Founded1954
- HeadquartersNishi-nippori, Japan
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cleanup does
Cleanup Corporation (クリナップ株式会社) is a Tokyo-headquartered, Tokyo Stock Exchange-listed (ticker 7955) specialist manufacturer of system kitchens, bathroom units, and washstands for the Japanese residential market. Established approximately in 1953 (as inferred from the 73rd Annual General Meeting held in June 2026), the company has operated for over 70 years focused exclusively on kitchen, bath, and washstand fabrication, with no disclosed adjacent product lines outside this core scope. The portfolio includes seven kitchen systems (CENTRO, STEDIA, RAKUERA, HIROMA, COLTY, sectional kitchens, and Kitchen Pro commercial units), two bath lines (SELEVIA, RAKUVIA), and six washstand lines (TIARIS, ELVITA, S, FANCIO, RAKUTOWA, BGA series), plus accessory offerings such as the HOT WALL heated panel.
The company's underlying technology is centered on stainless steel system kitchen fabrication, including proprietary sink designs such as the 流レールシンク (Stream-rail Sink) with integrated drainage channel, the フォルテックスシンク (Fortex Sink) featured in the CENTRO line, and the 美コート (Beautiful Coat) proprietary coating applied to accessories like the Clean Corner for stain resistance. These are domain-specialization-driven engineering features rather than software or AI capabilities. Cleanup also operates a sub-brand, Valcucine JP, for Italian-designed Japan-exclusive kitchen models, indicating a co-branding/import arrangement.
The business model is primarily B2C hardware sales with a multi-channel go-to-market: company-owned physical showrooms in all 47 Japanese prefectures, the 水まわり工房 (Mizumawari Kobo) contractor network of builders and renovation shops handling installation, an owned e-commerce storefront (style.cleanup.jp) operated by 100%-owned subsidiary Cleanup Techno Service Co., Ltd. selling parts/accessories at price points from ¥1,650 to ¥51,700, plus online showroom and color simulation tools. Recurring revenue is generated through the 20-Year Support Program (クリナップスマイル/Cleanup Smile) tiered membership, which offers up to 19% discounts on subscription water purifier cartridge deliveries, creating an annuity component alongside one-time hardware sales. Customer segments are residential homeowners (primary) and the reform/renovation market (secondary); no enterprise or B2B customers are disclosed.
Cleanup firmographics
Firmographics- Name
- Cleanup
- Legal name
- クリナップ株式会社 (Cleanup Corporation)
- Website
- https://cleanup.jp
- Company type
- Public
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Cleanup Corporation (クリナップ) is a Tokyo Stock Exchange-listed Japanese specialist manufacturer of stainless steel system kitchens, bathrooms, and washstands, serving residential homeowners nationwide through 47-prefecture showroom coverage, a contractor network, and an online parts platform.
- Ownership category
- akta.pro rank
Cleanup industry classification
Industry- Product category
- Kitchen and Bathroom Fixtures
- NAICS
- Household Appliance Manufacturing (3352), Wood Kitchen Cabinet and Countertop Manufacturing (337110), Janitorial Services (561720)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Kitchen Permitting, Design & Project Management (HSAPAAAK)
- akta.pro secondary industries
- Kitchen Ventilation, Range Hood & HVAC Adjustments (HSAPAAAJ), Kitchen Deep Cleaning (Degreasing, Cabinets, Appliances) (HSAEABAA)
Keywords
Where Cleanup is headquartered
LocationHeadquarters
- HQ city
- Nishi-nippori
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Cleanup business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Kitchen, Bathroom, and Washstand Sales: Primary revenue from manufacturing and selling system kitchens, bathroom units, and washstands. Products are sold through showrooms, online channels, and contractor networks.
- Parts and Accessories: Online shopping platform selling replacement parts including bath tub covers (風呂ふた), sink accessories, water purifier cartridges, range hood filters, and kitchen utensils. Prices range from ¥1,650 to ¥51,700 per item.
- Refresh and Maintenance Services: Refurbishment services including cleaning, equipment replacement, parts replacement, after-market additions, and bathroom refresh services under the リフレッシュサービス program.
- 20-Year Support Program (スマイル): Extended warranty and maintenance program with tiered membership benefits offering discounts up to 19% for Smile members on regular deliveries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Online shopping parts and accessories pricing |
| Subscription | Annual | MyPage member discount on regular deliveries |
| Other | Pay-as-you-go | Standard shipping fee |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Cleanup product offering
Product offeringCore offering
Cleanup Corporation manufactures and sells residential system kitchens, bathroom units, and washstands in Japan, supported by a wholly-owned installation/maintenance subsidiary (Cleanup Techno Service Co., Ltd.) and a nationwide showroom network covering all 47 prefectures. The company also produces a commercial kitchen line (Kitchen Pro) and offers a 20-year after-sales support program, a refresh/renovation service, and an online shopping and showroom channel.
Product overview
Cleanup (クリナップ) is a specialized manufacturer of system kitchens, bathrooms, and washstands for residential use in Japan. The company offers a comprehensive portfolio of products organized into three main categories: kitchen systems (including CENTRO premium stainless steel kitchen, STEDIA natural wood kitchen, RAKUERA customizable kitchen, HIROMA new-style kitchen, COLTY, sectional kitchens, and commercial kitchens), bathroom units (SELEVIA and RAKUVIA), and washstands (TIARIS, ELVITA, S, FANCIO, RAKUTOWA, and BGA series). Beyond core products, Cleanup provides extensive support services including a 20-year support program with extended warranties, refresh and maintenance services, an online shopping platform for accessories and replacement parts, virtual showroom experiences, color simulation tools, and a contractor network for installation and renovation. The company positions itself as a specialist in kitchen manufacturing with a focus on quality materials, functional design, and long-term customer support.
Differentiator
Problem solved
Functional benefit
Brands
- Valcucine JP: Italian-designed Japan-exclusive kitchen models marketed under Valcucine brand
- 水まわり工房 (Mizumawari Kobo)
- クリナップスマイル (Cleanup Smile)
- クリナップテクノサービス (Cleanup Techno Service)
- クリナップ財団 (Cleanup Foundation)
Products and services
- CENTRO
Companies that use Cleanup
Customer profileSegments2 records
Ideal customer profiles2 records
Cleanup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Cleanup partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- クリナップテクノサービス株式会社 (Cleanup Techno Service Corporation)core100% subsidiary company that operates the online shopping platform (style.cleanup.jp), handles e-commerce operations, and provides refresh/maintenance services. This is a corporate subsidiary rather than an external partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cleanup competitors and assessment
Company assessmentDirect peers
- Takara Standard: Takara Standard is Japan's other listed system kitchen specialist with a comparable product range of kitchens, bathrooms, and washstands. It competes head-to-head with Cleanup in the Japanese residential kitchen market with similar positioning as a specialist manufacturer.
- Woodone Corporation: Woodone manufactures kitchen cabinets, interior building materials, and residential fixtures in Japan. It competes with Cleanup in the kitchen cabinet category, particularly in natural-wood kitchens where Cleanup's STEDIA line is positioned.
- TOTO Ltd. TOTO is Japan's leading bathroom and washstand manufacturer and a direct competitor in Cleanup's bath and washstand segments. Both companies leverage premium Japanese design and nationwide installation networks.
Broad incumbents
- Rinnai Corporation: Rinnai is a major Japanese manufacturer of kitchen appliances including cooktops, range hoods, and built-in hobs. While primarily an appliance maker rather than full kitchen system provider, its components integrate into kitchens sold by Cleanup and competitors.
- LIXIL Group: LIXIL is the largest Japanese manufacturer of housing and building materials, with broad kitchen, bathroom, and interior portfolios. It competes with Cleanup across multiple price tiers as a diversified housing incumbent rather than a kitchen specialist.
- Panasonic Housing & Living Solutions: Panasonic's housing and living solutions division offers system kitchens and interior products alongside a much broader housing equipment portfolio. It competes with Cleanup across mid-market kitchen segments while leveraging group-wide scale.
Emerging players
- Noritz Corporation: Noritz manufactures water heaters, hot water systems, and bath-related equipment in Japan. It overlaps with Cleanup's bathroom segment as a component-level competitor and increasingly as a packaged bath supplier.
- CUCINA (Homes/Cuccina kitchen brand): CUCINA-style independent and chain kitchen retailers operate in the same showroom and renovation channel as Cleanup. They offer competing system kitchen products from Japanese and Italian sources and represent channel-level competitive pressure.
Others
- Blum: Blum is a global Austrian manufacturer of furniture fittings, drawer runners, and lift systems used extensively in Japanese system kitchens including Cleanup's product range. It is an upstream supplier and indirect indicator of competitive kitchen cabinet quality standards.
- Cleanup Group subsidiary network (Mizumawari Kobo): Listed here for reference as part of Cleanup's own ecosystem; comparable renovation franchise networks like LIXIL's Reform network represent the same contractor model that Cleanup and peers leverage to drive installation revenue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Cleanup social profiles
Digital presenceCleanup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleanup leadership team
Management profileNumber of profiles
Cleanup subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cleanup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleanup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleanup
What does Cleanup do?
Cleanup Corporation manufactures and sells residential system kitchens, bathroom units, and washstands in Japan, supported by a wholly-owned installation/maintenance subsidiary (Cleanup Techno Service Co., Ltd.) and a nationwide showroom network covering all 47 prefectures. The company also produces a commercial kitchen line (Kitchen Pro) and offers a 20-year after-sales support program, a refresh/renovation service, and an online shopping and showroom channel.
Is Cleanup a public or private company?
Cleanup is a public company. It is classified as public and is currently operating.
When was Cleanup founded?
Cleanup was founded in 1954. It employs 1,001 to 5,000 people.
Where is Cleanup based?
Cleanup is headquartered in Nishi-nippori, Japan, in the Asia region.
How does Cleanup make money?
Four revenue lines are on record. Kitchen, Bathroom, and Washstand Sales are the primary driver. The others are parts and Accessories, refresh and Maintenance Services and 20-Year Support Program (スマイル).
Who are Cleanup's main competitors?
Direct peers on record are Takara Standard, Woodone Corporation and TOTO Ltd.. Broad incumbents are Rinnai Corporation, LIXIL Group and Panasonic Housing & Living Solutions. Emerging players are Noritz Corporation and CUCINA (Homes/Cuccina kitchen brand). Others are Blum and Cleanup Group subsidiary network (Mizumawari Kobo).
Does Cleanup have an API?
No public API is recorded for Cleanup.
What industry is Cleanup in?
Cleanup's product category is Kitchen and Bathroom Fixtures. Its primary akta.pro industry code is HSAPAAAK, Kitchen Permitting, Design & Project Management, with a secondary code of HSAPAAAJ, Kitchen Ventilation, Range Hood & HVAC Adjustments. Its NAICS code is 3352 and its SIC code is 3630.