Fidelity Security Group
Fidelity Security Group is Southern Africa's largest integrated security solutions provider, offering guarding, alarm monitoring, cash-in-transit, fire security, vehicle tracking, and insurance services to residential, corporate, and retail customers across all nine South African provinces.
- Company typePrivate
- Founded1960
- HeadquartersValencia, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Fidelity Security Group does
Fidelity Security Group, operating commercially as Fidelity Services Group, is Southern Africa's largest integrated security solutions provider, headquartered in Johannesburg, South Africa. The company operates a platform-plus-modules portfolio spanning physical security (Fidelity Security Services guarding, Fidelity ADT alarm monitoring and rapid response, SecureMe panic devices, SecureWatch monitoring), cash management (Fidelity Cash Solutions cash-in-transit and ATM replenishment, Fidelity CashMaster retail cash processing), fire security (Fidelity SecureFire including new lithium-battery fire protection), vehicle and fleet tracking (Fidelity SecureDrive), retail loss prevention (Sensormatic and SMAAS, Fidelity 2RM), professional cleaning, and an insurance product (Fidelity inSure, partnered with Auto & General). The company's technology stack combines proprietary branded platforms (CashMaster, SecureDrive, SecureFire, ADT monitoring) with partner-led surveillance (Vumacam) and installed hardware (alarms, panic devices, fire detection, GPS trackers) feeding 24/7 monitoring centers.
The business operates on a mix of subscription-recurring revenue (alarm monitoring, guarding contracts, vehicle tracking, fire subscriptions), managed services (cash-in-transit, ATM replenishment, corporate guarding), and licensing/royalty (insurance partnership). Go-to-market is sales-led via a national branch network across all 9 South African provinces, with website enquiry funnels, enterprise field sales for corporate accounts, and an emerging self-serve e-commerce channel (SecureFire storefront, FidelitySecure mobile app). Customer segments are three primary verticals: residential homeowners (long-tail, SMB), corporate and enterprise customers (guarding, integrated security), and retailers (Fidelity ADT deployed to 70%+ of South African retailers). The company employs 10,000+ people and operates multiple wholly-owned subsidiaries plus a joint venture interest in Vumacam.
Fidelity was founded in 1960 (with alternative sourcing citing 1957) and was transformed by the 2016-2017 acquisition of ADT from Tyco International, which added a leading consumer brand, monitoring infrastructure, and retail-market dominance. The group continues to extend its platform through partnerships (Auto & General insurance, Vumacam video surveillance) and new product lines targeting emerging risks such as lithium-battery fire safety, suggesting a deliberate strategy of monetizing its installed customer base with adjacent risk-management products.
Fidelity Security Group firmographics
Firmographics- Name
- Fidelity Security Group
- Legal name
- Fidelity Services Group
- Website
- https://fidelitysecurity.co.za
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Fidelity Security Group is Southern Africa's largest integrated security solutions provider, offering guarding, alarm monitoring, cash-in-transit, fire security, vehicle tracking, and insurance services to residential, corporate, and retail customers across all nine South African provinces.
- Ownership category
- akta.pro rank
Fidelity Security Group industry classification
Industry- Product category
- Integrated Security Services
- NAICS
- Insurance Agencies and Brokerages (52421), Finance and Insurance (52)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement) (BPAAABAI)
- akta.pro secondary industry
- Professional Firms BOP (Office/Professional) (FSAJAFAE)
Keywords
Where Fidelity Security Group is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fidelity Security Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Security Guarding Services: Professional guarding services with specialised and professionally trained guards for corporate customers across various industries.
- Security Monitoring and Response: 24/7 monitoring services for home and business security through Fidelity ADT brand with rapid response capabilities.
- Cash Management Solutions: Cash in transit services, ATM replenishment, and cash processing through Fidelity Cash Solutions and CashMaster brands.
- Fire Security Solutions: Integrated fire detection, prevention and response solutions through Fidelity SecureFire brand.
- Vehicle Tracking and Fleet Management: Vehicle security with GPS tracking, fleet management analysis and recovery services through Fidelity SecureDrive.
- Insurance Products: All-in-one insurance offering through partnership with Auto & General, including home and business insurance products.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Fidelity Security Group product offering
Product offeringCore offering
Fidelity Services Group provides integrated physical security, cash management, fire security, and vehicle-tracking solutions across South Africa through subsidiaries including Fidelity Security Services (guarding), Fidelity ADT (home and business alarm monitoring), Fidelity CashMaster and Cash Solutions (cash-in-transit and retail cash processing), Fidelity SecureFire (fire detection and suppression), and Fidelity SecureDrive (fleet tracking and recovery). It also offers insurance (Fidelity inSure), professional cleaning, and retail loss prevention (Sensormatic & SMAAS) to corporate, retail, and residential customers nationwide.
Product overview
Fidelity Services Group (also trading as Fidelity Security Group) operates as Southern Africa's largest integrated security solutions provider, offering a broad platform-plus-modules portfolio spanning physical security (guarding, alarm monitoring, access control), cash management (cash-in-transit, ATM replenishment, cash processing), fire security (detection and suppression), fleet/vehicle tracking, cleaning services, insurance, and energy/power solutions. The core product lines include Fidelity Security Services (guarding), Fidelity ADT (alarm and monitoring for home and business), Fidelity Cash Solutions (cash-in-transit), and Fidelity CashMaster (retail cash management), supplemented by add-on modules such as Fidelity SecureFire, Fidelity SecureDrive, Fidelity SecureMe/SecureMe Plus, Fidelity Onyyx, Fidelity SecureApp, Fidelity SecureWatch, Fidelity inSure (insurance), Sensormatic & SMAAS (loss prevention), and Fidelity Lithium Solutions (fire protection for battery systems). A key partnership/sub-brand is Vumacam (video surveillance with Fidelity ADT), and specialty offerings include Fidelity 2RM, Fidelity Specialised Services, and SafeCity.
Differentiator
Problem solved
Functional benefit
Brands
- FidelitySecure App: Mobile application for home and business security management
- Fidelity Onyyx
- Fidelity SecureMe
- Fidelity SecureMe Plus
- Fidelity SecureWatch
- Fidelity 2RM
- Vumacam
- Sensormatic
Products and services
- Fidelity Security Services Professional guarding services delivering specially trained security officers to corporate customers across large-scale industries, with over 60 years of sector experience.
- Fidelity ADT Integrated home and business security solutions providing 24/7 alarm monitoring, intrusion detection, video surveillance, and rapid response for residential and commercial customers across South Africa.
- Fidelity CashMaster Retail cash management technology and solutions that help businesses handle unique and specific cash processing and management challenges.
- Fidelity Cash Solutions Premier cash-in-transit and cash management service in South Africa offering effective strategies and state-of-the-art technology for any industry handling cash.
- Fidelity SecureDrive Vehicle security with GPS tracking technology, providing fleet management, vehicle tracking, analysis, and recovery services for businesses and individuals.
- Fidelity SecureFire Integrated fire security solutions providing fire detection, suppression, and protection products and services for homes and businesses, with an online shop for fire security products.
- Fidelity Cleaning Services Professional cleaning services positioned as a smart choice for enterprises requiring professional cleaning as an add-on to security contracts.
- Sensormatic & SMAAS Merchandise protection and Electronic Article Surveillance (EAS) solutions that protect retail merchandise and reduce shrinkage.
- Fidelity inSure All-in-one home and personal insurance offering delivered in partnership with Auto & General, integrated with Fidelity security services.
- Fidelity inSure for Business Business insurance offering delivered in partnership with Auto & General, covering enterprise insurance needs alongside security services.
- Fidelity Specialised Services Enhanced and tailored security services for corporate customers with special requests beyond standard offerings.
- Vumacam Video surveillance and smart-city monitoring solution delivered by Fidelity ADT in partnership with Vumacam, providing city-wide and commercial-area surveillance coverage.
Companies that use Fidelity Security Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Fidelity Security Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fidelity Security Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered historical acquisition and core.
- Tyco Internationalhistorical acquisitionFidelity Security Group acquired ADT from Tyco International. This acquisition changed Mr. Maleka's reporting line when he resigned from ADT in March 2017.
- VumacamcoreFidelity ADT in partnership with Vumacam provides enhanced video surveillance and monitoring technology for comprehensive security coverage. The partnership leverages Vumacam's video surveillance platform to extend Fidelity's security monitoring capabilities.
- Auto & GeneralcoreFidelity partnered with Auto & General to bring all-in-one insurance offerings through Fidelity inSure brand. This partnership provides home and business insurance products integrated with Fidelity's security services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Fidelity Security Group competitors and assessment
Company assessmentDirect peers
- ADT Inc. US-listed provider of monitored security, smart home, and alarm solutions for residential and commercial customers. Direct analogue to Fidelity ADT, the brand acquired by Fidelity from Tyco in 2017.
- ISS A/S: Global facility services company offering cleaning, security, workplace, and integrated facility management. Comparable to Fidelity's combination of security guarding and cleaning services under one platform.
- Securitas AB: Global security services leader in guarding, mobile patrol, monitoring, and specialized risk solutions with operations across multiple continents. Comparable to Fidelity's integrated guarding + electronic security + specialized services mix.
- Prosegur Cash: Provides cash-in-transit, ATM management, and integrated security services across Latin America, Europe, and Asia. Comparable multi-vertical security + cash model to Fidelity.
- G4S (Allied Universal): One of the world's largest integrated security services companies, offering manned guarding, monitoring, cash solutions, and facility services. Directly comparable to Fidelity's multi-line platform model, though operating globally rather than regionally.
- Loomis AB: Specialist cash handling, cash-in-transit, ATM, and valuables logistics operator across multiple continents. Closely comparable to Fidelity's cash management segment.
- Brink's Incorporated: Global provider of cash management, secure logistics, ATM replenishment, and digital retail solutions. Directly comparable to Fidelity Cash Solutions and CashMaster's cash-in-transit and ATM services.
Regional players
- Bidvest Protea Coin: South African integrated security services provider offering guarding, cash-in-transit, and electronic security within Bidvest's portfolio. Most direct regional competitor to Fidelity in the SA market.
Broad incumbents
- Chubb Fire & Security: Division of Carrier Global providing fire detection, suppression, intruder alarms, and access control across multiple markets. Comparable to Fidelity SecureFire but operating as part of a much larger industrial conglomerate.
- Johnson Controls International: Global conglomerate that absorbed Tyco International's security and fire businesses. Historically relevant as the parent of the ADT business that Fidelity acquired in 2017; comparable in fire/security product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Fidelity Security Group social profiles
Digital presenceFidelity Security Group compliance and trust
Trust signalCompliance2 records
Fidelity Security Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fidelity Security Group leadership team
Management profileNumber of profiles
Fidelity Security Group subsidiaries and ownership
Company hierarchySubsidiaries10 records
Fidelity Security Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fidelity Security Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fidelity Security Group
What does Fidelity Security Group do?
Fidelity Services Group provides integrated physical security, cash management, fire security, and vehicle-tracking solutions across South Africa through subsidiaries including Fidelity Security Services (guarding), Fidelity ADT (home and business alarm monitoring), Fidelity CashMaster and Cash Solutions (cash-in-transit and retail cash processing), Fidelity SecureFire (fire detection and suppression), and Fidelity SecureDrive (fleet tracking and recovery). It also offers insurance (Fidelity inSure), professional cleaning, and retail loss prevention (Sensormatic & SMAAS) to corporate, retail, and residential customers nationwide.
Is Fidelity Security Group a public or private company?
Fidelity Security Group is a private company. It is classified as unknown and is currently operating.
When was Fidelity Security Group founded?
Fidelity Security Group was founded in 1960. It employs 5,001 to 10,000 people.
Where is Fidelity Security Group based?
Fidelity Security Group is headquartered in Valencia, United States, in the North America region.
How does Fidelity Security Group make money?
Six revenue lines are on record. Security Guarding Services are the primary driver. The others are security Monitoring and Response, cash Management Solutions, fire Security Solutions, vehicle Tracking and Fleet Management and insurance Products.
Who are Fidelity Security Group's main competitors?
Direct peers on record are ADT Inc., ISS A/S, Securitas AB, Prosegur Cash, G4S (Allied Universal), Loomis AB and Brink's Incorporated. Bidvest Protea Coin is listed as a regional player. Broad incumbents are Chubb Fire & Security and Johnson Controls International.
Does Fidelity Security Group have an API?
No public API is recorded for Fidelity Security Group.
What industry is Fidelity Security Group in?
Fidelity Security Group's product category is Integrated Security Services. Its primary akta.pro industry code is BPAAABAI, Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement), with a secondary code of FSAJAFAE, Professional Firms BOP (Office/Professional). Its NAICS code is 52421 and its SIC code is 8744.