What Zurn Industries does

Zurn Industries (legally Zurn Water LLC) is a Milwaukee-headquartered manufacturer of commercial plumbing and engineered water solutions, operating as a wholly owned business of Zurn Elkay Water Solutions. Founded in 1900 by John A. Zurn around backflow preventer technology, the company has grown through acquisitions of Wilkins Regulator Company (1972), Green Turtle (2014), and World Dryer (2017) to span four product categories: finish plumbing (sensor faucets, flush valves, hand dryers), drainage and interceptors (grease, oil, solids, roof and floor drains), water control and backflow prevention (Wilkins backflow preventers, pressure reducing valves, thermostatic mixing valves), and fire protection (fire valves, grooved couplings, in-building risers). The portfolio includes proprietary technologies such as Hydro-X Power hydropower-generating fixtures, EZ Gear ceramic cartridge mechanisms, Proceptor grease interceptors with patented gravity flow mode, and IoT platforms SmartPro and plumbSMART that provide ultrasonic monitoring and cloud-based notifications for installed interceptor and backflow assets.

Zurn generates revenue primarily through hardware sales across its specification-driven go-to-market model, which targets engineers, architects, contractors, and facility managers and embeds products into construction specifications via BIM objects, MasterSpec, and inSpec libraries. Distribution flows through a multi-tier network of regional manufacturer representatives, wholesale distributors, and distribution centers in Milwaukee, Brampton, and Toronto, with a Dubai showroom supporting Middle East expansion. A growing but smaller recurring revenue stream comes from IoT monitoring subscriptions for SmartPro and plumbSMART connected products, alongside a steady aftermarket business in replacement repair parts and components.

The company serves nine primary verticals including K-12 and higher education, healthcare, commercial real estate, waterworks, food and beverage, restaurant and food service, fire protection, government, and hospitality. Notable deployments include Allegiant Stadium (3,500+ restroom fixtures and water-saving touchless systems), an unnamed national quick-service restaurant chain with SmartPro across nearly 400 locations, a $12 billion regional supermarket chain with 100+ stores, and large university and healthcare campuses. Zurn operates nine manufacturing, distribution, and innovation sites across the US and Canada, supported by a Cary, NC Innovation Center and a 160,000+ square foot Wilkins manufacturing facility in Paso Robles, CA.

Name

Zurn Industries

Legal name

Zurn Water LLC

Website

https://zurn.ca

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Zurn Industries is a Milwaukee-based commercial plumbing manufacturer (part of Zurn Elkay Water Solutions) that designs, makes, and specifies water control, drainage, finish plumbing, and fire protection products for commercial, institutional, and municipal customers across North America and the Middle East.

Ownership category

akta.pro rank

Product category

Commercial Plumbing Products

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)

akta.pro secondary industries

Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK), Water & Wastewater Utility IoT (SCADA, Leak/Quality Monitoring) (EUADAPAK), Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

Keywords

• Commercial plumbing products
• Water control valves
• Backflow prevention
• Grease interceptors
• Fire protection systems

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Control & Safety Products: Backflow preventers, pressure reducing valves, automatic control valves, thermostatic mixing valves, fire protection valves for commercial and residential applications.
2. Drainage Products: Roof drains, floor drains, trench drains, grease interceptors, oil separators, and related drainage systems for commercial, industrial, and municipal applications.
3. Finish Plumbing Products: Sensor faucets, flush valves, manual faucets, hand dryers, soap dispensers, fixtures, showers, and restroom accessories for commercial facilities.
4. Connected Product Subscriptions: IoT monitoring subscriptions for SmartPro connected interceptors and plumbSMART connected products. Cloud-based monitoring, notifications, and data analytics services.
5. Repair Parts & Replacement: Replacement repair parts, cartridges, and components for installed base of Zurn products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Zurn Industries manufactures and sells engineered water solutions for commercial and institutional facilities, organized across four product categories: finish plumbing (sensor faucets, flush valves, fixtures, hand dryers), drainage and interceptors (roof drains, floor drains, trench drains, grease interceptors), water control and backflow prevention (backflow preventers, pressure reducing valves, thermostatic mixing valves), and fire protection (sprinkler system valves, risers, switches). The company also offers connected IoT monitoring platforms including SmartPro and plumbSMART that provide real-time visibility into grease, oil, sediment, and water system performance for facility managers.

Product overview

Zurn Industries offers a broad sustainable product portfolio organized into four main categories: Finish Plumbing (sensor faucets, flush valves, fixtures, hand dryers, Hydro-X Power hydropower technology, EZ Gear ceramic cartridge technology), Drainage & Interceptors (roof/floor/trench drains, grease interceptors, oil separators, carriers), Water Control & Backflow (backflow preventers including Wilkins 900XL3 series, pressure reducing valves, automatic control valves, thermostatic mixing valves), and Fire Protection (fire valves, relief/check valves, risers, switches). Key sub-brands include Wilkins (water control valves since 1906), Green Turtle (grease interceptors with lifetime warranty), and SmartPro (IoT-connected interceptor monitoring). The portfolio also includes IoT platforms like plumbSMART for connected products and SmartPro for real-time ultrasonic monitoring with cloud notifications. Zurn positions itself as a single-source provider for commercial water solutions spanning finish fixtures, behind-wall systems, drainage, and fire protection.

Differentiator

Problem solved

Functional benefit

Brands

• Wilkins: Water control brand specializing in backflow preventers, pressure reducing valves, automatic control valves, and thermostatic mixing valves for residential, commercial, industrial and municipal markets.
• Green Turtle
• World Dryer
• plumbSMART
• SmartPro
• Hydro•X Power
• EZ Gear Technology
• Sundara
• Ductile Iron Frame Trench Drain

Quantifiable outcome

• 535+ million gallons of water saved annually at Allegiant Stadium alone
• +3 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• World DryercoreStrategic or Co-development Partner · 1 January 2017Acquired in 2017, World Dryer is a leading manufacturer of hand dryers. Combined with Zurn's water-efficient products for reduced operating costs and improved sustainability.
• Green TurtlecoreStrategic or Co-development Partner · 1 January 2014Acquired in 2014 for proprietary grease interceptor systems. Proceptor interceptors feature patented gravity flow mode and are approved by all regulatory agencies. Products now carry lifetime warranty.
• Wilkins Regulator CompanycoreStrategic or Co-development Partner · 1 January 1972Acquired in 1972, Wilkins is a trusted leader in water control since 1906. Manufacturing facility in Paso Robles (160,000+ sq ft) produces backflow preventers, pressure reducing valves, and thermostatic mixing valves.
• SprinklerMaticcoreStrategic or Co-development PartnerFlorida's trusted fire safety solutions provider installing fire sprinkler systems in high-rise buildings. Zurn and SprinklerMatic collaborate on fire protection education and product development with Florida fire personnel.
• AEC DailyminorChannel Partner/ Reseller/ DistributorPartnership for continuing education course library for architects and engineers. Zurn courses available through AEC Daily platform for professional development credits.
• Zurn Elkay Water SolutionscoreStrategic or Co-development PartnerCombined company formed in 2016 bringing together Zurn's water solutions expertise with Elkay's plumbing products. Headquartered in Milwaukee, Wisconsin as a pure-play water business.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Mueller Water Products: Mueller Water Products manufactures iron gate valves, hydrants, and smart water network products for municipal and industrial water systems. It overlaps with Zurn's Wilkins waterworks line and increasingly with Zurn's connected backflow/plumbSMART platform.

Broad incumbents

• A.O. Smith Corporation: A.O. Smith is a larger incumbent in residential and commercial water heating and treatment. It overlaps with Zurn on water quality, hot water safety, and code-compliant water systems for commercial and institutional buildings.
• Pentair: Pentair is a global water treatment and flow technology company serving residential, commercial, and industrial customers. It is a broader incumbent that overlaps with Zurn in commercial water filtration, treatment, and flow/control categories.
• Ferguson Enterprises: Ferguson is the largest US distributor of plumbing, HVAC, and waterworks products. While not a direct manufacturer peer, Ferguson is a major channel partner and competitor for end-customer mindshare across Zurn's specification-driven categories.

Direct peers

• Reliance Worldwide Corporation: Reliance Worldwide (SharkBite, Cash Acme) competes directly with Zurn in plumbing fittings, valves, and water control for residential and commercial markets. Both emphasize speed of installation and contractor-friendly product design.
• Charlotte Pipe and Foundry: Charlotte Pipe is a major US manufacturer of cast iron, PVC, and ABS plumbing pipe and fittings. It competes with Zurn's drainage and carrier/fixture-support product lines for commercial plumbing projects.
• Elkay Manufacturing: Elkay is Zurn's sister brand under Zurn Elkay Water Solutions, focused on drinking fountains, bottle fillers, sinks, and water delivery products. The two are now co-marketed as a combined pure-play water platform, making Elkay the closest same-group peer for product line and channel comparison.
• Sloan: Sloan is a leading manufacturer of commercial flush valves, sensor faucets, and connected restroom fixtures. It directly competes with Zurn's finish plumbing and sensor product lines across education, healthcare, hospitality, and commercial real estate.
• Watts Water Technologies: Watts Water is a direct competitor to Zurn in commercial plumbing valves, backflow preventers, pressure regulators, and water safety products. Both target engineers and contractors via specification-driven sales and overlap heavily in water control and backflow categories.
• Viega: Viega is a global manufacturer of plumbing, press-fitting, and water-management systems for commercial and residential construction. It overlaps with Zurn in press technology, drainage, and water distribution, especially in mechanical and institutional projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zurnindustries
• Facebookfacebook.com/ZurnIndustries
• LinkedInlinkedin.com/company/zurn-industries-canada

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zurn Industries