Tintas Marilina

What Tintas Marilina does

Tintas Marilina S.A. is a Portuguese manufacturer of paints, enamels, and varnishes founded in 1930 in Maia (Porto district) and currently operating as a subsidiary of Grupo Tintas 2000, which acquired the company in 2006. The company produces water-based and solvent-based formulations spanning interior and exterior wall paints, wood varnishes, metal-protection enamels, textured facade coatings (Crepimil, Decorstone), industrial coatings, the Therminnov external thermal insulation system, and specialty decorative finishes such as Microdecor. Its product portfolio of approximately 283 references is anchored by proprietary systems including the MARILINAMix automatic in-store color affination/mixing platform and branded chemistries such as Superthane acrylic-polyurethane enamel and Aquataco water-based urethane-acrylic wood-floor varnish.

The company reaches end customers through three channels: a network of 14 company-owned retail stores distributed across mainland Portugal (from Vila Real in the north to Almancil in the Algarve), a direct-to-consumer e-commerce platform at marilina.pt offering home delivery nationwide including Madeira and Azores, and direct sales from the Maia manufacturing headquarters for bulk and industrial orders. In-store advisors provide color consultation and technical support. Revenue is generated predominantly through unit-level one-time retail and trade sales, with pricing positioned as factory-direct and supported by a price-match/low-price guarantee.

Tintas Marilina serves two primary segments: residential consumers (DIY homeowners and renovators) and professional painters, contractors, and industrial clients (metal-mechanical workshops, fleet operators, water-infrastructure, woodworking, and furniture). The company holds NP EN ISO 9001:2015 quality certification, PME Líder status, and has received COMPETE 2020/Portugal 2020 EU structural fund support. As part of Grupo Tintas 2000, which encompasses six companies and 38 points of sale across Portugal following the 2024 acquisition of Primefix, Marilina benefits from group-level scale in procurement, distribution, and brand portfolio management.

Name

Tintas Marilina

Legal name

Tintas Marilina, S.A.

Website

https://marilina.pt

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

Tintas Marilina is a Portuguese manufacturer of paints, enamels, and varnishes founded in 1930, serving residential DIY consumers, professional painters, and industrial clients across Portugal through 14 owned retail stores, an e-commerce platform, and direct sales from its Maia headquarters.

Ownership category

akta.pro rank

Product category

Architectural Paints & Coatings

NAICS

Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551), Synthetic Dye and Pigment Manufacturing (32513)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro industry

PRIMARYIMAEAGAB

Industrial & Protective Coatings

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Coatings, Adhesives & Sealants

SECONDARYIMAEAHAL

Color Matching, Tinting & Colorant Systems

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Paints, Inks & Colorants

SECONDARYAFAJAEAF

Color Blends & Formulation Systems (Standardized Blends, Shade Matching)

Agriculture & Food Production/Food Ingredients & Additives/Colors & Colorants (Natural/Artificial, Caramel Color)

SECONDARYIMAIAKAM

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Industrial & Commercial Painting, Coating & Surface Treatment

SECONDARYIMAEAHAJ

Pigments & Dyes

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Paints, Inks & Colorants

Keywords

• Architectural paints
• Industrial coatings
• Wood finishes
• Thermal insulation systems
• Decorative coatings

Headquarters

HQ city

Maia

HQ country

Portugal

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Paint and Varnish Sales: Tintas Marilina generates revenue through direct sales of paints, varnishes, and complementary products via 14 company-owned retail stores across Portugal, serving both consumers and professional painters.
2. E-commerce Online Sales: Products are sold through the marilina.pt online store with home delivery across Portugal, charging fixed delivery fees (€3.46 mainland, €24.39 Madeira/Azores) and offering free shipping on orders over €100.
3. Professional / Custom Formulation Sales: Custom color formulations and specialized industrial products are sold directly to professional customers with tailored technical support and product specifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Tintas Marilina manufactures and sells plastic paints, enamels, varnishes, and specialized coatings for civil construction, residential decoration, wood, metal, and industrial applications. Its portfolio spans interior and exterior wall paints, wood varnishes, metal enamels, the Therminnov thermal insulation system, Microdecor decorative coatings, and the Probex, Milacril, Superthane and Crepimil product lines. Products are distributed through 14 company-owned retail stores, a direct e-commerce platform, and direct sales from the Maia factory, supported by an automatic in-store color mixing service.

Product overview

Tintas Marilina is a Portuguese manufacturer of paints, enamels, and varnishes founded in 1930, now part of Grupo Tintas 2000. The company offers a comprehensive portfolio including interior and exterior wall paints (Linatex, Linamate, Linasoft), wood coatings (Probex varnishes), metal enamels (Milacril, Superthane), industrial coatings, the Therminnov thermal insulation system, and decorative finishes (Microdecor, Crepimil, Decorstone). Products serve both residential and professional segments across 14 retail stores in Portugal, with color catalogs enabling custom tinting through automatic color systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Tintas e Vernizes (Paints and Varnishes range) Comprehensive range of paints and varnishes covering interior walls, exterior facades, wood surfaces, metal surfaces, and industrial applications, sold to consumers and professional painters across Portugal.
• Esmalte Superthane Acetinado Water-based acrylic enamel reinforced with polyurethane for painting wood and metal surfaces in exterior and interior applications, with a satin finish and high scratch resistance.
• Tinta de Interior Linamate Interior paint with a velvety matte finish, moderately washable, with good color retention and pleasant odor, tintable through the automatic color system.
• Microdecor Decorative water-based monocomponent coating for interior walls with a microcement-type finish, ready to apply with high adhesion and available in multiple colors.
• Verniz Aquataco Water-based urethane-acrylic varnish ideal for wood surfaces and interior flooring, available in monocomponent or bicomponent versions with rapid drying and high abrasion resistance.
• Linha Industrial (Industrial Line) Industrial coating line including metal protection systems, anti-corrosion primers such as Primário Lamurite PL, and specialized finishes for industrial and fleet applications.
• Sistema Therminnov Integrated external thermal insulation system for building facades combining Therminnov mortar, primers, and finishing coatings.
• Probex wood coatings Varnish and wood coating line including Probex Aquoso (water-based) and Probex Solvente (solvent-based) for wood protection and finishing.
• Crepimil textured coating Textured facade coating for exterior surfaces providing decorative finishes.
• Decorstone Stone-effect decorative coating for interior and exterior applications.
• Milacril enamel line Acrylic enamel product line including Milacril Brilhante, Milacril Mate, and Milacril Meio Brilho for various metal and wood applications.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Grupo Tintas 2000coreOthersTintas Marilina is owned by Grupo Tintas 2000, which acquired the company in 2006. Grupo Tintas 2000 comprises 6 companies (Tintas 2000, Ambrósio & Filha, Tintas Marilina, Norticor, Maismil, Primefix) with 38 total points of sale. The group is led by Ana and António Ambrósio and has recently expanded through the acquisition of Primefix – Colas e Argamassas Técnicas, Lda.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sherwin-Williams: Largest North American paint and coatings company with growing European decorative presence; competes broadly with Marilina in architectural paints and refinish/wood coatings.
• Hempel: Danish-founded global coatings supplier active in protective, marine, and decorative coatings across Europe, overlapping with Marilina's industrial and protective coatings product line.
• AkzoNobel (Dulux / Sikkens): Global coatings major whose Dulux decorative and Sikkens wood-finish ranges compete head-on with Marilina across Iberia and set the pricing/quality benchmark for the Portuguese retail paint shelf.
• Jotun: Norwegian global coatings manufacturer with decorative, protective, and marine ranges; overlaps with Marilina in industrial metal protection and architectural paints across Southern Europe.
• PPG Industries: Global industrial and architectural coatings giant; competes with Marilina in industrial coatings, protective finishes, and metal-protection segments where Marilina's Linha Industrial operates.
• Sika AG: Swiss specialty chemicals company with strong positions in construction chemicals, sealants, and protective coatings - comparable to Marilina's Therminnov facade system and industrial sealer offerings.

Direct peers

• Barbot: Portuguese family-owned paint manufacturer with a long heritage, producing architectural paints, varnishes, and industrial coatings distributed through a national retail and professional network in Portugal.
• Robbialac: Long-established Iberian paint brand manufacturing decorative and industrial coatings; directly competes with Marilina in Portuguese retail and contractor channels across architectural and wood finishes.
• CIN - Corporação Industrial do Norte: Iberian paint and coatings manufacturer headquartered near Porto, producing decorative, industrial, and protective coatings sold through its own retail and distributor network - the closest direct competitor to Tintas Marilina in the Portuguese market.

Regional players

• Sotinco / MaxMeyer: Regional decorative and refinish coatings brands (MaxMeyer/Sotinco) operating in Southern Europe with overlapping product portfolios in enamels, basecoats, and wood finishes comparable to Marilina's Milacril and Superthane ranges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/tintasmarilina
• Facebookfacebook.com/tintasmarilina
• Xx.com/tintasmarilina

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tintas Marilina