What Chandarana Foodplus does

Chandarana Foodplus, the consumer-facing brand of Chandarana Supermarket Ltd., is a Kenyan full-service grocery retailer that has operated continuously since 1959. The company runs 28-30+ physical supermarket branches spread across multiple Kenyan cities including Nairobi, Mombasa, Nyali, Diani, Nanyuki, and Kisumu, and serves predominantly Kenyan household consumers seeking fresh food, bakery, frozen, packaged grocery, drinks, health and beauty, baby, household, home and office, electronics, and liquor products under one roof.

The company's underlying technology footprint consists of a Magento-based e-commerce website at foodplus.co.ke (currently undergoing maintenance with checkout disabled) and dedicated mobile shopping applications available on the Apple App Store and Google Play. These digital channels mirror the in-store assortment but rely on standard, off-the-shelf commerce infrastructure rather than proprietary technology. A Bonus Card loyalty program provides repeat-visit incentives and a basic customer-data mechanism.

The business model is straightforward omnichannel retail: revenue is generated primarily through one-time, unit-priced consumer transactions denominated in Kenyan shillings across a broad product mix, sold both in physical branches and (historically) online. The customer base is a long tail of Kenyan households, with no disclosed enterprise contracts or B2B channel. There is no disclosed parent company, external funding, M&A activity, or management-team detail in the available data, and the company appears to be a privately held, founder/family-influenced operator.

Name

Chandarana Foodplus

Legal name

Chandarana Supermarket Ltd.

Website

https://foodplus.co.ke

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Chandarana Foodplus is a Kenyan omnichannel grocery retailer founded in 1959, operating 28-30+ supermarkets across Nairobi, Mombasa, Nyali, Diani, Nanyuki, and Kisumu, serving Kenyan households with fresh food, household goods, and adjacent categories via stores, e-commerce, and mobile apps.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Grocery and Convenience Retailers (4451), Food and Beverage Retailers (445), Other Specialty Food Retailers (44529)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

African Grocery Stores (CRAHAFAH)

akta.pro secondary industry

Produce Markets & Greengrocers (CRAHAHAA)

Keywords

• Online grocery retail
• Supermarket chain
• Fresh food distribution
• Household goods retail
• Omnichannel grocery

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue is generated through the sale of groceries, fresh food, frozen products, household items, health and beauty products, baby products, electronics, and alcoholic beverages through both online and physical retail channels. Prices are listed in Kenyan Shilling (KSh) with various product categories from breakfast cereals to premium liquors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Chandarana Foodplus is a Kenyan omnichannel supermarket chain operating an e-commerce platform at foodplus.co.ke and 28+ physical retail branches across Nairobi, Mombasa, Kisumu, Nanyuki, Diani and Nyali. The company retails groceries, fresh produce, bakery items, fresh and frozen meat, dairy, packaged food cupboard items, beverages, health and beauty products, baby products, household essentials, electronics, and alcoholic beverages to individual consumers via in-store shopping and home delivery.

Product overview

Chandarana Foodplus is an online supermarket platform in Kenya operating at foodplus.co.ke, built on Magento e-commerce technology. The offering is a single unified e-commerce platform providing online grocery delivery and in-store pickup across multiple branch locations. The product portfolio centers on Fresh Food (sub-categories: Fresh Fruits, Fresh Vegetables, Milk/Butter/Eggs, Cheese, Fresh Meat & Poultry, Deli & Cooked Meat, Yoghurt, Fresh Juice & Smoothies, Vegetarian/Vegan/Dairy Free), Bakery, Food Cupboard, Frozen Food, Drinks, Health and Beauty, Baby products, Household essentials, Home & Office merchandise, Electronics, and Liquor. The platform also features an Advanced Search capability for product discovery. Customers can select their nearest store from 30+ physical branches for delivery or pickup. Special offers and weekly deals are prominently featured.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Food Perishable grocery range covering fresh fruits, fresh vegetables, fresh meat and poultry, deli and cooked meats, chilled fish and seafood, milk, butter, eggs, cheese, yoghurt, fresh juices and smoothies, and vegetarian/vegan/dairy-free alternatives sold to individual consumers through in-store and online channels.
• Bakery Baked goods including white, brown, seeded and rye breads, bread rolls, bagels, baguettes, pitta, naan, chapati, croissants, buns, muffins, doughnuts, cakes and cookies sold to household shoppers.
• Food Cupboard Shelf-stable grocery items including tinned goods, cooking ingredients, sauces, condiments, pasta, rice, noodles, breakfast cereals, biscuits, snacks, chocolate, sweets, jams, spreads, desserts, and instant meals for everyday pantry replenishment.
• Frozen Food Frozen groceries covering meat, poultry, vegetables, herbs, ice cream, desserts, fruit, pastry, fish, seafood, chips, onion rings, cakes, pies, pizza, meat-free options, ready meals and gourmet items.
• Drinks Beverage range including long-life milk, milkshakes, juices, smoothies, squash, cordials, coconut water, fizzy and soft drinks, bottled water, sports and energy drinks, wellness drinks, protein shakes, tea, coffee and hot chocolate.
• Health and Beauty Personal care products including body and face skincare, shower and bath items, soap, suncare, oral care, haircare, men's and women's toiletries, make-up, beauty accessories, condoms and grooming devices.
• Baby Infant and toddler products including nappies, baby wipes, toiletries, formula, baby cereals, porridge, fruit pots, rusks, baby meals, purees, breast-feeding accessories, weaning products, cups, beakers, feeding equipment, toilet training items, soothers and teethers.
• Household Home essentials including laundry supplies, cleaning products, dishwashing items, cleaning tools, gloves, toilet roll, kitchen rolls, tissues, household essentials, food storage, air fresheners and car care items.
• Home & Office Home, office and lifestyle merchandise including cooking and dining items, party supplies, stationery, arts and crafts, sports and fitness equipment, home décor, toys, games, bathroom accessories, towels, garden and outdoor items, car care, tobacconist products, plastic ware and Diwali products.
• Electronics Consumer electronics and accessories including torches, lighting, computer accessories, cell phones, headphones, earphones, batteries, TV, video, home audio, theater equipment, plugs, adaptors, extension leads, shaving and grooming devices, and beauty appliances.
• Liquor Alcoholic beverages including spirits (whisky, brandy, cognac, rum, gin, tequila, vodka), wines (white, red, rosé, sparkling, champagne, fortified), beers, ciders, craft beer, sake and premixed spirits for adult consumers.
• Online Grocery Shopping and Home Delivery Omnichannel shopping service combining the foodplus.co.ke Magento e-commerce platform and a mobile application with delivery from any of 28+ selected branch locations across Kenya, providing store pickup and home delivery of the full grocery assortment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Regional players

• SPAR Group Limited: SPAR is an international grocery retail brand operating through voluntary trading hubs in Africa, including East Africa. It offers comparable fresh and packaged grocery retail concepts and competes with Chandarana for supplier contracts and consumer share across the region.
• Pick n Pay Kenya: Pick n Pay is a South African grocery retailer that has operated in Kenya through franchise and partnership models, offering fresh and packaged groceries comparable to Chandarana. It is a regional peer that has navigated East African expansion and exit, providing strategic context for Chandarana's regional ambitions.

Emerging players

• Jumia Kenya: Jumia is a leading pan-African e-commerce marketplace that includes grocery and household categories, competing with Chandarana's online channel. It is comparable as an emerging digital commerce peer pushing online grocery adoption in Kenya.
• Zucchini Greengrocer: Zucchini is a Nairobi-based specialty fresh-produce and grocery retailer with a growing online ordering and delivery capability. It is an emerging Kenyan player that overlaps with Chandarana in fresh produce and online grocery, differentiating on curated assortment and premium positioning.
• Glovo Kenya: Glovo is an on-demand delivery platform operating in Nairobi with grocery, fresh food and household items. It is comparable to Chandarana's e-commerce/delivery proposition and represents an emerging last-mile and quick-commerce threat to traditional supermarket delivery models.

Direct peers

• Quickmart Supermarket: Quickmart is a fast-growing Kenyan supermarket chain with a multi-branch footprint across Nairobi and other cities, offering groceries, fresh food and household items. It competes directly with Chandarana in store count expansion, value positioning and online grocery delivery in Kenya.
• Naivas Limited: Naivas is Kenya's largest locally owned supermarket chain with 80+ branches nationwide, offering groceries, fresh produce, household goods and electronics. It is the closest direct competitor to Chandarana Foodplus, competing head-to-head in the same Kenyan cities and customer segments with a similar omnichannel grocery proposition.

Broad incumbents

• Shoprite Holdings Kenya: Shoprite is a major South African value-led supermarket group with a smaller but relevant footprint in East Africa. It overlaps with Chandarana in groceries, fresh and household categories and represents a regional incumbent threat as it expands across East African markets.
• Woolworths Holdings South Africa: Woolworths South Africa is a premium-positioned broad-line retailer offering groceries, fresh food, beauty and household goods. While not directly in Kenya, it is a comparable premium-grocery incumbent whose assortment and loyalty-program benchmarks are relevant to Chandarana's positioning.
• Carrefour Kenya (Majid Al Futtaim): Carrefour operates hypermarket-format stores in Kenya under franchise by Majid Al Futtaim, offering groceries, fresh food, electronics and household goods. It is a broad incumbent competing with Chandarana in the modern-trade segment, bringing global scale, supplier leverage and capital for rapid expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/chandaranasuper
• Facebookfacebook.com/ChandaranaFoodplus
• LinkedInlinkedin.com/company/chandarana-foodplus-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chandarana Foodplus