BBQ Shop Brabant

What BBQ Shop Brabant does

BBQ Shop Brabant, trading under the DBA "Sarton's BBQ Shop Brabant," is a specialty barbecue retail business established in 2013 and headquartered in Son en Breugel, near Eindhoven in the southern Netherlands. The company operates a single physical showroom complemented by an e-commerce storefront at bbqshopbrabant.shop, serving both walk-in regional customers and online Dutch consumers.

The core offering is authorized retail of premium barbecue hardware, centered on kamado-style grills from Big Green Egg, KamadoJoe, and Monolith, with additional categories including Green Mountain Grills pellet grills, charcoal BBQs, pizza ovens, and accessories/consumables. The business is positioned as a consultative specialty retailer — emphasizing personal advice, product expertise, and BBQ workshops as an ancillary service line. The entity is a private, for-profit business registered with 1–10 employees.

Revenue is generated through direct hardware sales (predominantly high-ticket premium grills), consumables and accessory repeat purchases, and workshop fees. The customer base is overwhelmingly B2C individual consumers. No funding rounds, acquisitions, M&A activity, leadership changes, or proprietary technology capabilities are disclosed; the business appears to be owner-operated and self-funded with a regional Dutch market focus.

Name

BBQ Shop Brabant

Legal name

BBQ Shop Brabant

Website

https://bbqshopbrabant.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

BBQ Shop Brabant is a Dutch specialty BBQ retailer based in Son en Breugel (near Eindhoven) that sells premium kamado grills, pellet grills, pizza ovens, and accessories through a physical showroom and e-commerce site, targeting individual consumers in the Brabant region and across the Netherlands.

Ownership category

akta.pro rank

Product category

Specialty BBQ Retail

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD)

Keywords

• Kamado bbq retail
• Bbq equipment store
• Outdoor cooking supplies
• Bbq accessories
• Pellet grills

Headquarters

HQ city

Son En Breugel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. BBQ and Accessory Sales: Revenue generated from selling kamado BBQs (Big Green Egg, KamadoJoe, Monolith), charcoal BBQs, pellet grills (Green Mountain Grills), pizza ovens, and accessories. Products include BBQ tools, cast iron pans, thermometers, charcoal, smoking wood, food & drinks (sauces, rubs, coffee, tea), and related merchandise. The business combines product sales with advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BBQ Shop Brabant is a specialty BBQ retailer that sells premium kamado-style ceramic barbecues (Big Green Egg, KamadoJoe, Monolith), pellet grills (Green Mountain Grills), pizza ovens, and traditional charcoal BBQs, alongside a curated range of BBQ accessories (tools, knives, thermometers, cast iron pans), charcoal and smoking wood consumables, and food and drink items. The business operates a physical showroom in Son en Breugel for personal consultation and an e-commerce website for online ordering with delivery.

Product overview

BBQ Shop Brabant is a specialty retail store offering a curated selection of premium kamado BBQs (Big Green Egg, KamadoJoe, Monolith), pellet grills (Green Mountain Grills), pizza ovens, and charcoal BBQs. The product portfolio is organized into core BBQ products complemented by extensive accessories (tools, knives, thermometers, cast iron, spits, aprons), consumables (charcoal, smoking wood, pellets), and food & beverage items (sauces, rubs, coffee, tea, honey, wine). The company also provides BBQ workshops and cooking advice, positioning itself as a full-service BBQ specialty retailer in the Eindhoven/Brabant region.

Differentiator

Problem solved

Functional benefit

Products and services

• Big Green Egg Kamado BBQs Premium kamado-style ceramic BBQs from Big Green Egg, available in multiple sizes, sold to outdoor cooking enthusiasts seeking versatile ceramic grills for grilling, smoking, and baking.
• KamadoJoe Kamado BBQs Kamado-style ceramic BBQ grills in Classic, Junior, and BigJoe models sold to BBQ enthusiasts seeking high-end ceramic grills with full accessory and replacement part support.
• Monolith Kamado Grills German-made kamado grills in Junior, Icon, Pro, and Avantgarde variants sold to grilling enthusiasts looking for premium European-manufactured ceramic BBQs.
• Green Mountain Grills Pellet Grills Pellet BBQ grills and accessories for smoke cooking sold to consumers interested in wood-pellet-fueled outdoor cooking.
• Pizza Ovens Dedicated outdoor pizza ovens for high-temperature pizza baking, sold to consumers seeking specialized outdoor cooking appliances.
• Houtskool BBQ's (Charcoal BBQs) Traditional charcoal BBQs including Masterbuilt gravity-fed models sold to consumers preferring classic charcoal grilling.
• BBQ Accessoires (Tools and Accessories) Comprehensive range of BBQ tools and accessories including knives (Japanese, Wüsthof, Opinel, Laguiole), thermometers, cast iron pans, BBQ spits, aprons, cutting boards, and pizza accessories, sold to BBQ owners seeking supporting gear.
• Houtskool en Rookhout (Charcoal and Smoking Wood) Consumables for BBQ cooking including lump charcoal, briquettes, wood chips, chunks, BBQ pellets, sawdust, and smoking planks sold to owners of charcoal and pellet grills.
• Food & Drinks BBQ sauces, dry rubs, spices, oils, salts, sambal, local honey, coffee beans, loose teas, sweets, wine, beer, and meat sold to BBQ and food enthusiasts.
• BBQ Workshops Hands-on BBQ workshops teaching cooking techniques on Big Green Egg grills, including recipes and tips, delivered to individuals seeking to develop grilling skills.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Big Green EggcoreOthersOfficial dealer of Big Green Egg kamado BBQs and accessories. The company is listed as an official dealer with extensive product inventory across all Big Green Egg models and sizes. As a Platinum dealer, they offer full range including sets, accessories, stands, covers, parts, and EGGspander systems.
• KamadoJoecoreOthersAuthorized dealer of KamadoJoe kamado BBQ products including Classic, Junior, and BigJoe models with full range of accessories and replacement parts.
• MonolithcoreOthersAuthorized dealer of Monolith kamado grills featuring complete product range including Junior, Icon, Pro series, and Avantgarde models with accessories, sets, and replacement parts.
• Green Mountain GrillsminorOthersDealer of Green Mountain Grills pellet grills and accessories.
• MasterbuiltminorOthersBrand partnership for charcoal BBQs and related products.
• PetromaxminorOthersBrand partnership for specialty BBQ and outdoor cooking equipment.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/shopbbq
• LinkedInlinkedin.com/company/bbq-shop-brabant-v.o.f.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BBQ Shop Brabant