Peninsular Paper Co.
Imperial Dade is a privately held B2B distributor of foodservice packaging, facilities maintenance supplies, and equipment serving twelve North American verticals including grocery, healthcare, food service, building services, and industrial packaging.
- Company typePrivate
- Founded1911
- HeadquartersTampa, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Peninsular Paper Co. does
Imperial Dade is a privately held, independently owned B2B distributor headquartered at 255 Route 1 & 9 in Jersey City, New Jersey. The company distributes foodservice packaging, facilities maintenance supplies, and equipment across North America, operating across five core product categories — Foodservice, Janitorial & Sanitation, Office Supplies, Packaging, and Personal Protection & Safety — and serving twelve named verticals that include grocery, industrial packaging, healthcare, food service, building services, hospitality, education, government, export distribution, sports and entertainment, redistribution, and cruise line/marine. The company complements its physical-goods distribution with specialized service lines: an Industrial Packaging Division staffed with packaging consultants, a No-Touch Disinfection service, an Environmental Service Program, an Off-Premise Packaging Solutions offering, and the Cleaning Institute for professional training and equipment demonstrations.
Imperial Dade generates revenue through transactional distribution, purchasing products from manufacturers and reselling them to commercial customers at markup. Pricing is quote-based and gated behind a business account registration, with billing on a pay-as-you-go cadence. The company reaches customers through a multi-channel go-to-market: enterprise field sales for large accounts, an inside sales team handling phone-based orders and customer support (855-772-1645), and a self-service B2B e-commerce platform at auth.imperialdade.com for registered accounts. Core manufacturer partnerships include Nilfisk, Rubbermaid Commercial Products, Spartan Chemical, and Essity/Tork, with additional partners such as Cascades/Vicbay. Marketing relies on the company's website and digital catalog, an Expert Insights blog, industry expos, sustainability-themed campaigns (Smart Solutions for a Greener World), and direct account engagement via the credit application process.
The company's technology stack consists of a B2B e-commerce platform and digital ordering system for self-service account management; no proprietary software products, AI/ML capabilities, or mobile applications are disclosed in the input. Imperial Dade self-describes as "the leading independently owned and operated distributor of foodservice packaging, facilities maintenance supplies, and equipment in North America." No revenue, headcount, founding date, M&A, or funding data is available in the source material, and the company's privately held status means it does not file publicly.
Peninsular Paper Co. firmographics
Firmographics- Name
- Peninsular Paper Co.
- Legal name
- Imperial Dade
- Website
- https://peninsularpaper.com
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Imperial Dade is a privately held B2B distributor of foodservice packaging, facilities maintenance supplies, and equipment serving twelve North American verticals including grocery, healthcare, food service, building services, and industrial packaging.
- Ownership category
- akta.pro rank
Peninsular Paper Co. industry classification
Industry- Product category
- Commercial Supplies Distribution
- NAICS
- Stationery and Office Supplies Merchant Wholesalers (42412)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE)
- akta.pro secondary industries
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF), Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH)
Keywords
Where Peninsular Paper Co. is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peninsular Paper Co. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Distribution of industrial and facility supplies: Imperial Dade generates revenue through the distribution of foodservice packaging, facilities maintenance supplies, and equipment to commercial customers across North America. As a distributor, the company purchases products from manufacturers and resells them to end customers at markup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Business account pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Peninsular Paper Co. product offering
Product offeringCore offering
Imperial Dade is a broadline B2B distributor that purchases foodservice packaging, janitorial and sanitation supplies, office supplies, packaging materials, and personal protection/safety products from manufacturers and resells them to commercial and institutional customers across North America. The company supplements distribution with specialized services including an Industrial Packaging Division with packaging consultants, No-Touch Disinfection services, Off-Premise Packaging Solutions, the Cleaning Institute training programs, and an Environmental Service Program for sustainability. Customers access the offering through enterprise field sales, inside sales, and a registered-account B2B e-commerce platform.
Product overview
Imperial Dade (imperialdade.com) is a broadline distributor of commercial cleaning and packaging supplies rather than a single unified product platform. The company operates as a multi-category distribution business offering five core product categories: Foodservice (packaging/disposables), Janitorial & Sanitation (cleaning supplies/equipment), Office Supplies, Packaging (shipping materials), and Personal Protection & Safety (PPE). These are complemented by specialized divisions and services including an Industrial Packaging Division with packaging consultants, No-Touch Disinfection services, an Environmental Service Program, and the Cleaning Institute offering professional training programs. The company serves diverse market segments including grocery, industrial, healthcare, food service, building services, hospitality, education, government, export distribution, sports/entertainment, redistribution, and cruise/marine operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Foodservice packaging and disposables Foodservice packaging and disposable products including containers, cutlery, plates, cups, and related items for restaurants and food service operations.
- Janitorial and sanitation supplies Cleaning supplies, sanitation products, and equipment for facility maintenance and hygiene in commercial and institutional settings.
- Office supplies General office supplies for business operations including paper products, writing instruments, and administrative materials.
- Packaging materials Packaging materials and solutions including boxes, tape, wrapping, and shipping supplies for commercial and industrial packaging needs.
- Personal protection and safety equipment Safety equipment, PPE, and protective gear for workplace safety compliance including gloves, masks, and safety accessories.
- Industrial Packaging Division Specialized industrial packaging division offering process, pack, and ship solutions with dedicated packaging consultants for manufacturing and distribution clients.
- No-Touch Disinfection services No-touch disinfection services and equipment for safeguarding people and places against pathogens in commercial and institutional settings.
- Environmental Service Program Environmental sustainability program helping customers manage waste flow and eco-friendly disposal as part of a 'Smart Solutions for a Greener World' initiative.
- Cleaning Institute training programs Professional training programs for equipment operation and cleaning procedures, including equipment demonstrations and certifications for customers.
- Off-Premise Packaging Solutions Packaging solutions designed for off-premise applications including grocery and delivery operations for food service customers.
Companies that use Peninsular Paper Co.
Customer profileSegments12 records
Ideal customer profiles7 records
Peninsular Paper Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peninsular Paper Co. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NilfiskcoreImperial Dade is a distributor of Nilfisk cleaning equipment. Nilfisk manufactures agile, flexible, and easy-to-use industrial cleaning equipment featured on Imperial Dade's website as a manufacturer spotlight partner.
- Rubbermaid Commercial Products (RCP)coreImperial Dade distributes Rubbermaid Commercial Products (RCP) including waste management and cleaning solutions. RCP is featured in the 'Optimize Waste Flow' spotlight campaign on Imperial Dade's website.
- Cascades/VicbayminorImperial Dade distributes Cascades/Vicbay products featured as a quality products manufacturer partner offering everyday cleaning and hygiene needs.
- Spartan ChemicalcoreImperial Dade distributes Spartan Chemical products, a manufacturer of professional cleaning and sanitation chemicals. Featured in 'Flu Prevention Made Simple' campaign spotlight.
- Essity (Tork)coreImperial Dade distributes Essity/Tork products including foodservice towels and hygiene solutions. Featured spotlight on the Tork 2-1 Scouring and Cleaning Foodservice Towel.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Peninsular Paper Co. competitors and assessment
Company assessmentBroad incumbents
- Sysco: The largest North American broadline foodservice distributor, supplying restaurants, healthcare, and hospitality customers. Overlaps with Imperial Dade's Food Service and Hospitality segments on the foodservice packaging and supplies side.
- Office Depot: A large office products and supplies retailer/distributor serving business customers of all sizes. Competes directly with Imperial Dade's Office Supplies category and shares the B2B contract and e-commerce distribution motion.
- HD Supply (now White Cap): A large North American distributor serving contractors and industrial customers with facility maintenance, MRO, and packaging supplies. Overlaps with Imperial Dade in janitorial, packaging, and PPE categories but also has deeper industrial/construction exposure.
- W.W. Grainger: A leading North American broadline MRO and facility-maintenance distributor serving industrial, commercial, and governmental customers. Competes with Imperial Dade in janitorial and safety categories and represents a benchmark for digital distribution scale and financial transparency.
- Bunzl: A global broadline distribution business sourcing and supplying a wide range of non-food consumables including cleaning, hygiene, foodservice packaging, and PPE. Operates as a much larger incumbent in the same product categories and is the most cited scale competitor for North American broadline distributors like Imperial Dade.
- Veritiv: A North American business products and services distributor covering print, packaging, facility, and logistics solutions. Overlaps with Imperial Dade in packaging materials, facility supplies, and JanSan categories.
- US Foods: A major North American foodservice distributor serving restaurants, healthcare, and hospitality operators. Competes with Imperial Dade in foodservice packaging, disposables, and cleaning supplies for the same end customers.
Direct peers
- BradyIFS: A broadline janitorial, sanitation, foodservice packaging, and industrial supply distributor serving North American commercial customers. Operates a very similar product portfolio (JanSan, foodservice packaging, PPE, industrial packaging) and multi-channel GTM, making it the closest direct comparable to Imperial Dade.
Emerging players
- Cintas: A provider of uniform rental, facility services, first aid, and janitorial supplies with a route-based direct model. Competes with Imperial Dade in cleaning, restroom, and PPE categories, particularly in healthcare, hospitality, and building services.
Others
- EcoLab: A large manufacturer and service provider of cleaning, sanitation, and hygiene solutions that Imperial Dade distributes through partnerships (alongside Spartan Chemical and others). While primarily a manufacturer, it is an adjacent peer shaping competitive dynamics and product availability for distributors like Imperial Dade.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Peninsular Paper Co. social profiles
Digital presencePeninsular Paper Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peninsular Paper Co. leadership team
Management profileNumber of profiles
Profiles1 record
Peninsular Paper Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peninsular Paper Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peninsular Paper Co.
What does Peninsular Paper Co. do?
Imperial Dade is a broadline B2B distributor that purchases foodservice packaging, janitorial and sanitation supplies, office supplies, packaging materials, and personal protection/safety products from manufacturers and resells them to commercial and institutional customers across North America. The company supplements distribution with specialized services including an Industrial Packaging Division with packaging consultants, No-Touch Disinfection services, Off-Premise Packaging Solutions, the Cleaning Institute training programs, and an Environmental Service Program for sustainability. Customers access the offering through enterprise field sales, inside sales, and a registered-account B2B e-commerce platform.
Is Peninsular Paper Co. a public or private company?
Peninsular Paper Co. is a private company. It is classified as private equity controlled and is currently operating.
When was Peninsular Paper Co. founded?
Peninsular Paper Co. was founded in 1911. It employs 51 to 100 people.
Where is Peninsular Paper Co. based?
Peninsular Paper Co. is headquartered in Tampa, United States, in the North America region.
How does Peninsular Paper Co. make money?
One revenue line is on record: distribution of industrial and facility supplies.
Who are Peninsular Paper Co.'s main competitors?
Broad incumbents on record are Sysco, Office Depot, HD Supply (now White Cap), W.W. Grainger, Bunzl, Veritiv and US Foods. BradyIFS is listed as a direct peer. Cintas is listed as an emerging player. EcoLab is listed as an others.
Does Peninsular Paper Co. have an API?
No public API is recorded for Peninsular Paper Co..
What industry is Peninsular Paper Co. in?
Peninsular Paper Co.'s product category is Commercial Supplies Distribution. Its primary akta.pro industry code is CRAEAEAE, Office, Janitorial & Facility Supplies (B2B), with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 42412 and its SIC code is 5040.