DigiDems

What DigiDems does

DigiDems is a U.S. political organization founded in 2018 in the aftermath of the 2016 election to close persistent gaps in Democratic campaign infrastructure around digital communications, rapid response, and cybersecurity. It operates as a program brand under Zinc Collective, LLC, a privately held Democratic political entity co-founded and led by CEO Alicia Rockmore, with an office in Los Angeles. DigiDems runs three integrated service lines: an Electoral Program that recruits and embeds digital and social communications experts directly onto competitive campaigns; a Digital Accelerator offering hands-on consulting on branding, social strategy, and rapid response; and a Security Program providing cybersecurity implementation for candidates, staff, and Democratic organizations. In the 2024 cycle it also deployed AI-powered communications tools, including Quiller for email and social copy, and a micro-influencer engagement program, with reported outcomes of 300% social engagement increases, 600% reach increases, and 5M+ organic impressions on a single rally.

DigiDems does not charge campaigns for its services. Its business model is donation- and PAC-funded, with the organization itself functioning as a political expenditure entity rather than a commercial vendor. Services are delivered through direct embedding of staff onto campaigns, an application-based selection process, and tight coordination with the DCCC, DSCC, DNC, House Majority PAC, and DGA on race selection. Core full-time staff number 5+, supplemented by a 30+ person 2026 cycle cohort of digital communications experts. The organization is not a venture-backed business, has no disclosed funding rounds, and generates no disclosed revenue.

Its customer base is entirely within the U.S. Democratic political ecosystem, with named users including Speaker Emerita Nancy Pelosi (CA-11), Rep. Steven Horsford (NV-04), Rep. Mike Levin (CA-49), Rep. Lauren Underwood (IL-14), and Rep. George Whitesides (CA-27), along with state-level coordinated campaigns in Michigan and Wisconsin. Reported performance metrics include 100% recommendation rates from supported campaign managers in 2024, a 7% margin win in Oregon's 6th Congressional District (exceeding partisan lean by 3 points), and 0+ federal and statewide campaigns secured from cyber threats since inception.

Name

DigiDems

Legal name

Zinc Collective, LLC

Website

https://digidems.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

DigiDems is a U.S. Democratic political organization, founded in 2018 and operating under Zinc Collective, LLC, that recruits, trains, and embeds digital communications experts, provides digital strategy consulting, and delivers cybersecurity services to competitive Democratic campaigns nationwide.

Ownership category

akta.pro rank

Product category

Political Campaign Services

NAICS

Political Organizations (813940), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK), Cybersecurity & Identity Consulting (BPAHAEAG)

Keywords

• Political campaign staffing
• Digital campaign strategy
• Campaign cybersecurity services
• Electoral campaign support
• Democratic campaign services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Donations and PAC Contributions: DigiDems operates as a political organization funded through donations and PAC contributions. The organization powers Democratic campaigns through its programs and does not appear to charge campaigns for its services directly.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

DigiDems recruits, trains, and embeds digital and social communications experts directly onto competitive Democratic federal and statewide campaigns, and delivers digital strategy consulting and cybersecurity support through three program pillars: the Electoral Program, the Digital Accelerator, and the Security Program. The organization provides campaigns with embedded digital staff, AI-powered communications tools (including Quiller for email and social copy), micro-influencer engagement programs, and cybersecurity implementation services. Services are provided at no direct cost to campaigns, funded instead through donations and PAC contributions via ActBlue.

Product overview

DigiDems is a multi-pillar service organization that powers the country's most competitive Democratic campaigns with three integrated program offerings. The Electoral Program recruits and embeds digital communications experts directly onto campaigns; the Digital Accelerator provides targeted consulting for branding, social strategy, and rapid response; and the Security Program delivers cybersecurity protections and support. Together, these programs provide campaigns with the digital expertise, technical skills, and staffing support needed to win competitive races.

Differentiator

Problem solved

Functional benefit

Brands

• Electoral Program: Recruits, trains, and embeds digital and social communications experts directly onto campaigns to help them develop and disseminate a winning message online.
• Digital Accelerator
• Security Program

Products and services

• Electoral Program Recruits, trains, and embeds digital and social communications experts directly onto competitive Democratic campaigns to help develop and disseminate a winning message online. Target users are Democratic Congressional and coordinated campaign staff.
• Digital Accelerator Provides advising and hands-on expert consulting support to competitive races, improving candidates' online brands, strengthening digital and social strategies, providing rapid response support, and driving engagement and messaging. Target users are Democratic campaign managers and communications staff.
• Security Program Helps campaigns, candidates, and Democratic organizations implement and stay up-to-date on cybersecurity best practices, ensuring they are protected with the latest tools, resources, and processes. Target users are elected officials, candidates, and key campaign staff.

Quantifiable outcome

• DigiDems-supported campaigns outperformed the top of the ticket by average percentage points in 2024
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• DCCC (Democratic Congressional Campaign Committee)coreStrategic or Co-development PartnerMajor Democratic Party organization focused on electing House Democrats; DigiDems works closely with DCCC to identify key races and tailor programs to maximize impact for House campaigns
• DSCC (Democratic Senatorial Campaign Committee)coreStrategic or Co-development PartnerDemocratic Party organization focused on electing Senate Democrats; DigiDems staff have worked with DSCC to secure Senate campaigns and support digital communications needs
• DNC (Democratic National Committee)coreStrategic or Co-development PartnerThe governing body of the Democratic Party; Alicia Rockmore serves as DNC At-Large Member and member of DNC Budget and Finance Committee; organizational partner
• House Majority PACcoreStrategic or Co-development PartnerSuper PAC dedicated to electing House Democrats; works to identify and support key races that will help secure Democratic majorities
• DGA (Democratic Governors Association)coreStrategic or Co-development PartnerDemocratic Party organization focused on electing Democratic governors; listed as partner organization supporting DigiDems mission
• Defending Digital CampaignscoreStrategic or Co-development PartnerOrganization providing cybersecurity to political campaigns; Alicia Rockmore serves on the board; partners with DigiDems to provide security programs to campaigns
• Higher Ground LabsmajorStrategic or Co-development PartnerProgressive technology incubator investing in political and advocacy tech; partner organization in the Democratic campaign ecosystem
• Magnitude MediamajorStrategic or Co-development PartnerDigital and media partner for progressive campaigns and organizations
• Crooked MediamajorStrategic or Co-development PartnerProgressive media company and podcast network; partner organization in progressive ecosystem
• Bully Pulpit InternationalmajorStrategic or Co-development PartnerStrategic communications and creative agency focused on progressive causes; partner organization
• Cooperative Impact LabminorStrategic or Co-development PartnerImpact and collaboration-focused organization in progressive ecosystem
• Trestle CollaborativeminorStrategic or Co-development PartnerStrategic partner in the Democratic campaign ecosystem
• BluebonnetminorStrategic or Co-development PartnerPartner organization in progressive/Democratic ecosystem
• All HandsminorStrategic or Co-development PartnerPartner organization in progressive ecosystem
• Pipeline InitiativeminorStrategic or Co-development PartnerOrganization focused on talent pipeline in politics; partner for recruiting and developing campaign staff
• Propper DaleyminorStrategic or Co-development PartnerStrategic communications firm; partner organization in progressive ecosystem
• CourierminorStrategic or Co-development PartnerPartner organization in Democratic/progressive ecosystem
• Zinc CollectivecoreStrategic or Co-development PartnerParent organization of DigiDems that works to recruit, develop, retain, and deploy exceptional talent for Democratic victories. Led by Co-Founder & CEO Alicia Rockmore. Owns DigiDems and focuses on addressing gaps in technologically-enabled Democratic ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Higher Ground Labs: Progressive political technology accelerator and investor that funds and scales tools used by Democratic campaigns. Partners with DigiDems in the progressive ecosystem and competes for talent and tooling relevance in campaign digital infrastructure.
• Ruckus: Progressive digital agency providing creative, advertising, and communications services to Democratic campaigns and causes. Comparable in scope and client overlap to DigiDems' Digital Accelerator offering.

Direct peers

• Trilogy Interactive: Progressive digital agency offering web development, advertising, and digital strategy to Democratic campaigns and progressive organizations. Comparable in services to DigiDems' Digital Accelerator and AI tooling work.
• New Blue: Progressive campaign services organization that recruits and trains digital and campaign staff for Democratic campaigns and progressive causes. Direct parallel to DigiDems' Electoral Program model with overlapping candidate pipelines.
• Bully Pulpit International: Strategic communications and creative agency exclusively serving Democratic campaigns and progressive causes. Provides digital strategy, paid media, and creative services that overlap directly with DigiDems' Digital Accelerator and Electoral offerings.
• 270 Strategies: Progressive campaign services firm providing digital organizing, communications, and paid media to Democratic campaigns and causes. Overlaps with DigiDems on digital campaign execution and strategy services.
• Defending Digital Campaigns: Nonpartisan cybersecurity nonprofit providing free or low-cost cybersecurity services to political campaigns. DigiDems has a core partnership with this organization and competes/collaborates on campaign security delivery.
• Mothership Strategies: Digital campaign services firm supporting Democratic candidates with digital fundraising, advertising, and communications. Direct competitor for campaign-level digital work that DigiDems also services.

Broad incumbents

• NGP VAN: Dominant technology vendor providing integrated campaign software, fundraising, and organizing tools to Democratic campaigns and progressive organizations. Sits upstream of DigiDems as infrastructure providers to the same clients.
• Catalist: Progressive data and analytics platform serving Democratic campaigns and progressive organizations. Comparable as an ecosystem enabler that powers targeting and strategy decisions behind DigiDems campaigns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DigiDems
• Facebookfacebook.com/DigiDems
• LinkedInlinkedin.com/company/digidems

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DigiDems