What Pustervik does

Pustervik is a privately-operated live music venue and event space located at Järntorgsgatan 12–14 in central Gothenburg, Sweden. The venue operates two physically distinct spaces from a single historic building: Stora Klubben (the main concert hall, with a capacity of approximately 900 standing guests and professional sound/lighting infrastructure) and Matsalen (an upstairs room with a smaller stage, capacity up to 200–240 standing or seated). The building has been part of Gothenburg's entertainment and cultural life since the 1920s — originally as cinemas (Järntorgsbiografen, Rialto, Prisma), later as a theatre under Nationalteatern and Pusterviksteatern — and reopened in its current two-space live-music-venue format in April 2012 after extensive renovations. Pustervik operates as a cashless, wheelchair-accessible venue with opening hours Wednesday–Saturday plus additional concert nights.

Pustervik generates revenue through three distinct streams: (1) ticket sales for concerts and club nights, distributed primarily through the Tickster platform at per-event unit prices ranging from free admission (e.g., Way Out West pre-party, AW med forskare academic series) up to approximately 785 SEK, with most paid events priced in the 295–495 SEK band; (2) food and beverage service, comprising a foyer bar open throughout operating hours and the Matsalen restaurant serving dinner Wednesday–Saturday 17:00–21:00; and (3) venue and conference/event hire, with both Matsalen and Klubben available on a packaged or bespoke basis for corporate conferences, seminars, panel debates, private dinners, company parties, and after-work events. The venue serves four identifiable customer segments: live music audiences (primary), corporate and private event organizers, academic/research institutions (notably Göteborgs Universitet and Folkuniversitetet via the 'AW med forskare' series), and festival/event producers.

Commercially, Pustervik is a venue platform rather than a concert promoter: it does not own touring acts or ticketing IP, but instead books a diverse roster of external promoters (FKP Scorpio, Live Nation, Luger, Woody West, Rootsy, Headstomp, All Things Live, A Star Entertainment, KB West, RUSH Ent., Jubel, Minna Events, Rebellion Music, Frihamnen Event, and others) and participates as a host venue in multi-venue Scandinavian festival circuits including Way Out West, Viva Sounds, and Another Festival (a cross-border format spanning Gothenburg, Aarhus, and Stavanger). The company does not offer software, digital services, APIs, or proprietary technology products; all technology in the stack is standard venue operations (professional sound/lighting) and third-party ticketing (Tickster). Ownership is independent and privately held with no disclosed external investment, parent company, or institutional shareholders.

Name

Pustervik

Legal name

Pustervik

Website

https://pustervik.nu

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Pustervik is a privately-operated live music venue and event space in central Gothenburg, Sweden, running two spaces (Stora Klubben, capacity 900; Matsalen, capacity 200–240) from a historic 1920s building. It serves concert audiences, corporate event organizers, academic institutions, and festival producers via ticket sales, bar and food service, and venue hire.

Ownership category

akta.pro rank

Product category

Live Music Venue and Event Space

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Live Music Clubs & Venues (MPAGAIAB)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Live Music Bars & Venues (CRANACAH)

Keywords

• Live music venue
• Concert events
• Venue rental services
• Event space hire
• Music bar restaurant

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket sales and event admissions: Pustervik earns revenue through the sale of tickets to concerts, club nights, and other events. Tickets are sold via Tickster (primary ticketing platform) and at the door when available.
2. Bar and food service: The venue operates a bar in the foyer (foajén) from opening to closing, and a restaurant (Matsalen) serving dinner Wed–Sat 17:00–21:00, generating food and beverage revenue during events.
3. Venue and conference/event rental: Pustervik rents out its two spaces (Matsalen and Klubben) for conferences, seminars, panel debates, dinners, company parties, and after-work events. Catering and beverage packages are offered alongside venue hire.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Pustervik is a live music venue in central Gothenburg, Sweden, hosting concerts, club nights, and festivals across a broad range of genres. It operates two distinct event spaces — Stora Klubben (capacity 900) and Matsalen (capacity 200–240) — and additionally rents both spaces out for corporate and private events such as conferences, seminars, dinners, and parties, supported by an on-site restaurant and bar.

Product overview

Pustervik is a live music venue and event space in Gothenburg, Sweden, operating two distinct venues: Stora Klubben (capacity 900) and Matsalen (capacity 200-240). The venue offers concert hosting, conference and event venue rental, and restaurant/bar services. The company does not offer technology products, software, or digital services.

Differentiator

Problem solved

Functional benefit

Products and services

• Stora Klubben concert hall

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Göteborgs UniversitetcoreStrategic or Co-development PartnerGöteborgs Universitet partners with Pustervik and Folkuniversitetet to present 'AW med forskare' (After Work with Researchers) — a series of public academic discussion events featuring university researchers on topics such as elections, climate goals, crime, healthcare, and more. These free or low-cost events are held at Pustervik, combining academic outreach with public engagement.
• FolkuniversitetetcoreStrategic or Co-development PartnerFolkuniversitetet collaborates with Pustervik and Göteborgs Universitet to organize 'AW med forskare' public discussion events. Folkuniversitetet serves as a key academic and educational partner, facilitating researcher-led public talks at the venue on topics including politics, society, science, and culture.
• Way Out WestcoreGTM or Marketing PartnerWay Out West festival collaborates with Pustervik, ABF, and Medborgarskolan to host an annual pre-party event at Pustervik, featuring emerging Swedish indie bands. The partnership highlights cultural programs from study associations and raises awareness about declining government funding for cultural activities.
• ABFminorGTM or Marketing PartnerABF (Arbetarnas Bildningsförbund) partners with Pustervik, Way Out West, and Medborgarskolan for the annual pre-party event, highlighting the role of cultural study association programs in artist development.
• MedborgarskolanminorGTM or Marketing PartnerMedborgarskolan collaborates with Pustervik and ABF on the Way Out West pre-party event to promote accessible rehearsal spaces and cultural programs for emerging artists.
• Another Festival (VoxHall & Folken)coreStrategic or Co-development PartnerAnother Festival is a cross-border festival format that runs simultaneously across three cities in three countries — VoxHall in Aarhus (Denmark), Pustervik in Gothenburg (Sweden), and Folken in Stavanger (Norway) — over the same weekend (October 8–11, 2026). The festival brings the same artist lineup to each venue across Scandinavia, creating a unique multi-city live music experience.
• Viva SoundsminorStrategic or Co-development PartnerViva Sounds is an annual indoor winter music festival in Gothenburg, presented by Viva Sounds and hosted across multiple venues in Gothenburg City. Pustervik serves as one of the key venues for Viva Sounds concerts.
• TickstercoreChannel Partner/ Reseller/ DistributorTickster is the primary ticketing platform for Pustervik events. Tickets for all concerts and events are sold through Tickster (secure.tickster.com), which handles online ticket sales, pricing, and distribution.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Berns Salonger: Iconic Stockholm venue combining live music, restaurant, bar, and event-hire functions at a historic site. Operates a similar hybrid live-music/venue-rental/F&B model and shares Pustervik's positioning as a heritage Scandinavian concert venue.
• Debaser: Swedish live music venue chain operating mid-size stages in Stockholm with similar capacity ranges and club/concert hybrid programming. Directly comparable in business model (ticket + bar revenue, multi-genre indie/rock focus) and broader Swedish market context.
• USF Verftet: Cultural venue in Bergen, Norway, combining concert halls, club spaces, and event hire. Comparable in operating a hybrid model (live music + bar/restaurant + corporate rental) at a similar regional Nordic scale.
• VoxHall: Mid-size live music venue in Aarhus, Denmark, and a co-anchor of Another Festival alongside Pustervik. Operates a similar capacity profile (~900) and comparable Scandinavian touring circuit programming, making it the closest functional peer.
• KB (Kulturbolaget): Live music venue in Malmö, Sweden, operating comparable mid-size concert programming and frequently sharing artist routing with Pustervik. Closest southern-Sweden peer in terms of genre mix and promoter relationships.
• Parkteatret: Live music and club venue in Oslo, Norway, with similar mid-size capacity and multi-genre indie/rock programming. Operates as a comparable node in the cross-Scandinavian touring circuit that Pustervik serves.
• Folken: Cultural venue in Stavanger, Norway, and the third anchor of the Another Festival cross-border format. Hosts live concerts and club nights at a comparable mid-size scale and shares Pustervik's multi-genre indie/metal/alternative programming orientation.
• Vega (Ideal Bar & Musikkonservatoriet): Mid-size live music venue in Copenhagen, Denmark, with a comparable capacity profile (~900–1,550 across rooms). Operates the same hybrid concert/club/event-hire model and sits in the same Scandinavian touring circuit as Pustervik.

Broad incumbents

• Live Nation Sweden: Largest global live music promoter and venue operator; one of Pustervik's key promoter partners. Operates as a broad incumbent that controls artist routing economics across the Scandinavian market Pustervik serves.
• FKP Scorpio Scandinavia: Major European concert promoter that books acts into Pustervik (e.g., Testament, Future Palace, Sean Koch). Functions as a broader incumbent in the same touring ecosystem, competing for artist routing decisions that affect Pustervik's calendar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pustervik
• Facebookfacebook.com/pustervik
• Instagraminstagram.com/pustervik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pustervik