What Xilinmen does

Xilinmen (喜临门, listed as Shanghai Stock Exchange A-share 603008) is a Chinese designer and manufacturer of mattresses, soft beds, sofas, and sleep-related furniture, headquartered in Shaoxing, Zhejiang. The company traces its founding to 1984 and operates 5,200+ retail and franchise stores across 900+ Chinese cities, nine production bases (seven in China plus Thailand), and exports to 70+ countries. Its primary customers are individual consumers purchasing through stores and major Chinese e-commerce platforms (Tmall, JD.com, Douyin), supplemented by B2B project sales to 500+ international hotel groups (Hilton, IHG, Marriott, Kempinski, Hyatt), real estate developers (Evergrande, Vanke, Longfor, Sunac), and government and institutional accounts (Great Hall of the People, National Centre for the Performing Arts). The company rebranded in January 2026 to Xilinmen Health Sleep Technology Co., Ltd., formally pivoting its corporate identity around AI-enabled sleep health.

Xilinmen's product architecture spans traditional spring, latex, and coconut palm mattresses alongside its premium smart sleep line: the H100 and H300 "呼呼" mattresses, the Smart 1 (launched 2020), and the AISE Baobo (宝褓) intelligent sleep ecosystem, which is China's first L4-certified smart mattress line under national standard GB/T 43025-2023. Underlying technology includes proprietary air spring actuators, piezoelectric multi-sensor sleep monitoring, AI-driven posture classification, multi-modal large models co-developed with Tsinghua University, OTA firmware upgrades, and smart-home interconnects with lighting, curtains, and HVAC. The company reports a portfolio of 2,700+ effective patents (including 39 international), over 100 million sleep data points collected since 2012, and 12+ billion RMB in cumulative R&D spend. Strategic R&D partnerships include Tsinghua University (exclusive joint research center in sleep), Nobel laureate George F. Smoot, Zhejiang University, and the Chinese Academy of Sciences, alongside ISO/TC 136 international standard-setting work.

The business model combines retail (one-time hardware sales through owned and franchised stores), wholesale to dealers, B2B project customization for hospitality and real estate, and direct-to-consumer e-commerce. Premium smart mattresses are priced at RMB 14,998–23,999, with mid-tier and entry products extending down to accessories priced at RMB 599–2,299. Marketing is multi-channel: annual China Sleep Index reports, traditional media (CCTV, airports, high-speed rail), social platforms (Douyin, Xiaohongshu, Weibo, WeChat), celebrity endorsements (including Maye Musk as global brand ambassador since 2026), and event-driven promotional cycles. Sub-brands (净眠, 法诗曼/FANCYMOON, 爱尔纳, 席乐, 麦风) segment by customer profile and price tier, and the 365 Butler service program anchors after-sales relationships across the installed base.

Name

Xilinmen

Legal name

喜临门健康睡眠科技股份公司

Website

https://sleemon.cn

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Xilinmen is a Chinese mattress and sleep products manufacturer operating 5,200+ retail stores, serving B2B hotel and real estate clients, and selling an AI-enabled smart sleep portfolio built on proprietary air spring and monitoring technology.

Ownership category

akta.pro rank

Product category

Sleep Products and Mattresses

NAICS

Mattress Manufacturing (33791), Other Furniture Related Product Manufacturing (3379)

SIC

Household Furniture (2510)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Pillows & Pillow Systems Retail (CRAIABAC), Bed Frames, Foundations & Headboards Retail (CRAIABAE), Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL)

Keywords

• Mattress manufacturing
• Smart sleep systems
• Bedroom furniture
• AI sleep technology
• Bedding products

Headquarters

HQ city

Shaoxing

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mattress and furniture product sales: One-time hardware sales of mattresses, beds, sofas, pillows, and bedding products through retail stores, e-commerce, and franchise channels.
2. Franchise and dealer network: Revenue from franchise fees, wholesale to dealers, and store operations through 5200+ franchise stores across China.
3. B2B hotel and project customization: Custom furniture and bedding solutions for hotels, real estate projects, and government institutions including custom mattress specifications for hotel chains.
4. Smart mattress systems: AI-enabled smart mattresses and accessories (H100, H300) with advanced monitoring and adaptive features, positioned at premium price points.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Xilinmen designs and manufactures mattresses, soft beds, sofas, pillows, bedding sets, and AI-powered smart sleep systems. The company operates seven production bases across China and Thailand and sells through a network of 5,200+ franchise stores, e-commerce platforms, and B2B engineering projects for hotels and real estate developers. Its product portfolio spans classic spring/latex mattresses, premium smart mattresses with proprietary air spring technology, and the L4-certified AISE Baobo intelligent sleep ecosystem.

Product overview

Xilinmen operates as a diversified sleep technology company offering a comprehensive product portfolio centered on mattresses and sleep solutions. The core product lines include traditional mattresses (classic, 净眠, spring, latex, coconut palm), smart mattresses (呼呼H100/H300, Smart 1, Ai空气能), and the AISE宝褓 intelligent sleep ecosystem brand. Supporting products include soft beds, sofas, smart sleep accessories (electric beds, pillows, massagers), and bedding sets. Sub-brands include 净眠, 法诗曼, 爱尔娜, 席乐, and 麦风 targeting different market segments. The company also provides services through 365喜管家 service system and engineering customization for hotels and real estate. The product architecture combines hardware (mattresses, sleep devices) with AI-powered intelligent sleep systems (呼呼任性睡智慧睡眠系统), positioning Xilinmen's offerings from traditional bedding to AI-enabled sleep health management.

Differentiator

Problem solved

Functional benefit

Brands

• 净眠: Sub-brand focused on mattresses designed specifically for the Oriental body type, offering four different support designs to match diverse sleep preferences and spinal alignment needs.
• 法诗曼
• 爱尔娜
• 席乐
• 麦风
• AISE宝褓
• 呼呼

Products and services

• Huhu H300 Smart Home Mattress Flagship AI smart mattress priced at ¥23,999 featuring the Huhu Renxing Smart Sleep System with adaptive support, dual-zone independent control, rhythmic massage, and smart home integration with OTA upgrades. Uses AI algorithm chip, flexible sensor belts, and patented strip airbag arrays.
• Huhu H100 Smart Mattress Premium AI-enabled smart mattress priced at ¥18,999 with intelligent adjustment capabilities for personalized sleep support.
• Smart 1 Smart Mattress First smart mattress product launched in 2020 featuring sleep posture adaptive and AI sleep data technologies for personalized customization and smart home integration with lights, curtains, and air conditioning.
• Ai Air-Energy Sleep Mattress AI-powered air-energy sleep mattress developed with Nobel Physics laureate George F. Smoot. Integrates proprietary air spring technology with personalized deep sleep monitoring and pre-sleep guided assistance.
• AISE Baobo Smart Sleep Ecosystem World's first L4-certified smart mattress ecosystem brand under national standard GB/T 43025-2023. Features cloudhold, cloudsleep, and iRoomy technology modules for full compliance in sensing, decision-making, execution, and feedback capabilities.
• Deep Sleep Mattress / Deep Sleep Pro High-tech deep sleep mattress designed for 80% of Chinese consumers based on 26,000 body data models, part of four-in-one systematic deep sleep solution including sleep monitoring, sleep-aid products, and services.
• Rubik's Mattress (魔方垫) Customizable modular mattress with independent zones, precision support, standardized firmness customization, and big data intelligent matching for spinal-mattress alignment.
• Jingmiao Series Mattress Mattress series designed for Eastern body types with four different support designs to match diverse sleep preferences and spinal alignment needs. Includes Jingmiao H28 Pro (¥16,998) and Jingmiao M27 (¥14,998).
• Classic Mattress Series Classic mattress category including spring mattresses, latex mattresses, and coconut palm mattresses with different support levels including soft/hard dual-use configurations.
• Soft Bed Series Soft bed series including technology fabric beds, panel wood beds, leather beds, and fabric beds in styles ranging from modern to simple American to luxury designs.
• Sofa Series Sofa collection featuring modern comfort, Eastern elegance, and Italian minimalist styles for living room use.
• Electric Bed Electric adjustable bed with massage and pressure-relief smart functions at ¥7,999, part of the intelligent sleep product line.
• Sleep Accessories (Pillows and Massagers) Sleep accessories including Smart Health Pillow (¥899), Constant Temperature Gel Pillow (¥2,299), Sleep Music Pillow with bone conduction technology (¥1,099), and Neck Massager (¥599).
• Bedding Sets Bedding sets including eight-piece Mary Garden set (¥6,999) and four-piece Cindyrella set (¥4,780) using 60s cotton jacquard and satin weaving techniques, plus down comforters and sleep bags.
• Hotel Engineering Customization Service B2B custom hotel furniture and bedding solutions supplied to over 500 international hotel groups including Hilton, InterContinental, Marriott, Kempinski, and Hyatt. Includes custom products like Marco Polo Dream A227 and Maldives Star Select X830 with project-based quotations.
• Real Estate Project Customization Service Strategic partnerships with real estate developers including Evergrande, Vanke, Sunac, Poly, Longfor, Greenland, and Shimao for model rooms, residential project furniture solutions, and bulk mattress orders.

Quantifiable outcome

• Deep sleep duration increased by 20.7% on average for elite athletes using H300 smart mattress
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and historical.

• Tsinghua University (清华大学)flagshipStrategic or Co-development Partner · 20 March 2026Strategic R&D partnership with Tsinghua University's Information National Research Center to establish the only joint research center in Tsinghua's sleep field. Collaboration covers embodied sleep AI, sleep monitoring, and active sleep assistance across perception, algorithms, execution, and evaluation. The partnership has achieved breakthrough results including 98%+ algorithm recognition accuracy and multi-modal sleep intervention solutions.
• Zhejiang University (浙江大学)coreStrategic or Co-development PartnerAcademic research partnership for deep collaboration in sleep science and technology research, part of Xilinmen's产学研 integrated innovation model.
• George F. Smoot (诺贝尔物理学奖得主)coreStrategic or Co-development PartnerNobel laureate collaboration to develop Ai空气能助眠 mattress in 2023, integrating global top Nobel Prize science and technology with Eastern wellness wisdom.
• Chinese Academy of Sciences - Ecological Environment Research CentercoreStrategic or Co-development PartnerJoint development of 'Clean Sleep Factor' technology for formaldehyde removal, with effectiveness significantly exceeding national standards.
• German Lanxess (德国朗盛)coreTechnology or IntegrationTechnology partnership for Sensgard盾960FLEX antibacterial technology integrated into mattress fabrics for durable antimicrobial protection.
• Swiss Sanitized (瑞士山宁泰)coreTechnology or IntegrationTechnology partnership for anti-dust mite technology combined with Lanxess to provide dual protection in mattress products.
• China Social Sciences Academy - Social Psychology Research Center (中国社会科学院)coreStrategic or Co-development PartnerAnnual China Sleep Index Report co-published since 2013, establishing China's first scientific sleep assessment indicator system. The 14-year research provides authoritative data on national sleep health.
• ISO/TC 136 (International Organization for Standardization)coreStrategic or Co-development PartnerActive participation in international furniture standardization work since 2014. Contributed to ISO 19833:2018 standard development. Leading the proposal for smart mattress international standards.
• Shanghai Stock Exchange (上海证券交易所)coreOthersListed on A-share main board (stock code 603008) since 2012, first mattress company listed in China.
• IKEA (宜家)historicalChannel Partner/ Reseller/ DistributorSince 2002, became important mattress and bed foundation supplier for IKEA's Asia Pacific region.
• Nobel Laureates - Academic ExpertscoreStrategic or Co-development PartnerJoint research with academicians including Hou Li'an and Ren Qilong through academician workstation for sleep research and technology development.
• Maye MuskflagshipGTM or Marketing PartnerGlobal brand ambassador since 2026, endorsing Xilinmen's smart sleep technology at major product launches including the H300 release.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sleep Number: US-based smart-bed leader with proprietary 360 smart-bed platform and sleep-tracking technology. Closest international analog to Xilinmen's AISE/H-series AI mattresses in technology and premium positioning.
• DeRUCCI (慕思): Direct Chinese competitor in premium and smart mattresses with comparable B2C retail footprint and engineering capabilities. Both target mid-to-high-end Chinese consumers with sleep-technology branding and franchise networks.
• Mlily (梦百合): Public Chinese mattress manufacturer (also listed in China) competing in memory foam and smart-adjustable beds with strong export presence. Directly comparable product mix and customer base.

Broad incumbents

• Serta Simmons Bedding: Major US mattress manufacturer (Serta, Beautyrest, Simmons). Overlaps with Xilinmen's hotel B2B channel and traditional innerspring mattress category, though less focused on AI/smart sleep.
• Kuka Home (顾家家居): Large Chinese integrated furniture (sofas, mattresses, beds) manufacturer. Comparable as a domestic furniture major with overlapping distribution and project channels, though broader in category and less focused on AI/sleep tech.
• Tempur Sealy International: Global mattress incumbent (Tempur-Pedic, Sealy, Stearns & Foster). Comparable in product breadth and premium positioning; broader international distribution and stronger brand in Western markets.

Emerging players

• Keeson Technology (麒盛科技): Chinese smart adjustable-bed manufacturer with strong OEM/ODM business and growing smart-sleep technology stack. Competes with Xilinmen in smart bed frames and adjustable bed mechanisms.
• Emma Sleep: European DTC mattress brand expanding globally with sleep-tech product extensions. Competes with Xilinmen's mid-tier offerings and represents the digital-native competitive threat.
• 8H (趣睡科技): Xiaomi-affiliated direct-to-consumer mattress and sleep products brand. Competes with Xilinmen on price and e-commerce execution, particularly for value-segment and tech-savvy younger buyers.
• Purple Innovation: US-based mattress brand with proprietary polymer-grid technology and growing smart-sleep line. Comparable in pushing material-science differentiation and DTC premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xilinmen