Name

The Technology Economists

Legal name

The Technology Economists, LLC

Website

https://techeconomists.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Technology Economics Advisory Services

NAICS

Other Scientific and Technical Consulting Services (54169), Other Computer Related Services (541519)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• Technology economics advisory
• IT benchmarking services
• AI advisory platform
• Technology performance indices
• Professional certification programs

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Certification Programs: Technology Economist Professional Certificate - self-paced online course delivering technology economics education. Generates revenue through individual course fees and group/corporate licensing. Course includes 20+ hours of content, 60 CPD credits, 12 months access.
2. Sponsorship Programs: Corporate sponsorships providing access to decision-makers representing $100B in IT spending. Includes corporate website listing, cobranded position papers, speaking slots at events, advertising, and 10 certification slots for team members.
3. Consulting and Advisory Services: Engagements and retainer services supporting sectors including banking and financial services, insurance, pharmaceuticals, consumer products, technology, media, energy, healthcare, transportation, oil and gas, retail, government agencies, and communications. Database used by analyst firms such as Gartner Inc.
4. Data and Benchmarking Services: Proprietary database continuously monitoring technology-economic trends across companies since 1994. Data used by major consulting and analyst firms for benchmarking and research purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Technology Economists provides AI-powered advisory tools, proprietary technology indices, and consulting services centered on technology economics. Its core offerings include the Ask Howard AI advisory platform, a suite of proprietary indices (Technology Leadership Value Index, Global Technology Economy Indicator, Industry Top Performer Index, U.S. Technology Economy Indicators), a CPD-accredited Technology Economist Professional Certificate, and enterprise consulting and benchmarking services backed by a proprietary database tracking organizations representing approximately 20% of global GDP.

Product overview

The Technology Economists operates as a research and analytics platform offering a suite of interconnected products and services centered on technology economics. The core portfolio includes: Ask Howard, an AI-powered advisory tool providing personalized technology economics guidance; the Technology Economist Professional Certificate, a CPD-accredited certification program; the Technology Leadership Value Index (TLVI) with associated Technology, Industrial, and Consumer Confidence Indices; the Industry Top Performer Index for peer benchmarking across 21 sectors; the Global Technology Economy Indicator (GTEI) as a surrogate for technology GDP; and the U.S. Technology Economy Indicators (USTEI) for state-level analysis. Supporting content includes The Inconvenient Truth of Technology podcast series and TechBytes video content. The company also offers corporate sponsorship access and conducts the Technology Value Gap Survey. The platform serves business and government leaders seeking to make better IT investment decisions through education, self-service AI tools, and proprietary analytical methods.

Differentiator

Problem solved

Functional benefit

Brands

• Ask Howard: AI-powered advisory tool providing personalized advice and insights for technology investment decision-making, leadership, and organizational growth.
• Technology Economics Certification
• Technology Leadership Value Index (TLVI)
• Industry Top Performer Index
• Global Technology Economy Indicators (GTEI)
• U.S. Technology Economy Indicators (USTEI)
• The Inconvenient Truth of Technology

Products and services

• Ask Howard AI-powered advisory tool that delivers personalized intelligence and recommendations for decision-making, leadership, and organizational growth. Access AI-driven insights and personalized advice to enhance technology investment decisions.
• Technology Economist Professional Certificate First-of-its-kind professional certification program in technology economics, internationally accredited by The CPD Group. A 20+ hour self-paced online course covering financial management, technology fundamentals, TBM, strategic thinking, methodologies, and analytics. Earns 60 CPD credits.
• Technology Leadership Value Index (TLVI) Proprietary index providing AI-powered analytics to measure and predict the impact of technology and digitization on global business developments, societal advancements, and economic conditions. Includes Technology Economy Indicators and Industrial Economy Indicators.
• Industry Top Performer Index Benchmarking tool that provides insights into how organizations perform against peers across 21 sectors. Evaluates IT costs as percent of revenue and operating costs, plus critical compute capacity metrics to identify opportunities for optimization.
• Global Technology Economy Indicator (GTEI) Surrogate for a technology GDP that captures the value created by technology and digitization across various sectors and countries at a global level. Provides comprehensive insights into how technology shapes industries and drives economic growth.
• U.S. Technology Economy Indicators (USTEI) State-level technology economy indicators capturing the value created by technology and digitization in each U.S. state. Provides localized insights for evaluating regional economic growth and technological advancement.
• Sponsor Program Corporate sponsorship program providing access to decision-makers overseeing $100B in annual IT spending. Includes corporate listing, cobranded position papers, speaking opportunities, advertising slots, and 10 certification program slots.
• Consulting and Advisory Services Direct consulting engagements and retainer services for enterprise organizations across banking, financial services, insurance, pharmaceuticals, consumer products, technology, media, energy, healthcare, transportation, oil and gas, retail, government agencies, and communications.

Quantifiable outcome

• Up to 15%+ IT cost improvements using proven strategies
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ScotlandIScoreStrategic or Co-development PartnerCollaboration with ScotlandIS on The Technology Value Gap Survey, a global leadership survey exploring the future of technology measurement, value, and impact. The survey invites global business and technology leaders to participate in understanding how today's measures capture technology value.
• Rubin WorldwidecoreStrategic or Co-development PartnerRelated firm founded by Dr. Howard Rubin, a pioneer in digital and technology economics. Rubin Worldwide has built the world's largest database in the field consisting of business, national, and technology data captured continuously since 1994. The Technology Economists leverages this database for its analytics and benchmarking services.
• META GroupminorStrategic or Co-development PartnerJed Rubin helped publish the Worldwide IT Benchmark Report and created a benchmarking service at METAGroup. Historical collaboration in the development of IT benchmarking methodologies.
• The Impact ProgrammeminorOthersRaza Hussain, CEO of The Technology Economists, previously served as Managing Director of The Impact Programme.
• RiverkeeperminorOthersDr. Howard Rubin is a former Chair of Riverkeeper, a nonprofit environmental organization focused on water quality protection.
• Waterkeeper AllianceminorOthersDr. Howard Rubin is a Trustee of Waterkeeper Alliance, a global nonprofit focused on water preservation.
• NRDC Global Leadership CouncilminorOthersDr. Howard Rubin is a member of the NRDC (Natural Resources Defense Council) Global Leadership Council.
• Instituto de EmpresaminorOthersJed Rubin has been an associate professor at the Instituto de Empresa in Madrid, Spain since 2006, supporting academic research and education in technology economics.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IDC (International Data Corporation): IDC is a global provider of IT market intelligence, benchmarking, and advisory services—offering technology spending benchmarks, vendor assessments, and economic impact studies that directly compete with TTE's Technology Leadership Value Index and Industry Top Performer Index.
• TBM Council (Technology Business Management Council): TBM Council is the industry body defining frameworks (including TBM) for managing technology as a business—directly aligned with TTE's IT Intensity methodology and Technology Economist Professional Certificate curriculum, and competing for the same CIO/CFO buyer.
• Forrester Research: Forrester is a major research and advisory firm delivering IT benchmarking, technology economics research, and enterprise strategy consulting to CIOs—closely overlapping TTE's enterprise advisory and benchmarking value proposition.

Emerging players

• Apptio (IBM): Apptio, now part of IBM, sells Technology Business Management software that helps enterprises measure IT spend as a percent of revenue and benchmark against peers—directly overlapping with TTE's IT Intensity benchmarking and Industry Top Performer Index.
• ISG (Information Services Group): ISG is a research and advisory firm focused on IT services sourcing, benchmarking, and enterprise technology economics—offering subscription research and benchmarks that compete with TTE's benchmarking and advisory services for CIO and CFO buyers.
• CB Insights: CB Insights is a tech market intelligence platform offering dashboards, benchmarks, and AI-driven research on technology investment and company performance—an emerging, software-led analog to TTE's AI-augmented benchmarking and Ask Howard advisory tool.

Broad incumbents

• McKinsey & Company: McKinsey advises clients on technology strategy and digital economics, and is also a named user of Dr. Howard Rubin's research. Its McKinsey Global Institute produces technology-and-economy indices (e.g., tech-economy employment, digital globalization) that overlap with TTE's GTEI.
• Boston Consulting Group (BCG): BCG is one of the named TTE advisory-relationship firms and uses the Rubin database for client work, while also operating its own technology and digital economics practices—making it both a channel partner and an in-house competitor for tech-economics advisory mandates.
• Deloitte: Deloitte operates one of the largest technology consulting practices and has its own tech-economics, digital transformation, and IT benchmarking offerings—competing for the same enterprise advisory and benchmarking budgets that TTE targets.
• Gartner: Gartner is the dominant IT research and advisory firm, selling IT benchmarking, magic quadrants, and consulting that overlap directly with TTE's data, benchmarking, and advisory offerings. Already a named customer/user of the Rubin database, it is both a partner and the most credible substitute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-technology-economists

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Technology Economists