U Store It

What U Store It does

U Store It (legal entity: HSIL Properties (Self Storage) Ireland Limited) is Ireland's largest self-storage operator, running nine owned facilities across Dublin (Charlestown, M50 North, Liffey Valley, Ballymount), Belfast (Duncrue Street and Kennedy Way), Cork (Little Island), Galway (Tuam Road), and Waterford. The core offering is monthly subscription rental of self-storage units ranging from 9 sq ft student lockers to 250 sq ft household-grade spaces, secured with CCTV, individually alarmed units, PIN code entry, and—at the Liffey Valley flagship—keyless entry and smart lock systems supplied by OpenTech Alliance. The company also sells packing supplies through a Box Shop, refers customers to removals partners, and has expanded into Dublin serviced offices and virtual offices targeting startups and remote workers.

The business operates a direct-to-consumer go-to-market with SEO-driven location landing pages, content marketing, social channels, Trustpilot presence, an 1800 phone-sales line, and a 'Get a Quote' web form. Customer segments span residential (home moves, renovations, decluttering, downsizing), businesses (stock, pick-and-pack, document archiving), students, digital nomads, and startups. Revenue is primarily recurring monthly rental, supplemented by one-time Box Shop sales, virtual office subscriptions, and serviced office subscriptions in Dublin. Promotional offers (50% off first month, 20% off packaging) and a 'Best Price Guarantee' support customer acquisition.

The firm is privately held with no disclosed external funding or parent company, and reports 11–50 employees. Recent strategic activity includes the Green Bubble sustainable packaging partnership (2024), hosting the FEDESSA 2025 industry conference site tour, and a Belfast marketing partnership with Glentoran FC ahead of the 2026 BetMcLean Cup Final, suggesting continued investment in brand positioning and product-line diversification within the Irish self-storage market.

Name

U Store It

Legal name

HSIL Properties (Self Storage) Ireland Limited

Website

https://ustoreit.ie

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

U Store It operates Ireland's largest self-storage network with 9 facilities across Dublin, Belfast, Cork, Galway, and Waterford, renting monthly storage units (9–250 sq ft) to residential and business customers, complemented by packing supplies, serviced offices, and virtual offices.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130), General Warehousing and Storage (493110)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Student & Seasonal Self-Storage (HSAKAGAE)

Keywords

• Self storage units
• Business storage solutions
• Packing supplies
• Serviced office space
• Virtual office services

Headquarters

HQ city

Finglas

HQ country

Ireland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Storage Unit Rental: Core revenue stream from renting self-storage units to customers on a monthly basis. Customers choose from various unit sizes (9 sq ft to 250 sq ft) based on their storage needs. Pricing varies by unit size and location, with promotional offers such as 50% off the first month.
2. Packing Supplies (Box Shop): Sale of packing materials including cardboard boxes, bubble wrap, mattress covers, wardrobe boxes, and other packaging supplies. Customers can purchase these at physical stores or online.
3. Removals Services: Referral or recommendation of local removal and van hire companies to customers needing assistance with moving items to/from storage units.
4. Serviced Offices: Flexible office space rental in Dublin offering high-speed internet, meeting rooms, postbox services, and professional business address. Targets startups and remote workers.
5. Virtual Offices: Virtual office services providing a professional business address without physical office space.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

U Store It rents self-storage units across 9 Irish facilities, with separate product lines for home, business, and bulk customers. The company supplements storage rentals with a Box Shop selling packing supplies, serviced offices, and virtual offices. Facilities operate with 24/7 access and per-unit security features.

Product overview

U Store It is Ireland's largest self-storage provider offering a unified storage service platform with 9 facilities across Dublin, Belfast, Cork, Galway, and Waterford. The core offering consists of self-storage unit rentals available in various sizes (from 9 sq ft student lockers to 250 sq ft for 5-bedroom homes), supplemented by Home Storage, Business Storage, and Bulk Storage services. The product suite also includes a Box Shop for packing supplies, Serviced Offices in Dublin with flexible terms, and Virtual Offices for professional business addresses. All facilities provide 24/7 access with security features including CCTV, alarmed units, and PIN code entry, with the Liffey Valley location featuring advanced keyless entry technology from OpenTech Alliance.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Served over 100,000 satisfied customers
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Glentoran Football ClubflagshipGTM or Marketing Partner · 13 March 2026Belfast Self Storage (U Store It's Belfast operations) announced as Official Partner and Front of Shorts Partner for Glentoran FC ahead of the 2026 BetMcLean Cup Final. The partnership features the Belfast Self Storage brand on the front of Glentoran playing shorts during the match broadcast on Sky Sports and BBC NI. The agreement extends into Glentoran's commercial partner network for the remainder of the 2025/26 season with brand visibility across digital platforms, website, social media, hospitality and partner engagement opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• National Storage Holdings: Australian-listed self-storage REIT operating ~250 facilities. Operates a similar personal + business storage model with comparable unit-size range and security features. Geographically non-overlapping but a useful benchmark for capital-light growth and multi-channel customer acquisition.

Broad incumbents

• Public Storage: The largest US self-storage REIT with ~2,500+ facilities. Operates the same direct-to-consumer unit-rental model with similar unit-size tiers and customer segmentation, providing a long-term industry blueprint and competitive benchmark for technology-led operators like U Store It.
• Shurgard Self Storage: Pan-European self-storage REIT operating 250+ facilities across 7 countries. Highly comparable operating model (standard and climate-controlled units, 24/7 access, security technology) and a direct competitive threat if it expands into Ireland. Provides a template for institutional-grade self-storage operations.
• Extra Space Storage: US-listed self-storage REIT with 3,000+ facilities globally. While US-focused, its operating playbook (technology investment, multi-channel marketing, unit-mix optimization, ancillary services) is the global benchmark for the self-storage business model U Store It operates.

Direct peers

• Safestore Holdings: UK-listed self-storage operator with facilities in the UK, France, Spain, Germany, and the Netherlands. Closely comparable on product (unit rental, packing supplies, insurance) and customer segmentation (residential + business), and a likely benchmark for what an institutionalized version of U Store It could look like.
• Big Yellow Group: The UK's largest self-storage REIT operating ~100+ facilities with a similar direct-to-consumer unit-rental model targeting residential and business customers. Highly comparable on unit-size flexibility, security features, and value-added services (e.g., boxes, insurance), and serves as a direct template for U Store It's growth trajectory.
• Access Self Storage: UK self-storage chain operating 60+ facilities with a comparable direct-to-consumer model focused on personal and business storage. Similar unit-size flexibility, security features, and online quote/booking workflows make it a close operating peer to U Store It.
• Lok'n Store Group: UK self-storage operator with 30+ facilities offering similar unit-size range, business and residential storage, and packing supplies. Comparable scale tier and customer mix make it a useful mid-cap peer for U Store It's current footprint and near-term trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ustoreitireland
• LinkedInlinkedin.com/company/u-store-it
• Instagraminstagram.com/ustoreitireland
• Xx.com/ustoreitireland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U Store It