Village Honda

What Village Honda does

Village Honda is an authorized Honda franchise dealership operating a single retail rooftop at 7663 110th Ave NW in the Northwest Auto Mall, Calgary, Alberta, established in 1988 and held under Wood Automotive Group (legal entity Village Motors Ltd.). The dealership distributes new Honda vehicles across model years 2025-2027, Honda Certified Pre-Owned units, and used inventory spanning sedans (Civic, Accord), SUVs (HR-V, CR-V, Pilot, Passport, Prologue), the Odyssey minivan, Ridgeline truck, Prelude coupe, and performance variants (Civic Si, Civic Type R), with hybrid and electric options including the Prologue EV, CR-V Hybrid, Accord Hybrid, and Civic Hybrid. Aftersales operations include a service department, parts counter, auto body shop, auto glass services, professional detailing, and a tire center with seasonal tire storage.

The business generates revenue across four streams: vehicle sales margin on new and used units; finance and insurance commission on arranged financing through Honda Financial Services and ancillary protection products; recurring service and parts revenue from maintenance, repairs, and OEM parts; and accessories (floor mats, roof racks, tow packages, wheels, performance parts). Pricing is anchored to MSRP with biweekly lease payments starting around C$65 on a Civic LX, finance APRs from 3.39% to 5.79% depending on term and model, a C$999 dealer fee, C$2,000 freight, and a C$30 tire tax. The go-to-market is direct-to-consumer, combining the physical showroom with a digital commerce layer (online Build and Price configurator, live market pricing on used inventory, online financing application, and a C$500 vehicle deposit/reservation system) and multi-channel marketing across website, Facebook, Instagram, LinkedIn, TikTok, YouTube, email, community events such as the Honda & Acura Show and Shine, and Google Reviews.

Customers are primarily individual retail buyers in the Calgary metro and broader Alberta market, with secondary segments in performance enthusiasts, families seeking larger SUVs/minivans, and hybrid/EV intenders. The dealership is AMVIC-licensed and Honda Canada certified (Driving Excellence Award 2021, multiple customer service awards, Honda Certified Green Dealer designation), and operates under the broader Wood Automotive Group umbrella for corporate resources and multi-brand dealership scale.

Name

Village Honda

Legal name

Village Motors Ltd.

Website

https://villagehonda.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Authorized Honda franchise dealership in Calgary, Alberta, operating a single rooftop since 1988 under Wood Automotive Group, selling new and certified pre-owned Honda vehicles and providing full-service maintenance, repairs, parts, body work, detailing, and tire services to retail consumers.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Tire Dealers (441340)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

New & Used Auto Purchase Loans (FSAKADAA), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• New vehicle sales
• Used car dealership
• Vehicle financing leasing
• Auto service repair
• Parts accessories

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sale of new Honda vehicles, used vehicles, and Honda Certified Pre-Owned vehicles. Revenue generated from the markup over invoice/wholesale pricing.
2. Finance and Insurance Products: Commission revenue from arranging vehicle financing through Honda Financial Services and other lenders, plus ancillary products such as extended warranties and vehicle protection.
3. Service and Parts: Maintenance, repair, and parts sales including oil changes, tire services, body repairs, detailing, and auto glass. Recurring revenue from scheduled maintenance and repairs.
4. Accessories: Sale of dealer-installed accessories including floor mats, roof racks, tow packages, wheels, and performance parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Village Honda is an authorized Honda dealership that sells new Honda vehicles, Honda Certified Pre-Owned vehicles, and used vehicles, and arranges financing and leasing through Honda Financial Services. The dealership operates a full after-sales service operation including scheduled maintenance, repairs, parts, accessories, tire sales and storage, auto body work, detailing, and auto glass replacement from its Calgary showroom and service facility. It serves individual consumers and families in the Calgary and Alberta market as a single-location one-stop Honda ownership provider.

Product overview

Village Honda is a car dealership offering new and certified pre-owned Honda vehicles for sale, providing vehicle financing and leasing through Honda Financial Services, and delivering comprehensive after-sales services including maintenance, repairs, parts, detailing, tire services, and auto body work. The product portfolio includes a full lineup of Honda vehicles across multiple categories: sedans (Civic, Accord), SUVs (HR-V, CR-V, Pilot, Passport, Prologue), minivan (Odyssey), truck (Ridgeline), sports coupe (Prelude), and high-performance variants (Civic Si, Civic Type R), with hybrid and electric options available across several models. Supporting services include online vehicle deposits, trade-in appraisals, and special promotional offers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles Sale of new Honda vehicles including sedans (Civic, Accord), SUVs (HR-V, CR-V, CR-V Hybrid, Pilot, Passport, Prologue EV), minivan (Odyssey), truck (Ridgeline), sports coupe (Prelude), and performance variants (Civic Si, Civic Type R) to individual consumers in Calgary and Alberta.
• Honda Certified Pre-Owned Vehicles Certified pre-owned Honda vehicles that meet Honda Canada manufacturer standards for quality and reliability, sold to consumers seeking lower-priced used Hondas with remaining factory-backed warranty coverage.
• Used Vehicles Pre-owned vehicles including clearance and sub-$20,000 inventory offered to budget-conscious consumers, with Live Market Pricing providing real-time price comparisons.
• Hybrid and Electric Vehicles Sale of Honda hybrid and electric vehicles — CR-V Hybrid, Civic Hybrid, Accord Hybrid, and the Prologue electric SUV — to environmentally conscious and fuel-cost-sensitive consumers.
• Vehicle Financing Arrangement of vehicle purchase financing through Honda Financial Services and other lenders, with terms from 60 to 84 months and APRs ranging from 3.39% to 5.79% depending on credit and model.
• Vehicle Leasing Lease options for new Honda vehicles with biweekly payments, 60-month terms available, and standard 16,000 km/year allowance; lease APRs from 5.19% to 5.69%.
• Vehicle Service and Maintenance Honda-authorized service department providing scheduled maintenance, mechanical repairs, recall service, and warranty work for Honda owners in Calgary.
• Parts Department Retail sale of genuine Honda OEM parts and accessories, available for online ordering and in-person pickup for Honda owners and repair shops.
• Auto Detailing Professional interior and exterior vehicle detailing services to clean, restore, and protect vehicle finishes for Honda owners and other customers.
• Tire Centre Tire sales, installation, rotation, and seasonal tire storage services for Honda owners and general consumers in the Calgary market.
• Auto Body Shop Collision repair and auto body work for Honda vehicles, from minor dents to major structural repairs, supporting insurance claim work and out-of-pocket repairs.
• Auto Glass Services Windshield replacement and auto glass repair services for Honda and other vehicles at the Calgary dealership.
• Trade-In Appraisal Complimentary in-person or online valuation of a customer's current vehicle applied as credit toward a new or used Honda purchase.
• Vehicle Deposit Online $500 deposit service that reserves a specific Honda vehicle for 24 hours, with the deposit applied to the subsequent purchase.
• Dealer-Installed Accessories Sale of Honda and dealer-installed accessories — floor mats, roof racks, tow packages, wheels, and performance parts — for new vehicle deliveries and existing Honda owners.

Quantifiable outcome

• Honda Driving Excellence Award 2021 recognition from Honda Canada
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Honda Canada Inc.coreStrategic or Co-development PartnerAuthorized Honda dealership franchise. Honda Canada provides vehicle allocation, marketing support, warranty administration, training, and access to Honda Financial Services for customer financing.
• Honda Financial ServicescoreChannel Partner/ Reseller/ DistributorPreferred financing provider for vehicle purchases and leases. Village Honda facilitates financing applications and earns commission on arranged transactions.
• Wood Automotive GroupcoreStrategic or Co-development PartnerParent company of Village Honda. Provides corporate resources, scale benefits, and multi-brand dealership group support. Donated KidSport Calgary vehicle.
• The Salvation ArmyminorGTM or Marketing PartnerVillage Honda is a major sponsor of the annual Salvation Army Kettle Campaign, donating close to $100,000 over the years. Money raised stays in Calgary to support homeless, families in crisis, new Canadians, addiction counseling, and emergency services.
• Ssubi FoundationminorGTM or Marketing PartnerVillage Honda has been a major sponsor of the Ssubi Foundation for over a decade, donating over $100,000. The foundation builds schools, housing, and support for teachers in Uganda and helps over 3,000 children through education initiatives and women's microfinance programs.
• KidSport Calgary / Calgary Flames Sports BankminorGTM or Marketing PartnerVillage Honda is an official drop-off location for gently used sporting equipment. The Calgary Flames Sports Bank repairs and distributes equipment to families in need. The parent company donated the KidSport Calgary vehicle and pickup van.
• AMVIC (Alberta Motor Vehicle Industry Council)minorOthersRegulatory body licensing Village Honda as an approved motor vehicle dealer in Alberta. AMVIC logo displayed on website confirming compliance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AutoCanada: Major Canadian multi-rooftop automotive dealership group operating both franchised and pre-owned dealerships across Canada, including in Alberta. Highly comparable as a Canadian new-and-used vehicle retailer with similar full-service (F&I, service, parts) revenue model.
• T&T Honda: Honda franchised dealership operating in the Calgary area, providing new and used Honda vehicles plus service. Competes head-to-head for the same Honda buyers in the same metropolitan market.
• Weins Canada: Multi-rooftop Canadian automotive dealer group with dealerships across several provinces. Comparable in franchised new vehicle sales and full-service operations (sales, F&I, service, parts).
• Go Auto: Large Canadian dealership group headquartered in Alberta with multiple rooftops across Western Canada. Directly comparable in business model (new/used vehicle sales, F&I, service, parts) and Alberta geographic overlap.
• Group Paquin: Quebec-based Canadian automotive dealership group with multiple franchised rooftops. Comparable in new vehicle franchised sales model and full-service dealership revenue diversification.
• Dilawri Group: One of Canada's largest automotive dealership groups, operating franchised dealerships across multiple provinces including Alberta. Comparable in revenue diversification across sales, service, parts, and F&I, and in dealership scale.
• South Centre Honda: Other authorized Honda franchised dealership in Calgary, Alberta. Direct competitor selling the same OEM lineup with similar service/parts offerings to overlapping Calgary customers.

Others

• Honda Canada Inc. National distributor of Honda vehicles in Canada and the franchisor of Village Honda. Not a peer in the competitive sense, but the OEM whose product, allocation, and brand strategy directly determines Village Honda's revenue.
• AMVIC (Alberta Motor Vehicle Industry Council): Provincial regulatory body licensing motor vehicle dealers in Alberta. Not a commercial peer, but the regulator whose licensing and compliance framework governs Village Honda's operations.

Broad incumbents

• Wood Automotive Group: Parent company of Village Honda — diversified automotive dealership group operating multiple rooftops and brands. Comparable as a broader incumbent dealer group with shared back-office scale and multi-OEM exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@villagehondamedia
• Facebookfacebook.com/villagehonda
• LinkedInca.linkedin.com/company/village-honda
• Instagraminstagram.com/villagehonda
• TikToktiktok.com/@villagehonda
• Xx.com/YourHondaStore

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village Honda