LBS
- Company typePublic
- Founded1961
- HeadquartersPetaling Jaya, Malaysia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
LBS firmographics
Firmographics- Name
- LBS
- Legal name
- LBS Bina Group Berhad
- Website
- https://lbs.com.my
- Company type
- Public
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where LBS is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices12 records
Markets served
LBS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Residential Property Sales: Primary revenue stream from sales of residential properties including landed houses, serviced apartments, condominiums, and townhouses across multiple townships in Malaysia.
- Commercial Property Sales: Sales of commercial spaces including shop lots and commercial hubs within township developments.
- Retail & Leasing: Revenue from retail leasing managed by subsidiary Gerbang Mekar Sdn Bhd, including M3 Shopping Mall, Cameron Centrum retail spaces, and BSP commercial podiums.
- Hospitality: Revenue from SCAPES Hotel in Genting Highlands, LBS' first hospitality venture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Affordable residential properties (Terrace, Apartment, Serviced Apartment) |
| Unit Pricing | Pay-as-you-go | Mid-market residential (Semi-D, Cluster, Townhouse) |
| Unit Pricing | Pay-as-you-go | Premium/large-format landed residential |
| Unit Pricing | Pay-as-you-go | Commercial shop lots and offices |
| Unit Pricing | Pay-as-you-go | Industrial properties (Factory units) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
LBS product offering
Product offeringCore offering
LBS Bina Group Berhad is a Malaysian property developer that builds, sells, and manages residential, commercial, and industrial real estate across integrated townships in Klang Valley, Pahang, Johor, and Perak. The company sells landed houses, serviced apartments, condominiums, townhouses, shop lots, and factory units, complemented by hospitality (SCAPES Hotel), retail leasing (M3 Shopping Mall, Cameron Centrum), and a renewable-energy solar farm venture.
Product overview
LBS Bina Group is a diversified Malaysian property developer offering a comprehensive portfolio spanning residential, commercial, and industrial property development, hospitality, retail & leasing services, and renewable energy. The company operates multiple award-winning townships across Malaysia including KITA @ Cybersouth, Bandar Saujana Putra, D'Island Residence, LBS Alam Perdana, and Cameron Golden Hills. Beyond core property development, LBS offers complementary services including the LBS Perks & Plusses loyalty programme, the Hello by LBS community app, retail management through subsidiary Gerbang Mekar Sdn Bhd (managing M3 Mall and Cameron Centrum), SCAPES Hotel hospitality venture, and renewable energy through the Senawang Agrohills solar farm. The company also provides digital tools including a loan calculator and showroom booking system.
Differentiator
Problem solved
Functional benefit
Brands
- LBS Perks & Plusses: LBS's loyalty and rewards programme that rewards homeowners with referral fees, rebates on subsequent home purchases, and exclusive partner offers. Also known as a cardless loyalty programme.
- Hello by LBS
- M3 Shopping Mall
- M3 Mall
- Gerbang Mekar
- SCAPES Hotel
Products and services
- Residential Property Development Development and sale of landed houses, serviced apartments, condominiums, townhouses, and bungalows across multiple townships in Malaysia targeting first-time homebuyers and families.
- Commercial Property Development Development and sale of commercial spaces including shop lots, commercial hubs, and retail podiums designed for entrepreneurs, SMEs, and retailers.
- Industrial Property Development Development and sale of industrial facilities including terrace factories, semi-detached factories, and detached factories with flexible layouts and energy-efficient designs.
- M3 Shopping Mall Neighbourhood retail mall at Taman Melati, Kuala Lumpur featuring supermarket, department store, dining, retail, entertainment, and co-working spaces, with 20+ anchor tenants.
- SCAPES Hotel 176-room hotel in Genting Highlands offering modern rooms, pool, gym, jacuzzi, and F&B outlets, targeting families, couples, and corporate retreats.
- Senawang Agrohills Solar Farm 43 MWp solar farm developed in partnership with Solarvest Holdings Berhad; expected to generate 53 million kWh of clean energy annually and offset approximately 35,000 tonnes of CO2 emissions.
- KITA @ Cybersouth Township 633-acre affordable gated-and-guarded township in Dengkil, Selangor comprising over 16,000 homes for more than 67,000 residents, with 5,432 units already completed.
- Bandar Saujana Putra (BSP) Township 850-acre award-winning self-contained township in Selangor featuring landed and high-rise homes, commercial, and recreational amenities with GDV over RM7.7 billion.
- D'Island Residence Township 175-acre lakefront township in Puchong with GDV of RM2.5 billion featuring bungalow lots, landed and high-rise homes surrounded by over 1,000 acres of water.
- LBS Alam Perdana Township 470-acre development in Bandar Puncak Alam featuring gated and guarded precincts with townhouses, landed, and high-rise residences.
- Retail & Leasing Services Retail consultancy, management, and leasing services provided by subsidiary Gerbang Mekar Sdn Bhd, including tenant mix planning, rental rate proposals, and advertising & promotion across M3 Shopping Mall, Cameron Centrum, and BSP commercial podiums.
- Rumah Idaman Affordable Housing Affordable housing initiative in partnership with Selangor State Government supporting B40 community homeownership, with prices starting from RM250,000 across six locations including Idaman BSP, Idaman KITA, Idaman Melur, Idaman Perdana, Idaman Cahaya, and Idaman Sari.
Quantifiable outcome
- Built more than 10,000 properties up to year 2025
- +8 more outcomes
Companies that use LBS
Customer profileSegments5 records
Ideal customer profiles4 records
LBS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LBS partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Solarvest Holdings BerhadcoreLBS partnered with Solarvest Holdings Berhad for the development of a 43 MWp solar farm in Senawang, Negeri Sembilan. The EPCC (Engineering, Procurement, Construction and Commissioning) contract was awarded for RM104 million. Alliance Bank provided RM88.4 million in green financing. Expected to be operational in early 2026, generating 53 million kWh of clean energy annually and offsetting approximately 35,000 tonnes of CO2 emissions.
- Sabah State GovernmentminorLBS signed a Memorandum of Understanding to explore the development of a 10GW green hydrogen facility in Sabah. This represents an early-stage exploration of renewable energy diversification beyond solar.
- Bursa MalaysiacoreLBS became an early adopter of Bursa Malaysia's Centralised Sustainability Intelligence (CSI) Solution for Scope 3 greenhouse gas emissions disclosure. LBS also declared support for the Task Force on Climate-related Financial Disclosures (TCFD) and is a supporter of the Taskforce on Nature-related Financial Disclosures (TNFD).
- M3 Shopping Mall Anchor Tenants (20+ tenants)coreM3 Shopping Mall formalised partnerships with 20 anchor tenants through the M3 Green Lease Campaign MoU signing. Anchor tenants include Mr D.I.Y., Tekstil Nagoya, 2CO Eco shop, and The Store (Supermarket & Department Store). These tenants provide daily conveniences and retail offerings within the M3 Shopping Mall in Taman Melati, Kuala Lumpur.
- Genovasi University CollegeminorLBS Foundation launched the Hardship Scholarship Fund in partnership with Genovasi University College in 2022, donating RM80,000 to support underprivileged tertiary students.
- Ajar-Ajar MalaysiaminorLBS Foundation continued sponsorship of Ajar-Ajar Malaysia for the 3rd year, providing free tutoring and educational support to underprivileged students.
- TAR UC (Tunku Abdul Rahman University College)minorLBS Foundation supported educational outreach through Virtual Run, UPSR clinics, and free tuition centre in partnership with TAR UC.
- Kiwanis MalaysiaminorLBS Foundation strengthened long-term partnership with Kiwanis Malaysia for community well-being initiatives, including Kiwanis Down Syndrome and Kiwanis motor treasure hunts.
- Hospis MalaysiaminorLBS Foundation maintained long-term partnership with Hospis Malaysia for palliative care support.
- Selangor State GovernmentcoreLBS partnered with Selangor State Government for the Rumah Idaman affordable housing initiative, supporting B40 group homeownership. Prices start from RM250,000 with 7,416 high-rise residential units planned across six locations including Idaman BSP, Idaman KITA, Idaman Melur, Idaman Perdana, Idaman Cahaya, and Idaman Sari.
- LBS Perks & Plusses Partner Brands (50+)coreLBS Perks & Plusses loyalty programme includes 50+ partner brands offering exclusive discounts and offers for LBS homeowners. Partners include Volkswagen, ZUS Coffee, Proton, Coway, Dyson, Decathlon, Watsons, Goodnite, SCAPES Hotel, and many others across automotive, F&B, electronics, lifestyle, and hospitality categories.
Scale indicators17 records
Recent moves8 records
Expansion highlights6 records
LBS competitors and assessment
Company assessmentDirect peers
- Mah Sing Group Berhad: Bursa Malaysia-listed Malaysian property developer with a comparable affordable-to-mid-tier residential focus and presence across Klang Valley and other Malaysian regions. Highly comparable in target customer (first-time and upgraders) and township-style master-planned communities.
- Eco World Development Group Berhad: Bursa Malaysia-listed developer of large-scale townships and integrated mixed-use developments in Malaysia and selectively abroad. Direct competitor for residential, commercial and industrial product in similar Malaysian corridors.
- Matrix Concepts Holdings Berhad: Listed Malaysian developer focused on affordable and mid-market townships in Negeri Sembilan and Greater KL. Comparable scale, customer segment, and integrated community development model.
- SP Setia Berhad: Major Malaysian developer of master-planned townships and integrated commercial developments. Direct competitor in large-scale township launches with multi-billion-ringgit GDV pipelines.
- UEM Sunrise Berhad: Bursa Malaysia-listed master developer of major townships (e.g., Iskandar Puteri) and high-rise residential projects. Direct competitor in Malaysian township development and mixed-use projects.
- Eastern & Oriental Berhad: Listed Malaysian developer with premium and mid-tier residential and mixed-use projects. Comparable in Malaysian residential focus with similar mix of townships and high-rise launches.
- IOI Properties Group Berhad: Listed Malaysian property developer with townships, commercial, and hospitality assets. Comparable integrated township business model and similarly diversified beyond pure residential.
- Sime Darby Property Berhad: One of Malaysia's largest listed township developers, operating integrated residential and commercial developments nationwide. Overlaps directly with LBS on township master planning and affordable housing delivery.
Broad incumbents
- Gamuda Berhad: Bursa Malaysia-listed infrastructure and property developer with township master-planning capabilities (e.g., Gamuda Cove, Gamuda Gardens). Larger-scale incumbent that overlaps with LBS on integrated community development.
- Sunway Berhad: Large diversified Malaysian conglomerate with significant property development, construction, hospitality, and renewable energy divisions. Wider portfolio than LBS but directly comparable in integrated township and sustainable energy pursuits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
LBS social profiles
Digital presenceLBS compliance and trust
Trust signalCompliance9 records
LBS financial estimates
Financial estimateRevenue estimate
Valuation estimate
LBS leadership team
Management profileNumber of profiles
Profiles10 records
LBS subsidiaries and ownership
Company hierarchySubsidiaries4 records
LBS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LBS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LBS
What does LBS do?
LBS Bina Group Berhad is a Malaysian property developer that builds, sells, and manages residential, commercial, and industrial real estate across integrated townships in Klang Valley, Pahang, Johor, and Perak. The company sells landed houses, serviced apartments, condominiums, townhouses, shop lots, and factory units, complemented by hospitality (SCAPES Hotel), retail leasing (M3 Shopping Mall, Cameron Centrum), and a renewable-energy solar farm venture.
Is LBS a public or private company?
LBS is a public company. It is classified as public and is currently operating.
When was LBS founded?
LBS was founded in 1961. It employs 251 to 500 people.
Where is LBS based?
LBS is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does LBS make money?
Four revenue lines are on record. Residential Property Sales are the primary driver. The others are commercial Property Sales, retail & Leasing and hospitality.
Who are LBS's main competitors?
Direct peers on record are Mah Sing Group Berhad, Eco World Development Group Berhad, Matrix Concepts Holdings Berhad, SP Setia Berhad, UEM Sunrise Berhad, Eastern & Oriental Berhad, IOI Properties Group Berhad and Sime Darby Property Berhad. Broad incumbents are Gamuda Berhad and Sunway Berhad.
Does LBS have an API?
No public API is recorded for LBS.