Red Horn

What Red Horn does

Red Horn Coffee House and Brewing Co. is a privately held, locally owned specialty coffee roaster and craft brewery headquartered in Cedar Park, Texas, operating four community locations across Cedar Park/Leander and Georgetown under the legal entity Red Horn, LP. The company conducts all coffee roasting and beer brewing in-house at its Scottsdale Dr. Brewery & Roastery facility, roasting beans Monday through Friday to supply both retail locations and direct-to-consumer shipping. Its product portfolio spans single-origin coffees (Mexico-Chiapas, Papua New Guinea-Nebilyer Valley, Ethiopia Yirgacheffe), a Swiss Water Decaf, the Karate Chop House espresso blend, and a rotating seasonal craft beer lineup that includes the Undercover Cowboy Hazy IPA, G.O.A.T. Drip American Lager, Hippie Campuflage Hazy Pale Ale, Todo el Dia Mexican-Style Pale Lager, Hap Slappy IPA, and Trail Runner Golden Ale.

The business operates a multi-channel model: in-store counter and table-service sales at four physical locations, order-ahead via Toast Tab, e-commerce and a recurring Coffee Subscription through a Shopify storefront powered by Recharge Payments, wholesale and retail distribution of beer through Central Texas grocers and specialty shops including HEB, Whole Foods, and Central Market, plus Barrel Room private event rentals, catering support, merchandise (mugs, trucker hats, cycling socks), and gift cards in $10-$100 denominations. The customer base is fragmented across local consumers — remote workers, students, couples, event hosts, coffee enthusiasts, and craft beer drinkers — with no enterprise anchors. Supporting technology is standard commercial SaaS (Shopify, Toast Tab, Recharge, Judge.me, SociableKit, Untappd) with no disclosed AI, proprietary platform, or data-asset strategy; community engagement is driven by weekly trivia, live music, and a disc golf putting league that function as both marketing and foot-traffic channels.

Name

Red Horn

Legal name

Red Horn Coffee House and Brewing Co.

Website

https://redhornbrew.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Horn Coffee House and Brewing Co. is a privately held Cedar Park, Texas specialty coffee roaster and craft brewery operating four retail locations across Cedar Park/Leander and Georgetown, with in-house roasting, on-site brewing, wholesale distribution, e-commerce, and a recurring coffee subscription.

Ownership category

akta.pro rank

Product category

Specialty Coffee & Craft Brewery

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beverage Manufacturing (3121)

SIC

Retail-Eating & Drinking Places (5810), Malt Beverages (2082)

akta.pro industry

PRIMARYTHAFADAE

Coffee Roasters with Cafe (Roastery Cafes)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYTHAFADAA

Specialty Coffee Shops (Single-Origin, Third-Wave)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYTHAFALAA

Brewpubs & Taprooms (On-site Beer Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRAHAGAI

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Specialty coffee roaster
• Craft brewery
• Coffee subscription
• Event venue rental
• Wholesale beverage distribution

Headquarters

HQ city

Cedar Park

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Beverage Sales: In-store sales of house-roasted coffee, espresso drinks, and craft beer brewed on-site at four Central Texas locations. Covers both counter sales and table service.
2. Food Sales: Food and bites menu available at all locations to complement coffee and beer offerings, including catering support for large orders.
3. Coffee Subscription: Recurring coffee subscription delivered on customer-chosen schedules (weekly to every 6 weeks), with automatic renewal. Roaster's Choice, Espresso, or Decaf options in 12oz, 2lb, or 5lb sizes.
4. Beer Distribution: Red Horn beer products distributed through Central Texas retailers including HEB, Whole Foods, Central Market, The Growler Bar, Mesquite Creek Outfitters, The Good Lot, The Brewtique, The Fieldhouse, and The HEB Center.
5. Merchandise Sales: Branded merchandise including coffee mugs ($8), trucker hats ($20), cycling socks ($14), and apparel sold through their Shopify e-commerce platform and in-store.
6. Gift Cards: Physical gift cards available in $10, $25, $50, and $100 denominations for in-store use, plus digital gift cards available via Toast Tab.
7. Private Event Space Rental: Barrel Room private event space reservations for community meet-ups, birthday parties, corporate events, and other gatherings.
8. Wholesale Coffee and Beer: Wholesale program for their coffee and beer products, with inquiries directed to [email protected].

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Red Horn roasts specialty coffee and brews craft beer in-house at its Central Texas production facility, then sells those beverages across four company-owned retail locations (coffee houses, tap room, and café). The company also offers a recurring coffee subscription, single-origin coffee bag sales, branded merchandise, gift cards, wholesale distribution to regional retailers, and private event space rental.

Product overview

Red Horn Coffee House and Brewing Co. is a dual-operation specialty coffee roaster and craft brewery established in 2014 in Cedar Park, Texas. The product portfolio centers on two core offerings: (1) Coffee products including single-origin beans from Mexico (Chiapas), Papua New Guinea (Nebilyer Valley), and Ethiopia (Yirgacheffe), plus a Swiss Water Decaf option and the Karate Chop House Blend espresso; and (2) Craft beers including seasonal offerings like Undercover Cowboy Hazy IPA (7% ABV), G.O.A.T. Drip American Lager, Todo el Dia Mexican-Style Pale Lager, and others. The Coffee Subscription service provides recurring delivery of any coffee product on flexible schedules. The company also sells merchandise (mugs, hats, socks), gift cards, and operates four physical locations in Cedar Park/Leander and Georgetown, Texas. Supporting services include wholesale distribution to Central Texas retailers, private Barrel Room event reservations, online ordering via Toast Tab, and catering support for large orders. Everything (coffee roasting and beer brewing) is done in-house.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffee Subscription Recurring delivery of freshly roasted Red Horn specialty coffee, with subscriptions managed through the Recharge platform on the Shopify storefront. Targeted at home coffee drinkers who want rotating single-origin and signature blend selections delivered on a schedule.

Quantifiable outcome

• One of the only spots in Central Texas where every coffee bean is roasted and every beer is brewed in-house

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Toast TabcoreTechnology or IntegrationToast Tab is the online ordering and point-of-sale platform used by all four Red Horn locations for order-ahead, pickup, and gift card services.
• Recharge PaymentscoreTechnology or IntegrationRecharge powers the coffee subscription program, handling recurring billing, delivery scheduling, and customer portal for subscription management.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting the Red Horn online store for products, subscriptions, and gift cards. Also provides advertising services (Shopify Audiences) for personalized advertising.
• Geeks Who DrinkminorGTM or Marketing PartnerTrivia event provider hosting weekly trivia nights at Red Horn's Scottsdale Dr. location, driving community engagement and foot traffic.
• Hill Country Hyzers Disc Golf ClubminorGTM or Marketing PartnerLocal disc golf club running a putting league at Red Horn's Scottsdale Dr. location every other Tuesday, supporting community event programming.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Counter Culture Coffee: Specialty coffee roaster with training centers, wholesale accounts, and direct-to-consumer subscription. Comparable single-origin sourcing and educational coffee positioning.
• Blue Bottle Coffee: National third-wave specialty coffee company with cafés, e-commerce, and subscription program. Comparable premium positioning and DTC coffee model, though at substantially greater scale.
• Stumptown Coffee Roasters: Established third-wave coffee roaster with cafés and wholesale distribution. Comparable on specialty roastery, café, and subscription offerings at a significantly larger national scale.

Direct peers

• Houndstooth Coffee: Specialty coffee roaster and multi-location café operator headquartered in Austin. Directly competes for the same specialty coffee customer in Central Texas.
• Vista Brewing: Dripping Springs, Texas brewery with on-site food, community gathering space, and event programming. Comparable hybrid beverage-and-community concept operating in the Central Texas orbit.
• Lazarus Brewing: Austin, Texas-based craft brewery and coffee roaster that operates under one roof with food and event programming. Closest functional analogue to Red Horn's coffee + beer hybrid model in the same regional market.
• Greater Goods Coffee Co. Austin-based specialty coffee roaster with subscription program and café presence. Directly comparable on the third-wave coffee, subscription, and retail side of Red Horn's business.

Regional players

• Live Oak Brewing: Austin, Texas craft brewery focused on German-style lagers with taproom and regional distribution. Comparable Central Texas craft brewing competitor and taproom operator.
• Jester King Brewery: Texas Hill Country farmhouse brewery with on-site tasting room, food, and events. Comparable craft beer taproom-plus-community-gathering concept in the broader Central Texas market.
• 512 Brewing: Austin-based craft brewery with taproom and Central Texas distribution. Comparable regional craft beer production and on-premise consumption model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RedHornBrew
• Facebookfacebook.com/redhornbrew
• Instagraminstagram.com/redhornbrew
• LinkedInlinkedin.com/company/red-horn-coffee-house-and-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Horn