Is NAF Cash a public or private company?

NAF Cash is a private company. It is classified as corporate owned and is currently operating.

When was NAF Cash founded?

NAF Cash was founded in -1. It employs 11 to 50 people.

Where is NAF Cash based?

NAF Cash is headquartered in Novi, United States, in the North America region.

How does NAF Cash make money?

One revenue line is on record: transaction Fee.

Who are NAF Cash's main competitors?

Direct peers on record are Orchard, Ribbon, Offerpad, Knock, Homeward, Opendoor and Flyhomes. New American Funding is listed as an others. Broad incumbents are Redfin and Zillow Group.

Does NAF Cash have an API?

No public API is recorded for NAF Cash.

NAF Cash company profile: firmographics, business model, customers, competitors

Namestring

NAF Cash

Legal namestring

NAF Cash, LLC

Websiteurl

nafcash.com

Company typeenum

Private

Founded yearstring

-

Descriptiontext

NAF Cash, LLC is a privately-held real estate services platform headquartered in Novi, Michigan that enables individual homebuyers to submit competitive all-cash offers on residential properties without holding the full purchase price in liquid funds. The company operates as an affiliated entity within the New American Funding corporate ecosystem, sharing common ownership with affiliated businesses that provide mortgage origination (New American Funding, LLC; NMLS #6606), title insurance and settlement services across multiple state-specific entities (Empower Settlement Services, LLC and Arkansas/Texas subsidiaries), escrow (Empower Escrow, Inc. at $550 per transaction), real estate agent matching (NAF Homes, Inc.), insurance (NAF Insurance Services, LLC), and concierge services (NAF Concierge, LLC). The company holds Michigan Real Estate Broker license #6505431332 and operates nationwide across all 50 states and the District of Columbia.

The core operating model is a cash-buyer program: NAF Cash purchases a home on the buyer's behalf using cash, the buyer moves in immediately and pays NAF Cash a daily rental fee while securing mortgage financing through New American Funding, and the buyer then buys the home back from NAF Cash at the original purchase price plus a transaction fee of 1.50%–7.5% of the purchase price (varies by state). A 3% earnest money deposit is required, which may be forfeited if the buyer does not complete the repurchase. The platform is web- and mobile-based, integrates Google Maps/Places/Geocoding APIs and Google reCAPTCHA for site functionality and security, uses Google Analytics for traffic measurement, and offers generative AI chatbots and AI generative voice for customer interactions and marketing outreach. A prerequisite to using NAF Cash is pre-approval for a Conventional (min 620 credit, 3–20% down) or VA loan (min 620 credit, 0% down for eligible service members) through New American Funding.

Revenue is generated from the transaction fee, daily rental fees during the rent-to-buy-back period, and ancillary fees flowing to affiliated title/escrow/insurance/real estate entities within the ecosystem. Customers are individual SMB homebuyers acquired primarily through referrals from New American Funding loan officers and affiliated real estate agents, supplemented by direct website inquiries, organic SEO via an educational blog, paid acquisition, and phone sales (855-927-3712). Headcount is reported in the 11–50 range. Geographic reach is all 50 U.S. states plus the District of Columbia; no international operations are disclosed.

Short descriptiontext

NAF Cash is a private real estate platform that enables homebuyers to make competitive all-cash offers by purchasing homes on their behalf. Buyers then complete mortgage financing through affiliated lender New American Funding. Operates nationwide with 11–50 employees.

Operating statusenum

Operating

Ownership categoryenum

Headcount rangeband

11–50

akta.pro rankint

HeadquartersNovi, United States

HQ citystring

Novi

HQ countrystring

United States

HQ regionstring

North America

Markets served

Serves global market

Offices7 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values

cash buyer program, real estate services, buy before you sell, cash home offers, residential real estate

NAICS code1 code

Offices of Real Estate Agents and Brokers5312

SIC code1 code

Real Estate Dealers (For Their Own Account)6532

Product category

Real Estate Cash Buyer Services

Social media profiles3 records

GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record

1Transaction Fee

TypeTransaction Fee

Description

NAF Cash, LLC charges a Transaction Fee of 1.50%–7.5% of the purchase price for its service (fee varies by state). The fee is charged when NAF Cash purchases the home on the buyer's behalf and subsequently sells it back to the buyer after they secure mortgage financing. Buyers also pay a daily rental fee for the period they occupy the home before their mortgage closes. Earnest money of 3% of the selling price is required and may be forfeited if the borrower does not complete the purchase.

nafcash.com

Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Pricing details1 tier

1Transaction Fee: 1.50%–7.5% of purchase price (varies by state)

ModelTransaction based/ take rateBilling cadencePay-as-you-go

Notes

NAF Cash, LLC charges a Transaction Fee of 1.50%-7.5% of the purchase price for its service (fee varies by state). Additional costs may include: 3% Earnest Money Deposit (may be forfeited if buyer does not complete purchase after NAF Cash has bought the home), and daily rental fee for occupying the home between closing and mortgage finalization. According to a UC San Diego study, cash buyers have paid about 11% less than mortgage buyers, potentially offsetting the service fee. Buyer is responsible for standard closing costs including lender fees ($800–$1,629), appraisal ($550–$650), credit report ($13), tax service ($66), flood certification ($6), and discount points (0–3% of loan amount).

nafcash.com

GTM typeB2C

B2C

Offering typeServices

Services

Core offering1 text field

NAF Cash is a cash buyer program that enables homebuyers to make competitive all-cash offers on residential properties without having the full purchase price readily available. NAF Cash purchases the home on the buyer's behalf with cash, the buyer moves in and pays a daily rental fee to NAF Cash while selling their existing home at their own pace, and the buyer then secures mortgage financing through affiliated lender New American Funding to buy the home back from NAF Cash. The service charges a transaction fee of 1.50%-7.5% of the purchase price (varies by state) plus a 3% earnest money deposit.

Differentiator

Functional benefit

Problem solved

Quantifiable outcome1 of 4 values shown

Cash buyers are 4x more likely to get their offer accepted than traditional financing buyers

+3 more records

Product overview1 text field

NAF Cash is a single, unified cash buyer program (not a multi-module platform) that enables homebuyers to make competitive all-cash offers on homes without having the full purchase price in cash. The core NAF Cash product purchases a home on the buyer's behalf, after which the buyer rents from NAF Cash while completing mortgage financing through its affiliated company New American Funding, and then buys the home back from NAF Cash at the original purchase price plus a transaction fee of 1.50%–7.5%. NAF Cash also offers an interactive housing market map as an informational tool. The company operates alongside a network of affiliated businesses including Empower Escrow, Empower Settlement Services, NAF Homes, NAF Insurance Services, and NAF Concierge, which provide related settlement, insurance, and concierge services. The parent company New American Funding (NMLS #6606) provides mortgage origination services including Conventional and VA loans. NAF Cash charges a 3% earnest money deposit and a transaction fee of 1.50%–7.5% of the purchase price (fee varies by state).

Product and service1 record

1NAF Cash Cash Buyer Program

CategoryCash Buyer Real Estate Services

Description

NAF Cash is a cash buyer program enabling individual homebuyers to make all-cash offers on residential properties without having the full purchase price available upfront. NAF Cash purchases the home on the buyer's behalf using cash, the buyer rents the property from NAF Cash while securing mortgage financing through affiliated lender New American Funding, and then buys the home back from NAF Cash at the original purchase price plus a transaction fee.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership8 partners

1New American Funding, LLC

Strategic tierCoreTypeGTM or Marketing Partner

Description

New American Funding is the affiliated mortgage lender that works in tandem with NAF Cash. After NAF Cash purchases the home on the buyer's behalf with cash, the buyer secures mortgage financing through New American Funding and repurchases the home from NAF Cash. New American Funding originated the NAF Cash program and shares common ownership with NAF Cash. Loan products include Conventional loans (min. 620 credit score, 3% down) and VA loans (min. 620 credit score, 0% down for eligible service members).

2NAF Homes, Inc.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor

Description

NAF Homes, Inc. is an affiliated company that connects buyers with real estate agents. It is eligible to receive a portion of commissions pursuant to broker participation agreements. Real estate commissions are typically 2%–6% of the purchase price and are paid by the seller.

3Empower Escrow, Inc.