Tickster
Tickster is a Nordic event-technology platform providing integrated ticketing, POS, and marketing tools to 5,000-plus event organizers across Sweden, Norway, and Denmark, monetizing via transaction-based pricing with no recurring fees and anchored by marquee sports, festival, and venue customers.
- Company typePrivate
- Founded1992
- HeadquartersArvika, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Tickster does
Tickster AB is a privately held Swedish event-technology company headquartered in Arvika with regional offices in Göteborg, Stockholm, Oslo, and København, serving the Scandinavian market. The company operates a 360-degree platform that combines a digital ticketing system (Tickster Biljettsystem), an event-adapted point-of-sale system (Tickster Kassasystem / Blink with Quick Service, Table Service, and Express Order modes), a marketing and analytics suite (Tickster Marknadsfördring & Analys including DataStudio and the recently launched Promote), and a controlled secondary-ticketing marketplace (Tickster Resale). Supporting modules include Tickster Manager (web-based admin), MyTickster (self-service consumer portal), BoxPoint (box office), Blink Mobile, and a Spotify distribution integration; the platform exposes APIs and integrates with payment methods (Swish, Apple Pay, Klarna, MobilePay, Vipps, Swedbank Pay, major card networks) and operational partners (Gantner, Skidata, Caspeco, mySafety, MarketHype, Datatalks).
Tickster originated alongside the Arvikafestival in 1992 and claims 'built by organizers, for organizers' heritage, with over 5,000 organizers across Sweden, Norway, and Denmark using its platform. The company employs roughly 80 people organized into sales (with dedicated country teams for SE/NO/DK), professional services and system support, development, marketing, and finance. The GTM is sales-led enterprise/mid-market field sales supplemented by content marketing, webinars, and localized social presence in Swedish, Norwegian, and Danish.
Tickster monetizes primarily through transaction-based take rates on ticket sales (with the explicit promise of 'no recurring fees - if you don't sell, it doesn't cost anything'), supplemented by POS hardware sales and short-term rentals, on-site installation and delivery services, and 24/7 system support. Pricing is custom-quoted per customer and not publicly disclosed. The company has not raised institutional venture or private equity capital beyond a single 2016 entry from Moment Group (also a customer), and revenue is not publicly disclosed.
Tickster firmographics
Firmographics- Name
- Tickster
- Legal name
- Tickster AB
- Website
- https://about.tickster.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tickster is a Nordic event-technology platform providing integrated ticketing, POS, and marketing tools to 5,000-plus event organizers across Sweden, Norway, and Denmark, monetizing via transaction-based pricing with no recurring fees and anchored by marquee sports, festival, and venue customers.
- Ownership category
- akta.pro rank
Tickster industry classification
Industry- Product category
- Event Ticketing & POS Platform
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)
- akta.pro secondary industries
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Payment, Invoicing & Refund Management for Events (THAHAFAJ), Attendee Acquisition & Delegate Marketing (THAHAGAE)
Keywords
Where Tickster is headquartered
LocationHeadquarters
- HQ city
- Arvika
- HQ country
- Sweden
- HQ region
- Europe
Offices5 records
Markets served
Tickster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Transaction-based ticket sales: Tickster earns revenue through transaction fees on ticket sales. No recurring fees - if organizers don't sell tickets, they don't pay.
- POS and hardware sales/rental: Revenue from POS systems, card terminals, and event-adapted hardware available for purchase or short-term rental.
- Professional services: On-site installation, implementation, and delivery support for events, as well as customer service handling for ticket buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom tailored pricing based on customer needs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Tickster product offering
Product offeringCore offering
Tickster is a 360-degree event platform ecosystem combining a ticketing system, event-adapted POS system (Blink), and marketing & analytics tools for Scandinavian event organizers. It supports omnichannel ticket sales, on-site food & beverage and merchandise sales, customer data-driven marketing automation, real-time dashboards, and white-label branding across sports organizations, festivals, venues, theaters, and museums. Revenue is generated via transaction-based ticket fees (no recurring fees), POS hardware sales/rental, and on-site professional services.
Product overview
Tickster is a Scandinavian event technology platform providing a unified ecosystem of ticketing, point-of-sale (POS), and marketing tools. The core offering consists of the Tickster Biljettsystem (ticketing system) for digital ticket sales across all channels, the Tickster Kassasystem (POS system) with three service modes (Quick Service, Table Service, Express Order), and Tickster Marknadsföring & Analys (marketing and analytics). Supporting modules include Blink Mobile (mobile POS), BoxPoint (box office application), DataStudio (data visualization), Promote (marketing automation), Tickster Manager (web-based administration), MyTickster (self-service customer portal), Resale (secondary marketplace), and Spotify Integration. The Tickster Platform (360) serves as the overarching all-in-one platform binding these products together.
Differentiator
Problem solved
Functional benefit
Brands
- Tickster Promote: Marketing and audience segmentation tool integrated into the Tickster platform for data-driven event marketing, including email, SMS campaigns, and automation.
- Tickster DataStudio
- Tickster Blink
Products and services
- Tickster Biljettsystem (Ticketing System) Digital ticketing system with omnichannel management, mobile-first design, conversion optimization, and white-label customization for event organizers across sports, festivals, venues, and theaters.
- Tickster Kassasystem / Blink POS System Event-adapted point-of-sale system for restaurants, bars, and kiosks with Quick Service, Table Service, and Express Order modes, plus mobile checkout variants, designed for high-volume on-site transactions at events.
- Tickster Marknadsföring & Analys (Marketing & Analytics) Marketing and analytics suite including DataStudio data visualization, Google Tag Manager tracking integration, Spotify integration for selling to artist fan bases, and campaign optimization.
- Tickster DataStudio Data visualization tool for ticket, merchandise, and POS sales data with flexible widget functionality for custom dashboards and real-time mobile-adapted reporting.
- Tickster Promote Marketing automation tool for audience segmentation, personalized email and SMS campaigns, and automated customer journeys, fully integrated with Tickster customer and sales data.
- Tickster Platform (360) All-in-one event platform ecosystem combining ticketing, POS, and marketing tools for comprehensive event sales management across sports, festivals, venues, and theater.
- Blink Mobile POS Mobile POS solution combining cash register and card terminal in one device for fully mobile volume sales with 4G/WiFi connectivity and digital receipts.
- BoxPoint Box office application for on-site and telephone ticket sales with entry box for payments and box office management features; downloadable for free or available with event-adapted hardware rental.
- Tickster Manager Web-based administration platform for managing events, arenas, tickets, customer accounts, products, packages, campaigns, reporting, finance, accounting, and design.
- MyTickster Self-service customer portal for ticket buyers to view purchases, download tickets, manage season passes, check gift card balances, and forward or exchange events.
- Tickster Resale Secure secondary ticket marketplace allowing resale on organizer terms, providing controlled ticket transfer while preventing scalping.
- Blink – Express Order Express Order functionality within the Blink POS system enabling customers to order directly on their mobile phones and pick up when ready at the event.
Quantifiable outcome
- Support organization described as 'Sveriges största supportorganisation i branchen' (Sweden's largest support organization in the industry)
- +1 more outcomes
Companies that use Tickster
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Tickster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature7 records
Tickster partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SwishcorePayment method integration enabling Swish mobile payments for Swedish customers. Core payment infrastructure partner for the Swedish market.
- Apple PaycoreMobile payment integration for contactless Apple Pay transactions across all markets.
- Swedbank PaycorePayment service provider integration for card payments in the Swedish market.
- VISAcoreCard payment network integration for VISA transactions.
- MastercardcoreCard payment network integration for Mastercard transactions.
- American ExpresscoreCard payment network integration for American Express transactions.
- KlarnacoreBuy now, pay later payment option integration for flexible customer payments.
- MobilePaycoreMobile payment solution integration for Danish market, enabling MobilePay transactions at POS and online.
- VippscoreMobile payment solution integration for Norwegian market, enabling Vipps transactions at POS and online.
- SpotifycoreIntegration enabling organizers to sell tickets directly on Spotify, reaching artist fans through the music streaming platform. Increases conversion by targeting audiences already engaged with the artist.
- Meta for BusinessminorMarketing partnership for Facebook/Instagram business integration and advertising capabilities.
Scale indicators4 records
Recent moves7 records
Expansion highlights7 records
Tickster competitors and assessment
Company assessmentBroad incumbents
- AXS: Global ticketing platform owned by AEG serving sports venues, concerts and festivals. Direct competitor in the sports and events ticketing vertical with strong enterprise venue relationships.
- Ticketmaster (Live Nation Entertainment): Global leader in ticketing and live entertainment, operating across Europe including the Nordics (e.g., via Tix.no). Overlaps with Tickster on ticketing for sports and concerts but at vastly greater scale and capital base.
- Universe (by Live Nation): Self-service ticketing platform from Live Nation offering online and box office ticketing for SMBs in music and live events. Provides Tickster with SMB-tier competition globally.
- Eventim: European ticketing and live entertainment platform with integrated solutions for ticketing, marketing and POS. Direct platform competitor in Europe with broader geographic footprint and acquisition-driven scale.
Direct peers
- See Tickets: European ticketing platform owned by Vivendi providing ticketing solutions for festivals, concerts, sports and cultural events across multiple European markets. Directly comparable in product scope and target customer.
- Billetto: Nordic-founded ticketing platform operating in Sweden, Denmark, Norway, Finland, UK and Germany for events of all sizes. Direct competitor serving similar organizer base with comparable transaction-based pricing model.
- Tix / Ticketmaster Norge: Norwegian ticketing platform owned by Ticketmaster serving the Norwegian event market with digital ticketing solutions for concerts, sports, and festivals - the same primary geography Tickster targets.
- TicketCo: Scandinavian-based event ticketing and registration platform serving sports, festivals, and conferences in Norway and broader Europe. Closely comparable technology stack and customer segments to Tickster.
Emerging players
- Festicket: European festival ticketing platform combining tickets, travel packages and festival discovery. Targets the same music festival customer segment as Tickster and serves European organizers.
- Dice: Music-focused ticketing app operating across Europe and North America with mobile-first UX and fan-discovery features. Competes with Tickster in the music and festival ticketing segments in overlapping European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Tickster social profiles
Digital presenceTickster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tickster leadership team
Management profileNumber of profiles
Profiles8 records
Tickster funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tickster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tickster
What does Tickster do?
Tickster is a 360-degree event platform ecosystem combining a ticketing system, event-adapted POS system (Blink), and marketing & analytics tools for Scandinavian event organizers. It supports omnichannel ticket sales, on-site food & beverage and merchandise sales, customer data-driven marketing automation, real-time dashboards, and white-label branding across sports organizations, festivals, venues, theaters, and museums. Revenue is generated via transaction-based ticket fees (no recurring fees), POS hardware sales/rental, and on-site professional services.
Is Tickster a public or private company?
Tickster is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tickster founded?
Tickster was founded in 1992. It employs 51 to 100 people.
Where is Tickster based?
Tickster is headquartered in Arvika, Sweden, in the Europe region.
How does Tickster make money?
Three revenue lines are on record. Transaction-based ticket sales are the primary driver. The others are POS and hardware sales/rental and professional services.
Who are Tickster's main competitors?
Broad incumbents on record are AXS, Ticketmaster (Live Nation Entertainment), Universe (by Live Nation) and Eventim. Direct peers are See Tickets, Billetto, Tix / Ticketmaster Norge and TicketCo. Emerging players are Festicket and Dice.
Does Tickster have an API?
Yes. Tickster provides API access for integrations with external systems, particularly mentioned for CRM integrations. The API enables third-party systems to connect and exchange data with the Tickster platform.
What industry is Tickster in?
Tickster's product category is Event Ticketing & POS Platform. Its primary akta.pro industry code is THAHAFAC, Ticketing Platforms (Paid Events, Seat Maps, Access Control), with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 711310 and its SIC code is 7990.