What Venture Measurement Company does

Venture Measurement Company, headquartered at 150 Venture Boulevard in Spartanburg, SC, is a U.S.-based industrial measurement equipment manufacturer operating as a wholly-owned subsidiary of Fortive Corporation under its Specialty Product Technologies segment. The company designs, manufactures, and supplies dry-bulk level indicators, silo weighing systems, and flow meters through four brand subsidiaries: Bindicator (point and continuous level sensors for bulk material management, including overflow prevention and surge-bin control), Kistler-Morse (bolt-on and load-cell weighing sensors that convert vessels into scales for in-process bulk weighing), Niagara Meters (a consolidated flow-meter line for liquid, gas, and steam covering positive-displacement, inferential, velocity, and open-channel types), and AccuBin (an integrated silo-level monitoring and inventory management system combining Bindicator and Kistler-Morse technologies). The Spartanburg manufacturing facility operates under an ISO 9001:2015 certified Quality Management System with documented Kaizen continuous-improvement practices. Founded in 1936 as Hersey Meters, the company was acquired by Bindicator in 1998, purchased by Danaher Corporation in 2004 (which concurrently added Kistler-Morse to the portfolio), and transferred to Fortive Corporation following Danaher's 2015 separation.

Venture Measurement serves seven primary industrial verticals: agriculture, sanitary food, plastic production, oil and gas production and distribution, pharmaceutical production, general chemical production, and electronics component manufacturing. The company's value proposition centers on preventing overflow spills, controlling surge bins, detecting plugged chutes, providing on/off instrumentation control, and enabling total weighing and inventory control for bulk and in-process industrial applications. The product portfolio spans point and continuous level indicators, diaphragm switches, level switches, inventory control systems, liquid level gauges, microcells, load stands, and a comprehensive range of flow meters.

The business model is a B2B hardware-sales model with worldwide distribution executed through selling agents and distributors, supplemented by direct enterprise sales contact (800-833-0081, [email protected]). Three registered trademarks (Bindicator®, Kistler-Morse®, Niagara Meters®) anchor a multi-brand commercial structure, with each brand maintaining its own dedicated website. The Bindicator brand has a localized identity in China (必测 / Bi Ce), reflecting international channel reach. Pricing is not publicly disclosed and credit applications are required for customer consideration, consistent with project-based industrial equipment sales. The company's website now also references Ralliant, indicating potential structural alignment with Fortive's industrial-technology spin-off entity.

Name

Venture Measurement Company

Legal name

Venture Measurement Co. LLC

Website

https://venturemeasurement.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Venture Measurement Company is a Spartanburg, SC-based industrial measurement equipment manufacturer and Fortive subsidiary, producing dry-bulk level indicators, silo weighing systems, and flow meters under the Bindicator, Kistler-Morse, Niagara Meters, and AccuBin brands for industrial customers in agriculture, food, pharma, chemicals, oil and gas, plastics, and electronics.

Ownership category

akta.pro rank

Product category

Industrial Process Measurement Equipment

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers) (IMAHAGAK)

akta.pro secondary industry

Weighing & Force Measurement (Load cells, scales, torque, strain measurement) (IMAGAFAF)

Keywords

• Industrial measurement equipment
• Level measurement instruments
• Industrial flow meters
• Weighing sensors
• Silo inventory management

Headquarters

HQ city

Spartanburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Product Sales: Manufacturing and selling measurement equipment including level instruments, weigh sensors, flow meters, and related industrial measurement devices.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Venture Measurement Company designs, manufactures, and distributes industrial measurement equipment including dry bulk level indicators, silo weighing systems, and flow meters for liquid, gas and steam applications. The company operates through four product brands — Bindicator (level sensors), Kistler-Morse (weigh sensors), Niagara Meters (flow meters), and Accubin (silo inventory management) — serving industrial manufacturers worldwide through a distributor network.

Product overview

Venture Measurement Company is a manufacturer and designer of measuring equipment operating as the parent company of Bindicator, Kistler-Morse, and Niagara Meters brands. Located in Spartanburg, SC, the company designs, manufactures, and supplies world-class measurement equipment including level instruments, weigh sensors, and flow meters. The portfolio includes point and continuous level indicators, diaphragm switches, level switches, inventory control systems, liquid level gauges, microcells, load stands, and flow meters. The products serve industries such as agriculture, sanitary food, plastic production, oil and gas production/distribution, pharmaceutical production, general chemical production, and electronics component manufacturing. Accubin represents an integrated offering combining Bindicator and Kistler-Morse technologies for comprehensive silo inventory management.

Differentiator

Problem solved

Functional benefit

Brands

• Bindicator: Bulk level management industry leader providing point and continuous level sensors that prevent overflow spills, control surge bins, detect plugged chutes and provide on/off control of instruments. In China, branded as 必测 (Bi Ce).
• Kistler-Morse
• Niagara Meters
• Accubin

Products and services

• Niagara Meters Flow meter brand offering a complete line of flow meters for liquid, gas and steam applications, including Positive Displacement, inferential, velocity, and open channel types.
• Bindicator

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ABB Measurement & Analytics: ABB offers a broad measurement portfolio spanning flow, level, pressure, temperature, and analytical instruments. Competes with Venture across multiple product lines as part of a global automation suite.
• Emerson Electric (Rosemount): Major automation incumbent with Rosemount process instrumentation spanning pressure, temperature, level, and flow. Competes with Venture in flow and level categories as part of a much broader portfolio.
• Honeywell Process Solutions: Broad industrial automation incumbent providing measurement and control instrumentation. Overlaps with Venture in level and flow measurement, though level sensors are a smaller portion of a much larger portfolio.
• Siemens Process Instrumentation: Large diversified automation supplier offering SITRANS level/weighing and SITRANS F flow measurement that directly overlaps Venture's product set, alongside a much wider industrial portfolio.

Direct peers

• AMETEK (Magnetrol / Drexelbrook): Industrial conglomerate with Magnetrol and Drexelbrook brands specializing in level and point-level measurement. Closely comparable to Bindicator's bulk level product line and serves overlapping verticals.
• VEGA Grieshaber: Specialist manufacturer of level, point level, and pressure measurement instrumentation for process industries. Direct overlap with Venture's Bindicator and Kistler-Morse lines in bulk solids and liquids.
• Endress+Hauser: Global leader in industrial process measurement (level, flow, pressure, analytical). Directly competes with Venture Measurement across nearly every product category and serves the same plant-level buyers.
• BinMaster: Niche U.S. specialist in level measurement for bulk solids and inventory management — including silo inventory systems analogous to Venture's AccuBin offering. Direct competitor in the same bulk-level niche.
• KROHNE Group: Pure-play industrial process measurement company specializing in flow, level, pressure, and temperature. Most directly comparable to Venture's Niagara Meters flow and Bindicator level lines.
• Yokogawa Electric: Process automation specialist with a strong flowmeter and field instrument portfolio. Directly comparable to Niagara Meters on flow and to the broader Venture measurement suite in oil & gas and chemicals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/1021021

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venture Measurement Company