SupplySide
SupplySide is a B2B events and content platform serving the dietary supplement, functional food, and beverage industries, producing flagship and regional trade shows, two trade journals, and online professional education under Informa Markets.
- Company typePrivate
- Founded1990
- HeadquartersPhoenix, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What SupplySide does
SupplySide is a B2B community and events platform serving the dietary supplement, functional food, and beverage industries. Founded in 1990 and headquartered in Phoenix, Arizona, the company produces an annual flagship trade show (SupplySide Global, held in Las Vegas) plus a regional East Coast counterpart (SupplySide Connect NJ), drawing roughly 20,000 participants and 1,600+ exhibitors at the Global edition. It also publishes two category trade journals (SupplySide Supplement Journal and SupplySide Food & Beverage Journal) and, since 2024, operates SupplySide Fresh, an online professional education program developed in partnership with Sonoran University of Health Sciences.
The core "product" is the live event experience — a curated expo floor, conference programming, and networking infrastructure that connects ingredient suppliers, contract manufacturers, brand marketers, and finished-product buyers across the nutrition value chain. Underlying this is a content and credentialing layer (journals, Fresh coursework) that extends engagement beyond the annual show windows. The platform sits within Informa Markets, the exhibitions division of Informa plc (LSE: INF), which provides global sales reach and adjacency to complementary Health & Nutrition properties such as New Hope Network and Natural Products Expo.
SupplySide's revenue mechanics rest on four pillars: exhibitor booth and sponsorship fees for the physical events, attendee registration and pass sales, advertising and content sponsorship across the two trade journals and digital properties, and tuition or subscription revenue from SupplySide Fresh. The company holds formal partnerships with category trade associations including AHPA, the American Botanical Council, the International Probiotics Association, and Women In Nutraceuticals, and maintains a charitable relationship with Vitamin Angels, which collectively reinforce its category authority and audience access.
SupplySide firmographics
Firmographics- Name
- SupplySide
- Legal name
- SupplySide
- Website
- https://supplysidenetwork.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SupplySide is a B2B events and content platform serving the dietary supplement, functional food, and beverage industries, producing flagship and regional trade shows, two trade journals, and online professional education under Informa Markets.
- Ownership category
- akta.pro rank
Where SupplySide is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SupplySide business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Trade Show Exhibitor/Sponsor Fees: Revenue generated from companies renting exhibition space and sponsoring events at SupplySide Global and SupplySide Connect trade shows.
- Event Pass Sales: Revenue from selling attendee passes to trade shows and education sessions, including early-bird and standard pricing tiers.
- Advertising & Content Sponsorship: Revenue from advertising opportunities across SupplySide content platforms including SupplySide Supplement Journal, SupplySide Food & Beverage Journal, and the website.
- Online Education Programs: Revenue from SupplySide Fresh online education programs offering courses for newcomers to the nutrition industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Early registration discount for SupplySide Global 2026 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
SupplySide product offering
Product offeringCore offering
SupplySide is a B2B community platform for supplement, food and beverage industry professionals that operates large-scale trade shows (SupplySide Global and SupplySide Connect New Jersey), industry publications (SupplySide Supplement Journal and SupplySide Food & Beverage Journal), and an online education program for industry newcomers (SupplySide Fresh). The core offering combines in-person event commerce, content-driven industry news, and structured professional development to enable B2B relationships, supplier discovery, and commercialization across the nutrition supply chain.
Product overview
SupplySide is a B2B community platform for the supplement, food and beverage industry, consisting of event brands and content brands that work together to serve professionals throughout the supply chain. The portfolio includes two major trade show products (SupplySide Global and SupplySide Connect New Jersey), two content/journal products (SupplySide Supplement Journal and SupplySide Food & Beverage Journal), and an education program (SupplySide Fresh). The events drive commercialization and networking while the journals provide ongoing industry news and insights, and SupplySide Fresh supports professional development for industry newcomers.
Differentiator
Problem solved
Functional benefit
Products and services
- SupplySide Global Premier global trade show uniting supplement, food and beverage industry professionals. The event serves as the primary venue where suppliers, manufacturers and CPG brands come together to drive business, build community and spark innovation. Previously known as SupplySide West, it now welcomes over 20,000 participants from around the globe. Scheduled for October 27-30, 2025 and October 28-30, 2026 at Mandalay Bay Convention Center in Las Vegas, with 1,600+ expected exhibitors.
- SupplySide Connect New Jersey East Coast trade show where supplement, food and beverage industry professionals gather to forge and foster B2B relationships. Formerly known as SupplySide East, it brings suppliers, manufacturers and CPG brands together to showcase innovations, develop relationships and move projects forward. Scheduled for April 14-15, 2026 at Meadowlands Exposition Center with 260+ exhibiting companies.
- SupplySide Supplement Journal Premier source of trade news, editorial and educational content for the supplement industry. Formerly known as Natural Products Insider, it delivers nutrition science breakthroughs and regulatory news to industry professionals throughout the supply chain. Available as a digital content publication.
- SupplySide Food & Beverage Journal Trade news, editorial and educational content for the food and beverage industry. Formerly known as Food & Beverage Insider, it reports on food science, regulatory changes and consumer trends impacting the industry. Available as a digital content publication.
- SupplySide Fresh Online education program designed in partnership with Sonoran University of Health Sciences for newcomers or those stepping into new roles in the nutrition industry. Offers self-guided online education combined with virtual and in-person networking opportunities, featuring two distinct courses with category-specific curricula: SupplySide Fresh Supplements and SupplySide Fresh Food & Beverage, covering legal and regulatory concerns, partnerships, business management strategies, and technology applications.
Companies that use SupplySide
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
SupplySide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SupplySide partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Vitamin AngelsminorInforma Health & Nutrition's sustainability initiative includes annual charitable donations of $50,000 to Vitamin Angels, supporting global health nutrition programs.
- American Herbal Products AssociationcoreIndustry organization partnership for SupplySide Connect New Jersey 2026, providing educational content and industry representation for the herbal products sector.
- American Botanical CouncilcorePartnership with the American Botanical Council for SupplySide Connect New Jersey 2026, supporting education and advocacy for botanical products.
- International Probiotics AssociationcorePartnership for SupplySide Connect New Jersey 2026, providing expertise and representation for the probiotics industry segment.
- Women In NutraceuticalsminorPartnership supporting diversity and inclusion in the nutraceuticals industry, featured at SupplySide Connect New Jersey 2026.
- Sonoran University of Health SciencescorePartnership with Sonoran University of Health Sciences to develop and deliver the SupplySide Fresh online education program, providing category-specific curricula for newcomers to the nutrition industry.
Scale indicators3 records
Recent moves11 records
Expansion highlights4 records
SupplySide competitors and assessment
Company assessmentDirect peers
- New Hope Network: New Hope Network, also a brand under Informa Markets, operates Natural Products Expo West and Expo East — the largest natural and organic products trade shows in North America. It serves a heavily overlapping exhibitor and attendee base (supplement brands, ingredient suppliers, CPG companies) as SupplySide, making it the closest direct competitor in the nutrition B2B events space.
- Beviale Family (NürnbergMesse): The Beviale Family, organized by NürnbergMesse, hosts beverage industry trade fairs including BrauBeviale (drinks industry) and Beviale Moscow. It directly competes with SupplySide for beverage ingredient suppliers, brewers, and beverage brand buyers.
- Institute of Food Technologists (IFT): IFT is the leading scientific association for food science and technology, hosting IFT FIRST (Annual Event + Expo) which brings together food scientists, ingredient suppliers, and CPG R&D teams. It overlaps meaningfully with SupplySide's food and beverage ingredient audience on the technical buyer side.
- Food Ingredients (Fi) Global: Fi Global, also under Informa Markets, runs major B2B events (Fi Europe, Fi North America, Fi Asia) connecting food and beverage ingredient suppliers with formulators and brand owners. It overlaps significantly with SupplySide's Food & Beverage Journal audience and exhibitor roster.
- Probiota: Probiota, organized by NutraIngredients (Informa), is a digital summit and event focused on probiotics, prebiotics, and the microbiome in nutrition. It serves a narrower but overlapping audience of supplement and functional food professionals that SupplySide also targets.
- Vitafoods: Vitafoods Europe (and Vitafoods Asia) is an Informa Markets sister brand hosting global trade events for the nutraceutical, functional food, and beverage industries. It directly competes with SupplySide Global for international ingredient suppliers and finished-product brand buyers, often featuring the same exhibitors.
Broad incumbents
- Anuga: Anuga, organized by Koelnmesse, is one of the world's largest food and beverage trade fairs, held biennially in Cologne. While significantly broader than SupplySide (covering 10+ food/beverage segments), it competes for global CPG and ingredient exhibitor spend with SupplySide Global.
- Messe Frankfurt: Messe Frankfurt is a major German-headquartered trade fair organizer running events across food/ingredients, beverages, and consumer goods (e.g., Ambiente, ProSweets). It is a broad incumbent with the same B2B exhibition business model as SupplySide, competing in adjacent food/beverage verticals.
- RX Global (Reed Exhibitions): RX Global is one of the world's largest B2B exhibition organizers with a broad multi-vertical portfolio. While not focused on nutrition, it operates the same fundamental business model (exhibitor fees, attendee passes, sponsorship) and competes for the same corporate marketing budgets that SupplySide's exhibitors allocate.
- Messe Düsseldorf: Messe Düsseldorf operates major global trade fairs including ProWein (wine/spirits) and interpack (packaging), serving food/beverage-adjacent industries. It is a broad incumbent B2B exhibition operator with a comparable event-driven revenue model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SupplySide social profiles
Digital presenceSupplySide financial estimates
Financial estimateRevenue estimate
Valuation estimate
SupplySide leadership team
Management profileNumber of profiles
SupplySide subsidiaries and ownership
Company hierarchySubsidiaries5 records
SupplySide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SupplySide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SupplySide
What does SupplySide do?
SupplySide is a B2B community platform for supplement, food and beverage industry professionals that operates large-scale trade shows (SupplySide Global and SupplySide Connect New Jersey), industry publications (SupplySide Supplement Journal and SupplySide Food & Beverage Journal), and an online education program for industry newcomers (SupplySide Fresh). The core offering combines in-person event commerce, content-driven industry news, and structured professional development to enable B2B relationships, supplier discovery, and commercialization across the nutrition supply chain.
Is SupplySide a public or private company?
SupplySide is a private company. It is classified as corporate owned and is currently operating.
When was SupplySide founded?
SupplySide was founded in 1990. It employs 101 to 250 people.
Where is SupplySide based?
SupplySide is headquartered in Phoenix, United States, in the North America region.
How does SupplySide make money?
Four revenue lines are on record. Trade Show Exhibitor/Sponsor Fees are the primary driver. The others are event Pass Sales, advertising & Content Sponsorship and online Education Programs.
Who are SupplySide's main competitors?
Direct peers on record are New Hope Network, Beviale Family (NürnbergMesse), Institute of Food Technologists (IFT), Food Ingredients (Fi) Global, Probiota and Vitafoods. Broad incumbents are Anuga, Messe Frankfurt, RX Global (Reed Exhibitions) and Messe Düsseldorf.
Does SupplySide have an API?
No public API is recorded for SupplySide.