SupplySide

What SupplySide does

SupplySide is a B2B community and events platform serving the dietary supplement, functional food, and beverage industries. Founded in 1990 and headquartered in Phoenix, Arizona, the company produces an annual flagship trade show (SupplySide Global, held in Las Vegas) plus a regional East Coast counterpart (SupplySide Connect NJ), drawing roughly 20,000 participants and 1,600+ exhibitors at the Global edition. It also publishes two category trade journals (SupplySide Supplement Journal and SupplySide Food & Beverage Journal) and, since 2024, operates SupplySide Fresh, an online professional education program developed in partnership with Sonoran University of Health Sciences.

The core "product" is the live event experience — a curated expo floor, conference programming, and networking infrastructure that connects ingredient suppliers, contract manufacturers, brand marketers, and finished-product buyers across the nutrition value chain. Underlying this is a content and credentialing layer (journals, Fresh coursework) that extends engagement beyond the annual show windows. The platform sits within Informa Markets, the exhibitions division of Informa plc (LSE: INF), which provides global sales reach and adjacency to complementary Health & Nutrition properties such as New Hope Network and Natural Products Expo.

SupplySide's revenue mechanics rest on four pillars: exhibitor booth and sponsorship fees for the physical events, attendee registration and pass sales, advertising and content sponsorship across the two trade journals and digital properties, and tuition or subscription revenue from SupplySide Fresh. The company holds formal partnerships with category trade associations including AHPA, the American Botanical Council, the International Probiotics Association, and Women In Nutraceuticals, and maintains a charitable relationship with Vitamin Angels, which collectively reinforce its category authority and audience access.

Name

SupplySide

Legal name

SupplySide

Website

https://supplysidenetwork.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

SupplySide is a B2B events and content platform serving the dietary supplement, functional food, and beverage industries, producing flagship and regional trade shows, two trade journals, and online professional education under Informa Markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Trade Show Exhibitor/Sponsor Fees: Revenue generated from companies renting exhibition space and sponsoring events at SupplySide Global and SupplySide Connect trade shows.
2. Event Pass Sales: Revenue from selling attendee passes to trade shows and education sessions, including early-bird and standard pricing tiers.
3. Advertising & Content Sponsorship: Revenue from advertising opportunities across SupplySide content platforms including SupplySide Supplement Journal, SupplySide Food & Beverage Journal, and the website.
4. Online Education Programs: Revenue from SupplySide Fresh online education programs offering courses for newcomers to the nutrition industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

SupplySide is a B2B community platform for supplement, food and beverage industry professionals that operates large-scale trade shows (SupplySide Global and SupplySide Connect New Jersey), industry publications (SupplySide Supplement Journal and SupplySide Food & Beverage Journal), and an online education program for industry newcomers (SupplySide Fresh). The core offering combines in-person event commerce, content-driven industry news, and structured professional development to enable B2B relationships, supplier discovery, and commercialization across the nutrition supply chain.

Product overview

SupplySide is a B2B community platform for the supplement, food and beverage industry, consisting of event brands and content brands that work together to serve professionals throughout the supply chain. The portfolio includes two major trade show products (SupplySide Global and SupplySide Connect New Jersey), two content/journal products (SupplySide Supplement Journal and SupplySide Food & Beverage Journal), and an education program (SupplySide Fresh). The events drive commercialization and networking while the journals provide ongoing industry news and insights, and SupplySide Fresh supports professional development for industry newcomers.

Differentiator

Problem solved

Functional benefit

Products and services

• SupplySide Global Premier global trade show uniting supplement, food and beverage industry professionals. The event serves as the primary venue where suppliers, manufacturers and CPG brands come together to drive business, build community and spark innovation. Previously known as SupplySide West, it now welcomes over 20,000 participants from around the globe. Scheduled for October 27-30, 2025 and October 28-30, 2026 at Mandalay Bay Convention Center in Las Vegas, with 1,600+ expected exhibitors.
• SupplySide Connect New Jersey East Coast trade show where supplement, food and beverage industry professionals gather to forge and foster B2B relationships. Formerly known as SupplySide East, it brings suppliers, manufacturers and CPG brands together to showcase innovations, develop relationships and move projects forward. Scheduled for April 14-15, 2026 at Meadowlands Exposition Center with 260+ exhibiting companies.
• SupplySide Supplement Journal Premier source of trade news, editorial and educational content for the supplement industry. Formerly known as Natural Products Insider, it delivers nutrition science breakthroughs and regulatory news to industry professionals throughout the supply chain. Available as a digital content publication.
• SupplySide Food & Beverage Journal Trade news, editorial and educational content for the food and beverage industry. Formerly known as Food & Beverage Insider, it reports on food science, regulatory changes and consumer trends impacting the industry. Available as a digital content publication.
• SupplySide Fresh Online education program designed in partnership with Sonoran University of Health Sciences for newcomers or those stepping into new roles in the nutrition industry. Offers self-guided online education combined with virtual and in-person networking opportunities, featuring two distinct courses with category-specific curricula: SupplySide Fresh Supplements and SupplySide Fresh Food & Beverage, covering legal and regulatory concerns, partnerships, business management strategies, and technology applications.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Vitamin AngelsminorOthers · 22 April 2026Informa Health & Nutrition's sustainability initiative includes annual charitable donations of $50,000 to Vitamin Angels, supporting global health nutrition programs.
• American Herbal Products AssociationcoreStrategic or Co-development Partner · 19 March 2026Industry organization partnership for SupplySide Connect New Jersey 2026, providing educational content and industry representation for the herbal products sector.
• American Botanical CouncilcoreStrategic or Co-development Partner · 19 March 2026Partnership with the American Botanical Council for SupplySide Connect New Jersey 2026, supporting education and advocacy for botanical products.
• International Probiotics AssociationcoreStrategic or Co-development Partner · 19 March 2026Partnership for SupplySide Connect New Jersey 2026, providing expertise and representation for the probiotics industry segment.
• Women In NutraceuticalsminorStrategic or Co-development Partner · 19 March 2026Partnership supporting diversity and inclusion in the nutraceuticals industry, featured at SupplySide Connect New Jersey 2026.
• Sonoran University of Health SciencescoreStrategic or Co-development PartnerPartnership with Sonoran University of Health Sciences to develop and deliver the SupplySide Fresh online education program, providing category-specific curricula for newcomers to the nutrition industry.

Scale indicators3 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• New Hope Network: New Hope Network, also a brand under Informa Markets, operates Natural Products Expo West and Expo East — the largest natural and organic products trade shows in North America. It serves a heavily overlapping exhibitor and attendee base (supplement brands, ingredient suppliers, CPG companies) as SupplySide, making it the closest direct competitor in the nutrition B2B events space.
• Beviale Family (NürnbergMesse): The Beviale Family, organized by NürnbergMesse, hosts beverage industry trade fairs including BrauBeviale (drinks industry) and Beviale Moscow. It directly competes with SupplySide for beverage ingredient suppliers, brewers, and beverage brand buyers.
• Institute of Food Technologists (IFT): IFT is the leading scientific association for food science and technology, hosting IFT FIRST (Annual Event + Expo) which brings together food scientists, ingredient suppliers, and CPG R&D teams. It overlaps meaningfully with SupplySide's food and beverage ingredient audience on the technical buyer side.
• Food Ingredients (Fi) Global: Fi Global, also under Informa Markets, runs major B2B events (Fi Europe, Fi North America, Fi Asia) connecting food and beverage ingredient suppliers with formulators and brand owners. It overlaps significantly with SupplySide's Food & Beverage Journal audience and exhibitor roster.
• Probiota: Probiota, organized by NutraIngredients (Informa), is a digital summit and event focused on probiotics, prebiotics, and the microbiome in nutrition. It serves a narrower but overlapping audience of supplement and functional food professionals that SupplySide also targets.
• Vitafoods: Vitafoods Europe (and Vitafoods Asia) is an Informa Markets sister brand hosting global trade events for the nutraceutical, functional food, and beverage industries. It directly competes with SupplySide Global for international ingredient suppliers and finished-product brand buyers, often featuring the same exhibitors.

Broad incumbents

• Anuga: Anuga, organized by Koelnmesse, is one of the world's largest food and beverage trade fairs, held biennially in Cologne. While significantly broader than SupplySide (covering 10+ food/beverage segments), it competes for global CPG and ingredient exhibitor spend with SupplySide Global.
• Messe Frankfurt: Messe Frankfurt is a major German-headquartered trade fair organizer running events across food/ingredients, beverages, and consumer goods (e.g., Ambiente, ProSweets). It is a broad incumbent with the same B2B exhibition business model as SupplySide, competing in adjacent food/beverage verticals.
• RX Global (Reed Exhibitions): RX Global is one of the world's largest B2B exhibition organizers with a broad multi-vertical portfolio. While not focused on nutrition, it operates the same fundamental business model (exhibitor fees, attendee passes, sponsorship) and competes for the same corporate marketing budgets that SupplySide's exhibitors allocate.
• Messe Düsseldorf: Messe Düsseldorf operates major global trade fairs including ProWein (wine/spirits) and interpack (packaging), serving food/beverage-adjacent industries. It is a broad incumbent B2B exhibition operator with a comparable event-driven revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SupplySide
• YouTubeyoutube.com/@supplysidenetwork
• Facebookfacebook.com/SupplySideNetwork
• LinkedInlinkedin.com/company/supplysidenetwork
• Instagraminstagram.com/supplysidenetwork

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SupplySide