ImageGroup Holland

What ImageGroup Holland does

ImageGroup Holland B.V. is a privately-held Dutch publishing collective headquartered in Veghel, Netherlands, operating since 1989 with a workforce of 11-50 employees. The company runs four sub-brands: ImageBooks (children's novelty books and games for the Benelux market), InterStat (stationery, calendars, and hobby products), ImageBooks Publishers International (global co-editions and licensing), and Tulip Books (international children's catalogue line). Its product portfolio spans children's books, recipe and gift books, stationery, calendars, craft sets, colouring books, and portable games, with approximately 100 new Dutch-language titles published annually and titles sold in over 48 countries worldwide.

The company generates revenue through a combination of direct Dutch-language book publishing and retail sales in Benelux, international co-edition licensing via ImageBooks Publishers International, stationery product sales under the InterStat brand, and brand licensing arrangements for well-known third-party IPs. Its go-to-market relies on a dedicated sales organization with both outside and inside sales representatives, seasonal print and digital catalogues distributed to trade buyers, presence at four major international book fairs annually (Bologna, London, Frankfurt, Guadalajara), and organic social media channels (Facebook, Instagram, LinkedIn). Distribution flows through Benelux retail, online channels, and a global network of publishers, wholesalers, and retailers.

The business is operationally conservative and explicitly anti-AI in its creative process, positioning human-authored content as a brand differentiator. Strategic priorities visible in the data include continued international expansion through co-edition partnerships, sustained investment in trade fair presence, and brand-building through initiatives such as the Leesvriendje Sam mascot and a sustainability partnership with Trees for All. The company is owner-operated with no disclosed institutional investment, acquisitions, or public listing.

Name

ImageGroup Holland

Legal name

ImageGroup Holland B.V.

Website

https://imagegroupholland.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

ImageGroup Holland is a Dutch publishing collective operating sub-brands ImageBooks (children's books and gifts), InterStat (stationery and hobby products), and ImageBooks Publishers International (global co-editions), publishing approximately 100 Dutch-language titles annually and distributing content to 48+ countries.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Doll, Toy, and Game Manufacturing (339930)

SIC

Books: Publishing Or Publishing & Printing (2731), Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Art, Photography & Illustrated Books Publishing (MPAJAAAF)

akta.pro secondary industry

Office, Stationery & Craft Supplies DTC (CRAFACAL)

Keywords

• Children's book publishing
• Stationery products
• Gift books
• Novelty publishing
• Content licensing

Headquarters

HQ city

Veghel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Book Publishing and Sales: Publishing Dutch-language titles (approximately 100 new titles per year) across children's books, recipe books, gift titles, and games, sold through retail and online channels throughout Benelux.
2. International Licensing: Through ImageBooks Publishers International division, developing and licensing original content to publishers globally, with titles sold in over 48 countries.
3. Stationery Products: InterStat brand produces stationery and hobby products including coloring books, calendars, craft sets, and creative items.
4. Brand Licensing: InterStat and ImageBooks hold licenses for well-known branded products, offering licensed gift items, books, and stationery alongside their own product lines.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

ImageGroup Holland is a Dutch publishing collective that creates, produces, and distributes children's novelty books and games, gift and recipe books, stationery, calendars, and hobby products under its ImageBooks and InterStat brands. The company publishes approximately 100 new Dutch-language titles annually and licenses original content internationally through its ImageBooks Publishers International division, with titles sold in over 48 countries.

Product overview

ImageGroup Holland is a vibrant publishing collective operating a multi-brand portfolio across the Benelux and international markets. The company functions as a unified publishing group with distinct sub-brands: ImageBooks (children's books and novelty items for the Benelux market), InterStat (stationery and hobby products), and ImageBooks Publishers International (global co-edition publishing). The portfolio spans children's novelty books and games, recipe/gift books, creative stationery, colouring books, calendars, and portable games. The company publishes approximately 100 new Dutch-language titles annually across its brands, with seasonal catalogues (Kids & Ouders, Stationery & Hobby, Cadeau Kook & Game On!) and international catalogues (Tulip Books, International Children's Books) serving different market segments. ImageBooks Publishers International distributes content to over 48 countries through a global network of publishers, wholesalers, and retailers.

Differentiator

Problem solved

Functional benefit

Brands

• InterStat: Stationery, calendars, back-to-school products, and hobby items.
• ImageBooks
• ImageBooks Publishers International
• Tulip Books

Products and services

• ImageBooks Children's novelty books and games brand producing Dutch-language titles including touch-and-feel books, sound books, activity books, plush combinations, recipe books, and gift titles, sold through retail and online channels throughout the Benelux region.
• InterStat Stationery and hobby brand producing creative stationery products including colouring books, craft sets, diaries, calendars, and seasonal items targeting various age groups for the Benelux market.
• ImageBooks Publishers International International division that develops original content and licenses co-editions to publishers globally, with titles sold in over 48 countries from New York to Tokyo, producing international co-edition catalogues.
• Tulip Books International catalogue line featuring children's books for the global market, offered through the ImageBooks Publishers International division to publishers worldwide.
• Calendars Calendar product line including birthday calendars and seasonal calendar collections produced by InterStat for retail distribution.
• MiniGames Portable travel games and activities designed for on-the-go entertainment, sold individually at €2.95 per unit with six different games available in display packaging.
• Colouring Books (Kawaii and Cozy series) Popular colouring book collections including Kawaii-style designs and Cozy-themed editions in XXL format, part of InterStat's stationery line for retail distribution.
• Bij de Handjes Curated selection of essential everyday items packaged in convenient take-along tins, part of the gift and lifestyle range offered in the Cadeau, Kook & Game On! catalogue.

Quantifiable outcome

• Titles sold in over 48 countries worldwide
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Trees for AllminorOthersEnvironmental partnership where ImageGroup Holland supports tree planting initiatives through Trees for All, contributing to climate improvement, biodiversity, and healthy living conditions. This is a sustainability-focused partnership rather than commercial.
• Global Publishers, Wholesalers, and RetailerscoreChannel Partner/ Reseller/ DistributorNetwork of international distribution partners including publishers, wholesalers, and retailers who help bring ImageGroup Holland's stories to readers worldwide, operating across more than 48 countries.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bonnier Books: Major international publishing group with significant children's and gift book divisions across multiple European markets — broader incumbent with overlapping children's and licensing operations.
• Scholastic: Largest children's book publisher globally with extensive children's catalogue and international presence — a broad incumbent whose children's division competes for shelf space and rights in the same markets.
• Quarto Group: Global illustrated book publisher with extensive co-edition and licensing business across children's, gift, and lifestyle categories — a larger, publicly-listed incumbent operating in the same international co-edition model.

Direct peers

• Lemniscaat: Dutch independent children's book publisher with international co-editions — directly comparable niche publisher operating in the same Dutch children's book market and global licensing model.
• Lannoo Group: Belgian publishing group with extensive children's books, gift books, and lifestyle titles across Benelux and international markets — directly comparable multi-category Benelux publisher with similar trade fair exposure.
• Walker Books: Independent children's book publisher with strong international co-edition network and presence at Bologna/London/Frankfurt fairs — comparable in children's focus and rights-deal driven growth.
• Usborne Publishing: UK-based independent children's book publisher known for novelty, activity, and gift books with strong international co-edition sales — closely comparable in children's novelty positioning and global licensing footprint.
• Clavis Uitgeverij: Belgian children's book publisher with strong international co-edition business and presence at major book fairs — direct comparable in children's novelty publishing and global rights licensing.
• Gottmer Uitgevers Groep: Dutch family-owned publisher specializing in children's books, gift books, and creative products — closely comparable in product mix, Benelux focus, and family/owner-operator ownership profile.

Regional players

• Christelijke Uitgeverij (KokBoekencentrum): Dutch publisher with children's, gift, and lifestyle titles distributed primarily in the Netherlands — comparable Dutch-market publisher with overlapping retail distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/imagegroupholland
• LinkedInlinkedin.com/company/imagegroup-holland-b-v-
• Instagraminstagram.com/imagegroup.holland
• Xx.com/imagebooksfact

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ImageGroup Holland