Torrons i Mel Alemany
- Company typePrivate
- Founded1879
- HeadquartersOs De Balaguer, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Torrons i Mel Alemany firmographics
Firmographics- Name
- Torrons i Mel Alemany
- Legal name
- TORRONS I MEL ALEMANY SL
- Website
- https://alemany.com
- Company type
- Private
- Founded year
- 1879
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Torrons i Mel Alemany industry classification
Industry- Product category
- Premium Artisanal Foods
- NAICS
- Apiculture (112910), Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Sugar & Confectionery Products (2060), Food And Kindred Products (2000)
- akta.pro primary industry
- Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL)
- akta.pro secondary industry
- Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)
Keywords
Where Torrons i Mel Alemany is headquartered
LocationHeadquarters
- HQ city
- Os De Balaguer
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Torrons i Mel Alemany business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct E-commerce Sales: Online store selling honey, turron, nuts, vinegars, chocolates, and gift packages directly to consumers with free shipping over €30 in the Iberian Peninsula and 48-72 hour delivery
- Subscription Honey Service: 'Del rusc a casa' (From hive to home) subscription service delivering fresh honey directly from beekeepers to customers' homes, offering seasonal honey varieties
- Corporate and Gift Packages: Christmas gift packages, corporate gifts, and solidarity gift boxes (Lots Solidaris) featuring the product range including honey, turron, and gourmet items
- Wholesale and Distribution: Products distributed through various channels including their own physical store and likely through retail partnerships for the broader Spanish and international markets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct-to-consumer e-commerce pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Torrons i Mel Alemany product offering
Product offeringCore offering
Torrons i Mel Alemany produces artisan turron (nougat) using a 19th-century family recipe combined with slow cooking and locally-sourced nuts, and selects premium honeys from trusted beekeepers across monofloral, organic, gourmet, raw, and luxury varieties. The company sells these products directly through its own e-commerce store and physical visitor center, offers a recurring fresh honey subscription service (Del Rusc a Casa), and provides curated gift packs and corporate gift boxes for seasonal and B2B gifting.
Product overview
Torrons i Mel Alemany is a five-generation family company based in Os de Balaguer, Catalonia, that produces artisan turron (nougat) and selects premium honeys. The core product lines include: Mel (honey) encompassing monofloral varieties (Floral, ECO organic, Gourmet, MelSalut health range, Raw, and Luxe gift sets); Torrons (artisan turron) including traditional hard and soft varieties, chocolate varieties, and seasonal specialty releases; and complementary products including Agredolços sweet-sour condiments, Premium Mediterrannuts caramelized nuts, Caramels propolis candies, Vinagres apple cider vinegars with honey, Cremes hazelnut spreads, OliMel honey-olive oil blends, MadeSant infused beverages, and bee products (Gelea Reial, Pol·len, Pròpolis). The company also offers subscription services (Del Rusc a Casa), curated gift packs (Lots), and the limited-edition Art i Torró artistic collaboration boxes. Products are distributed through their online shop and physical visits to their workshop in Os de Balaguer.
Differentiator
Problem solved
Functional benefit
Brands
- MelSalut: A honey product line focused on health and wellness benefits, featuring products like Mel amb Pròpolis and Mel amb Gelea Reial.
- OliMel
- MadeSant
- BeeLab
- Mediterrannuts
Products and services
- Mel (Honey) Premium monofloral honeys including floral (thyme, eucalyptus, chestnut, rosemary, oak, forest), ECO organic, gourmet (with nuts), MelSalut health range, raw, and Luxe gift collections, sourced from selected beekeepers.
- Torrons (Artisan Turron) Artisan turron made using a 19th-century family recipe giving the paste its characteristic white color, produced through slow cooking with locally-sourced nuts and selected rosemary honey. Range includes traditional hard (Torró Dur), soft (Torró Tou), roasted cream (Torró Crema Torrada), coffee cream (Torró Crema Cafè Novell), and chocolate varieties with almond (Torró Bombó Ametlla), hazelnut (Torró Bombó Avellana), or puffed rice (Torró Bombó Cruixent).
- Mel Trufada (Truffled Honey) Gourmet honey infused with truffle, produced in collaboration with Laumont.
- Superbarretes (Super Bars) Sustainable 200g energy bars designed for sharing, suitable for athletes.
- Agredolços (Sweet & Sour Condiments) Gourmet sweet and sour condiments made with organic Moscatel and Cabernet Sauvignon grape vinegar, sweetened with orange blossom and chestnut honey, used as vinaigrettes for salads and meats.
- Mediterrannuts (Caramelized Nuts) Premium Marcona almonds selected for quality and size, caramelized with Alemany honeys, plus roasted nuts produced entirely at La Torxa.
- Caramels de Pròpolis (Propolis Candies) Honey candies with propolis for throat and immune support.
- Vinagre de Poma amb Mel de Lavanda (Apple Cider Vinegar with Lavender Honey) 100% organic apple cider vinegar from Lleida infused with lavender honey, 250ml.
- Cremes d'Avellana (Hazelnut Spreads) Spreadable hazelnut and cocoa creams available in savings packs.
- OliMel (Honey Olive Oil) Natural alternative to butter and sugar on bread, combining honey with olive oil, available with a ginger variant.
- MadeSant (Infused Beverages) Infused beverage line featured at Fira Q de Balaguer as part of the Alemany product catalog.
- Bee Products (Royal Jelly, Pollen, Propolis) Apicultural wellness products including Organic Royal Jelly 40g, Organic Pollen 220g, Liquid Propolis 30ml, and combined honey-pollen-royal jelly-propolis formulations.
- Lots (Gift Packs) Curated gift packs including Corporate and Business Gifts, Christmas Packs, General Gift Packs, Savings Packs, and Solidarity Packs (Lots Solidaris).
- Del Rusc a Casa (From Hive to Home Subscription) Subscription service delivering fresh, just-harvested honey directly from beekeepers to customers' homes, offering seasonal varieties.
- Art i Torró (Art & Turron Limited Edition) Limited edition gift boxes featuring commissioned artwork by artists, with annual themes including orange blossom flower, thyme, and rosemary flower.
- BeeLab (Health Remedies Range) Health-focused product seal and range including Mel amb Llimona (honey with lemon) recovering traditional herbalist remedies, plus other honey-based health formulations.
Companies that use Torrons i Mel Alemany
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Torrons i Mel Alemany technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Torrons i Mel Alemany partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- IRBLleida (Institut de Recerca Biomèdica de Lleida)minorOngoing collaboration with IRBLleida medical research institute for 5 consecutive years, supporting biomedical research in the Lleida region through the company's CSR initiatives
- LaumontminorGourmet collaboration resulting in truffle honey (Mel Trufada) - a specialty product combining premium truffles with the company's honey expertise
- Les Germanes Clarisses del Convent del Sant Crist de BalaguerminorCollaborative project producing handmade soap with honey, combining traditional artisanal methods with the convent's craftsmanship
- Fundació Privada llersis, Fundació Aspros, L'Estel, La TorxacoreFour special employment centers in the Lleida region providing employment for approximately 60 people with disabilities. All company labels are manually applied through these partnerships, embodying the 'perfectly imperfect' philosophy
- Escola d'Hoteleria i Turisme de LleidaminorEducational collaboration creating 'La galeta del Montsec' (The Montsec Cookie) developed by hospitality school students, showcasing local products
- Respon.catminorCorporate social responsibility association membership demonstrating commitment to social and environmental responsibility
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Torrons i Mel Alemany competitors and assessment
Company assessmentOthers
- Importaco: Spanish nuts and snacks company with a heritage position in almonds and dried fruits, serving as a category neighbor and potential supply chain reference. Comparable on the Mediterrannuts caramelized nut category and on operating in the Spanish premium nuts/snacks space.
Broad incumbents
- Mondelez International: Global confectionery conglomerate that owns El Almendro and other Spanish confectionery brands, controlling mass-market distribution of turron and adjacent products. Comparable as the ultimate owner of the dominant mass-market competitor that defines the competitive set Alemany operates above.
- El Almendro: Iconic Spanish almond turron brand now owned by Mondelez, with dominant Christmas-season retail presence across supermarkets. Comparable on turron category and Spanish heritage but competes at mass-market scale with significantly broader distribution.
- Lacasa: Large-scale Spanish confectionery and turron manufacturer with broad retail distribution across mass-market channels. Comparable on turron product category but operates at industrial scale with much wider distribution, representing the mass-market competitive set Alemany does not directly serve.
- Borges: Established Spanish Mediterranean food company with a broad portfolio spanning nuts, olive oil, vinegars, and dried fruits. Comparable on complementary product categories (Mediterrannuts caramelized nuts, agridolça vinegars) and Spanish heritage brand positioning across retail and export channels.
Direct peers
- Turrones 1880: Alicante-based artisanal turron house founded in the same era (1880) with a heritage recipe approach and premium positioning. Directly comparable on product (traditional hard and soft turron), customer base (premium gifting), and reliance on protected recipes and craft as differentiation.
- Torrons Vicens: Artisanal turron maker also rooted in Catalonia with a heritage positioning, premium pricing, and direct-to-consumer emphasis. Closely comparable to Alemany in product category (artisan nougat), target customer (premium gifting and food enthusiasts), and brand storytelling around tradition and craft.
- Apicol: Spanish honey producer specializing in monofloral and varietal honeys. Directly comparable on honey sourcing/selection expertise, monofloral product focus, and Spanish market presence with similar retail and gifting channels.
- Turrones José Garrigós: Long-established Spanish turron manufacturer producing traditional hard, soft, and chocolate turron varieties for retail and gifting. Directly comparable on product range, Spanish heritage positioning, and channel mix spanning retail and gift packs.
Emerging players
- Valor: Alicante-based artisan chocolate and turron producer with overlapping premium confectionery positioning. Comparable on artisan Spanish confectionery (chocolate-coated turron overlaps with Alemany's Torró Bombó lines) and similar premium gifting channel mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Torrons i Mel Alemany social profiles
Digital presenceTorrons i Mel Alemany financial estimates
Financial estimateRevenue estimate
Valuation estimate
Torrons i Mel Alemany leadership team
Management profileNumber of profiles
Profiles1 record
Torrons i Mel Alemany funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Torrons i Mel Alemany M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Torrons i Mel Alemany
What does Torrons i Mel Alemany do?
Torrons i Mel Alemany produces artisan turron (nougat) using a 19th-century family recipe combined with slow cooking and locally-sourced nuts, and selects premium honeys from trusted beekeepers across monofloral, organic, gourmet, raw, and luxury varieties. The company sells these products directly through its own e-commerce store and physical visitor center, offers a recurring fresh honey subscription service (Del Rusc a Casa), and provides curated gift packs and corporate gift boxes for seasonal and B2B gifting.
Is Torrons i Mel Alemany a public or private company?
Torrons i Mel Alemany is a private company. It is classified as family owned and is currently operating.
When was Torrons i Mel Alemany founded?
Torrons i Mel Alemany was founded in 1879. It employs 11 to 50 people.
Where is Torrons i Mel Alemany based?
Torrons i Mel Alemany is headquartered in Os De Balaguer, Spain, in the Europe region.
How does Torrons i Mel Alemany make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Honey Service, corporate and Gift Packages and wholesale and Distribution.
Who are Torrons i Mel Alemany's main competitors?
Importaco is listed as an others. Broad incumbents are Mondelez International, El Almendro, Lacasa and Borges. Direct peers are Turrones 1880, Torrons Vicens, Apicol and Turrones José Garrigós. Valor is listed as an emerging player.
Does Torrons i Mel Alemany have an API?
No public API is recorded for Torrons i Mel Alemany.
What industry is Torrons i Mel Alemany in?
Torrons i Mel Alemany's product category is Premium Artisanal Foods. Its primary akta.pro industry code is AFAJAAAL, Honey & Apiculture Sweeteners (Honey, Honey Powders), with a secondary code of AFAEAHAM, Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients). Its NAICS code is 112910 and its SIC code is 2060.