iProspect

What iProspect does

iProspect Ukraine is a Kyiv-based B2B performance marketing agency and the local operating entity of the global iProspect network (iProspect Worldwide). Founded in 2017 and employing 501–1,000 people, the firm sells end-to-end digital advertising services — PPC management (Google Ads, Meta Ads), SEO, creative production (static/animated banners and video), media strategy, web analytics, mobile marketing, and research — to enterprise and mid-market clients primarily in Ukraine. Its technical stack centers on standard martech infrastructure: Google Analytics, Google Tag Manager, Ecommerce Enhanced tracking, DV360 programmatic, Bing Ads, and platform-level integrations with Google, Meta, and Microsoft.

The business operates as a professional services agency on a retainer and project basis with custom-quoted engagements. Its enterprise book spans Financial Services (Mastercard Ukraine, Pumb), Pharmaceuticals (Bionorica), FMCG and Consumer Electronics (Philips, Tefal, Hisense), Retail and E-commerce (Eldorado.ua, Wittchen, IDS Borjomi/MyWater Shop), and Education (KMDSh). Multi-year relationships — Mastercard since May 2019, Bionorica for 3+ years — and documented outcome metrics (+69% ROAS, –38% CPC, 65% DRR reduction, +79% lead growth, 14% brand-awareness lift) indicate recurring, measurement-driven engagements rather than transactional work. Distribution is direct sales with referrals from existing clients, supported by case-study content marketing and earned media in Forbes, Vector, AIN, MMR, and Sostav.

The firm monetizes through agency fees tied to media spend, creative production, and ongoing optimization engagements. Platform-level differentiation rests on certified Google Partner, Bing Partner, IAB membership, Ringostar partnership, and Data-Driven Marketing certification, alongside integrations into OTT and Amazon advertising that extend beyond legacy search and social. No proprietary technology, AI/ML systems, patents, or funding history are disclosed; the moat is primarily brand affiliation, certified platform access, and accumulated analytics delivery know-how across a diversified enterprise book.

Name

iProspect

Legal name

iProspect Ukraine

Website

https://iprospect.com.ua

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

iProspect Ukraine is a Kyiv-based performance marketing agency offering PPC, SEO, creative production, media strategy, and analytics to enterprise clients across financial services, pharma, FMCG, retail, and e-commerce as part of the global iProspect network.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Performance Marketing Services: Agency fees for managing PPC campaigns, SEO optimization, creative production, and media strategy services for B2B clients. Revenue derived from project-based work and ongoing retainer engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

iProspect Ukraine is a performance marketing agency that delivers digital advertising services including PPC management (Google Ads, Meta Ads, DV360, Bing Ads), SEO optimization, creative production (static and animated banners, YouTube videos), web analytics setup, and omni-channel media strategy. Services are delivered to enterprise clients through project-based and retainer engagements, combining brand-building campaigns with measurable performance outcomes across search, social, display, video, and e-commerce platforms.

Product overview

iProspect is a performance marketing agency offering a comprehensive suite of digital marketing services. The core offerings include PPC advertising, SEO, Design (Web/UI-UX), Media Strategy, Web Analytics, Mobile Marketing, Research, and Media Promotion. The agency specializes in data-driven marketing approaches combining creative production with technical optimization to deliver measurable business results for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• PPC (Pay-Per-Click) Management

Quantifiable outcome

• 14% brand awareness increase in 6 months for Bionorica
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationOfficial Google Partner agency with certified expertise in Google Ads, Google Display Network, YouTube advertising, and Google Marketing Platform products including DV360.
• Meta (Facebook)coreTechnology or IntegrationCertified partner for Meta advertising including Facebook Ads, Instagram Ads, and Discovery Ads across Meta's advertising ecosystem.
• IABminorStrategic or Co-development PartnerInteractive Advertising Bureau membership supporting industry standards and best practices in digital advertising.

Scale indicators1 record

Expansion highlights5 records

Broad incumbents

• Publicis Groupe: Global advertising holding company with performance, media, and creative agencies (e.g., Publicis Media, Performics) competing for the same enterprise media and performance mandates in CEE.
• Omnicom Group: Global advertising holding company (with OMD, PHD, Hearts & Science) that pursues the same enterprise media-buying and performance mandates through its network agencies.
• WPP: Global marketing services holding company with media-buying networks (GroupM, Mindshare, Wunderman Thompson) that compete for the same multinational client media budgets.
• Havas Media: Global media agency network within Havas offering paid media, programmatic, and performance services overlapping with iProspect Ukraine's PPC, DV360, and analytics capabilities.
• Dentsu (Dentsu Aegis / iProspect parent): Global marketing services network that owns the iProspect brand; offers broader media, creative, and CX capabilities beyond the Ukraine entity's performance specialization, often through sibling agency brands.

Direct peers

• Webpromo Experts: Ukrainian digital marketing agency delivering SEO, PPC, content, and training services to mid-market and enterprise clients in the same overlapping pool as iProspect Ukraine.
• Netpeak: Ukrainian-headquartered digital marketing agency offering PPC, SEO, analytics, and creative services to enterprise and e-commerce clients across CEE — a near-direct functional and geographic competitor to iProspect Ukraine.

Regional players

• Admixer: Ukrainian-founded programmatic/adtech platform serving CEE ad-buying workflows, competing with iProspect Ukraine for the same media budgets from a tech-infrastructure angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/iprospect_ukraine
• Xx.com/iprospect
• Facebookfacebook.com/iProspectIndia
• LinkedInlinkedin.com/company/iprospect

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iProspect