Name

Power Cleaning

Legal name

Power Cleaning Indústria e Comercio Ltda.

Website

https://powercleaning.ind.br

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Power Cleaning is a privately held Brazilian specialty chemical manufacturer (founded 1997, Diadema, São Paulo) that develops and sells 50+ professional cleaning and disinfection products — floor treatment, detergents, heavy-duty cleaners, disinfectants, and terpene-based cleaners — directly to institutional clients including hospitals, schools, retail, food industry, and industrial facilities.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Specialty Household Cleaners (Glass, Oven/Grill, Toilet, Descalers, Disinfectants) (CRADAKAH), Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer) (CRAJAMAG), General All-Purpose Cleaners (CRAJAMAA)

Keywords

• Professional cleaning products
• Floor treatment chemicals
• Industrial disinfection products
• Institutional cleaning supplies
• Terpene-based cleaners

Headquarters

HQ city

Diadema

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Cleaning Products: Manufacturing and commercialization of professional cleaning products including floor treatment, conservation, general cleaning, hygiene, heavy-duty cleaning, and disinfection products sold directly to businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Power Cleaning manufactures and commercializes professional cleaning chemical products for floor treatment and conservation, general cleaning, hygiene, heavy-duty industrial cleaning, and disinfection. The portfolio includes waxes, sealers, restorers, removers, concentrated detergents, multi-purpose cleaners, terpene-based products, soaps, disinfectants, and specialized industrial cleaners (degreasers, descalers, stone/aluminum cleaners). Products are sold directly to institutional buyers such as hospitals, clinics, schools, supermarkets, shopping malls, food industries, and manufacturing plants, supported by in-house technical consulting, cleaning-team training, and an owned delivery fleet.

Product overview

Power Cleaning is a Brazilian professional cleaning products company founded in January 1997, specializing in the development, manufacturing, and commercialization of floor treatment, conservation, and professional cleaning products. The company offers a comprehensive portfolio organized into several product categories: (1) Floor Treatment and Conservation products including waxes (Looking Glass Wax, Brightness Wax, Cera Power Brilho Instantâneo, Cera Power Auto Brilho, Cera Power Plus, Cera Power Plus Hiper), sealers (Sealer Power, Power Seal), restorers (Restaura Power), and removers (Remopower, Inodorous, Odorless); (2) General Cleaning products including detergents (Power Det 56 Concentrated, Power Det 20, Power Det 10), multi-purpose cleaners (Power Multi Uso, Limpador Geral Power, Limpador Perfumado Power), specialty cleaners (Limpa Carpetes Power, Limpa Vidros Power), and fragrances (Aromatizante Power); (3) Terpene-based products (Multi Uso Lemon, Pine Limpador Geral); (4) Hygiene products (Sabonete Perolizado Power, Sabonete Desengraxante Power); (5) Heavy-duty/Industrial cleaning (Power Det 15, 18, 20 with ammonia, Power Desengraxante Alcalino, Detergente Desengraxante Power, Detergente Desincrustante Cáustico, Power Limpa Pedras, Power Limpa Alumínio, Vaso Limpo Power); (6) Disinfection products (PowerBac Plus, PowerBac 50, PowerBac 20, Power 50, Hipoclorito Power); and (7) Soft Power sub-brand featuring gentle/eco-friendly formulations (Detergente, Multi Limpador, Pine, Sabonete, Shine acrylic wax, Stripper). The company provides technical support, training, and operates its own fleet for deliveries.

Differentiator

Problem solved

Functional benefit

Brands

• Soft Power: A sub-brand product line featuring Soft Power Detergente, Soft Power Multi Limpador, Soft Power Pine, Soft Power Sabonete, Soft Power Shine (cera acrílica), and Soft Power Stripper (detergente removedor de ceras).

Products and services

• Odorless (wax and sealer remover) Concentrated, odorless chemical remover of accumulated sealing bases, acrylic waxes, and water-based acrylic waterproofing for institutional and industrial floors in odor-sensitive environments such as hospitals, shopping malls, food industries, and clinics.
• Restaura Power (floor gloss restorer) Gloss restorer for waterproofed floors that removes scratches and restores shine when applied with high-speed or ultra-high-speed polishing machines while the product is still damp. For commercial floor maintenance teams.
• Looking Glass Wax Floor treatment wax for polishing and protecting surfaces in commercial facilities.
• Brightness Wax Floor treatment wax formulated to deliver a high-gloss finish on commercial floors.
• Cera Power Brilho Instantâneo Instant shine wax for floor treatment providing immediate brightness to commercial floors.
• Cera Power Auto Brilho Acrylic self-shine wax for floor treatment and conservation in commercial environments.
• Cera Power Plus Hiper High-performance floor wax with enhanced durability and shine for high-traffic commercial floors.
• Cera Power Plus Professional floor wax for treatment and long-lasting shine in commercial facilities.
• Sealer Power Floor sealing product for protection and surface sealing of commercial floors.
• Power Seal Professional floor sealing product for surface protection in commercial environments.
• Remopower Product for removing old wax layers and preparing floors for new treatment cycles.
• Inodorous Odorless floor treatment product for environments sensitive to strong smells.
• Detergente Concentrado Power Det 56 Concentrated detergent for general surface cleaning with high efficiency, for commercial cleaning operations.
• Detergente Power Det 20 General-purpose detergent for surface cleaning and maintenance in commercial facilities.
• Detergente Power Det 10 Multi-purpose detergent for everyday cleaning of various surfaces in commercial environments.
• Power Multi Uso Multi-purpose cleaner for various surfaces and cleaning applications in commercial facilities.
• Multi Uso Lemon (terpene-based) Light multi-purpose cleaner developed with natural lemon terpene elements that leaves commercial environments clean and perfumed.
• Aromatizante Power Air freshener for maintaining pleasant scents in commercial environments.
• Limpador Geral Power General cleaner for multiple surface types and routine cleaning needs in commercial facilities.
• Pine Limpador Geral (terpene-based) General cleaner with natural pine terpene for cleaning and perfuming commercial environments.
• Limpador Perfumado Power Perfumed general cleaner that leaves commercial environments clean and pleasantly scented.
• Limpa Carpetes Power Carpet cleaner for deep cleaning and maintenance of carpeted surfaces in commercial spaces.
• Limpa Vidros Power Glass cleaner for streak-free cleaning of windows and glass surfaces in commercial buildings.
• Sabonete Perolizado Power Pearlized soap for personal hygiene in commercial environments such as restaurants and healthcare facilities.
• Sabonete Desengraxante Power Degreasing soap for removing heavy soiling from hands and skin, for use in industrial and manufacturing facilities.
• Power Det 15 (Máquina) Heavy-duty machine-use detergent for industrial floor cleaning with high dirt buildup such as oil and grease.
• Power Det 18 (Máquina) Heavy-duty machine-use detergent for industrial cleaning of heavy soils including oil, grease, and carbon black.
• Power Det 20 com amoníaco Heavy-duty ammonia-based detergent for machine cleaning of heavily soiled industrial floors.
• Power Desengraxante Alcalino Alkaline degreaser for industrial machinery and floor cleaning in manufacturing areas.
• Detergente Desengraxante Power Degreasing detergent for removing stubborn grease and heavy soils from industrial surfaces.
• Detergente Desincrustante Cáustico Caustic descaling detergent for removing mineral deposits and incrustations from industrial equipment.
• Power Limpa Pedras Specialized cleaner for stone surfaces including pavers and natural stone in commercial and industrial settings.
• Power Limpa Alumínio Aluminum cleaner for safely cleaning aluminum surfaces without damaging the material.
• Vaso Limpo Power Toilet bowl cleaner for effective removal of stains and buildup in commercial restroom facilities.
• Desinfetante PowerBac Plus Disinfectant for bathrooms, medical spaces, and other environments requiring sanitization.
• Desinfetante PowerBac 50 Disinfectant for ensuring clean and healthy environments in various commercial and healthcare settings.
• Desinfetante PowerBac 20 Disinfectant for sanitizing bathrooms and medical environments in commercial facilities.
• Desinfetante Power 50 Disinfectant for general sanitization of various commercial environments.
• Hipoclorito Power Sodium hypochlorite-based disinfectant with active chlorine for sanitization in commercial environments.
• Soft Power line (gentle cleaning sub-brand) Soft Power is a complete sub-brand line of professional cleaning products including detergent, multi-cleaner, pine, soap, acrylic wax (Shine), and wax remover stripper, designed for gentle yet effective cleaning. For commercial customers seeking gentler formulations.

Quantifiable outcome

• Odorless formula is five times more efficient than traditional removers

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• 3M: Diversified global manufacturer with a commercial cleaning and facility-care portfolio. Overlaps with Power Cleaning in floor treatment and cleaning chemicals but competes as a broad conglomerate rather than a cleaning-specialist.
• Henkel: Global consumer and industrial products company with cleaning-product offerings (e.g., Bref, Vernel/Somo brands) that compete with Power Cleaning's general and specialty cleaners. Larger scale and broader portfolio; competes indirectly across overlapping institutional and consumer channels.
• Procter & Gamble Professional: B2B division of P&G selling cleaning and hygiene products to commercial and institutional accounts. Larger and broader portfolio, but overlaps directly with Power Cleaning's floor care, detergents, and disinfection lines.

Direct peers

• Spartan Chemical Company: US-based manufacturer of specialty and industrial cleaning products (floor finishes, degreasers, disinfectants, general cleaners) sold to institutional customers. Directly comparable in product mix, customer profile, and technical-service-led GTM.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving the same institutional and industrial cleaning customers as Power Cleaning (hospitals, food processing, retail). Ecolab's B2B cleaning-chemical portfolio most directly competes with Power Cleaning's disinfection, hygiene, and heavy-duty lines.
• Diversey Holdings: B2B-focused cleaning, hygiene, and sanitization solutions provider with a nearly identical institutional/industrial customer base to Power Cleaning. Competes head-on across floor care, disinfectants, and general cleaners in food service, healthcare, and facility management.
• SC Johnson Professional: The B2B arm of SC Johnson that sells professional cleaning, hygiene, and floor-care products to the same facility-management, healthcare, and food-service end users Power Cleaning targets. Strong overlap in floor wax, general cleaner, and disinfectant categories.

Regional players

• Quimatic Tapmatic: Brazilian manufacturer of industrial and maintenance chemical products, including cleaners, degreasers, and lubricants for industrial and food-industry customers. Direct overlap with Power Cleaning's heavy-duty and industrial cleaning lines in Brazil.
• Baston do Brasil: Brazilian manufacturer of cleaning and hygiene products for institutional and industrial buyers, with overlap in floor treatment, disinfectants, and general cleaners. Operates primarily in Brazil and competes regionally with Power Cleaning.
• Betel Química: Brazilian manufacturer of professional cleaning products serving the same institutional, industrial, and facility-management customers in Brazil. Closest head-to-head local competitor to Power Cleaning in São Paulo and broader Brazil.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Cleaning