Trade Earthmovers

What Trade Earthmovers does

Trade Earthmovers operates an online classifieds marketplace connecting buyers and sellers of earthmoving, construction, mining and quarrying equipment across Australia. The platform supports both authorised dealers and private sellers, hosting over 34,376 active listings spanning excavators, loaders, dozers, graders, cranes, attachments and ancillary equipment categories. Trade Earthmovers is a registered trademark of Prime Creative Media, a diversified Australian media publishing group, and is closely integrated with the Earthmovers & Excavators print magazine and the broader TraderAds Network of more than 40 industry publications including Australian Mining, Inside Construction and Quarry Magazine. The company is headquartered in Melbourne and operates with a headcount of 51-100 employees.

The underlying technology is a self-serve online marketplace platform built around category-based search, multi-state geographic filtering covering all Australian states and territories plus New Zealand and the United States, and price, year, make and condition filters. Listings support multi-image slideshows and video uploads, with buyer enquiries routed directly to seller inboxes via phone or web form. Content marketing is delivered through a weekly newsletter, an industry events calendar, and editorial coverage spanning machinery news, business features, opinion, technology news and product reviews. Partner-integrated finance solutions for equipment purchases are accessible through a dedicated finance section.

The business model is primarily transaction-based on one-time/perpetual listing fees charged to sellers. Advertising packages are tiered — Value Pack (AUD $30), Premium Pack (AUD $50), Grand Pack (AUD $80) and Jumbo Pack (AUD $170) — with higher tiers bundling premium online placement and colour print placement in Earthmovers & Excavators magazine. Revenue is complemented by newsletter sponsorship, magazine advertising and finance referral economics. The platform serves a horizontal mix of customer segments including earthmoving contractors, mining companies, quarrying operators, general construction firms and equipment dealers, with no disclosed enterprise anchor customers and revenue derived from a long-tail SMB/individual listing base.

Name

Trade Earthmovers

Legal name

Trade Earthmovers

Website

https://tradeearthmovers.com.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Trade Earthmovers is an Australian online marketplace connecting buyers and sellers of earthmoving, construction, mining and quarrying equipment, offering tiered listing packages integrated with the Earthmovers & Excavators print magazine and Prime Creative Media's TraderAds Network of 40+ industry publications.

Ownership category

akta.pro rank

Product category

Heavy Equipment Online Marketplace

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

Keywords

• Earthmoving equipment marketplace
• Heavy machinery trading
• Construction equipment listings
• Mining equipment classifieds
• Quarrying machinery marketplace

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Listing fees: Fees for advertising equipment listings with various tiers providing different visibility levels including standard ads, premium online placement, and print placement in Earthmovers & Excavators magazine

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Trade Earthmovers operates an online marketplace where buyers and sellers of earthmoving, construction, mining, and quarrying equipment can list, search, and connect. The platform aggregates listings from dealers and private sellers and is supplemented by a print magazine, advertising packages, a weekly newsletter, and finance services distributed across the TraderAds Network of more than 40 industry publications.

Product overview

Trade Earthmovers operates as a dual-platform offering: an online marketplace (TradeEarthmovers.com.au) with 34,376 searchable equipment listings across categories including excavators, loaders, dozers, graders, cranes, and attachments; and the companion Earthmovers & Excavators magazine providing editorial coverage of machinery news, industry events, and business features. The platform supports dealers and private sellers through tiered advertising packages (Value Pack, Premium Pack, Grand Pack, Jumbo Pack) combining online listings with print magazine placements. Additional services include a weekly industry newsletter and finance partner integrations for equipment purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Earthmovers & Excavators: The print magazine brand associated with the TradeEarthmovers online marketplace

Products and services

• Trade Earthmovers Online Marketplace

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Earthmovers & Excavators magazinecoreGTM or Marketing PartnerTradeEarthmovers.com.au operates as the digital marketplace partner for Earthmovers & Excavators magazine. Listing packages include print placement in the magazine alongside online marketplace presence. The magazine is published by parent company Prime Creative Media.
• TraderAds NetworkcoreGTM or Marketing PartnerTrade Earthmovers is part of the TraderAds Network operated by Prime Creative Media, encompassing 40+ industry publications including Australian Mining, Earthmovers Magazine, Inside Construction, Quarry Magazine, and other vertical publications serving the construction, mining and resources sectors.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TradeEarthmover
• Facebookfacebook.com/TradeEarthmovers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trade Earthmovers