What Choppies Enterprises does

Choppies Enterprises is a multi-format supermarket chain headquartered in Gaborone, Botswana, operating 154 stores across southern Africa under three core formats: Hyper, Superstore, and Megasave. Founded in 1986 in Lobatse, the company positions itself as the largest grocery retailer in Botswana and the largest retailer outside South Africa in the broader southern African region. It serves value-conscious consumers with deliberate density in semi-urban and rural catchments across Botswana, Zambia, and Namibia, alongside a historical footprint in South Africa and Zimbabwe. The product portfolio spans fresh produce, bakery, butchery, takeaways, groceries, tobacco, beauty products, general merchandise, and the Choppies private label brand across food and non-food categories.

The company's service and brand ecosystem includes the eChoppies online shopping portal operating at selected store locations, value-added financial services under the MonyGlob brand, and the Bonus Bucks points-based loyalty programme with 12-month reward validity. Recurring promotional programmes — Monday Magic, Pick of the Week, Itumelele Week-ente, and month-end Hyper/Superstore/Megasave specials — drive footfall and basket frequency. The retail technology stack consists of the eChoppies e-commerce platform, a supplier portal for vendor onboarding, and loyalty programme management systems; no proprietary AI, advanced analytics, or machine-learning capabilities are disclosed.

Choppies generates revenue primarily through one-time retail transactions across its store network, supplemented by private label product sales (treated equivalently to national brand revenue) and transaction-based fees from financial services. The company operates eight distribution centres supporting the regional footprint and employs over 10,000 people across the group, with 6,767 specifically in Botswana. FY24 group revenue stood at BWP 8 billion. The group is listed on the Johannesburg Stock Exchange under ticker CHP and has stated strategic intent to expand into East Africa, with emphasis on Tanzania and Kenya.

Name

Choppies Enterprises

Legal name

Choppies Distribution Centre (Pty) Limited

Website

https://choppies.co.bw

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Choppies Enterprises operates 154 multi-format supermarkets (Hyper, Superstore, Megasave) across Botswana, Zambia, and Namibia, serving value-conscious consumers with groceries, private label products, and financial services. FY24 group revenue reached BWP 8 billion across 8 distribution centres.

Ownership category

akta.pro rank

Product category

Supermarket Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industry

Ethnic Grocery + Butcher/Bakery/Hot Bar (Integrated Service Counters) (CRAHAFAM)

Keywords

• Supermarket retail
• Grocery retailing
• Private label brands
• Retail store operations
• Consumer goods distribution

Headquarters

HQ city

Gaborone

HQ country

Botswana

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales: Physical retail sales of food, groceries, tobacco products, beauty products, general merchandise, and private label products across 154 stores in Botswana, Zambia, and Namibia. Multiple store formats include Hyper, Superstore, and Megasave concepts.
2. Private Label Products: Sale of Choppies-branded private label products manufactured and brought to market similarly to national brands, available across food and non-food categories including fresh, frozen, canned, dry foods, snacks, ethnic specialties, health and beauty care, household, and laundry products.
3. Financial Services: Value-added financial services offered through MonyGlob brand, complementing retail operations.

Distribution channels3 records

Marketing channels4 records

Core offering

Choppies Enterprises operates a multi-format supermarket chain across southern Africa (Botswana, Zambia, and Namibia) with 154 stores under three formats (Hyper, Superstore, and Megasave). The company sells groceries, fresh produce, bakery, butchery, takeaways, household goods, and Choppies-branded private-label products. The retail offering is complemented by the eChoppies online shopping portal, MonyGlob value-added financial services, and the Bonus Bucks loyalty programme.

Product overview

Choppies Enterprises is a leading supermarket chain operating across southern Africa with multiple store formats (Hyper, Superstore, Megastore) and an e-commerce platform (eChoppies). The company operates 154 stores with eight distribution centres, offering a diverse portfolio including private label products, fresh produce, bakery, butchery, takeaways, and financial services through MonyGlob. The business operates a multi-format retail strategy complemented by promotional programmes (Monday Magic, Pick of the Week, Itumelele Week-ente) and the Bonus Bucks loyalty programme. The company serves customers across Botswana, Zambia, Namibia, South Africa, and Zimbabwe with a focus on value-minded consumers and rural/semi-urban communities.

Differentiator

Problem solved

Functional benefit

Brands

• Choppies Private Label: Choppies' own private label brands representing value and savings. Available in food and non-food categories including fresh, frozen, canned, dry foods, snacks, ethnic specialties, health and beauty care, household and laundry products.
• Bonus Bucks
• MonyGlob

Products and services

• Choppies Hyper Large-format hypermarket stores offering a one-stop shopping experience with extensive product ranges including food, groceries, and general merchandise, targeted at value-conscious consumers across southern Africa.
• Choppies Superstore Mid-sized supermarket stores providing a comprehensive range of grocery and household products to consumers in southern Africa.
• Choppies Megasave (Megastore) Value-focused store format offering discounted groceries and household items, targeted at budget-conscious consumers in semi-urban and rural communities.
• eChoppies Online shopping portal enabling customers to shop online at selected Choppies store locations, providing a digital purchasing channel for grocery and household items.
• Choppies Private Label Choppies' own-brand products spanning fresh, frozen, canned, dry foods, snacks, ethnic specialties, health and beauty care, household and laundry products, offering value-priced alternatives to national brands.
• MonyGlob Financial Services Value-added financial services including money transfer and related banking services offered at Choppies stores, complementing retail operations for value-conscious consumers in southern Africa.
• Bonus Bucks Loyalty Programme Points-based loyalty programme that rewards members for qualifying purchases, with points valid for 12 months and redeemable at participating Choppies stores.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Massmart (Walmart subsidiary): Walmart-owned South African retailer operating wholesale (Makro), general merchandise (Game), and grocery-focused Builders Warehouse-adjacent formats. Comparable as a large multinational-backed incumbent in southern African food and general merchandise retail.
• Game Stores (Massmart): Massmart-owned general merchandise and grocery retailer in southern Africa. Comparable as a sister-brand to Choppies Hyper in offering general merchandise alongside groceries.
• Woolworths Holdings: Premium South African retailer with grocery, fashion, and beauty divisions expanding selectively across southern Africa. Comparable as a multi-banner incumbent in southern African grocery, though positioned upmarket rather than competing head-on with Choppies' value focus.

Regional players

• Quickmart Supermarket: Kenyan value-grocery chain rapidly expanding across East Africa. Comparable in format and target demographic to Choppies, and relevant as a potential entrant or competitive benchmark for Choppies' East African expansion plans.
• Naivas Limited: Leading Kenyan supermarket chain with expanding East African footprint. Relevant as a regional peer given Choppies' stated intent to enter Tanzania and Kenya, and comparable as a multi-format value-focused grocery operator in an African frontier market.

Direct peers

• Pick n Pay Stores: Major South African grocery retailer with growing footprint in southern Africa through corporate stores and franchisees. Competes directly with Choppies in Botswana, Zambia, and Namibia with a comparable supermarket-and-value-banner dual format.
• SPAR Group Limited: Wholesale-distribution-based grocery group operating SPAR, SUPERSPAR, and KWIKSPAR banners via independent retailers. Notably comparable because Choppies itself acquired former SPAR stores in Zimbabwe, and SPAR remains a competing model across southern Africa.
• Boxer Superstores: Walmart-owned value-focused grocery chain in South Africa. Highly comparable to Choppies' Megasave format in customer demographic, price positioning, and store-format footprint in underserved areas.
• Shoprite Holdings: Africa's largest food retailer, operating supermarkets under Shoprite, Checkers, and Usave banners across southern and parts of West Africa. Direct competitor to Choppies across Botswana, Zambia, Namibia, and Zimbabwe with overlapping value-focused positioning and aggressive regional expansion.

Emerging players

• Chandarana Foodplus: Kenyan premium-format supermarket chain with growing footprint. Comparable as an East African supermarket operator relevant to Choppies' stated geographic expansion, though positioned more upmarket than Choppies' value-led proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/choppies_stores
• YouTubeyoutube.com/channel/UCxjwdga4vRg-8iiInTn7Mtg
• Facebookfacebook.com/Choppies
• LinkedInlinkedin.com/company/choppies-superstores
• Instagraminstagram.com/choppies_botswana

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choppies Enterprises