Petromax

What Petromax does

Petromax Grease and Lubricants FZE is a privately held lubricant manufacturer and exporter headquartered in SAIF Zone, Sharjah, UAE, operating as a subsidiary of Ivy Group since its founding in 2009. The company manufactures and supplies a comprehensive portfolio of automotive and industrial lubricants across five sub-brands: Fastol (automotive and light commercial), Tribology/Synthyde (synthetic premium), Eureka (passenger car and LPG/CNG), Japa (heavy-duty diesel and industrial), and Fisso (value-tier). Its product range spans motor engine oils, diesel engine oils, motorcycle oils, automatic transmission fluids, hydraulic fluids, industrial gear oils, coolants, and greases, all formulated with Group II and Group III base oils and advanced additive chemistry targeting Mid SAPS and Low SAPS specifications for modern emissions control systems.

The company holds API EOLCS, ACEA, and ILSAC certifications, along with OEM approvals from major manufacturers including Mercedes-Benz, Porsche, Volkswagen, Volvo, Renault, Mack, Parker, and Jalos. Its technology differentiation centers on proprietary additive chemistry for modern after-treatment compatibility (DPFs, EGR, SCR systems), with active product portfolios meeting CK-4, CI-4, SN/CF, and ACEA C1-C4 performance categories. Quality assurance is anchored by ISO certification and what the company describes as over 50 years of lubricant technology experience in management.

Petromax operates a B2B go-to-market model through a global authorized distributor network with export to multiple countries, supplemented by toll blending and private label manufacturing services for partners seeking to brand their own lubricant products. Revenue is generated through one-time product sales under its own brands and through professional services revenue from toll blending contracts. The company does not publicly disclose pricing, operating on a quote-based B2B model. Customer segments span automotive, heavy-duty commercial transport, industrial/hydraulic systems, motorcycle, and private label partners. Marketing is conducted through a digital-first approach with content marketing, technical blog content, social media presence on Facebook and LinkedIn, and downloadable technical documentation.

Name

Petromax

Legal name

Petromax Grease and Lubricants FZE

Website

https://petromaxgli.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Petromax Grease and Lubricants FZE is a UAE-based lubricant manufacturer operating five sub-brands (Fastol, Tribology, Eureka, Japa, Fisso) serving automotive, heavy-duty diesel, industrial, and motorcycle markets globally through a distributor network and toll blending services.

Ownership category

akta.pro rank

Product category

Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

akta.pro primary industry

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH)

akta.pro secondary industries

Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD), Greases (IMAEAMAF)

Keywords

• Automotive lubricants manufacturing
• Industrial lubricant formulations
• Engine oil products
• Private label lubricants
• Heavy-duty diesel oils

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lubricant Product Sales: Petromax generates revenue through the manufacture and sale of lubricants and greases under their own brands (Fastol, Tribology, Eureka, Japa, Fisso). They produce motor engine oils, diesel engine oils, motorcycle oils, transmission fluids, hydraulic fluids, and industrial grades for global distribution.
2. Toll Blending / Private Label Services: The company offers toll blending services where they manufacture lubricants for other brands. Private labeling services allow companies to have products manufactured with their own company name and logo, providing exclusive availability and control over distribution and pricing.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Petromax manufactures and supplies lubricants and greases for automotive and industrial sectors through five sub-brands (Fastol, Tribology/SYNTHYDE, Eureka, Japa, Fisso), offering motor engine oils, diesel engine oils, gasoline/CNG/LPG engine oils, motorcycle oils, automatic transmission fluids, gear oils, hydraulic fluids, industrial gear oils, coolants, and lithium-based greases. The company also provides toll blending and private label services for customers seeking to brand their own lubricant products.

Product overview

Petromax is a lubricant and grease manufacturer offering a portfolio of five distinct sub-brands across automotive, motorcycle, heavy-duty diesel, and industrial applications. The brand portfolio comprises: (1) Fastol for automotive and light commercial vehicles (gasoline engine oils, diesel engine oils, automatic transmission fluids, gear oils), (2) Tribology (SYNTHYDE) for synthetic high-performance formulations, (3) Eureka for passenger car and light commercial vehicles (gasoline/CNG/LPG and diesel engine oils), (4) Japa for heavy-duty diesel engines and industrial applications (CI-4/CK-4/E7/E9 engine oils, hydraulic fluids meeting DIN 51524, industrial gear oils meeting AGMA and ISO VG standards), and (5) Fisso for value-driven automotive and light industrial applications (motor oils in mineral/semi-synthetic/fully synthetic, hydraulic oils, gear oils, transmission fluids). The company also offers private label/toll blending services. Product portfolio spans motor engine oils, diesel/gasoline engine oils, motorcycle engine oils, automatic transmission fluids, industrial grades, anti-wear hydraulic fluids, coolants, and greases. All products meet or exceed API, ACEA, ILSAC, and OEM specifications, with a focus on Mid SAPS and Low SAPS technologies for modern emissions control systems.

Differentiator

Problem solved

Functional benefit

Brands

• Fastol: A lubricant brand offering gasoline engine oils (API SN/CF SAE 5W-30), multigrade engine oils (API CF-4/SG SAE 15W-40 & 20W-50), diesel engine oil synthetic blend (API CJ-4/SN SAE 15W-40 & 20W-50), automatic transmission fluid, and gear oil (API GL-4).
• Tribology
• Eureka
• Japa
• Fisso

Products and services

• Fastol Lubricants (Gasoline Engine Oil, Multigrade Engine Oil, Diesel Engine Oil Synthetic Blend, ATF, Gear Oil) Fastol lubricants cover automotive and light commercial vehicles, including fully synthetic blend gasoline engine oils (API SN/CF SAE 5W-30), multigrade engine oils (API CF-4/SG 15W-40 & 20W-50), synthetic blend diesel engine oils (API CJ-4/SN 15W-40 & 20W-50), automatic transmission fluid, and API GL-4 gear oil for manual transmissions and gearboxes.
• Synthyde Tribology Synthetic Motor Oils (GX9, DX9, GX7 grades) Synthyde Tribology synthetic motor oils for high-performance gasoline and diesel engines, covering API SN/CF SAE 5W-30 and 10W-40 grades, API CI-4/SL SAE 15W-40 diesel grade, and API SL/CF SAE 10W-40 synthetic motor oil.
• Eureka Engine Oils (Gasoline/CNG/LPG and Diesel Grades) Eureka engine oils for passenger cars and light commercial vehicles running on gasoline, CNG, or LPG, including Eureka GX9-A 5W-30 and 10W-40 (API SN/CF), Eureka DX9 15W-40 (API CI-4/SL diesel), and Eureka DX5 20W-50 (API CF-4 diesel for older engines).
• Japa Heavy-Duty Diesel Engine Oils, Hydraulic Fluids, and Industrial Gear Oils Japa heavy-duty diesel engine oils meeting CI-4, CK-4, E7, and E9 specifications, formulated for extreme pressure protection, enhanced TBN retention, and superior soot handling in modern diesel engines equipped with EGR, DPF, and SCR systems. Also includes Japa hydraulic fluids meeting DIN 51524 Part II and III, and Japa industrial gear oils meeting AGMA and ISO VG standards.
• Fisso Motor Oils, Hydraulic Oils, Gear Oils, and Transmission Fluids Fisso value-driven motor oils (mineral, semi-synthetic, and fully synthetic) meeting API SN/CF and ACEA A3/B4, plus hydraulic oils, gear oils, and transmission fluids with anti-wear, anti-foam, and oxidation-resistant properties for automotive and light industrial applications.
• Toll Blending and Private Label Services Contract manufacturing services that allow partner companies to launch their own branded lubricants using Petromax's ISO-certified manufacturing, advanced additive chemistry, and OEM-approved formulations. Partners receive exclusive availability, independent pricing control, and flexible distribution options for their own-brand products.
• Motorcycle Engine Oils (Fastol 4T, Japa Energy 4T) Specialized motorcycle engine oils formulated for wet-clutch systems and high-RPM, high-heat environments, available in mineral, semi-synthetic, and fully synthetic options under Fastol 4T and Japa Energy 4T brands for 4-stroke motorcycle applications.
• Anti-Freeze Coolant Engine coolants and antifreeze products for engine cooling systems in automotive and industrial applications.
• MP3 Lithium-Based Grease Multipurpose lithium-based grease (MP3) for automotive and industrial applications requiring reliable lubrication under moderate to high temperatures.

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Ivy GroupminorOthersPetromax is 'Empowered By Ivy Group', indicating a parent company or corporate relationship with Ivy Group Co.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Castrol (BP): Major global lubricant brand owned by BP, deeply entrenched in automotive and industrial lubricants with extensive OEM approvals. Sets the competitive benchmark Petromax must match for product specifications and approvals.
• Shell Lubricants: World's largest lubricant brand by volume, with broad portfolio spanning automotive, heavy-duty, marine, and industrial sectors. Represents the dominant competitor Petromax must differentiate against in every market.
• Petronas Lubricants International: Malaysian national oil company's lubricants arm, manufacturing and marketing passenger car, heavy-duty, and industrial lubricants globally. Comparable in OEM approvals strategy and global distribution footprint.
• TotalEnergies Lubricants: Global integrated oil major with a major lubricants division serving automotive, industrial, and commercial transport. Comparable as a major player competing for OEM approvals and aftermarket distribution worldwide.

Direct peers

• Gulf Oil International: Privately held lubricant manufacturer headquartered in the UAE with global distribution across automotive, motorcycle, and industrial segments. Closely comparable in size, ownership structure, and global B2B distribution model.
• Motul: Independent French lubricant specialist focused on automotive, motorcycle, and industrial applications with strong global distributor networks. Comparable as an independent branded lubricant company outside the major oil majors.
• ENOC (Emirates National Oil Company): UAE-based integrated energy company that manufactures and markets automotive and industrial lubricants under the ENOC brand with global distribution. Direct regional competitor with similar product portfolio and OEM approvals.
• Valvoline Inc. Independent global lubricant manufacturer and marketer serving automotive, commercial, and industrial segments. Comparable as a non-major branded lubricant company with toll blending heritage and aftermarket focus.
• Hi-Tec Oils: Privately held independent lubricant manufacturer with multi-brand portfolio (Hi-Tec, Xcel, Syntrack) covering automotive, motorcycle, and industrial segments. Comparable as an independent mid-sized blender with global ambitions.

Regional players

• ADNOC Distribution: UAE-based downstream energy and lubricants player selling ADNOC-branded lubricants alongside fuel retail. Comparable as a domestic UAE lubricant manufacturer with an extensive distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/petromaxgli
• LinkedInlinkedin.com/company/petromaxgli

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petromax