Name

HD Wool

Legal name

HDWool Ltd

Website

https://hdwool.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wool Insulation Materials

NAICS

Nonwoven Fabric Mills (31323), Textile Mills (313)

SIC

Textile Mill Products (2200)

akta.pro primary industry

Home Textile Filling & Stuffing Manufacturing (Polyfill/Down/Feather/Batting) (IMAOAKAH)

Keywords

• Wool insulation materials
• Non-woven wool insulation
• Sustainable apparel insulation
• Wool wadding products
• RWS certified wool

Headquarters

HQ city

Shipley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wool Insulation Materials: B2B sales of non-woven wool insulation products (Active, Pure, Loose Fibre) to outdoor apparel brands and manufacturers. Products sold in various weights (60-240 gsm) for use in outerwear, sleeping bags, and accessories.
2. Quilting Services: Local quilting service delivering fully finished quilted rolls with certified HD Wool insulation, bespoke liners and outers. Provides end-to-end solution from fabric sourcing to quality control.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

HD Wool manufactures and sells non-woven wool insulation materials (HDActive, HDPure, HDLoose Fibre, HDRWS, HDFulFil, HD Compact) for use in outerwear, sleeping bags, footwear, and accessories by outdoor and lifestyle apparel brands. The company also operates a local quilting service producing fully finished quilted rolls with bespoke liners and outers, sourcing wool from RWS-certified UK farms tracked through the Woolkeepers QR-code traceability system.

Product overview

HD Wool is a materials company that produces non-woven wool insulation products for the apparel industry. Founded in 2005 and based in Saltaire, UK (a UNESCO World Heritage site), the company offers a portfolio of wool insulation products including HDActive (wool/PLA blend for active performance), HDPure (100% wool for natural applications), HDLoose Fibre (recovered merino for loose fill), and HDFulFil (circular recovered merino). The company also provides a Quilting Service for fully finished quilted rolls. All products are traceable through the Woolkeepers programme and sourced from non-mulesed, RWS-certified farms in the UK, with a commitment to 100% RWS-certified sourcing by 2030.

Differentiator

Problem solved

Functional benefit

Brands

• HDRWS: World leading RWS certified soft and lofty insulation that drapes beautifully
• HDACTIVE
• HDPure
• HDFulFil
• HD Compact
• Woolkeepers
• HD Wool Active Insulation
• HD Wool Apparel Insulation

Products and services

• HDActive Insulation Active performance insulation made from 75% Woolkeepers Wool and 25% non-GMO PLA fibre. Machine washable, breathable, anti-bacterial, odour-resistant, and validated to keep skin temperature 3% lower during exercise and manage sweat 95% longer than polyester, with performance maintained through up to 20 wash cycles. Available in weights from 75gsm to 200gsm for outerwear, sleeping bags, and accessories from apparel brands.
• HDPure Insulation Nonwoven layer insulation made from 100% Woolkeepers wool, creating a balance between absorbing moisture vapour and retaining warmth. Intended for natural applications in apparel and accessories by outdoor and sustainable fashion brands.
• HDLoose Fibre Loose fill insulation created from natural merino wool fibres recovered during wool yarn production. Fibres are mechanically enhanced to create high loft spherical balls providing even coverage for optimum warmth, comfort, and resilience. Suitable for use in outerwear, sleeping bags, and apparel requiring loose fill.
• HD Quilting Service Local quilting service delivering fully finished quilted rolls using certified HD Wool insulation with bespoke liners and outers. Offers 60+ quilting patterns and stitch sizes, custom fabric sourcing including waxed, lightweight, or technical fabrics, and end-to-end quality control for makers and apparel brands.
• HDRWS Insulation Responsible Wool Standard (RWS) certified wool wadding insulation sourced from the first and only RWS certified farm group in the UK and Europe. Softer wool wadding suitable for apparel applications across weights from 60 to 240 gsm.
• HDFulFil Fine wool balls made from recovered merino fibre, enabling circular supply chain applications and use as loose fill insulation.
• HD Compact Robust wool layers designed for use in equipment and footwear applications requiring durable wool insulation.

Quantifiable outcome

• Keeps skin temperature 3% lower than polyester during exercise
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WoolkeeperscoreStrategic or Co-development PartnerThe Woolkeepers programme is the backbone of HD Wool's supply chain assurance. It connects land to animals to fibre, upholding highest standards of welfare, environmental conservation and transparency. Woolkeepers is a community of farmers who meet RWS standards, providing HD Wool with non-mulesed, fully traceable wool. HD Wool is the first and only RWS certified farm group in UK and Europe through this programme.
• Rudholm GroupcoreChannel Partner/ Reseller/ DistributorManufacturing partner that offers HD Wool insulation and batting to leading Outdoor and Lifestyle brands. Displays HD Wool products at industry trade shows including ISPO Munich (Hall A1, Booth 604).
• H. DawsoncoreStrategic or Co-development PartnerParent company and part of HD Wool ecosystem. H. Dawson brings over a century of wool trading expertise from farming in Yorkshire to international wool trading. Provides the heritage and industry knowledge foundation for HD Wool's innovative materials company.
• Land to MarketminorOthersHD Wool is a proud member of Land to Market, an organization focused on regenerative farming practices and land stewardship.
• EOCA ConservationminorOthersHD Wool is a proud member of EOCA (European Outdoor Conservation Association), supporting conservation efforts in the outdoor industry.
• Eaglesham Wool ProjectminorStrategic or Co-development PartnerCollaborative project with Finnieston Clothing and local farmers to promote British wool. The project aims to help people understand the challenges facing British wool farmers and the value of British wool for apparel.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Swisswool: Swiss brand of wool insulation batts made from Swiss raw wool for outerwear, sleeping bags, and footwear. Competes head-to-head with HD Wool's wool-based insulation products in the European outdoor and performance apparel market.
• Primaloft: Leading global manufacturer of synthetic insulation (Primaloft Gold, Silver, Black) for outdoor apparel and sleeping bags. The dominant incumbent HD Wool is competing against as the apparel industry shifts toward natural fibers.
• Polartec: US-based manufacturer of performance fabrics including Power Fill insulation and fleece technologies. Competes with HD Wool in the active insulation and layering space for outdoor and lifestyle apparel brands.
• Climashield: US-based specialist in continuous-filament synthetic insulation for apparel, sleeping bags, and military applications. Competes with HD Wool in the active/technical insulation category serving outdoor and tactical brands.
• Schoeller Textil: Swiss performance textile manufacturer producing technical fabrics and insulation systems for outdoor and sportswear brands. Overlaps with HD Wool in serving premium apparel brands with advanced insulation and finishing technologies.
• Lavalan (Baur Vliesstoffe): German producer of natural wool-based nonwoven insulation for apparel and home textiles. Closest direct competitor to HD Wool's HDPure and HDActive product lines, serving the same European outdoor and sustainable apparel brands.

Emerging players

• Allbirds: Public consumer brand built on merino wool and natural materials with strong sustainability positioning. Comparable as a wool-led sustainability narrative, though Allbirds is a downstream consumer brand rather than a B2B insulation supplier.

Broad incumbents

• Toray Industries: Global Japanese chemical and textile conglomerate producing advanced fibers, nonwovens, and insulation materials for apparel and industrial use. A broad incumbent supplier that competes with HD Wool indirectly through selling performance fibers to the same apparel brands.
• Icebreaker: Established merino wool apparel brand (owned by VF Corporation) with deep expertise in wool sourcing and traceability. Comparable as a wool-based performance apparel incumbent, though operating downstream as a finished-goods brand rather than a material supplier.
• 3M Thinsulate: Global incumbent offering the Thinsulate brand of synthetic insulation, used across apparel, footwear, and accessories. A scale competitor that HD Wool must displace as it grows wool insulation penetration in technical outerwear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hdwool
• Xx.com/HD_WOOL

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HD Wool