FAIP Advocates & IP Counsels

What FAIP Advocates & IP Counsels does

FAIP Advocates & IP Counsels is a boutique Indonesian law firm founded in 2011 by Fortuna Alvariza and headquartered in Jakarta Selatan. The firm specializes in intellectual property and operates eight practice areas: Intellectual Property (core specialization covering patents, trademarks, industrial designs, copyrights, and trade secrets), Entertainment Law, TMT (Telecommunications, Media, and Technology), Labour Law, Land and Property Law, Family Law, General Litigation, and General Commercial Law. The firm was merged with another Indonesian IP firm in June 2017, demerged in late 2019, and effectively re-established under its current name in February 2020.

The firm serves Indonesian and foreign clients ranging from SMEs to big and multinational companies across verticals including Pharmaceuticals, Luxury Goods, E-Commerce, FMCG, F&B, Hotel and Properties, Sports and Entertainment, Media, and Technology. Revenue is generated through professional service fees on a quote-based, individually negotiated engagement model, with pricing not publicly disclosed. The team of approximately 8 named professionals includes 1 Managing Partner (Fortuna Alvariza), 1 Partner (Agustinus Dhae Wea Musa), 1 Associate Lawyer (Rizka Fakhirah), 3 Patent Executives with STEM backgrounds, 1 Paralegal, and 1 Office Manager.

FAIP combines direct client engagement with channel partnerships through cooperation agreements with Indonesian and overseas law firms, positioning itself as local counsel for international firms serving the Indonesian market. The firm maintains active memberships in INTA, APAA, PERADI, IKADIN, AKHKI, IBAI, and IFCCI, and conducts IP training and socialization programs with universities, government institutions, and professional associations. Differentiation rests on quality service, reasonable fees, timely responsiveness, and accessibility rather than technology, automation, or scale advantages.

Name

FAIP Advocates & IP Counsels

Legal name

FAIP Advocates & IP Counsels

Website

https://faiplaw.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

FAIP Advocates & IP Counsels is a boutique Indonesian IP law firm founded in 2011, providing intellectual property prosecution, litigation, and adjacent legal services to SMEs and multinational clients across nine verticals from its Jakarta headquarters.

Ownership category

akta.pro rank

Product category

Intellectual Property Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAHAMAA

Patent Prosecution & Portfolio Management

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Intellectual Property (IP) & Patent Services

SECONDARYBPAHAMAC

Copyright Services & Content Protection

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Intellectual Property (IP) & Patent Services

SECONDARYBPAHAMAK

IP Compliance, Anti-Counterfeiting & Enforcement

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Intellectual Property (IP) & Patent Services

SECONDARYBPAHAMAI

IP Search, Watch & Competitive Intelligence

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Intellectual Property (IP) & Patent Services

Keywords

• Intellectual property law
• Trademark prosecution
• Patent registration
• Entertainment legal services
• Commercial litigation

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services - Professional Fees: FAIP generates revenue through professional legal service fees for intellectual property and other legal services including IP prosecution, IP litigation, and general commercial legal services. Services are provided to clients from SMEs to multinational companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

FAIP Advocates & IP Counsels is a boutique Indonesian law firm delivering specialized legal services with a primary focus on Intellectual Property (trademark, patent, industrial design, copyright, and trade secret prosecution and litigation). The firm additionally offers practice areas in Entertainment Law, TMT, Labour Law, Land and Property Law, Family Law, General Litigation, and General Commercial Law, serving Indonesian and foreign clients from SMEs to multinational corporations across pharmaceuticals, luxury goods, e-commerce, FMCG, F&B, hospitality, sports and entertainment, media, and technology sectors.

Product overview

FAIP Advocates & IP Counsels is a boutique Indonesian law firm offering a unified portfolio of specialized legal services rather than a technology product. The firm provides eight distinct practice areas: Intellectual Property (core specialization including patents, trademarks, industrial designs, copyrights, and trade secrets), Entertainment Law, TMT (Telecommunications, Media, and Technology), Labour Law, Land and Property Law, Family Law, General Litigation, and General Commercial Law. The firm serves Indonesian and foreign clients ranging from SMEs to multinational corporations across sectors including Pharmaceuticals, Luxury Goods, E-Commerce, FMCG, F&B, Hotel and Properties, Sports & Entertainment, Media, and Technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Intellectual Property Services

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Asian Patent Attorneys Association (APAA)coreOthers · 1 January 2019Fortuna Alvariza takes part in Industrial Design Standing Committee of Asian Patent Attorneys Association (APAA), representing Indonesian Group and has been serving as treasurer since 2012 until present.
• Indonesian Creative Economic Agency ( Bekraf)coreStrategic or Co-development PartnerIn 2019, Indonesian Creative Economic Agency involved Fortuna Alvariza as one of experts for developing a legal guidance on IP commercialization for creative industries, together with Indonesian Franchise Association and Indonesian License association.
• Indonesian Franchise AssociationcoreStrategic or Co-development PartnerCollaborated with Indonesian Franchise Association and Indonesian License Association in developing legal guidance on IP commercialization for creative industries under the Indonesian Creative Economic Agency initiative.
• Indonesian License AssociationcoreStrategic or Co-development PartnerCollaborated with Indonesian Franchise Association and Indonesian Creative Economic Agency in developing legal guidance on IP commercialization for creative industries.
• State-Owned Retail CompanyminorStrategic or Co-development PartnerFortuna Alvariza was appointed by one of the oldest State-Owned Retail companies in Indonesia for giving training and strategic advisory on IP and its commercialization for tenants and business partners.
• Various Indonesian and Overseas Law FirmscoreChannel Partner/ Reseller/ DistributorFAIP actively cooperates with many law firms in Indonesia and overseas to provide legal services in Indonesia as well as in other countries. FAIP serves as local counsel for international law firm clients.
• Various Universities and SchoolsminorGTM or Marketing PartnerFAIP conducts IP sharing discussion, training, and socialization to different target population, in cooperation with various universities and schools.
• Foreign ChambersminorGTM or Marketing PartnerFAIP cooperates with foreign chambers for conducting IP training and socialization programs.
• Government InstitutionsminorStrategic or Co-development PartnerFAIP works with government institutions and conducts IP socialization programs. The firm has strong relationships with Indonesian IP Office and other government bodies.
• Professional AssociationsminorGTM or Marketing PartnerFAIP conducts IP training and socialization programs in cooperation with professional associations.
• State-owned EnterprisesminorStrategic or Co-development PartnerFAIP cooperates with State-owned enterprises for IP training and strategic advisory services.
• International Trademark Association (INTA)coreOthersFAIP maintains membership in International Trademark Association (INTA), a global organization for trademark professionals.
• Indonesian Advocate Association (PERADI)coreOthersFAIP lawyers maintain membership in Indonesian Advocate Association (PERADI). Fortuna Alvariza is assigned as vice treasurer of West-Jakarta branch.
• Indonesian Advocate Alliance (IKADIN)coreOthersFAIP maintains membership in Indonesian Advocate Alliance (IKADIN). Fortuna Alvariza serves as secretary of West Jakarta Chapter.
• Italian Business Association in Indonesia (IBAI)minorOthersFAIP maintains membership in Italian Business Association in Indonesia (IBAI).
• Indonesian French Chamber of Commerce and Industry (IFCCI)minorOthersFAIP maintains membership in Indonesian French Chamber of Commerce and Industry (IFCCI).
• Indonesian IP Consultant Association (AKHKI)coreOthersFAIP maintains membership in Indonesian IP Consultant Association (AKHKI).

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Allen & Gledhill: Major Asian law firm with offices in Jakarta. Competes with FAIP for cross-border IP and commercial mandates in Indonesia, especially from Singapore-based multinational clients.
• Marks & Clerk: Global IP-specialist law firm with patent and trademark prosecution across major jurisdictions, including Asia. Directly comparable IP service offering to FAIP but at materially larger scale and broader geographic footprint.
• Hadiputranto Hadinoto & Partners: Leading Indonesian full-service law firm (Baker McKenzie affiliate) with strong IP practice. Competes with FAIP for enterprise and multinational IP mandates in Indonesia, but with much deeper bench and broader service lines.
• Rouse & Co: International IP and technology law firm with strong Asia presence. Overlaps with FAIP across IP prosecution, brand enforcement and anti-counterfeiting work, particularly for multinational clients.
• Bird & Bird: International law firm with a deep IP, TMT and entertainment practice. Comparable to FAIP across IP prosecution and technology/media law, but serving global enterprise clients at far greater scale.

Regional players

• Tilleke & Gibbins: Southeast Asia-focused IP and commercial law firm with offices across the region. Closely comparable practice mix (IP prosecution, enforcement, TMT) and similar boutique positioning; serves as a useful regional benchmark for FAIP.
• Drew & Napier: Singapore-headquartered full-service law firm with a recognised IP practice. Comparable on IP prosecution and litigation, but primarily serves Singapore-based clients and acts as a regional incumbent FAIP may partner with for cross-border matters.

Direct peers

• Januar Jahja & Partners: Indonesian boutique IP and patent law firm with similar positioning to FAIP—specialised IP prosecution and litigation for domestic and multinational clients. Closest direct peer in scale and service mix within Indonesia.
• SKC Law: Indonesian IP-focused law firm providing patent, trademark and design prosecution. Directly comparable boutique IP practice with similar client verticals (pharma, FMCG, manufacturing) in the Indonesian market.
• K&K Advocates: Indonesian boutique law firm with strong IP, commercial and litigation practices. Comparable size and positioning to FAIP, serving SME to multinational clients across similar industry verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fortuna-alvariza-ip-faip-

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAIP Advocates & IP Counsels