IDA.dk

What IDA.dk does

IDA (Ingeniørforeningen, IDA) is a Danish professional association and trade union founded in 1899, serving approximately 180,000 members consisting of engineers, IT professionals, and natural science graduates. The organization is structured as a non-profit, member-owned entity headquartered at Kalvebod Brygge 31-33 in Copenhagen, governed by a Representative Council (Repræsentantskab) and a main board, and supported by about 350 employees. Its core functions include labor-market representation, specialized legal advice, salary negotiation support, contract review, career counseling, and continuing education. Member value is delivered through a combination of self-service digital platforms and direct human advisory services.

IDA's product surface is anchored by digital member-facing infrastructure including the main website (ida.dk), the Mit IDA self-service portal (profil.ida.dk), and the IDA mobile app. A specialized suite of digital tools supports member workflows: the Lønberegner (Salary Calculator) and Lønstatistik (Salary Statistics) draw on proprietary salary data to support wage negotiations; the Barselsberegner (Parental Leave Calculator) helps parents plan maternity/paternity leave; and Kontrakttjek reviews employment contracts for legal compliance. Underlying technology includes Microsoft Exchange Online for cloud email, EasyCruit for recruitment, and participation in the Dansk Sprogmodel Konsortium for AI language-model development, with most data processed on co-location servers in Denmark and Microsoft cloud infrastructure in Ireland.

IDA generates revenue primarily through recurring membership fees (subscription model), supplemented by adjacent operating subsidiaries that include IDA Forsikring (insurance, claimed up to 30% member savings), IDA Conference (events), Teknologiens Mediehus (technology media house), and Engineer The Future (engineering advocacy). It also distributes member benefits through partnerships with Forbrugsforeningen (consumer cash-back), banking partners, and media outlets including Ingeniøren and Version 2. The go-to-market is direct-to-consumer via ida.dk, the mobile app, and digital enrollment flows, with reach extended through ~40 technical professional networks, 3,000+ annual events, and a press team and expert corps that generate earned media. Member segments are horizontally diversified across engineers, IT professionals, natural scientists, and students (served via studerende.ida.dk).

Name

IDA.dk

Legal name

Ingeniørforeningen, IDA

Website

https://ida.dk

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

IDA (Ingeniørforeningen) is a Danish trade union and professional association founded in 1899, serving approximately 180,000 engineers, IT professionals, and natural science graduates with legal advice, salary benchmarking tools, career counseling, insurance, and continuing education.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership fees: IDA generates revenue primarily through membership fees from its approximately 180,000 members. Membership is the core revenue driver supporting all services including legal advice, career counseling, salary negotiation support, insurance partnerships, and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

IDA is a Danish non-profit trade union and professional association that delivers subscription-based membership services to approximately 180,000 engineers, IT professionals, and natural scientists in Denmark. Its core offering combines specialized labor-market legal advice, salary benchmarking and negotiation tools, career counseling, contract review, continuing education, insurance benefits, and a professional community organized through roughly 40 technical societies and 3,000+ annual events.

Product overview

IDA is a Danish trade union for engineers, IT professionals, and scientists offering a unified membership platform with specialized digital tools and member services. The core offering centers on the IDA App (mobile application), the Mit IDA member portal, and a suite of digital career tools including the Lønberegner (Salary Calculator), Lønstatistik (Salary Statistics), and Barselsberegner (Parental Leave Calculator). Additional member services include legal assistance, contract review, and IDA Forsikring (insurance). IDA also operates sub-brands including IDA Conference and offers member benefits through partnerships such as Forbrugsforeningen. The organization awards recognition through prizes including the IDA Connect Prisen, Elektroprisen, Niels Bohrs Internationale Guldmedalje, IT Specialepris, and Agnes & Betzy Prisen, while publishing climate research through IDAs Klimasvar.

Differentiator

Problem solved

Functional benefit

Brands

• IDA Conference: Conference and event services division of IDA
• Teknologiens Mediehus
• Engineer The Future

Products and services

• IDA Membership Subscription-based trade union membership for Danish engineers, IT professionals, and natural scientists, providing access to legal advice, salary tools, career counseling, contract review, insurance benefits, networking, and continuing education.
• Juridisk hjælp (Legal Assistance) Legal advice service providing IDA members with guidance on their rights in the labor market, covering employment contracts, dismissal, sickness, parental leave, and other workplace legal matters.

Quantifiable outcome

• Members can save up to 30% on insurance through IDA Forsikring
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Dansk Sprogmodel Konsortium (Danish Language Model Consortium)minorStrategic or Co-development Partner · 1 January 2024IDA became the first Danish trade union to join the Danish Language Model Consortium, contributing to the development of a transparent and ethically responsible Danish AI language model.
• Aalborg Universitet (AAU)coreStrategic or Co-development PartnerIDA and AAU collaborated on 'IDAs Klimasvar' (Climate Response), producing Denmark's first comprehensive plan for achieving the 70% CO2 reduction target by 2030 and climate neutrality by 2045 on transport and energy. The collaboration combined IDA's professional expertise with AAU's research capabilities in energy planning.
• IDA ForsikringcoreOthersIDA Forsikring is IDA's wholly or partially owned insurance subsidiary, offering IDA members discounted insurance products (up to 30% savings claimed) as a member benefit.
• ForbrugsforeningenminorGTM or Marketing PartnerIDA members can apply for membership in Forbrugsforeningen (the Consumer Association), enabling them to earn approximately 9% cash-back bonus at ~4,000 partner stores when paying with their linked credit or debit card.
• DI DigitalminorGTM or Marketing PartnerIDA IT and DI Digital jointly award the annual IT Specialepris (IT Thesis Award) for outstanding IT theses.
• Barselsalliancen (Parental Leave Alliance)minorStrategic or Co-development PartnerIDA co-founded the Parental Leave Alliance with think tank Equalis, DM, and Djøf to advocate for modernization of parental leave pay rules to promote gender equality.
• JustitiaminorStrategic or Co-development PartnerIDA and Justitia (a legal think tank) jointly called for the establishment of a privacy commission to investigate mass surveillance implications before new PET legislation.
• Danish Diversity Awards partnersminorGTM or Marketing PartnerIDA co-hosts the Danish Diversity Awards with DI (Danish Industry) to recognize individuals and companies promoting diversity and inclusion in the workplace.
• Teknologiens MediehusminorOthersListed as an affiliated entity/site under 'Other pages' on ida.dk, suggesting a media or content partnership.
• Engineer The FutureminorOthersListed as an affiliated entity under 'Other pages' on ida.dk, indicating an organizational partnership in the engineering/tech outreach space.
• IDA ConferenceminorOthersListed as an affiliated entity on ida.dk, representing a conference/event arm of the organization.

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Verein Deutscher Ingenieure (VDI): Germany's largest engineering association with 135,000+ members. Comparable as a continental-scale engineering membership organization delivering technical standards, networking, conferences, and continuing education.
• IEEE: Global professional association for engineers and technologists. Comparable as a large-scale, membership-based engineering organization delivering technical publications, conferences, standards, and continuing education — though operating globally rather than nationally.

Regional players

• NITO: Norwegian professional association for engineers and technologists. Highly comparable as a Nordic engineers' union offering membership-based salary data, legal advice, networking, and continuing education — a direct profession-twin operating across the border.
• Sveriges Ingenjörer: Swedish professional union for graduate engineers. Directly comparable as a Nordic engineers' union with the same subscription model, salary statistics, legal support, and collective bargaining focus — the closest profession peer outside Denmark.

Direct peers

• Djøf: Danish union for professionals with business, law, social science, and IT degrees. Closely mirrors IDA's structure: subscription membership, salary benchmarking tools, legal services, contract review, and career advice for graduates.
• Dansk Magisterforening (DM): Danish professional union for graduates in humanities, social sciences, and communication. Directly comparable as a Danish Akademikerne-affiliated union offering salary statistics, legal advice, career counseling, and collective bargaining on a subscription membership model.
• 3F: Denmark's largest trade union, covering blue-collar and private-sector workers. Comparable as a Danish subscription-based union offering legal assistance, salary negotiation, and collective agreements, though with a different member persona.
• HK Danmark: Danish union for office, service, and retail workers. Comparable as a subscription-based Danish union delivering legal advice, salary tools, career counseling, and collective bargaining for a specific worker persona.
• Dansk Sygeplejeråd (DSR): Danish professional union for nurses. Comparable as a Danish Akademikerne-affiliated subscription union providing salary statistics, legal advice, career counseling, and collective bargaining for a defined professional graduate cohort.
• Akademikerne (Danish Confederation of Professional Associations): Confederation of Danish professional unions including IDA, DM, and Djøf. Comparable as the umbrella organization that coordinates collective bargaining and policy advocacy for graduate professionals in Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ingeniorida
• Facebookfacebook.com/idadanmark
• LinkedInlinkedin.com/company/ida

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDA.dk